Monday, October 17th, 2011

Cynopsis: Sports

Good morning. It’s Monday, October 17, 2011, and this is your first early morning Sports briefing.

With a client list that crosses the sports spectrum with legends such as Randy Johnson to Emmitt Smith to Olympians that include Apolo Anton Ohno and Michael Phelps to sportscasters and producers, Octagon Entertainment continues to focus on maximizing sports brands. From businesses and sponsorships to reality show appearances and production companies, athletes continue to thrive across the media gamut.

Cynopsis Sports spoke with Octagon Entertainment Managing Director John Ferriter about the evolution of the athlete brand, how the company is approaching clients and why the NBA lockout could change everything.

Ferriter on the goal of the Octagon Entertainment division: We work as a full service management company. As far as guiding our clients’ careers, where it’s getting interesting is that we are learning how our parent company Octagon – the sports management marketing group – is working with marketing clients, and how we are starting to work with individual personalities, whether it’s helping Wade Boggs get on an episode of Psych on USA or developing content around some of the other traditional athletes. We are involved in all of those aspects. We represented Emmitt Smith for years and we were involved on getting him on Dancing with the Stars. Ohno was also on the show and benefited from the experience.

On athletes as pop culture stars: There are shows out there of course like Dancing with the Stars and Celebrity Apprentice that are good star-making vehicles and you always try to find ways to get your clients involved. But the core of our business is representing talents and helping them create launch and establish their brands. When you go anywhere in the country, what do people care about? They care about sports, they care about music and they care about pop culture. I like that we are getting more involved with the athletes and the athletic properties and that’s one of the reasons Octagon brought me in, because they realized that I made a lot of people very rich and that I knew what I was doing.

On marrying sports with entertainment: My feeling is that we make sure we firmly play our clients in areas where there are eyeballs or ears so we then look at very specific things. One of our clients, with a very promising career, is Curt Menefee who hosts FOX NFL Sunday. That is one of the biggest shows in TV. So we made an investment of getting in business with Curt, and it is in the process of paying off as we speak. He has ideas and a production company and little by little we are going to help him increase that brand. We signed David Neal, and we have David working now as the EP at Univision Sports. For athletes, we are really wading slowly into working with them for a couple of reasons. We have Felix Hernandez, Randy Johnson, Michael Phelps, etc. and you have to make sure they play to their strengths. You have to look at things, see what’s right for the brand, and what to pay attention to when they are in full-time training. We keep our eye on different time periods because of their training schedules. For example, there may be some things that heat up very quickly for us if the NBA season is cancelled.

On the NBA lockout: I’m not sure what’s going to happen with the NBA, that’s kind of scaring me a little bit. What scares me about it is that you have all these 17, 18-year old kids coming out of high school who play at a third or fourth year college level because they’ve been playing basketball for ten years. What’s going to stop some billionaire from just making his own basketball league and starting with these guys. It’s a scary time. What also scares me is that they are on the brink of something that can’t be undone. When I was in my formative years and the NBA was hurting, along came Magic and Bird who revolutionized the game. Five or six years later, along comes Michael Jordan. Ten years after that, it was Kobe and Shaq and those guys. You could easily have people like that now say ‘Screw the NBA and screw going to Europe.’ There are lots of people out there with money who have been shut out of the sports leagues and want to get in so you never know what’s going to happen. So I hope cooler heads prevail and they can get the season going again.

On the Air

With television contracts driving realignment and the future of the BCS unknown, the Mountain West Conference and Conference USA reacted to a rapidly changing environment on Friday by announcing that the two conferences would merge into a 22-team, football-only entity that will span from North Carolina through Hawaii. The new conference had been in the works for more than a year and was designed to bring stability, security and flexibility to its member schools as well as drive up a potential TV deal and marketing possibilities in college football. Executives at the conference said that the two leagues will find a way to honor their current TV contracts, which includes CBS, FOX, and NBC, although the super conference would be working on a new television deal as well. The Hawaii and Armed Forces Bowls, which traditionally featured teams from the two conferences, are now expected to look for another affiliation.

The horrific season finale of the Izod IndyCar Series was officially cancelled following the death of Indianapolis 500 winner Dan Wheldon in a 15-car accident at Las Vegas Motor Speedway yesterday. After the cancellation of the race, which aired on ABC, the drivers participated in a five-lap parade in tribute to Wheldon.

Game 6 ended up being the final game of the American League Championship Series on Saturday with Texas returning to the World Series. The game delivered FOX with 7.51 million viewers and a 2.1 rating/7 share among adults 18-49, according to Nielsen Media Research. Meanwhile, NASCAR on ABC scored 5.03 million viewers for the network with a 1.5/ 5 among adults 18-49.

