FOX Sports debuted its 2016 Major League Soccer regular season slate of games and will shift four MLS matches off cable to the its broadcast network this season. The slate spans March through October with 34 games overall set to be carried by the company including 30 on FS1 and all 34 on FOX Deportes. […]
T-Mobile is dialing into the Las Vegas scene, announcing a naming rights agreement for the city’s new venue from AEG and MGM Resorts International. The location will now be known as T-Mobile Arena, boasting 20,000 season for events that include UFC, boxing, hockey, basketball and bull riding. “We’re going to light up Las Vegas in […]
Big hire for NBC Sports Group, nabbing former ESPN exec David Preschlack to serve as President, NBC Sports Regional Networks, and NBC Sports Group Platform and Content Strategy. He’ll begin Feb. 1 and will be charged with overseeing the NBC Sports Regional Networks portfolio, and will interact with each general manager in a range of […]
ESPN is bringing back the Megacast for the College Football Playoff National Championship on Monday, at 8:30p. The contest will air on ESPN with 14 alternate productions spanning ESPN2, ESPNU, SEC Network, ESPN Deportes, ESPN Classic, ESPNEWS, and ESPN3, in addition to ESPN Radio’s broadcast. ESPN’s traditional telecast will feature Chris Fowler calling play-by-play, with […]
The NFL continues to pay dividends for FOX Sports. The company is announcing that, with the conclusion of the 2015 NFL regular season, it scored an average 12.0/25 household rating/share for the lineup of games, with 20.7 million viewers. That marks the most-watched season for the company since the division began broadcasting NFL games in […]
On to CES news. Panasonic signed an agreement to become an “Official Ceremony Partner” with the Rio 2016 Olympic Organizing Committee of the Olympic and Paralympic Games and will provide turnkey visual operations for the Rio 2016 Olympic and Paralympic Games Ceremonies. Panasonic will provide more than 100 high brightness compact 20,000 lumen projectors (PT-DZ21K2), […]
The NFL confirmed its postseason broadcast plans with Wild Card Weekend opening the books on Saturday with Chiefs/Houston on an ESPN/ABC simulcast at 4:35p, followed by Steelers/Bengals on CBS at 8:15p. Sunday’s action will then see Seahawks/Vikings on NBC at 1:05p, with Packers/Redskins on FOX at 4:40p. The Divisional round begins on Jan. 16 with […]
The NBA and State Farm locked in a new multiyear expansion of their marketing relationship in a move that will see State Farm continue to work with the NBA and WNBA on various programs throughout the year including State Farm All-Star Saturday Night and the NBA Draft presented by State Farm. In addition, State Farm […]
The opening of the New Year brings the traditional harbinger of brighter things to come with the annual CES gathering in Las Vegas this week. Along with the innovations in cars, TVs, wearables and fitness tech, this year will also see Turner Sports entrench itself into hustle and bustle with the launch of a trio […]
After luring MLG co-founder Mike Sepso to Activision Blizzard, the company is now reportedly plotting a reunion, acquiring the eSports giant Major League Gaming for $46 million, according to eSports Observer. The move follows Activision Blizzard’s launch of a new eSports unit in October.
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.