Monday, October 3rd, 2011


School’s Back and Detentionaire is the Best in Class!

Falsely accused of pulling off the biggest prank in high school history, Lee Ping is about to spend the next year in detention unless he finds the true culprit and proves his innocence!

The Breakfast Club meets The Fugitive; kids will love watching Lee go from “zero” to “hero” in Detentionaire, a unique combination of comedy, adventure and intrigue.

A Nelvana co-production

41 Half-Hour Episodes  |  Kids 6-11  Join us at MIP – Booth N6.04

Cynopsis: Kids!

Good morning. It’s Monday, October 3, 2011, and this is your first early morning Kids briefing.

This morning Cynopsis: Kids! presents a new interview segment, A Few Questions For…

Answering our very first set of questions is Billy Macqueen the joint-Managing Director of UK-based Darrall Macqueen (, a production company he co-founded with joint-MD Maddy Darrall in 2000.  Darrall Macqueen currently produces kid-targeted shows including the mixed live-action/2D animated preschool series Baby Jake and the K6-11 animated series Pet Squad.  Early on, Darrall Macqueen created and produced popular CBBC’s series Smile, which Macqueen oversaw.  A controlling interest in the company was acquired by Australia’s Southern Star in 2005, and was owned by varying interests until Macqueen and Darrall re-acquired the company in 2009.  From 1995-2000, Macqueen was with Disney where he served as VP/International Programming and Development EMEA. Macqueen also created and executive produced Bear Behaving Badly, Hi-5 (Cartoonito), and The Fluffy Club (GMTV/ITV).  Macqueen made his mark early in his career, creating the series Ghost Train for ITV in 1986 (he was 27), which ran for 3 years beginning in 1988.

What show from Darrall Macqueen are you most excited about (and why)? Where did the idea for the show/interstitial come from?

We’re really excited about Baby Jake, a fresh new pre-school show that has delivered amazing TV and iPlayer ratings for CBeebies in the UK since launch this summer.  Baby Jake combines live action and 2D photographic animation and stars a real baby who goes on amazing adventures. It’s just connected with viewers from day one, with a huge buzz online via Twitter, Facebook, and parent chat rooms and message boards.

When this happens it can be both exciting and alarming: Baby Jake is quite a hybrid property, with its carefully structured storytelling and cut-out photo-realistic animation style, and we didn’t know how under-threes (and their parents) would react to it!  The idea was inspired by one-year-old Ralph Darrall and his cousin Peter (aged seven).  Peter regularly translated Ralph’s baby babble – much to the astonishment of his mum (the ‘Darrall’ in ‘Darrall Macqueen’). It was in-house development at a very domestic level.

This past weekend and all this week is MIPCOMJunior and MIPCOM. What are you looking for in the way of new ideas? New deals?

I’m at both Junior and MIPCOM. Junior is relaxed; more of a chance to talk about kids content with great creatives from around the world.  Mipcom is the hardcore sell, which is much less fun. I’ve left the deal-making down to the BBC Worldwide team on Baby Jake and the Sony Pictures International sales team on our other new property, a tween toon, Pet Squad, which was co-produced with Canada and Malaysia.

My one key sales task is to start booking meetings in the US as we would love to secure a North American sale for Baby Jake.  It’s ironic that I kept the hardest sales market for myself – could be smart, could be dumb!

You and Maddy Darrall founded the company in 2000, sold it, and then re-acquired several years later. What made you sell the company and what made you want it back? Where do you see the company in five years?

We sold Darrall Macqueen to Southern Star in 2005- great kids content people with decades of international sales and creative experience.  It was like joining a big family. But buying Darrall Macqueen back in 2009 was a no-brainer for us; the family we had joined had, by then, sold on three times and we found ourselves lost in a huge global corporate structure which was increasingly focusing on weekly magazines and daily newspapers in Australasia and North America.

Our focus for the past two years has been on creating successful children’s global television properties.  In five years’ time we hope to have an international reputation as a small but very creative children’s outfit who know how to fuel children’s imaginations and make them laugh.  We are part of a new generation of boutique content makers who know their audience extremely well  I think the early success of Baby Jake is testament to that.

