Monday, September 8th, 2008


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Cyn opsis: DIGITAL


Good morning, it’s Monday, September 5, 2008, and this is your first early morning digital briefing.

Marketers are continuing to step up efforts to get the government to take a harder look at the pending search agreement between Google and Yahoo, a pact that if approved will give Google control of between 80-90% of the search market. The Association of National Advertisers sent a letter to the U.S. Department of Justice (DOJ) late last week, citing its objections to the deal. Advertisers fear diminished competition and increased concentration of market power will ultimately lead to higher prices for online advertising.  


Family Guy creator Seth MacFarlane’s new web series Cavalcade of Cartoon Comedy officially launches on Wednesday with an ambitious distribution model designed by Google, reports The WSJ. One new clip will be doled out each week over the next 50 weeks on a multiple sites including and, delivered in slots where banner ads normally appear. Seth’s penchant for spicy dialogue has necessitated a control system that delivers bleeped-out dialogue to users who have set their browsers to block offensive content. Media Rights Capital produced the series and Burger King has signed on as its first sponsor.
CBS Sports, and have partnered to bring tennis fans live streaming video of CBS Sports’ broadcast of the US Open Men’s Final, postponed until Monday, September 8, at 5 p ET due to bad weather. The match, between No. 2-seeded Roger Federer and No. 6-seeded Andy Murray, can be seen on and
Michael Moore’s latest film Slacker Uprising will be distributed by Brave New Films and as a free download on Sept. 23rd to U.S. and Canadian users as a way to reward fans and boost voter turnout in November. The film documents Moore’s traveling grassroots revue launched in Elk Rapids, MI to motivate the “Slacker” generation to become politically active.
ABC is developing In the Motherhood, the MSN internet series produced by MindShare that acts out stories from real-life moms, into a weekly comedy series, per THR. ABC Studios has ordered up 13 episodes, to be produced by MindShare’s David Lang and Peter Tortorici, along with writers Jennifer Konner and Alexandra Rushfield.
ION Television unveils a “positively entertaining” (that’s the tagline) multiplatform rebranding campaign today along with the relaunch of The site will feature new content including streaming video, interactive games, video mash-ups and a digital transition user guide.


Online peer-to-peer entertainment service Joost has decided to kill off its desktop client software once and for all. The plan is to release a plug-in instead that will enable most popular browsers to play videos and ads without having to download an entire application on your desktop. The new plug-in, due out for beta testers in a couple of weeks, will remain on your desktop taskbar even while you’re not using the site, according to an early review of the product in CNET.
is set to switch over to its newly redesigned user interface this week. The social network reports in its developers blog that over 30 million users have already checked out the new profile. Of course, not everyone is happy with the changes. One group is out to convince 1 million users to sign an online petition to keep the old Facebook in place. They’re about half way there with close to 560,000 members.
Glam Media introduced a new set of value added services for publishers including an integration with the Splash News & Picture Agency giving Glam Publisher Network members access to Splash’s library of licensed photos for no extra cost. Other Glam Perks services include audience and marketing services and graphic design and tech support for brand ad campaigns.


Pats owner Robert Kraft and CBS hosted a grand opening bash at the CBS Scene on Saturday, a new state-of-the-art sports bar filled with audio visual wonders adjacent to Gillette Stadium in Foxborough. The multi-level venue showcases CBS current and classic programming and Patriots football games displayed on 135 SONY Plasma, LCD and graphic projector displays. Video displays feature photography, art and film footage culled from the CBS archive. Diners can answer trivia questions about CBS history or surf 20 programmed channels directly from their table.


EA Sports is powering a new technology that will be integrated into ESPN‘s NFL-themed programming this season including Sunday Night NFL countdown and NFL Live. Virtual Playbook is created using feeds from in-studio real-world cameras as well as a camera that captures EA’s in-game graphics depicting real game scenarios. Both real and virtual people are moved around the studio set to demonstrate plays and scenarios. ESPN commentators will use the system to analyze game matchups, demonstrate offensive and defensive schemes and highlight mismatches as if the players were alongside them in the studio.


