NHL heats up digital play

Meanwhile, the NHL also announced a deal with the NHLPA and GoPro to extend their ties, with plans that include NHL After Dark, an 11-part series filmed and produced by GoPro that will offer hockey fans a look at what happens on the ice during after-hours training sessions. The series will be distributed on the GoPro Channel and the GoPro App, channels owned and powered by the NHL and the NHLPA, including the NHL Network, and the NHL App, YouTube, and on the social media channels of GoPro, the NHL and the NHLPA. “Our goal with the NHL After Dark series is to transport the hockey fan directly onto the ice with an up-close and personal look at some of the NHL’s most talented players,” said Bill McCullough, executive producer at GoPro. “These world-class athletes invest much of their time honing skills behind the scenes and we’re excited to give hockey fans an exclusive look at the personalities of these players, the fun they bring to the game and their commitment to mastering their craft.”

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