Monday, October 26th, 2009



Radio Disney is a Hit with MOMS & KIDS!
Superstar Delivery in Key Demos
Moms w/ K2-11     0.9 Rtg.         +  84%
Kids 6-11                1.8 Rtg.         +106%
Kids 6-14              1.5 Rtg.           +101%

Reach over 30 million listeners weekly with the music and entertainment they love!
Tap into the power of Radio Disney. For more info, contact your Sales Rep or Jon Sayer, VP Sales, 312-396-8909

Source: Arbitron, Radio Disney Spring 2009 2-Book, M-Sun 6a-7p.  Total US, All Platforms.
Growth based on AH(00) vs. SRI, Radio Disney Spring 2007 2-Book, M-Sun 6a-7p.  Total US, All Platforms.

Cynopsis: Kids!


Good morning. It’s Monday, October 26, 2009, and this is your first early morning Kids briefing. 

HandMade Films acquires Larry Schwarz’s NYC-based Animation Collective Group in a deal valued at a maximum of US$12 million, and has partnered with National Geographic Kids to launch the joint venture Handmade Kids TV.  Schwarz will remain the creative head of the Animation Collective Group for Handmade Kids and will also serve on the Handmade Kids board of directors.  Additionally the newly formed Handmade Kids inks a deal with the Duchess of York, Sarah Ferguson to adapt her books Tea for Ruby and the Little Red series as animated TV programs. The terms of this deal were not announced other than Ferguson will remain involved with her properties and will become a non-executive director of the Handmade Kids board. HandMade’s acquisition of Animation Collective is subject to profit performance over a three-year period. HandMade is set to release its CGI animated feature film Planet 51 in the US next month, which Sony is distributing.  Production on its movie Eloise in Paris, featuring Uma Thurman, is set to begin pre-production soon, with an additional six movies planned for release over the next two years.


Cynopsis Media Luncheon 12:45-2:30, Reservations Open @ Rm. 605
Advanced Advertising & Interactive TV: A Panel Discussion: What’s Real – What’s Not

Panel:  Jen Soch, VP, Activation Director of Advanced TV, MediaVest USA – Keynote
Lisa Meier,
SVP of Sales, Time Warner Cable
 Kevin Smith, VP, Digital Media, Comcast Spotlight
Jen Robertson,
VP, Digital & Emerging Media, We tv, Wedding Central
Andy Addis,
SVP, Marketing & Business Development, Ensequence

Sponsored by WE tv, Wedding Central, Comcast Spotlight, Ensequence

Following the BBC Trust‘s mostly positive review of children’s services earlier this year, the BBC lays out plans for the additional $41.8 million it pledged for BBC kid’s content across its services over the course of three years:

  • The funds will help support of existing big budget successful programs such as The Sarah Jane Adventures, Horrible Histories and My Almost Famous Family, as well as further seasons of 3rd & Bird and Kerwhizz for CBeebies.  Additionally, funds will be earmarked for development of new original series, specifically comedy and dramas.
  • Funds will also go towards bolstering kid-targeted audio offerings such as streamed, downloadable audio content for kids.  The CBeebies website is set to re-launch next month with every page featuring a link to a new version of the CBeebies Radio Player.
  • Plans also include growing the CBBC website, which had seen a decline, to achieve its weekly reach to 900,000 by April 2010.  To achieve this goal, the site will see improved navigation.  The site will be refreshed in early 2010, and feature newly created areas for kid shows like Horrible Histories, Tracy Beaker and Serious Explorers to keep visitors longer.
  • Money will go towards regaining audience lost when kid’s programs were shifted earlier in BBC One’s afternoon schedule, and development of a new weekday program to play during the CBBC block on BBC One at 5:30p, which would serve as a strong lead-in to the 6p news.  If a new show is developed and is successful, over the next two years the BBC will consider reinstating Blue Peter and Newsround to their original time slots.  In the meantime, however, the CBBC programming block on BBC One will stay put at 3:05-5:15p.
  • BBC will also continue to address digital programming for kids by looking to extend CBBC channel hours and providing its programs on-demand via the kid’s iPlayer.


DreamWorks Studios picks up the movie rights to the young adult five-book series Wicked by authors Nancy Holder and Debbie Viguie and published by Simon & Schuster.  Brothers Aaron and Matthew Benay (Brad Bird/Pixar/Warner Bros. upcoming 1906) will write the screenplay adaptation based on their own pitch.  The Gotham Group is producing the movie.

