Monday, September 23rd, 2013

Cynopsis: DIGITAL
09.23.13

Good morning. It’s Monday, September 23, 2013, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

Nielsen will include television viewership ratings on mobile devices in its fall 2014 TV ratings system. The New York Times says the move is the result of pressure from television networks hungry for the data. The new ratings will only account for videos viewed on network sites and affiliates, and not an ad-free streaming service like Netflix.

Vimeo is taking YouTube’s lead by launching an offline video viewing mode. The offline capability comes with the app’s update for iOS 7 along with other new features like the ability for Vimeo users to upload videos from mobile devices to the site and video thumbnails that begin playing when a user scrolls through the display.

Independent video distribution company The Orchard and CraveOnlineMedia of horror movie site www.ShockTillYouDrop.com launched a Shock Till You Drop YouTube Channel. The channel will feature three original series; including a roundtable discussion show about the TV hit American Horror Story. The Orchard’s multi channel network is ranked number five in the world for online channels, according to a ComScore study.

CONTENT MEDIA

Many were tweeting “R.I.P. BlackBerry” on Friday when it announced the lay off 4,500 employees and the plan to reduce operation spending in half by 2015. All Things D explains the massive cut is the result of a deficit in second quarter earnings. BlackBerry apparently expects $1.6 billion instead of the projected $3.04 after selling 3.7 million smartphones, which is half the amount sold in the previous quarter.

Sony expects to sell five million PlayStation 4 consoles by next March, according to Sony Game Division Chief Andrew House. Variety reported the sale projections are ambitious based on how the PS3 took a year to reach that milestone in 2006. Sony also announced the PS4 will have voice and gesture control features, which is much like its Xbox competition. The PS4 will hit shelves on Nov. 15.

Networks are faced with eroding ratings and ad dollars shifting from TV to Digital. That’s why Cynopsis is presenting a conference on what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success at the Cynopsis Future TV Summit!

RESEARCH

Google still scores a the top of online video views, but AOL is gaining steam according to the latest ComScore report. With the giant YouTube primarily feeding Google, it raked in 167 million viewers in August, while AOL’s push for original content paid off with 71 million video viewers. Facebook took third with 62 million viewers, followed by News Distribution Network at 50 million and VEVO at 49 million. The study also overall measured 188 million Americans watching a total of 46.7 billion online videos.

TECHNOLOGY

Apple’s retail and online stores were more than busy on Friday’s release of the iPhone 5s and 5c. According to Mashable, the line at the New York City store to purchase the new smartphones had 1,417 people at 8 a.m., or 58 percent longer than the line at the iPhone 5 launch a year ago. Apparently, the biggest sellers were the newest gold and silver iPhone 5s phone colors only available for purchase in-store. The Wall Street Journal reported that Apple already asked suppliers to produce more gold models to meet the demand, and will be selling that color online in October.


A CYNOPSIS MESSAGE


Cynopsis Digital Webinar
OCT 1 | 1:30-3:00pm ET | Register Now
Next Generation Digital Programming Models

Moderator: David Tochterman: Head of Digital Media {Innovative Artists}
Speakers:
Evan Bregman: Director, Digital Media {Electus}
Stuart McLean:
Founder and CEO {Content & Co}
Daniel Tibbets:
SVP, Digital Media {Bunim/Murray Productions}
Scott Nocas:
Global Head of Distribution & Marketing/GM {Vuguru/Vuguru-POW}


ADVERTISING

Fox started a Super Bowl pregame ad contest on Friday called the Social Bowl. The contest’s prize is a 30-second spot to be broadcast during the Super Bowl pregame, a spot worth $850,000. Marketers and advertisers can enter the contest on YouTube or the Fox Sports site, and football and ad fans can vote on social media sites like Facebook and Twitter for the best ad.

Just announced: Cynopsis Future TV Summit -Content Innovation & Next Generation Advertising Models is set for October 17 in NYC. This is a 360-degree, in-depth look at TV’s opportunities and challenges at this critical moment in media, from the perspective of sellers, advertisers and content creators. Registration is now open: http://www.cynopsisfuturetvsummit.com/

EXEC MOVES

Jason Prohaska has been appointed the new CEO of digital marketing agency Your Majesty. Prohaska previously worked for digital marketing company Big Spaceship for nine years.

