Steph Curry of the NBA Champion Golden State Warriors is the new face of the NBA, succeeding LeBron James of the Cleveland Cavaliers. He’s the reigning MVP fans come early for, to watch his pregame dribbling routines and shoot-around. But what makes Curry so popular? His everyman quality, said ESPN analyst Jalen Rose during a […]
Visa Checkout unveiled a funny new TV commercial starring everybody’s favorite party boy: tight end Rob Gronkowski of the New England Patriots. It’s a typical spot featuring a sports star being mobbed by adoring fans and applauded at restaurants. However, the person wearing the jersey is actually Rob’s brother, Dan Gronkowski. Turns out Dan bought […]
Fox Sports surprised the sports media world by breaking up its three-person Major League Baseball broadcast booth and naming John Smoltz lead game analyst for the 2016 season. The former World Series champion and Cy Young winner will team with lead play-by-play announcer Joe Buck, according to John Entz, President of Production and Executive Producer […]
Madison Square Garden has signed Dunkin’ Donuts as the official Coffee, Baked Goods and Breakfast Sandwich of the NBA’s New York Knicks, the NHL’s New York Rangers, the WNBA’s New York Liberty and MSG. The partnership was christened Tuesday as Dunkin’ Donuts stands opened through the World’s Most Famous Arena. “Dunkin’ Donuts is an iconic […]
The world of FIFA and its corporate sponsors took another rough hit as longtime president Sepp Blatter and UEFA president Michael Platini were barred from the sport for eight years by the FIFA Ethics Committee on Monday in Zurich, Switzerland. The ruling prevents the duo from taking part in any soccer-related activities for the next […]
The PBR (Professional Bull Riders) will take viewers behind the scenes of the bull riding circuit with a “brutally honest” one-hour special, PBR Danger on the Dirt, on Sunday, Dec. 27 on CBS (either at 3 p.m. or 5 p.m. depending on local market). The special tells the story of PBR stars such as JB […]
espnW is teaming with Girls in Tech to create a “Super Football Hackathon” weekend from Jan. 15-17 in San Francisco. Apps created during the hackathon will launch three weeks prior to Super Bowl 50 on Feb. 7, 2016. “The hackathon will be an opportunity to demonstrate the innovation and inspiration that occur when women unite […]
And in a Cynopsis Sports exclusive, Fox Sports has cooked up a surprise for viewers. Michael Strahan of Fox NFL Sunday taped an interview with Giants defensive end Jason Pierre-Paul on Thursday. During the interview, JPP discussed the 4th of July fireworks accident that caused the amputation of his right index finger and damaged his […]
Get ready for the first new Bud Light look in eight years. The beer brand unveiled plans for a makeover that will include a reimagined Bud Light logo as well as new primary and secondary packaging. Look for the return of the vintage “AB” crest, which has been MIA since 2001. The new packaging debuts […]
It takes time to count to a billion. FIFA reported yesterday that more than 1 billion people watched the 2014 World Cup final, stating that a total of 1.013 billion saw at least one minute of Germany’s victory over Argentina, according to a new AP report citing research from FIFA and Kantar Media. FIFA reported […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.