You spent a number of years at Disney, what was the most important thing you learned working there?

That knowing your audience is everything.  Children instinctively find a show that really ‘gets’ them. They don’t return to those that don’t.

As a kid growing up, what kid-targeted character had the biggest impact on you (and why)?

The Banana Splits – Fleegle and Co. burst onto Saturday morning TV in the UK and straight into my heart.  Great laughs, huge energy and lovable anarchic characters – it simply blew the pants off Auntie BBC’s own kids shows.

Look for our next A Few Questions For… next Monday.


Jennifer Lopez launches a new teen/young adult-targeted digital video news and lifestyle series, Tiger Beat Entertainment, through a deal between Lopez’s TV/film/digital production company Nuyorican Productions and NY-based digital company Believe Entertainment Group.  The series will be distributed through and in partnership with AOL and the teen/young adult platform Cambio ( and will be produced at Cambio’s Hollywood studio.  A partnership with the long-running Tiger Beat teen magazine, which will serve as a framework for the series, Tiger Beat Entertainment will be hosted by a group of young adults.  Jennifer Lopez, Simon Fields, and Believe Entertainment Group will co-executive produce the series.  The series will feature celebrities, entertainment, music, TV, film, books, gaming and app news, as well as social media trends and lifestyle topics (e.g. fashion, food, health & wellness, decor, etc.).  Cambio will also support the series through its proprietary social media tools, designed to foster community and interaction.

Cartoon Network orders two kid-targeted game show format projects from Phil Gurin (The Singing Bee, Shark Tank, The Weakest Link, and early on produced for Nickelodeon and MTV) for the US.  Gurin will produce two pilots for the network, Struck!, which is based on The Hand, a series Gurin co-created with Coyote Conseil (France) and NEP League, a US adaptation of the long running Japanese primetimes series from Fuji Creative Corporation.  International format distribution rights for Stuck! will be shared by The Gurin Company Worldwide (TGCWW) and Coyote Conseil (handling French-speaking territories).  For NEP League, TGCWW and Fuji Creative Corporation will share international format distribution rights.

CBeebies (UK) commissions Impossible Kids, the kid’s unit of Impossible Pictures, and Kindle Entertainment to produce the new 3D CGI animated preschool series Dinopaws (52×11).  Dinopaws follows three brave, resourceful and curious young dinosaurs on a mission to discover something new every day and understand their world.  Co-developed by Impossible Kids (Buzz & Tell, Fleabag Monkeyface) and Kindle Entertainment (Dustbin Baby, Leonardo, Big and Small), Dinopaws will also be co-produced by the two companies in association with Guru Entertainment in Canada.

Animation studio Brown Bag Films (Octonauts) teams with the boy 7-12 targeted online game Flight My Monster ( to produce a new 3D animated TV series.  Brown Bag Films will develop and produce the TV series at its animation studio in Dublin.  Launched in January 2011, Fight My Monster is a free-to-play online game that lets players create and trade monsters and challenge others to battle and has 300,000+ users, with 3+ million monsters created and 7+ million battles waged.  Developer Dominic Williams founded fight My Monster in 2010.   Video game entrepreneur Dylan Collins (DemonWare and Jolt Online) joined as Executive Chairman in 2011.


Pampers, part of Procter & Gamble, introduces its new Pampers Cruisers with 3-way fit diapers as it partners with Sesame Workshop to feature Sesame Street designs on those diapers.  Sesame Street characters that appear on the new Pampers Cruisers include Elmo, Cookie Monster, Big Bird, and for the first time Oscar the Grouch.  To support the debut of its new Pampers Cruisers, the brand will host a 30 Days of Play & Giveaways promotional sweepstakes on Facebook (, where they should check out the Cruisers Sweeps tab to take part in daily Sesame Street trivia challenges to win prizes (no purchase necessary).

American Greetings Properties (AGP), the licensing division of American Greetings, and licensing agent CPLG sign Poetic Gem Licensing as a new Care Bears apparel licensee in the UK and Ireland.  The new Care Bears clothing line, which debut in fall/winter 2011, will feature retro styled fashion t-shirts for girls, juniors and women.

