Visa plays up home field advantage

With Super Bowl 50 set for the Bay Area, Visa is leveraging its home-court advantage with a slate of activations throughout the week designed to play up its offerings as a technology company with long ties to the NFL. “Visa has been a long-time partner of the NFL, having the Super Bowl in our backyard gives us a great opportunity to do exciting activation that showcases our role as a technology company,” Lara Balazs, Senior Vice President, Head of North America Marketing at Visa told Cynopsis Sports. “It was important to us to bring something special this year, and something that will cut through the clutter and is unique, innovative, and coincides with our technology-driven brand.” Activations include:
· Visa Digital Skyline Projections at its HQ on One Market Street, lighting up the skyline with a dynamic and technologically innovative display facing Super Bowl City and the beautiful bay with hours of programming throughout the week.
· Outfitting Levi’s Stadium with nearly 700 NFC-enabled POS terminals that encourage the use of mobile payments and chip technology, while also helping to drive Visa brand awareness and preference.
· In-seat ordering using Visa Checkout

Related Stories

Whoopi Goldberg and cast mates will take The Stand on CBS All Access Dec. 17

whoopi-goldberg

The Stand, CBS All Access’ television adaptation of the storied 1978 Stephen King novel, will debut December 17. Starring Whoopi Goldberg, Alexander Skarsgard, James Marsden, Odessa Young, Jovan Adepo and Amber Heard, the limited series unfolds around King’s apocalyptic struggle between good and evil after a plague destroys most of the country. Ben Cavell serves […]

McKinnon lands unprecedented Exotic deal

Get ready cats and kittens. Joe Exotic (working title), UCP’s limited series starring and exec-produced by Kate McKinnon, scored a straight-to-series order by both the NBCU television and streaming divisions. In an unprecedented move, project will roll out across broadcast net NBC, streamer Peacock, and a basic cable net USA. Series is based on the […]

Cat’s meow: Quaid will star in his own animal rescue story

Cat's meow: Quaid will star in his own animal rescue story

Dennis Quaid is the cat’s meow. He’s partnering with ITV America’s Leftfield Pictures for unscripted TV project Saving Dennis Quaid, which he’ll star in and exec produce. Project documents the animal lover’s recent headline-making pet rescue where he and partner Jimmy Jellinek set out on a mission to adopt a 6-year-old black cat from Lynchburg, […]

Turner Sports Shaq’s up

Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]

The Tonys go digital

The Tonys go digital

The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]

CynCity

Cynsiders

Instagram