Bud Light made its Super Bowl festivities official, unveiling a new marketing campaign “with a mission to unite modern beer drinkers” that features Amy Schumer and Seth Rogen as the faces of the promotion. The campaign launched with its Super Bowl spot and will continue throughout the year under the moniker Raise One to Right Now, with Wieden+Kennedy New York behind the work. “Bud Light occupies such a unique place in American culture. We embraced the opportunity to work together on connecting the brand to beer drinkers in a way that’s definitely uncharted, but still very true to the brand,” said Wieden+Kennedy New York executive creative director Karl Lieberman. “With ‘Raise One to Right Now,’ Bud Light opens up real conversations with beer drinkers about the things that matter to them most.”
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