Canadian indie producer/distributor CCI Entertainment awards Wooky Entertainment the master arts and crafts license for its TV series Artzooka!  Wooky Entertainment will introduce a line of arts and crafts products based on Artzooka! and targeted to K4-9, including art tools, activity kids, art-based activity books, and novelty games, among others.  The Artzooka! line is set to launch in spring 2012.

Super Rad and lifestyle brand Paul Frank release the limited edition Julius figures.   Based on the Paul Frank mascot Julius the monkey the collectible items will be available in the original colorway and as a DIY version.  The Julius figures will be available soon at FAO Schwarz and other retailers and online at


How fast are you at assembling Lego in select designs?  Well find out with The Lego Group‘s newly launched Lego Life of George, its first combo digital and physical Lego gaming kit and app for Apple iOS devices.  Featuring brick recognition software, powered by EyeCue, Lego Life of George is a 12-level game app (novice to expert) in which George challenges players to different adventures and model building.  After you build the model at hand, it is then put them on a special mat, which is really a green screen to capture your progress, times you, and acts as the judge of your product through the camera on your iOS device.  Players receive scores based on accuracy and speed.  In addition to game mode, which can be played alone or against a competitor in a pass-and-play format, a creation mode, My Life, lets users design and capture their own models in the app’s virtual scrapbook.  Lego’s ( new Life of George kit (US$30) includes 144 standard bricks and a unique cardboard grid (or mat) that helps your creation be seen by the iOS camera.  The downloadable game app is free.  Oh  and as for who George is … well, Lego says he’s a software engineer by day and adventure by night who has a range of hobbies like traveling, photography and numbers and you can check him out on his Facebook page

Disney Publishing Worldwide welcomes Rapunzel as the official 10th princess in the Disney Princess royal court with the debut of the new Disney Princess: Royal Party app for the iPad in the US and UK.  The new interactive app features all the Disney Princesses (Ariel, Aurora, Belle, Cinderella, Jasmine, Snow White and Tiana) as they introduce Rapunzel to their group, along with a range of games and activities, including matching games, movie clips, a read-along, crafts, coloring, puzzles and digital stickers.  Players can also invite friends to the Royal Party with customizable invitations and a shared digi-theater.

Nat Geo Wild, a subscription TV channel, and National Geographic Kids are looking to kids this Halloween help “Cause An Uproar,” by encouraging them to collect change when they are out trick-or-treating to support National Geographic’s Big Cats Initiative (BCI), an ongoing effort to halt the decline of big cats in the wild.  Those who want to take part can get free Trick-or-Treat for Big Cats collection boxes at Pottery Barn Kids stores, participating school, National Geographic headquarters in Washington, DC, and via  The website also features creative Halloween-themed activities and resources for parents, kids and teachers.  Participants are eligible to receive a thank you gift, which includes magazine subscriptions, apparel and digital downloads  eligibility is based on funds submitted by November 30, 2011.  The collected money will go to fund research, education and real-world solutions to reverse the rapid disappearance of big cat populations worldwide.


DCH Capital announces the launch of a US$100 million DCH Media Fund to support the creation and development of co-development of new intellectual animation, games and computer graphics sectors, including new and emerging media.  The Singapore-based DCH Media Fund will invest in Media companies, co-production projects and “media hub infrastructure.”  DCH Media Fund has already begun evaluating co-production opportunities in projects that merits production in New Zealand and Singapore exploiting Treaty Agreements or outside the Treaty Agreements.  DCH Media Fund’s co-production funding shall fill any gap in financing of the project. All Funds will be on sweat equity basis as laid out in the production agreement. Production will be executed by DCH Media Invested Companies and approved partners in Asian region.  DCH Media fund is looking for strategic partners as part of its Digital Media Hub initiatives in Singapore/India/New Zealand.

Entertainment One (eOne) is appointed the exclusive distributor for the second season of Amberwood Entertainment and One Animation‘s CG animated preschool brand, Rob the Robot.  The deal builds on eOne’s existing joint TV and Home Entertainment rights relationship with Amberwood for season one of the series as the sole distributor for the property outside of Asia.  The second season of Rob the Robot is comprised of 52×11.  The series is a co-production between Canada’s Amberwood Entertainment and Singapore’s One Animation, with support from the MDA, CMF and the Shaw Rocket Fund.  TVO Kids (Canada), which originally commissioned the series, has ordered 52 new episodes.