Phone-based movie showtime service AOL Moviefone will announce a joint venture with voice and visual mobile ad company Apptera today to monetize the more than 40 million annual calls Moviefone receives with targeted in-call ads. Apptera’s voice and visual mobile advertising solution will manage and monetize the calls on behalf of AOL Moviefone based on location and user buying preferences. Apptera’s MobileAd Xchange now reaches an estimated 100 million callers a year.


CBS again registered as the most visited network website according to Hitwise on the strength of its Big Brother site that features 24/7 RealNetworks-powered video feeds from inside the Big Brother home. ABC’s Dancing with the Stars catapulted to 2nd place with a 13.2% market share of visits while FOX’s Prison Break site cracked the top 10 for the first time. On the cable side, Paula’s Home Cooking is the top visited show online, one of the 3 Food Networks sites in the top 10.
Top Visited US Broadcast Network TV Websites (Week ending Aug. 30, 2008)
Rank                Network Website    Market Share of Visits
   1  CBS                         31.22%
   2  NBC                          24.28%
   3  ABC                           22.64%
   4  FOX*                      16.56%
   5 The CW                           4.87%
   6 MNTV                      .41%
Source: Custom report from Hitwise, *includes traffic aggregated from stand alone websites,,, and
Top Visited US Broadcast Network TV Show Sites (Week ending Aug. 30, 2008)
Rank   Network       Website                      Market Share of Visits
 1          CBS          Big Brother 9                        15.14%
 2          ABC          Dancing With The Stars         13.28%
 3          FOX          American’s Got Talent            10.04% 
 4          FOX          Prison Break                          8.47%
 5          NBC          Deal or No Deal                     5.62%
 6          FOX          America’s Most Wanted           3.88%
 7          FOX          American Idol                         3.64%
 8          NBC          The Office                              1.87%
 9          NBC          Heroes                                   1.58%
10         CBS          CSI                                        1.56%  
Source: Custom report from Hitwise
Top Visited US Cable Network TV Show Sites (Week ending Aug. 30, 2008)
Rank   Network                   Website                   Market Share of Visits
 1     Cartoon Network      Drama Island                     14.96%
 2     Cartoon Network      Ben 10: Alien Force              3.97%
 3     Nickelodeon             Spongebob                          3.52%
 4     Food Network          Paula’s Home Cooking           2.97%
 5     ABC Family              Secret Life of the Am. Teen   2.48%
 6     Comedy Central       South Park                           2.47%
 7     SciFi                       Eureka                                 2.07%
 8     Cartoon Network      Chowder                              2.00%
 9     BET                        106 & Park                            1.99%                
10    Cartoon Network      Naruto                                  1.83%
Source: Custom report from Hitwise
Top Visited US Cable Network TV Show Sites – Excluding Children’s Programming (Week ending Aug. 30, 2008)
Rank   Network                   Website                   Market Share of Visits
 1     Food Network          Paula’s Home Cooking           5.10%
 2     ABC Family              Secret Life of the Am. Teen   4.33%
 3     Comedy Central       South Park                           4.32%
 4     SciFi                       Eureka                                 3.62%
 5     BET                        106 & Park                           3.48%
 6     MTV                        The Hills                               3.06%
 7     Comedy Central       The Daily Show                     2.62%
 8     Fox News                O’Reilly Factor                       2.46%
 9     Food Network          30 Minute Meals                    2.12%
10    Food Network          Everyday Italian                    1.87%
Source: Custom report from Hitwise


Championship Gaming Series (CGS) today announced the appointment of Scot Rubin as VP/Marketing for the league. Scot, a former video games/entertainment consultant, will manage global strategy, development, execution and ongoing oversight of league marketing, reporting directly to COO Geoff Stevens.


Finding video content on topics you are interested in on the web often means wading through maliciously tagged adult programming or other junk. A new web video called Mefeedia is quickly gaining traction as an online video search and aggregation tool. Its active community of users has put together over 1,000 curated channels of content from multiple sources to create a video storehouse of information. Though its index of 15,000+ sites you can find, subscribe to, view and stay updated on both traditional TV and made for the web programming. Some heavy hitters in the content space joined as programming partners last week­ including Hulu, ABC, Revision3, NextNewNetworks and 60 Frames. There’s also a cool new social networking component; import your subscriptions from YouTube, Vimeo, Hulu and iTunes to allow friends to keep track of what’s on your personal playlist. 