Global digital brand Zodiak Active of Zodiak Media announced the takeover of Nicola Drago as its new CEO when Marco Ferrari steps down in January 2014. Drago was previously the Senior Vice President of Strategy and New Business for Zodiak Active.

Facebook’s Vice President of Engineering and Products Greg Badros is leaving the company. He spent four years at the company and worked directly under CEO Mark Zuckerberg.


A CYNOPSIS MESSAGE


Cynopsis eReport Series: Demographic Viewing Patterns
Cynopsis Editors will take a look at the viewing patterns of various Demographics. Each of these Special eReports will uncover the Who, What and the Where – who these people are, what they are watching, where they are watching… and more!
OCT 3 // African Americans
OCT 6 // Women (sold out)
OCT 16 // Millennials
OCT 31 // Kids, Tweens & Teens
NOV 5 // Hispanics

Advertising space is limited. Contact Mike Farina: 203.218.6480


DIGITAL SPOTLIGHT OF THE DAY

Comedian Louis C.K. has quite a bias against smartphones, at least that’s what he recently expressed on Late Night with Conan O’Brien. Louis explained to O’Brien why he doesn’t allow his children to own a smartphone, because he finds the culture of the technology to have made kids less empathetic and without the ability to be content on their own. Watch the video at www.Cynopsis.com.


A CYNOPSIS MESSAGE


Cynopsis Future TV Summit:
Content Innovation & Next Gen Advertising Models
October 17 |Grand Hyatt|NYC
This all-day conference bringing together expert speakers on topics including measurement, the Second Screen, the New Networks, a unique “5 People on Chairs: Meet the Millennials” guerilla Focus Group, and much more.

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483

Featured Sponsors:

Gold: ABC Family | Silver: A+E & Rhythm | Participating: NCC, BrightLine & TruthCo. | Media: IAB


See you tomorrow,
Jessica Reese
09.23.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: SVP/CONTENT LEAD/DISCOVERY FIT & HEALTH/LA or MD: Dynamic creative leader to drive DFH’s success and brand evolution through devel of hit content, acqns, mktg strat, and ntwk day to day. 10-15 yrs TV exp nonfic. Apply HERE (9/28)

JOB OPENING: RSCH COORD/AMAZON STUDIOS/LA: Prgrm surveys using third party tools such as Vision Critical, Insight Express, etc. – Mng secondary rsrch. Able to work in fast paced environment. APPL HERE (9/28)

JOB OPENING: SOCIAL MEDIA MKTG MGR/AMAZON STUDIOS/LA: Resp for devising/leading, cutting-edge social media (SM) strategy across various SM platforms. Except’l comm skills a must. Dvlp SM relationships w/key ent ind counterparts. APPLY HERE (9/28)

JOB OPENING: MGR, MARKETING & EVENTS/IFC/NYC: Develop & execute partnerships, events, & promos, project manage from idea to execution, 4+ yrs. marketing/event exp. Click HERE (9/28) 

JOB OPENING: SALES RESEARCH MANAGER/USA NETWORK/NYC: Manage sales research for USA. Expertise in Explorer, TVToolbox, Simmons/MRI, Excel, ppt.  4+ years research exp. Apply online at HERE (9/27) #11645BR

JOB OPENING: VP OF UNSCRPTD TV DEV/LA: TV ProdCo/ Mng dev slate/casting exp./talent friendly/treatment writing/story editing/field prod post/ FCP/ 3-7 yrs cable dev exp./must love reality tv! Resume to: [email protected] (9/27)

JOB OPENING: DIRECTOR, COMMERCIAL PLANNING & STRATEGY/LOS ANGELES CA: Responsible for delivering/driving Domestic Home Entertainment go- to market best practices & strategies across all domestic channels of trade. Sales Representative, Services. Apply HERE (FFE0001869) (9/27)