FremantleMedia Enterprises (FME) Kids and Family Entertainment division and Larry Schwarz’s Animation Collective enter into a new partnership to develop kid and teen targeted content.  The deal also sees FME acquire the worldwide sales and distribution rights for traditional and emerging distribution platforms to Animation Collective’s animation library including titles such as Dancing Sushi, Ellen’s Acres (preschool), Kappa Mikey, Three Delivery, and Thumb Wrestling Federation: TWF.  In addition to the Animation Collective portfolio, FME will also offer other new kids’ series at the market including: in partnership with CBeebies – the mixed CGI/live-action preschool series Tree Fu Tom; the action/adventure series Monsuno; tween-aimed My Babysitter’s a Vampire; the tween comedy Really Me; the mixed stop-motion/CG animated Strange Hill High; the hybrid series The Aquabats Super Show (from the producers of Yo Gabba Gabba).

In other FME news, its Kids and Family Entertainment division has also acquired the worldwide format and distribution (excluding the UK and Australia for both), as well as the licensing rights to the mixed live-action/puppet/CGI animated preschool series Bookaboo (26×11) from Happy Films.  The literacy-centric series revolves around a rock n’ roll drumming puppy named Bookaboo, who can’t play until he has a book read to him. Each episode features a celebrity reading Bookaboo.  The series was commissioned by CiTV (UK) in 2009.

Spanish publisher Edebe Audiovisual Licensing enters into co-production pacts with broadcaster ZDF (Germany) and Canada’s Yowza Animation for its new kid-aimed animated series Four and a Half Friends (26×26), per C21 Media.  ZDF will air the series as well as distribute around the world.  Based on the popular Four and a Half Book series by German author Joachim Friedrich, the new series revolves around four friends and their dog as they solve mysteries.  The series is set to ready for air in 2013.

Atomic Cartoons is debuting its K7-11 targeted Pirate Express, a project currently in development with Teletoon Canada, at Mipcom this week.  A French-Canadian co-production, Pirate Express Pirate Express was created by Paris-based Ellipseanime.  Atomic Cartoons will also offering the animated properties Lionheart for K6-10, and the preschool series Good Job Lucky.

The pilot episode of a new 3D CGI animated series based on Gogo’s Crazy Bones is being showcased this week at Mipcom, per Bulldog Licensing, the licensing agent for the property.  Gogo’s licensors Magic Box International and PPI Worldwide Group have teamed with Aronnax Animation Studios for the new TV series, which is set to be available in 2012.  Televix Entertainment will serve as the worldwide distributor for the program.

Tivoli Media Limited appoints Bejuba as the worldwide distributor for its new series The Sooty Show, which debuted last month on Mini CITV (UK).  Bejuba is showcasing The Sooty Show this week at Mipcom, where it will offer the series as a format.  Tivoli Media plans to launch further Sooty merchandise later this year.  Originally created by Harry Corbett, Sooty has been TV in the UK since the 1950s.  The current Sooty brand owner is Richard Cadell, who stars alongside Sooty and friends, in the newest TV series.  The current series of The Sooty Show features guest stars Stacey Solomon, as well as guest cameos by Sooty veteran Matthew Corbett (former host as well as the son of Harry Corbett), Ann Widdecombe, Justin Lee Collins and Paul Daniels.

Turner Content Solutions, the syndication arm of Turner Broadcasting responsible for branded program sales across EMEA, Asia Pacific and Latin America, arrives at Mipcom with a slate of programming including a number aimed at kids.

Turner Content Solutions will debut Cartoon Network’s Europe’s original series The Amazing World of Gumball (26×15), which has launched in the UK last month and earlier this year in the US.
New to Turner EMEA’s portfolio is the preschool series LazyTown (52×30, and LazyTown Extra 26×15).