Even while lawyers battle over FOX’s role in upcoming Dodgers television rights, the media company is now closing in on a deal with fellow SoCal team the Angels, according to the Los Angeles Times. The paper reports that Fox and the Angels have been in discussion about a new deal for a while now and “the Angels have the leverage to command a deal in excess of the 20-year, $1.6 billion contract to which Fox and the Rangers agreed last year.” The Angels’ current contract with Fox, which extends through the 2015 season, averages $50 million per year.

Last week’s airing of SmackDown marked the 634th airing of the show for WWE, and officially pushed the program ahead of Gunsmoke as the second longest running weekly episodic TV show in history. Fellow WWE series Raw is number one.

The Salt Lake Tribune is reporting that Big 12 television partners ESPN/ABC and FOX Sports had a role in making TCU the newest member of the conference, in lieu of BYU. The paper reports that the media partners were concerned about the university’s policy of not playing games on Sunday and how it might impact future basketball telecasts.

It’s about to get a little bumpy over at DIRECTV. The company is pairing up with the Professional Bull Riders this month to offer the 2011 PBR Built Ford Tough World Finals in 3D to homes around the country for the first time. The 3D broadcast will air on Oct. 30 at 4p DIRECTV’s 3D channel, n3D. 

Golf Channel is set to air a special Golf Fix episode tonight at 7p. The show will feature Rory McIlroy, Darren Clarke, Charl Schwartzel, and Keegan Bradley, i.e. all four major champions from 2011 from the PGA Grand Slam of Golf in Bermuda. U.S. Open Champion Rory McIlroy will discuss driving accuracy; Open Champion Darren Clarke will discuss playing in the wind; Masters champion Charl Schwartzel will talk chipping and PGA Champion Keegan Bradley will discuss putting with a long putter.

Sponsorship & Promotion

The Indianapolis Colts took another hit after a bad season last week with the resignation of Tom Zupancic, the team’s Senior Vice President of Sales and Marketing. His decision brings a 27-year tenure with NFL franchise to an end.

Sportsman Channel is teaming the Atlanta Falcons to create a segment called, “Fishing with the Falcons,” which is now available on Xfinity on Demand – Get Local ATL. As part of the segment, Atlanta Falcons President Rich McKay, Head Coach Mike Smith, Falcons cheerleaders and former alumni, will pay tribute to America’s wounded military and highlight the sacrifices made by America’s wounded military. In its fourth year, the event gives veterans an opportunity to be paired with a Falcon player on individual fishing boats in an attempt to compete for various prizes.

Digital Fields just underwent a facelift, with the channel’s website unveiling a new design that includes revised visitor navigation, as well as the latest sports news and live and on-demand video streaming. As part of the redesign, advertisers will also have new options that include social TV engagement, a push-down ad unit, and branded content.

The Main Event

Early NHL division leaders go at it with that Colorado Avalanche/Toronto Maple Leafs game on VERSUS at 7p.

ON THIS DAY in 1920: The Chicago Bears (then known as the as Decatur Staleys) play their first NFL game

Answer to Yesterday’s Sports Trivia Question:  What was the last NHL team Wayne Gretzky played for? Answer: The New York Rangers.  Kudos: John Quinn – DISH Network/NY; Peter Gordon – Armada Sports & Entertainment/Orlando; Rich Dubroff – C-SPAN/Washington, DC; Juan P. Delgado – Telemundo/Miami; Tom Akers – Outdoor Channel/Chicago; Lucie Prann – The Richard’s Group/Dallas; Greg Moloznik – GLM Media Dynamics/Scottsdale; David Hauptman – Katz Television Group/Denver; Tom Moore – Kalt Productions/LA; Roman Saienni – FOX Sports/LA; Emily Little – PROMAXBDA/Santa Monica; Tom Powers – Open Door Co./Toronto; Chris Faulds – Bell Media Interactive/Toronto

In The Know: In 2002, this pitcher became the first rookie pitcher to win the seventh game of the World Series in 93 years. Who was he? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
 Chris Pursell for Cynopsis | Sports

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SR RESEARCH ANALYST/nuvoTV/LA: Nielsen rating analysis, collect/evaluate audience & market research data, 3-4 yrs TV media research experience, familiar w/ American Latino mrkt +, EOE/M/F/D/AAP [email protected] (10/22)

JOB OPENING: EXECUTIVE VP MKTG/GSN/LA: Asst; 3+ yrs exp. Heavy scheduling, calendaring. Excellent comm., time management, multi-tasking w/efficiency; Growth opportunity. Send res and CL to [email protected] w/salary history (10/22)

