Monday, October 27th, 2008

Cynopsis: DIGITAL


Good morning, it’s Monday, October 27, 2008, and this is your first early morning digital briefing.

A senior lawmaker – Rep. John Dingell, Chairman of the House of Representatives House Energy and Commerce Committee – added to the chorus of “White Space” protests led by broadcasters on Friday. Mr. Dingell sent a list of questions to FCC Chairman Kevin Martin asking the agency to identify devices that are causing interference to broadcasters using the band for unlicensed broadband services. The FCC is due to vote on the proposal to open up the spectrum on Nov. 4, the day America votes for its next president.


Once a “me too” feature for many newspaper sites, video has become a central offering for print publishers. launched a spiffy new video portal (nice use of black space) utilizing Brightcove’s 3rd generation publishing platform. It plays HD video in 16×9 format, integrates video across more sections of the site and adds a variety of sharing tools allowing users to embed NYTimes video on their favorite social networking platform including Digg, Facebook, LinkedIn, Mixx and Yahoo! Buzz. The Times produces over 100 original videos per month and has over 3,000 clips in its archive.
Lifetime returned with a third season of its well-executed Mommy vlog Mommy Madness, beginning another set of 12 episodes with a special Halloween edition. Comedienne and real life Las Vegas mom Angela Hoover deals with Halloween rush.
Warner Bros. International Television Distribution (WBITD) signed a distribution agreement with South Korean IPTV provider GOM TV for the Korean rights to the 40-episode original web series Sorority Forever. The show is created by McG and Big Fantastic.


Opera fans who live outside of the city (or who can’t afford tickets) can subscribe to a new online video service at the Metropolitan Opera website, powered by Permission TV and Move Networks. The Met Player offers access to 170 full-length performances including 13 operas shot and recorded in HD. Subscriptions offering unlimited access are available for $14.99/month or $149.99/year.  Through the end of 2008, Met Members at the $125 level and above can purchase an introductory six-month subscription to Met Player for $49.99.


If you die in The Matrix do you die in real life? A 43-year piano teacher from Kyushu was jailed last week after illegally hacking into the account of her digital partner in the interactive game Maple Story and destroying the character he had spent a year creating after he had unexpectedly demanded a divorce from the woman’s avatar. If convicted she faces up to 5 years in prison, according to reports.
Microblogging service Twitter could be used by terrorists as a communications or operations tool, according to a report by the 304th Military Intelligence Battalion sited by Wired, posted on the website of the Federation of American Scientists (FAS). The report outlined scenarios in which militants could make use of Twitter ­ combined with Google Maps, cell phone pictures/video or other tools, to identify targets or detonate explosives.


Technology firms are often embroiled in litigation (hence the Skirmishes sub head above.) But who knew it was this bad. Law firm Fulbright & Jaworski‘s annual U.S. Litigation Trends survey found that 68% of technology companies faced at least one new lawsuit last year, with 30% facing 6 or more new suits in the past year. And 29% of the technology companies surveyed reported facing at least one $20 million action. Around 14% of the technology firms in the study reported spending at least $5 million on litigation, excluding costs of settlements and judgments, while 47% reported spending over $1 million per year on business disputes.
NBC was #1 for the second straight week among Hitwise‘s ad supported broadcast network website rankings. NBC’s Heroes was the top-ranked TV show website while The Office jumped to the #2 spot from #6. Comedy Central’s South Park was the #1 ranked cable TV show website for the second straight week. The election also continues to play a huge role among adult-oriented cable TV sites. The network’s The Daily Show site jumped to the #2 ranking from #4. Meanwhile three Fox News sites made the top 10: Hannity & Homes, Hannity’s America and O’Reilly Factor.
Top Visited US Top Visited US Broadcast Network TV Sites (Week ending Oct. 18 2008)
Rank                Network Website    Market Share of Visits
   1  NBC                        29.64%  
   2  ABC                         26.16%
   3  CBS                          20.98%
   4  FOX*                        14.25%
   5 The CW                          7.86%
   6 MNTV                    1.10%
Source: Custom report from Hitwise, *includes traffic aggregated from stand alone websites,,, and
Top Visited US Broadcast Network TV Show Sites (Week ending Oct. 18, 2008)
Rank   Network       Website                      Market Share of Visits
   1          NBC          Heroes                                 7.42% 
   2          NBC          The Office                            5.63%
   3          ABC          Dancing With The Stars         5.50%
   4          FOX          America’s Most Wanted          4.84%  
   5          CBS          CSI                                      3.10%
   6          NBC          The Biggest Loser                  2.88%
   7          NBC          Deal or No Deal                     2.84%
   8          FOX          Terminator: Sarah Connor      2.69%
   9          CBS          NCIS                                     2.68%
  10         ABC          Grey’s Anatomy                      2.66%  
Source: Custom report from Hitwise
Top Visited US Cable Network TV Show Sites -Excluding Children’s Programming (Week ending Oct. 18, 2008)
Rank   Network                   Website                   Market Share of Visits
  1    Comedy Central       South Park                       8.13%
  2    Comedy Central       The Daily Show                 4.47%
  3    Fox News                Hannity & Colmes              4.16%
  4    Bravo                      Project Runway                 3.96%
  5    MTV                        The Hills                           3.72%
  6    Fox News                Hannity’s America              3.44%
  7    Fox News                O’Reilly Factor                   3.37%  
  8    BET                        106 & Park                        3.07%
  7    CNN                        Lou Dobbs Tonight            2.49%
  9    MTV                        Making the Band               2.91%
 10   CNN                        Lou Dobbs Tonight            2.82%               
Source: Custom report from Hitwise