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:
Jason Cesare – 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]
Cynopsis Media: Top Tier

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIR, DEVELOPMENT/BUENA VISTA PRODS/LA: 5+ yrs exp develop, pitch + sell NON-scripted prgrming; netwrk, cable and/or 1st run. Strong pre-exist relationships w/creative community. Apply   # 175964   (9/13)

JOB OPENING: FREELANCE CONTENT & SCHEDULING ADMINISTRATOR/AETN, NY: Coord prog catalog & logistical support.2-3 yrs prog/scheduling exp. Strong comm & org skills.Foreign language a plus. Apply:   (9/13)

JOB OPENING: DIGITAL CAMPAIGN SPECIALIST, AD SALES PLANNING/AETN, NY:Asst AE in post sale execution & delivery to maximize ad revenue for AETN. Strong comm& org skills. Work well under pressure.Apply: (9/13)

JOB OPENING:  DIRECTOR, LEGAL AFFAIRS/Scripps Networks/NY:  Resp. for providing legal counsel to internal clients; negotiate, draft, interpret agreements. Knowledge of entertainment/contract law. Apply at: (9/13)

JOB OPENING:  Producing team of a primetime comedy special is looking for PRODUCERS with television, variety, and pop culture experience (3-5 years).  Send a cover letter and resume, attached and in the body, to us at   [email protected].  (9/13)

JOB OPENING: DEVELOPMENT/NATURAL HISTORY DIRECTOR 3632: National Geographic Television is seeking DEVELOPMENT/NATURAL HISTORY DIRECTOR. To apply visit our website: and search fro Job ID 3632. EOE (9/13)

JOB OPENING:  AD SALES DIRECTOR/Jumptv/NY, NY: ( ) 3-7 years exp new media sales. Must be able to generate and close new online sponsorship, advertising and video sales. Email res to [email protected]  (9/12)

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Degree, min 2 yrs exp TV research. Bckgd in rtgs analys, qual testing, strong written & analytical skills. Primary research, a plus. Apply at: . (Req ID 174327)  (9/12)

JOB OPENING: DIR CORP COMM/NBC UNIVERSAL, mun2/LA: Manages business/trade & consumer/programming communications for mun2 operation. 5 yrs exp(industry exp pref)/BA/Bilingual(Spanish/English). Apply @ nbcunicareers .com (#811173)  (9/12)

JOB OPENING:  AD SALES ACCT MGR/Discovery Int’l/NY: Talented sales executive w/ 5+ yrs media sales exp to grow revenue and expand international client base. Int’l exp required. Apply: , Req#8258  (9/11)

JOB OPENING: LINE PROD/AMCtv/NY: Resp for ntwrk non-scripted orig prog (stunts, series, fests, ent news & spec events). Mng multiple projects from start to fin. 5+ yrs set prod & prod mgmt exp. Res: ref# 5824BR (9/11)

JOB OPENING: ACCOUNT EXECUTIVE ONLINE/LIFETIME NY: Sales Account Manager responsible for growing and managing digital media sales for and related properties Apply at: (9/11)

JOB OPENING: SALES ASST/Rainbow Advertising Sales Corp/NYC: 1+ yrs exp in mkt, adv or bus related field. Assist Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 6989BR (9/11)

JOB OPENING: ACCOUNT EXECUTIVE/Rainbow Advertising Sales Corp/ Bronx NY: 3 yrs min exp major market TV, radio sales exp at ad agency level. See full posting and apply to req id 6841BR (9/11)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Suffolk LI: Seeks AE for local ad sales.2+ yrs ad sales exp. Pref’d cable TV, radio, e-media adv. Valid NY DL. See full posting and apply to req 6844BR (9/11)

JOB OPENING: PROJ MGR FOR VP SALES/Fox Dig. Media (FDM)/NY: Work w/ sales, prod/clients on sponsorship initiatives. Mng timelines, team deliverables, creative assets & client expectation for & (9/11)