  • From NonStop Sales, the distribution arm of Turner owned MMG, based in the Nordics, is a re-versioned series of the Moomins (79×10), and two Moomin movies  Moomin & the Comet Chase (1×75) and Moomin & Midsummer Madness (1×75).  The preschool property Who? (1×52, 13×5), a series of short films, and Magic Silver a mystical family feature film.
  • From Asia  offerings include the new CGI movie Ben 10: Destroy All Aliens (1×90) and Firebreather (1×97).  Arjun & the Adventures of the Ice Lotus (1×90)  the series revolves around the adventures of Arjun and his friends as they join forces to fight Yaki.  Also there is the Johnny Bravo animated musical comedy, Johnny Bravo Goes to Bollywood (1×90)
  • The Latin American programming slate includes La Banda (80×60), a telenovela featuring the kids at an exclusive private boarding school that are locked in a battle of the bands.


YTV (Canada) premieres the third season of the kid/teen reality series In Real Life this evening at 7p.  Also returning is the online companion game, Race to the Finish (, which has a new look and a mobile app.  After the show’s finale, two challengers with the most points in the online and new mobile game app will be invited back for an exclusive final webisode along with two fans.

Zodiak Kids completes a format deal with Turner Broadcasting Asia Pacific for the kid-targeted interactive magic show Tricky TV, an original series created by The Foundation TV Productions, which is part of Zodiak Kids and in turn part of Zodiak Media Group. Turner Broadcasting System Asia Pacific is producing Trick TV in-house under the title MagicSkool (26×30), which premiered over the weekend in India on Turner-owned Pogo.  Hosted by local kid’s celebrity Harun Robert (aka Rob), MagicSkool, like Tricky TV, explores magic and illusion in a fun way and shows viewers how to perform simple magic tricks, hidden camera tricks and brainteasers. The Foundation has produced two seasons of Tricky TV (23×22 and 20×22) for CiTV (UK), where Stephen Mulhern hosts the series.  Tricky TV has also been acquired by broadcasters in a number of territories: MBC (Middle East); Teletoon (France); Mediacorp in Singapore for Okto Channel, NRK Super (Norway); Super RTL (Germany); 365 media (Iceland); Digiturk (Turkey); Vrak TV (Canada); Disney Japan, Joongang Broadcasting Corp (South Korea); ATV (Hong Kong) and Pro Plus (Slovenia).

Cyprus-based Emba Media Management International (EMMI), the new owners of the BKN International‘s animation library, appoints Your Family Entertainment (YFE) as the exclusive distributor for the content across 24 European countries.  EMMI acquired the rights to the BKN International catalog, which includes 27 titles (868×30), which it will now exploit through its UK company Emba Media Associates and select sales agents/distributors worldwide, of which YFE is the first.  BKN filed for insolvency in 2009 with Germany’s Commerzbank M&A appointed to handle the sale of its assets.  The library includes animated properties such as Dork Hunters from Outer Space, Extreme Dinosaurs, Kong  King of Atlantis, Pocket Dragon Adventures, Stone Age, UBOS, Adventures of Sonic the Hedgehog, Christopher & Holly, Delfy & His Friends, Dot and Spot, Double Dragon, Highlander  the Animated Series, Kid Clones, King Arthur & the Knights of Justice, Lilly the Witch Nick and Noels, Skysurfer Strike Force, Starla & the Jewel Riders, Street Football, Street Sharks, Sylvan, and UltraForce.

Phase 4 Films inks a Canadian home entertainment deal with Spin Master to distribute Redakai: Conquer The Kairu.  Phase 4 Films is set to release the first Redakai DVD title at the beginning of 2012.  Co-produced by Spin Master and Zodiak Kids/Marathon Media, Redakai: Conquer The Kairu (52×26) airs on YTV (Canada) and Cartoon Network (US).  Spin Master launched its Redakai toy line and collectible trading cards, including cards with a 3D and animation effects, at retail earlier this year.