Rob Shore has joined as Senior Account Director of Sales. Rob worked most recently for Primedia (now Penton Media) as an Online Sales Development Director. Steve Nunez has also been added to the sales team as Account Executive of Sales for the Eastern Region. Steve was Manager of Online Sales at Major League Soccer (MLS).


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The news blogging community welcomed a new entrant to its ranks this month – TheDailyBeast, edited by former Vanity Fair and The New Yorker editor Tina Brown and backed by Barry Diller’s IAC/Interactive Corp. News aggregation is an extremely crowded category but this one is worth making room for, gaining points for its pointed attitude and fresh presentation. DailyBeast is a perfect mix of highbrow news coverage and satire and lowbrow gossip. It has a wonderfully visual interface that draws the eye toward its features. The Big Fat Story collects stories on a single topic from multiple sources. The Cheat Sheet ranks stories by perceived importance. The Buzz Board allows you to filter stories by columnist and area of interest and set your RSS feeds accordingly. Even the name is clever – The Daily Beast is the name of the newspaper in Scoop, Evelyn Waugh’s hilarious satire of Fleet Street. (Ms. Brown says it’s her favorite novel.)
Clarification: FEARnet’s returning series is called Streets of Fear, produced by Atlas Digital & Emerging Media.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:
Jason Cesare – 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]
Cynopsis Media: Top Tier

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: ACCOUNT EXECUTIVE/Rainbow Advertising Sales Corp/ Bronx NY: 3 yrs min exp major market tv, radio sales exp at ad agency level. See full posting and apply to req id 6841BR (11/1)

JOB OPENING: PROD/DIRECTOR /Cablevision/Norwalk, CT: Min. 2 yrs exp all aspects of Writing/shooting/non linear editing. Must know AVID/ Final Cut Pro. See full posting and apply to req id 7053BR (11/1)

JOB OPENING: ONLINE MKTG SUPERVISOR/iN DEMAND/NYC: Savvy marketer wanted with online expertise to maximize web strategies. Deg + 3 years exp. Apply: [email protected] (11/1)

JOB OPENING: DIR BRDBND VID/Lifetime/LA/: webst brdbnd vid prod; dev/prod webisde/vid cncpts/prog cntnt; mnge wrkflw vid creat/delvry. 5+ yrs vid prod; FinalCutPro; vid fr wbste; comprsn;stdrds; fld prdcng. Res: [email protected] (11/1)

JOB OPENING: EXEC SEC/IFC/NYC: Provide high level admin support to SVP of Orig Prog & Sr. staff. Highly org,detail orient prof w/2-4admin exp. Degree + related industry a +. rez: ref #7452BR (11/1)

JOB OPENING: SR GRAPHICS DESIGNER/Sundance/NYC: Design, concept &exec of branded ent& tent pole campaigns for off-air &Brdcst & Dig platforms.7+ yrs design/BC exp. Excel software skills. rez: ref #7258BR (11/1)

JOB OPENING: SUPRV-PROGRAM INVENT/Rainbow/LI: Resp for Orig Program Invent for AMC/IFC/WE/Sundance. Related exp a must. Data Analysis, database & PM nec. rez: ref #7366BR (11/1)

JOB OPENING: SR SALES COORDINATOR/TBS/TNT/truTV  Chicago: Support Nat’l sales teams. 2-4 yrs experience necessary. Analytical thinker. Send resumes: [email protected] (10/31)

