NBCU is looking to best its Olympics high-mark set by the 2012 Summer Games, with Seth Winter, EVP of Sales and Sales Marketing at NBC Sports Group, stating that the company is on pace to break the $1 billion in ad revenue for this summer’s festivities. The company is reportedly asking for over $1 million […]
ESPN is doubling down on Michelle Beadle, inking the SportsNation co-host to a new multi-year deal, while announcing that her show will move to ESPN starting Feb. 8 at 4p. In addition, Beadle will join ESPN senior writer Ramona Shelburne for a new national radio show entitled Beadle & Shelburne which will debut on Feb. […]
ESPN is giving an overhaul to its Sunday Night Baseball crew, announcing that the upcoming MLB season will see Dan Shulman joined by newly-named analysts Jessica Mendoza and Aaron Boon in the broadcast booth, along with returning reporter Buster Olney. They will make their debut on April 3 at 8:30 with Mets/Royals with Andy Reichwald […]
Jordan Spieth added another title to his resume, signing with Coca-Cola to serve an ambassador for the brand. The new multi-year partnership will feature Spieth in television advertising, digital and social media, point-of-sale, out-of-home, experiential marketing, packaging and more. Spieth will promote the company’s Dasani brand as well. As an Olympic hopeful, he also will […]
Alabama’s championship win saw ESPN’s Megacast coverage on Monday deliver an average of 26,182,000 viewers to its various networks, according to Nielsen. That is off-pace from last year’s record-shattering debut CFP Championship game, which topped 34 million, but ranks as the most-watched cable program since the 2015 game. With multiple takes on the matchup, ESPN2’s […]
CBS Sports unveiled a slate of new technology that will be dedicated to Super Bowl 50 on Feb. 7, including the replay system EyeVision 360, Pylon Cameras, as well as the use of Next Gen Stats. According to the company, Super Bowl 50 will see a larger complement of 5K cameras covering the area with […]
In Sunday’s NFL Wild Card action, FOX Sports saw its carriage of the Packers/Redskins post a 21.8/37 in Nielsen household numbers, reeling in 38.8 million viewers to become the highest-rated and most-watched telecast of any kind since Super Bowl XLIX, according to the company. Still, with the Packers pulling away at the end, numbers finished […]
Univision Deportes snatched up the UEFA package to become the sole US Spanish-language broadcast rights holder stateside, lining up all UEFA national team competitions from 2018 to 2022 in the deal, including the UEFA EURO 2020, UEFA Nations League, UEFA Nations League Final Four and the European Qualifiers to the UEFA EURO 2020 as well […]
Another year of CES is in the books, and amid the stories on wearables, VR, and streaming deals in the sports industry, NeuLion saw its own stay on show floor highlighted by a slate of deals anchored by the swelling adoption of 4K streaming. Among the news items making headlines were the company’s deal with […]
Wild Card Weekend gave a boost to both CBS and ESPN/ABC as telecasts saw growth for both companies. The NFL on CBS’s Steelers/Bengals matchup on Saturday averaged 31.2 million viewers, according to Nielsen fast national ratings for a 12% markup over last year’s equitable telecast. That score marks the most-watched AFC Wild Card game on […]
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