HIT Entertainment appoints The Bonnier Publishing Group as the first UK and Australian CGI publishing partner for the preschool property Angelina Ballerina.  Under the deal Bonnier Publishing, a UK-based subsidiary of Bonnier Books, which is a division of the Swedish media company Bonnier AB, will publish a series of eight titles, including story, activity and coloring books that are slated launch in the UK and Australia in early 2012.  The new CGI Angelina Ballerina book series will be published by imprints Autumn Publishing in the UK and Five Mile Press in Australia and will run alongside the current CGI series Angelina Ballerina: The Next Steps, which airs in the UK on Five Milkshake! and Nick Jr. and in Australia on ABC.

Habbo Hotel, the teen-targeted social gaming community, and its parent company, Sulake, launch the first Habbo Hotel mobile game app, Lost Monkey, at the Apple app store.  The free-to-play game challenges teen players to help their mischievous Lost Monkey get back to Habbo Hotel after a broken teleporter has zapped the monkey through time and space and stranded him on a tropical island.  Players must care for the monkey and helm him get home by taking him through a series of mini-games, unlocking rewards along the way that can be used to purchase things for your monkey.  Once the game is completed, players can keep their virtual monkey as a pet in Habbo Hotel.

Oetinger, Germany based publisher of kid’s literature, launches a new interactive e-book, The Ogglies: A Dragon Party For Firebottom, for iOS and Android in English and German.  The e-book, which is based on the popular German characters The Ogglies, the title is available for US$1.99 for the first week, and at its regular $4.99 thereafter.  Additionally, Oetinger has also launched an update with new puzzle levels for beginning and advanced readers for its first English-language launch, Finding Frankie Frog.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; September 30-October 2, 2011:
Dolphin tale (Warner Bros.) PG                                                     $14.2m-2 wk total $37.5m
Moneyball (Sony/Columbia) PG-13                                                $12.5m-2 wk total $38.5m
The Lion King in 3D (Disney) G                                                     $11.1m-3 wk total $679.7m
Courageous (Sony/TriStar) PG-13                                                 Opening Weekend $8.8m
Dream House (Universal) PG-13                                                    Opening Weekend $8.2m
Abduction (Lionsgate) PG-13                                                        $5.7m-2wk total 19.1m
Contagion (Warner Bros.) PG-13                                                   $5.0m-4 wk total $64.7m
The Help (Disney) PG-13                                                              $3.0m-8 wk total $159.4m
Rise of the Planet of the Apes (Fox) PG-13                                     $540,000-9 wk total $174.5m
Warrior (Lionsgate)                                                                      $475,000-4 wk total $13.1m
Source: Rentrak (


Gary Knell, President/CEO Sesame Workshop for 12 years, has been tapped as the new CEO/President of NPR.  Knell, who officially starts on December 1, takes over the positions that have vacant since March 2011 when then CEO/President Vivian Schiller exited the company after a few tumultuous months during which contributor Juan Williams was let go and a leading NPR fundraiser was caught on tape making inappropriate remarks.  Prior to Sesame Workshop, Knell was MD/Manager Media International and he also served as SVP and General Counsel for WNET/Channel 13 in NY, and was Counsel to the US Senate Judiciary and Governmental Affairs Committees, as well as working in the California State Legislature and Governor’s Office.

Entrepreneur and toy industry veteran Scott Bachrach has formed a new company, The Wish Factory Limited, which specializes on-trend products in the toy licensing, entertainment and consumer products industry.  The Wish Factory Limited will release a new girl-targeted fashion accessory line, PopGrrl, for holiday 2011.  Previously, Bachrach founded and led toy companies including Fun-4-All Corporation and Think Tank Toys, the latter of which was acquired by Wow Wee, USA with the new division being named Think Wow Toys.  Bachrach’s partner in the new company is to industry sales, marketing and manufacturing veteran, Dan Lesnick, who previously toiled for Lionel leisure/Kiddy City, Spencer Gifts, and in the 1990s formed PA Marketing Group.

Victor Coolman is upped to Director/Programming and Acquisitions, Nickelodeon North.  In his new position Coolman expands his oversight to include programming for 15 Nickelodeon branded channels in Northern Europe.  Coolman, who was already responsible for acquisitions as Programming & Acquisitions Manager in Benelux and Scandinavia, expands this role to include the Germany, Switzerland and Austria. He will also be responsible for programming analysis and strategy in the whole North region.  He reports to Patrick Alders, SVP, Nickelodeon North.  Coolman also manages Nick Jr. Global, the channel that originated in North, but now airs in 17 countries worldwide.