Anne Hathaway, Neil Patrick Harris and Rodrigo Santoro are in talks to star as the voices in director Carlos Saldanha‘s new 3D digital animated movie Rio for Blue Sky Studios and Fox Animation, per THR.  Saldanha also directed Ice Age: Dawn of the Dinosaurs for Blue Sky Studios and Fox Animation.  Slated for release on April 8, 2011, Rio follows the adventures of a nerdy macaw that sets out from his cage in Minnesota to make his way to Rio de Janeiro.  Producing the picture are Chris Jenkins (Surf’s Up) and Bruce Anderson (Dr. Seuss’ Horton Hears a Who).


Sesame Workshop appoints IMG as its licensing representative for Korea.  Under the agreement, IMG will oversee the Sesame Street brand in categories such as apparel, accessories, stationery, home decor, books video and audio.  As always Sesame Workshop’s proceeds from all sales of Sesame Street products go back into its kid-targeted educational projects.

The Pepperidge Farm Flavor Blasted Goldfish brand teams with the NBA and NBA star Dwyane Wade (Miami Heat) to launch the Team Xtreme, a new program that encourages American kids to get outside and play.  Kids are invited to be part of Team Xtreme at to track their play activity, find play ideas, and enter sweepstakes among other things.  The site also includes a video featuring Wade telling kids to get outside and play that pops up after kids have been on the site for 15 minutes.  The initiative will supported via 30-second spots airing throughout next month on Nickelodeon, Disney Channel and Cartoon Network.  Additionally, Sports Illustrated for Kids subscribers will receive their November issue wrapped with a Goldfish brand ad about Team Xtreme.  Additionally, Flavor Blasted Goldfish brand has signed on as the presenting partner for the first NBA FIT/WNBA FIT Dribble, Dish and Swish, which features 200 events aimed at K7-12 being held in eight NBA cities December 2009 through February 2010.  Dribble, Dish and Swish is designed to encourage participants to stay active and lead healthy lifestyles; information about the program can be found at

Marvel Entertainment inks several new co-branding partnerships:

  • Marvel teams with Feld Motor Sports to feature both Iron Man and Spider-Man on custom designed monster trucks that will take part in the worldwide Monster Jam live tour beginning in January 2010.  Under the deal co-branded merchandise, including accessories, specialty items, DVD inclusion, posters, sticks and show yearbooks, will be sold at the Monster Jam shows and via MonsterJam .com.  Monster Jam events air on Speed Channel and CBS>
  • Marvel enters into a deal with Harley-Davidson and SGI Apparel to launch an exclusive line of co-branded products featuring its characters including apparel and accessories for newborns, infants, toddlers and kids. The items will be available exclusively via Harley-Davidson dealers worldwide.
  • Marvel also partners with Orange County Choppers (OCC) to introduce an exclusive line of co-branded motorcycles and merchandise featuring Marvel’s super hero characters, which include classic Spider-Man, Hulk, Iron Man, and Wolverine, marvel Heroes, Marvel Comics/Retro, Marvel Extreme, Marvel Universe and Marvel Studios upcoming movies Iron Man 2, Thor, Captain America and Avengers.  Debuting this fall the co-branded products include production-line choppers and custom motorcycles as well as apparel, toys and collectibles available via OCC’s website, retail store and dealer network.


Baby Einstein might entertain your kid, but will or has it made him/her a genius?  Well, if you purchased a Baby Einstein video between June 5, 2004 and September 5, 2009 and the genius enhancement didn’t happen at your house, you are eligible for a refund/trade-in offer from Disney, per the NYT.  The offer can be for $15.99/title (up to 4 DVDs per household) or select trades.  Disney, which acquired Baby Einstein in 2001, has grown the line into other categories such as toys, books, and educational support items (e.g. flash cards) among other products.  Three years ago Disney dropped the word “educational” from its marketing of the Baby Einstein line, as did another company, the Brainy Baby Company (not owned by Disney), following a false advertising complaint filed by The Campaign for a Commercial-Free Childhood (CCFC) with the Federal Trade Commission.  The CCFC is again claiming victory for Disney’s unique refund move.  According to the report, lawyers had threatened Disney with a class-action suit if they didn’t offer a refund plan.  The Baby Einstein new refund offer is good through March 10, 2010 and requires no proof of purchase.