JOB OPENING: DIR, NAT’L AD SALES/Fox Dig. Media (FDM)/NY: Dvlp/implement strategic plan for sale of Sports advrtsng. 6-8 yrs Sales & prior mngmnt exp needed. Sell integrated deals w/ TV as well as online only. (9/11)

JOB OPENING: RIGHTS & CLEARANCES ADMINISTRATOR (Freelance) /A&E TV, NY: Negotiate 3rd party licenses for footage, music, photos for program renewals. BA & 2+ yrs entertainment exp in licensing. Resume: (9/11)

JOB OPENING: DIRECTOR CONVERGENCE PROGRAMMING/Scripps Networks/TN: Resp. for convergent interactive/television, web content, page design, video production, and technology across brand sties. Apply at: (9/11)

JOB OPENING: AD SALES:  Hispanic kids and family targeted biz seeks sales talent. 3 to 5 yrs non-traditional ad sales/sponsorship in Hispanic, Kids or Cable TV.Positions in NYC and/or Texas. Email [email protected] (9/11)

JOB OPENING: MGR SALES PLANNING /TV10s/NY: 2+ yrs media experience. Proficiency in Power Point, Excel required. Traffic exp a +. Resume to: [email protected] (9/9)

JOB OPENING: FINANCIAL ANALYST  DIGITAL AD SALES/Warner Bros./NY: prepares & reconciles online billing, month end close; preps site stats & analysis; Fin. Reporting for mgmt. Email: [email protected] RE: UCTC/101559BR (9/9)

JOB OPENING: FREELANCE FINAL CUT PRO EDITORS/AETN/New York, NY: For short term/ongoing shifts. 5+ yrs exp required. Short form exp preferred. Must be willing to work night sessions.Send resume and reel: [email protected] (9/9)

JOB OPENING: MARKETING MGR/DIRECTV/New York: Develop marketing strategy for multi-cultural programming acquisition. Must have US Hispanic TV exp.Please send resume to: [email protected] (9/9)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY:PUBLIC RELATIONS/MKTG.INTERN/LA: Opp to work with entertainment, fashion & gourmet clients.Work on press releases, calling media and building brands. Send resume: [email protected] and specify intern in subject (9/11)

FALL INTERNSHIP CREDITS ONLY Fall/Winter Publicity Interns/LA: Undergrad., Credit only, 1 avail. in Photo Publicity, 1 avail. in Network Program Publicity. Send resume to [email protected] (9/11)

FALL INTERNSHIP CREDITS ONLY:MARK INTERN-Picture Earth/NYC is seeking mark/PR student passionate about sustainability for career launch op –; str writing skills req.Res to [email protected] (9/11)

FALL INTERNSHIP CREDITS ONLY: ENT/TECH PR INTERN – NYC: Need reliable, self-starting, focused college student for PR firm. Great experience. Computer/network/Microsoft Office literate; resp incl: phones, PR materials,. Res: [email protected]  (9/11)

FALL INTERNSHIP CREDITS ONLY:PRODUCTION : Liquid Theory/ LA FT and PT internships to assist our Fall productions. Strong digital skills and a positive approach a plus! Pls send resume/cover letter to [email protected] (9/9)

FALL INTERNSHIP CREDITS ONLY: BANYAN PROD/KING OF PRUSSIA, PA seeking ofc prod interns to assist in all capacities of development, shoot prep, research, logging. Resume/cover letter [email protected] (9/9)

FALL INTERNSHIP CREDITS ONLY: ENT PR INTERN: Need reliable, trust-worthy, focused college student for PR firm. Computer/network/Microsoft Office literate; resp incl: phones, PR materials, photo shoots & events. Res: [email protected] (9/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: ASSOCIATE PRODUCER/RESEARCHER/WRITER Available. History Channel experience. Contact [email protected]. (9/9)

SITUATION WANTED: DIGITAL AND PRINT 3D ARTIST produces compelling, informative and entertaining PR/marketing on project basis. [email protected] (9/9)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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