Common Sense Media ( adds two executives to its leadership team.  Mike Lorion is appointed to the new position of GM/Education and Jeff Cain is named VP/Business Development.  Common Sense Media is the national nonprofit organization designed to help kids and families navigate in a world of media and technology.

  • A 20-year veteran of marketing, product development and education, Lorion will head the growth and distribution of Common Sense Media’s K-12 digital citizenship curriculum, as well as the launch of new education products and partnerships.  Most recently he was President of Leapfrog’s School Division, and prior to that he served as Apple’s VP/US Education division.
  • Cain will lead efforts to grow and develop Common Sense Media’s distribution network across a host of platforms.  Most recently, Cain provided business development consulting to technology and media companies as managing principle of J. Cain Advisors.  He previously served as group director of M&A at Cadence Design Systems, and prior to that was VP/Business Development, Red Herring Communications.


Disney Channel‘s premiere of its new original live-action comedy Jessie on Friday, September 30, 2011 (9-9:30p), becomes the network’s most-watched Friday premiere among Total Viewers (4.6 million), K6-11 (2.3 million), and Tweens 9-14 (1.8 million).  The network’s previous record holder for a Friday night series premiere was The Suite Life on Deck in September 2008.  The series debut’s lead-out was an episode of Phineas and Ferb (9:30-9:45p), which now serves the top telecast ever for the series with Tweens 9-14 (1.6 million).

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, September 29, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 856; K6-11 373; TWEENS 9-14 236
DISNEY CHANNEL:     K2-11 834; K6-11 438; TWEENS 9-14 306
CARTOON NETWORK: K2-11 459; K6-11 285; TWEENS 9-14 200
DISNEY XD:               K2-11 173; K6-11 141; TWEENS 9-14 116
NICKTOONS:              K2-11   93; K6-11   65; TWEENS 9-14   66
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  The cartoon series Top Cat was inspired by what show?  You’ll Never Get Rich, later called the Phil Silvers Show.  Kudos to: Emily Brenner-HarperCollins Children’s Books/NYC; Ed Casey-BBC Worldwide Americas/NYC; Bob Eisenstaedt-Granite Springs Productions/Tampa; Tom Mason-MainBrain Productions/Simi Valley, CA; Richard Quan-BSSP/San Francisco; George Evelyn-Spider-Eye/Cornwall UK

Today’s Trivia Question:   Who was the head banana of the Banana Splits?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: PRODUCER, DIG MKTG/RANDOM HOUSE/NY: Plan/execute online promos across many of Random House web sites. 2-3 yrs online mktg & digital prod & strong working knwldg of major web editing prgrm. Resume: Jobs@Random House (10/6)

JOB OPENING: ONLINE SALES EXEC/NCC Media/NYC: Prospect, dvlp & close sales for online & Digital Media. Min 5 yrs digital media sales exp. Strong communication and presentation skills. BA/BS pref’d. Resume: [email protected] (10/6)

JOB OPENING: WEB DEVELOPER/WRNN TV/RyeBrook/NY: Perform maintenance updates, troubleshooting. Database programming, XML, Java, Drupal, Adobe skills required. Resume: [email protected] (10/6)

JOB OPENING: DIR, TV PROD DEV & STRATEGY/NBCUniversal/CA: Oversee NBC’s TV digital sell through & subscription VOD businesses across multiple digital partners. 7+ years experience.  Apply at: Job#2191BR (10/6)

JOB OPENING: COORDINATOR, OAP/Fox Movie Channel/LA:  QC of on-air materials, asset mgmt & trafficking assets for OAP dept. BA preferred, TV OAP exp is preferred, post-prod knowledge is a plus. (10/6)

JOB OPENING: DIR/MGR-DIVERSITY RECRUITMENT & EARLY CAREER PROGRAM/NY: spearhead dvlpmnt/execution of diversity related recruitment strategies/early career pipeline; ad sls recruitment; 7+yrs recruitment exp; #4459 (10/6)