JOB OPENING: INTEGRATED MKTG MGR/TVONE/NY: Work on strategic/creative development and mgmt. of revenue-generating mktg. solutions for existing and prospective clients. BA pref’d. 5 yrs. exp. Apply: www.tvone.tv (9/27)

JOB OPENING: SCHED COORD/AJ America/SF: Min 1-2 yrs. Exp. TV indust. In Broadcast Ops, Scheduling, or Promo. Resp: Prog. Schedule, daily logs, track data/media, understanding program formats. Resume: www.aljazeera.com (9/26)

JOB OPENING: DIR VISITOR SALES (MIDEM)/NYC: 5-10 yrs sales/mgmt exp. Mng intn’l visitor growth for tradeshows/conferences. Retain/grow visitors from across intn’l TV/music industries. Resume: [email protected] (9/26)

JOB OPENING: TRAFFIC SPECIALIST/MILLENIA 3/ATL: Mng traffic for brdcst & cable Network Clients in the dist of paid media. 1 Yr Brdcst/Agency Exp. Can-do attitude with good comm and org skills. Resume to [email protected] (9/26)

JOB OPENING: SR TRAFFIC SPECIALIST/MILLENIA 3/ATL: Mng traffic for Key Brdcst & Cable Network clients in dist of paid media. Min 5 yrs in traffic/production. Strong Client Service skills. Resume to  [email protected] (9/26)

JOB OPENING:  CONTENT LICENSING/DIST: Danny Lipford Media prod of natl synd TV show Today’s Homeowner seeking firm to mkt 300+ 1/2 hr HD prev aired episodes & 2000+ short form videos to cable/digital outlets [email protected] (9/26)

JOB OPENING: WRITER/SEG PROD/SPIKE TV/LA: 5 yrs exp. Write/prod field segments; pitch new ideas; book guests; oversee pre/post prod. Exp w/mktg integrations a must. LIVE exp a + Sports, pop cult, tech & gaming fan a +. Send res HERE (9/25)

JOB OPENING: WRITER/SPIKE TV/NY: 5 yrs exp. Highly-motivated self-starter. Expe writing host copy, on-air promos, mktg integrations a must; concept dev; Sports, pop culture and gaming enthusiast a +. Send res: HERE (9/25)

JOB OPENING: DIR, PROD INFO SECURITY/AMC/NYC: Oversee production security for AMC productions. Work w/Bus Affairs to address incident response for any IP rights violations on copyright/trademarked material. Submit res HERE (9/25)  

JOB OPENING: DIR, PHOTOGRAPHY/AMC/NYC: Oversee photog dept to support AMC PR dept. Exp hiring, evaluating, directing photogs. 5+ yrs exp in digital photography. Adobe Photoshop, Indesign, Illustrator req’d. Submit res HERE (9/25) 

JOB OPENING: YAHOO RESEARCH MANAGER – RETAIL/NYC: You will manage quantitative and qualitative studies run both internally as well as with third-party audience research companies. Resume to: http://bit.ly/18qjSge (9/25)

JOB OPENING: YAHOO MANAGER, RESEARCH OPERATIONS/SUNNYVALE CA: The single point of contact for the entire insights team in tracking studies and managing vendors abilities to execute studies on Yahoo. Resumes to: http://bit.ly/18qkHWm (9/25)

JOB OPENING: AFFIL MKTG ACCT EXEC/iN DEMAND/NYC: Mng relationships w/MVPDs, assist w/biz mgmt, identify opps for products, support local mkt promos. Min 3 yrs exp. Exc comm/analytical skills. Travel req. Resume/sal req to: [email protected] (9/24)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Ent. PR agency looking for motivated go-getter, w/interest in PR. Communication, Journalism, English, Marketing, & PR majors preferred. Great opp to gain hands-on experience. Resume to [email protected] (9/28)

FALL INTERNSHIP CREDITS ONLY: Assist with sports network communications department. Must have working knowledge of sports industry and be available multiple days during the week. Contact [email protected] (9/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SENIOR MEDIA RESEARCHER: 15+ yrs exp with a strong diverse agency/academic background. Excellent presentation skills, active in industry. Contact [email protected] (9/24)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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