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; October 23-25, 2009:
Where the Wild Things Are (Warner Bros.) PG                      $14.4m-2 wk total $54.0m
Couples Retreat (Universal) PG-13                                      $11.1m-3 wk total $78.2m
Astro Boy (Summit Entertainment) PG                                Opening Weekend $7.0m
The Stepfather (2009) (Sony / Screen Gems) PG-13            $6.5m-2 wk total $20.4m
Cirque du Freak: The Vampire’s Assistant (Universal) PG-13 Opening Weekend $6.3m
Cloudy with a Chance of Meatballs (Sony/Columbia) PG        $5.6m-6 wk total $115.2m
Amelia (Fox Searchlight) PG                                               Opening Weekend $4.0m
Toy Story/Toy Story 2 (3D) (Buena Vista) G                        $1.0m-4 wk total $30.2m
Good Hair (Roadside Attractions) PG-13                              $1.0m-3 wk total $2.9m
The Invention of Lying (Warner Bros.) PG-13                       $900,000-4 wk total $17.0m
Source: Rentrak ( )

Answer to Yesterday’s Trivia Question:  Here’s a snippet from a popular TV theme song … can you finish the line?  “Let’s ride with the family down the street. Through the courtesy of _____________.”  FRED’S TWO FEET from THE FLINTSTONES  Kudos to: Julie Stowell-Tribune Media Services/NY; McPaul Smith-Whoop Inc./NY; Howard Rosenstein-Meredith Video Solutions/NY; Ray Foushee-WDRB/Louisville; Murray Schultz-Spectrum Global Comm/Chicago; Judy Yoon-Disney Media Sales & Mktg/Burbank; Steve Behlin-Disney Publishing/Glendale; Brett Ashy=The Ashy Agency/LA; Lover Keyes Roy-Pacific Technical Group/Burbank; Brent Ebert-Cartoon Network/Sydney; Sherry Lake-Treehouse/Toronto

Today’s Trivia Question:  What popular animated series included this line:  “Yum, it’s been lightyears since you programmed synthetic brownies.”     (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here
To unsubscribe , click here or click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIR  STRATEGIC MARKETING/SUNDANCE/NY – Resp for strat dev & delivery of rev-gen, integrated mrktg campaigns & solutions. 5-7 years sales/marketing experience Cable/Agency. res ref #9902BR  (10/31)

JOB OPENING:  NBC Universal is looking for a MANAGER , Bravo Ad Sales Research. Please visit our site at for more info, job#1104454 (10/31) 

JOB OPENING: ACCOUNT MGR/The Hotel Networks/New York: 3+ yrs Ad Sales Exp, OOH/Digital-Place Based+++, Creative, Aggressive, Proven Sales Pro, Excel Communication Skills A Must, Self-Motivated, Email: [email protected] (10/31)

JOB OPENING:  ACCOUNT EXECUTIVE/Brooklyn, NY:  Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 9911BR   (10/31)

JOB OPENING: VP AND MGR DEVELOPMENT/ LA based production co. specializing in unscripted programming (2 Positions): Great opportunity w/ competitive salaries. VP req’s 3+yrs exp.Res. and/or bio with references: to [email protected] (10/30)

JOB OPENING: MGR RSRCH & SALES DVLP/Disney Media Sales/NYC 5+ yrs exp sales rsrch & mkting, creation of materials, rsrch for cross platform ops, must be able translate numbers into strat mktg msges, req 210693 (10/30)

JOB OPENINGPROMO PRODUCER/Universal Sports/LA, conceptualize/write/produce on-air promos, 5+yrs exp. as a producer, sports and edit exp a+.  Send to: [email protected]  (10/30)

JOB OPENING: ACCOUNT EXECUTIVE/West Nyack, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to req 9887BR (10/29)

JOB OPENING: PROGRAM ACQUISITIONS MANAGER/Films Media Group/Princeton, NJ: 3+ yrs exp in acq; strong knwlg of factual prgmng & distrib; solid industry contacts; self-starter & deal-maker. MA a +. Email [email protected] EOE (10/28)

JOB OPENING: PUBLICIST / Cartoon Network & Adult Swim/Atlanta: 3+ yrs PR exp. Ent/TV PR exp. a plus. Must have excellent writing, pitching, comm. skills. Submit resume to: [email protected] (10/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Former NTWRK PUBLICIST looking for FT, freelance or PT work. I have more than 10 yrs exp in brdcst and syndicated TV publicity with strong relationships with nat’l and reg’l ent & business press.  Email:  [email protected] (10/31)

SITUATION WANTED: DIGITAL VP+ Emmy-winning digital media innovator and seasoned exec, with 8 yrs experience at MTVN/Nickelodeon Online, 15 yrs in industry. Willing to relocate. Contact: [email protected] Resume: (10/30)