JOB OPENING: RECRUITER/LA: Mng full lifecycle FT & temp positions of varying lvls/functions for Discovery & JVs; roll-out multiple projects aimed at mrktg to attract talent; 3+yrs exp corp recruitment; #4455 (10/6)

JOB OPENING: MKTG DIR/GSTV/NYC: Largest nat’l away from home TV network seeks a creative mktg director with strong exp working closely with advertising sales. Apply at: (10/5)

JOB OPENING: ASST. MGR – SALES, PLANNING & ADMIN/NBCUniversal/Universal City: Provide availability reports on all products available for television licensing in the US. For more info visit: job# 2028BR (10/5)

JOB OPENING: SALES SVR EXEC/Univision/NY: Support AE book &steward ad deals. Serve liaison btwn Sls & agencies. Work w/mktg execute adv mktg prgrms. 3-6 yrs media exp, deal maker +, Spanish +. EOE Res [email protected] (10/5)

JOB OPENING:  SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (10/5)

JOB OPENING: VP RSRCH/DISCOVERY/MD: leads all research efforts & function as ntwrk primary POC; 7+ yrs research exp at either a full service market research firm or major corporation. Media exp preferred; #4509 (10/4)

JOB OPENING: JR ENGINEER/iNDEMAND/NYC: Troubleshooting, maintenance & upgrading of hardware/software in post-production facility. BA/BS Engineering & 1-2 yrs min yrs exp. Final Cut Pro certification. Apply: [email protected] (10/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:   START ASAP: RESEARCH INTERNS/NYC Production Cmpy:  Interns wanted. One for PBS Doc. Other to rsrch and dvlp new TV show ideas. Please send cvr ltr & resumes [email protected] (10/5)

FALL INTERNSHIP CREDITS ONLY:  Non-Fiction TV Dev. Internship (NYC): Major TV Prod Co seeking creative interns interested in reality TV and motivated to research, write and develop new ideas for TV series. Res/cov let: [email protected] (10/5)

FALL INTERNSHIP CREDITS ONLY:    SOCIAL MEDIA MARKETING INTERN/Machine Shop Marketing/Beverly Hills: Cutting edge entertainment company needs intern for fall/winter. College Credit. Apply [email protected] (10/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA BUYER/TRAFFIC: 11+yrs experience B.S. in Communications looking for freelance/full time position please contact me at [email protected] (10/8)

SITUATION WANTED: SO Sr. Integrated Copywriter. Style guides, positioning, promotion, collateral. Digital, print, video. Trade, consumer, Upfront anyone? I hear brand voices. SO fast. SO fun. (10/8)

SITUATION WANTED: Seeking a job with a film location or production company, scouting, or negotiating film/TV location contracts. I have a strong background in the LA entertainment industry. BA in PR/Marketing Contact: [email protected] (10/8)

SITUATION WANTED: DEVELOPMENT FOR TV/FILM: Toronto-based with 8+ years of experience in script analysis, development and pitching for TV & film. Insightful story notes and pitch documents. (10/7)

SITUATION WANTED:  SALES/MKTG PLANNER/ASST-LA or NYC: 3+ yrs Social Media, Sales Ntwrk exp. created sales proposals/PP presentations, video reels, online mktg/promos, media math, detail-oriented, multitask MS Office. [email protected] (10/7)

SITUATION WANTED:  Recent college graduate looking for entry-level positions in marketing,sales, or media. Looking to be located in New York City.  Contact me at [email protected] (10/6)

SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (10/5)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turnaround Email: [email protected] (10/5)

SITUATION WANTED:  PRODUCER/FIELD PRODUCER/STORY PROD:  in LA-8+ yrs. exp. prod for VH1, A&E, Sundance. Also, exp. prod EPK & Corp. Strong mng of crews, great interviewer w/celeb and non celeb talent. Contact email: [email protected]  (10/5)

SITUATION WANTED: CHILDREN’S MEDIA:, TV seg producer, journalist, theater, researcher, Child dev education, over 12 yrs working with children, including Internationally. Willing to relocate- Located in L.A. (10/4)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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