JOB OPENING: CINEMA MEDIA BUYER/ICON Int’l/Stamford CT(across from Metro North): 5yrs+ nat’l movie buying exp w/major ad firm. Strong math/negotiating/comm. skills, detailed & comp. proficient. Res/sal req: [email protected]   (10/31)

JOB OPENING: TV RESEARCH FREELANCER/ABC Burbank: Min 1 year exp in TV research, exp w/ Nielsen analysis, primary research exp, strong written & analytical skills, BA/BS req or equiv exp, (search Req ID-181968) (10/30)

JOB OPENING: DIR CREATIVE SRVCS: Oversee dvlp mktg solutions presentations. Coord staff/props/video. Trends/tech/creative resources knwlg. Exc strategic thinking/creative exec/writing skills. Rez: [email protected] “DCS” in sub (10/30)

JOB OPENING: VP MKTG SOL: Lead new dept & set creative vision for MSG sales initiatives. Bring “The MSG Exp” to life. Exp Brand/Creative Strategist. Exc lead./comm./creative/proj mngmt skills. Rez: [email protected] “VPMS” in sub (10/30)

JOB OPENING: DIR STRATEGIC PLANNING/NY: Min 5 yrs exp., generate selling estimates, preposts and ratings analysis. Send resumes to [email protected] (10/30)

JOB OPENING: MGR/ANIMATION PROD & DVLPMNT/Marvel Studios: Dvlpmnt, prod/mktg with day-to-day coord of assets, schedules & vendors. Exp animation prod req’d. Resume: [email protected] (10/29)

JOB OPENING: SCHDL’ING COORD long-term temp/USA SLEUTH UNI HD/NY: Assist in all aspects of scheduling USA Network program services; min 1 yr program scheduling department exp. Send resumes: [email protected] (10/29)

JOB OPENING: BUS DEV MGR/BRIGHTLINE ITV/NY: Dvlp new clients & database; Project mgmt, sales skills; strong phone, orgnztn, comm/writing skills all essential. 3+ yrs exp. Exp Media/Ent pref’d. Res to: [email protected] (10/28)

JOB OPENING: LOG COORDINATOR/ABC BURBANK CA:Create on-air log & properly place commercials,1yr exp TV Traffic, Knowledge of MS pgms, BMS Traff. Sys. AA degree,ATTENTION TO DETAIL,Organized.  www. req.#181699 (10/28)

JOB OPENING: AD SALES RSRCH JOBS/ DISCOVERY/NY: Strong analytical/sales positioning/creative prob solving skills.3+yrs nat’l TV rsrch exp ntwrk/ad agency/synd. Prof in Nielsen sys/StarTrak/MRI pref Req#8382 & 8237 (10/28)

JOB OPENING: MGR, EVENTS PROGRAMMING/iN DEMAND/NYC: Scheduling, dev/launch prog concepts, new biz dev, negotiate deals. 3-5 yrs media exp. Apply: [email protected] (10/28)

JOB OPENING: FREELANCE AD SALES MGRS, DIGITAL/ ComedySmack NY: 3-5 yrs. digital sales exp. Relationships with agency/clients in entertainment, apparel & liquor. Send resume & cover: [email protected] (10/28)

JOB OPENING: TALENT EXECUTIVE/G4 TV/LA: Book & Develop celeb talent for all programming. Strong relationships w/PR, studios, nets, agencies. BA & 5 yrs exp. TV prod/editorial. Apply to: [email protected] (10/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: NYC based entertainment PR agency seeks fall 2008 intern. Please contact: [email protected] (10/31)

FALL INTERNSHIP CREDITS ONLY: a website dedicated to indie films, is looking for qualified Interns for Fall/Winter 08-09 primarily for viral marketing and social networking work. Please send resume to [email protected] (10/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: MKTG MGR: 13 years experience developing and implementing successful & innovative marketing plans that increase brand equity and sales. Email: [email protected]; Web: (10/30)

SITUATION WANTED: ACCOUNT MANAGER: Experienced Sales Account Manager. seeks perm. placement in Atl. 8 yrs exp. Extensive exp. w/ TV, radio. digital, print, sports, & all facets of station promotions. [email protected] (10/28)

SITUATION WANTED: EP BUDGET/SCHEDULE PREPARATION for All STATES: Reasonable Rates, Short Turn Around. Contact: [email protected] for details and pricing (10/28)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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