SITUATION WANTED: Extremely detail oriented PRODUCTION MANAGER with 18+ years experience able to handle several projects simultaneously in a fast paced environment. Possess strong interpersonal skills. Email: [email protected] (10/29)

SITUATION WANTED: FIELD PROD/WRITER/DIR NY/LA Award-winning, TV & digital. 8+ years experience in documentary, infotainment, interstitial & more. Fast, fun, “gets it.” Email: [email protected] (10/29)

SITUATION WANTED: FREELANCE BUDGETS –Very experienced LP/EIC has experience with all formats Feature, Variety, Docu-Soap, Game Show, Scripted, Competition/Elimination-very reasonable rates. [email protected] (10/29)

SITUATION WANTED: MKT RSRCHR (NYC): 5 yrs. rsrch/data analysis/report generation exp, with 2 yr. focus on eye tracking tech. Worked w/ MTV, FOX, NBC and Google. Contact: [email protected]. (10/29)

SITUATION WANTED: TRAFFIC MANAGER with 13 years exp seeks position in Radio/TV/Online or traffic software in NY/NJ. [email protected] (10/28)

SITUATION WANTED: Recent deaf college grad looking to gain experience in MEDIA/ADVERTISING . Former star on a hit prime-time TV show, Amazing Race, past this year that would like to break into the field. Email: [email protected] (10/28)

SITUATION WANTED: WHATCHA GOT?: Hardworking. Smart. Fast. Thorough. Great writer. Media Relations. I do it all. Excellently. Whatever it takes to get the job done. No job too demeaning (except sales). NY/NJ [email protected] (10/28)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales.Familiar with SEO,SEM protocols. [email protected] (10/28)

SITUATION WANTED: ASSOCIATE PRODUCER (L.A.), 10+ years production experience, including reality, scripted, post production, game shows, live shows, location shoots. Valid passport  willing to travel. [email protected] (10/28)

SITUATION WANTED: VETERAN PRODUCER OF WEB, REALITY AND SCRIPTED TELEVISION seeks an in-house producing career with a marketing, advertising or media-buying agency. Please email: [email protected] Online Resume: (10/28)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (10/27)

SITUATION WANTED: Extremely detail oriented PRODUCTION MANAGER with 18+ years experience able to handle several projects simultaneously in a fast paced environment. Possess strong interpersonal skills. Email: [email protected] (10/27)

SITUATION WANTED: FIELD PRODUCER/DIRECTOR/NYC:8 yrs exp in reality & docs. Local & Int’l prod. Strong story teller. Exp w/ Sony Z-1U & V-1. Bi-lingual (Eng & Span) CREDITS: Bravo, History, Discovery [email protected] (10/27)

SITUATION WANTED: COORDINATOR/RESEARCHER/AP/EDUCATION MEDIA/NYC: 3+ yrs. exp. PBS, CNBC, Oprah, documentaries, kids media, production, research. Highly organized & detail-oriented. Seeking FT/PT or freelance. [email protected] ( (10/27)

SITUATION WANTED: CAMERA OPERATOR/LA Based MTV, TRUTV, ABC, Watch my reel at: . Contact email: [email protected] (10/27)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009

Related Stories

03/19/23: Cynopsis Jobs


DIRECTOR OF SALES NEXSTAR MEDIA GROUP WKRN -TV (ABC) NASHVILLE TN Being a Leader of the Sales Team and owning the position. Driving new business development. Managing inventory, rates, political sales processes & revenue forecasting. Developing and executing sales packages and projects to increase stations’ revenue. Performing other duties as assigned. Minimum five yrs experience […]

03/17/23: “The Other Two” finally returning to HBO Max

Friday March 17, 2023 Today’s Premieres Amazon: Class of ’07, Dom AppleTV+: Extrapolations, Monster Factory, Sin Huellas, Swarm Discovery+: Beach Cottage Chronicles, Dance 100, Maestro in Blue, Sky High HBO Max: Beach Cottage Chronicles Netflix: Agent Elvis OWN: Put a Ring on It at 9p Oxygen: The Real Murders of Atlanta at 9p PBS: Great […]

03/16/23: SVB collapse affects gaming, esports orgs

  Thursday March 16, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Silicon Valley Bank’s collapse impacted several major game developers, though esports organizations remained largely unscathed by the second-largest bank failure in U.S. history. The financial and venture capital news of the week – SVB folding in […]