JOB OPENING: SR RSRCH ANALYST/TV ONE AD SALES/NYC: Compose rsrch reports using Nielsen & syndicated data. Bach deg, 5yrs TV media rsrch exp and multitasking pro. APPLY: (10/22)

JOB OPENING: AD SALES COORD/TV ONE AD SALES/NYC: Seeking recent grad with previous ad sales/advertising internship experience to assist ad sales department. Detail oriented and multi-tasking skills a +. (10/22)

JOB OPENING: VP PRG SCHEDULING/OTH JOBS/MD: VP Prg oversee all prg sched functions; resrh and design short/long term sched strategies 7+yrs exp/Other opportunities avail Visit: (10/22)

JOB OPENING: DIGITAL PRODUCT MANAGER/ATP Tennis Marketing/FL: 5 yrs exp web/mobile product mgmt. Exp global marketplace,devices,OS,browsers,apps,research,analytics,QA. Apply:  (10/22)

JOB OPENING: MGR, PROGRAM SCHEDULING/NYC: Resp for creating, populating & distrib program schedules for USA & Emerging Ntwrks. Min 3 yrs exp in prog/scheduling, 3 yrs in TV. 1 direct report. (2811BR) (10/21)

JOB OPENING: DIRECTOR APPAREL/HOME/MTVNetworks/Toronto: 7 yrs licesng, sales, mktg, retail, categ mgmnt. Authority in Softlines/home categ/industry. BA Business/Mktg/Brand Mgmnt. EOE/M/F/D/AAP. Apply (10/21)

JOB OPENING:  MGR, PRICING/PLANN’G/Fox Cable Networks/NY: Resp for daily components of the Sales Plann’g function. BA plus 3+ yrs pricing & plann’g or sales plann’g exp a media co.Supervisory exp strongly pref. (10/20)

JOB OPENING:  DIR MARKETING/RLTV/NYC: Min 10 yrs exp in ad sales/cons/aff marketing at agency, cable or broadcast. Exp w/ brand partnerships/client relations/on-air promotions necessary. Apply: [email protected] (10/20)

JOB OPENING:   VP, ACQ & STRATEGY/EPIX/NY: Res for acqs (linear, VOD, & brdbnd). Ovrsee prgrmng mdl, mng budget, neg film agreements. Dev/launch new prog offerings. 8+ yrs stud/ntwrk exp, MBA pref. EOE (10/20)

JOB OPENING: CHILDREN’S INTERACTIVE MEDIA PRODUCER/NY: Major children’s publisher seeks digital producer to dvlp & implement interactive content for web, apps, and VOD; 5+yrs production exp Res: [email protected] (10/20)

JOB OPENING:  SR COORD INTERACTIVE PROD/CABLEVISION/WOODBURY NY:  Min 2 yrs interactive TV/emedia exp.  Assist in daily tasks of  prod. workflow .  MS Office/Adobe Suite CS. apply to job # 15538BR (10/19)

JOB OPENING: TELEVISION AD SALES REP/NYC: 7yrs+ station, cable, network sales or agency exp. Strong DRTV & Per Inquiry exp w/ current contacts. BizDev a +. Resume & comp req to: [email protected] (10/19)

JOB OPENING: ACCOUNT EXECUTIVE, MLS DIGITAL PROPERTIES/Major League Soccer/Chicago: Min 3 yrs exp in ad sales & online marketplace. Exp calling on clients and agencies to present media opportunities. Apply: (10/19)

JOB OPENING:  SR RSRCH ANALYST/Discovery/NY: Closely monitors Discovery Ntwrks’ rating/demo performance; interact w/all lvls in response to client specific requests; 4+yrs cable media/ad sls rsrch; # 4584  (10/19)

JOB OPENING:   DIR/EXEC PRODR-DVLPMT & PROD/National Geographic Channel-NY: oversee dvlpmt of new specials /series. BA +5 yrs exp in dvlpmt and prod at network or prod co. (10/19)

JOB OPENING: RESEARCH ANALYST/WE tv/NYC: 1 yr ad sales research exp w/Cble/Brdcast industry. Strong analytical skills, help enhance sales program effort. MS Office exp, Nielsen/MRI/Simmons/AdViews/Arianna. [email protected] (10/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES INTERN/Woodbury, LI: Intern will gain experience with all facets of creating Optimum Homes & Autos channel & website. College credit. See full posting and apply to req 15503BR (10/22)

SITUATION WANTED: Seeking summer 2012 internship. Will have BS in Business in Music Industry Mgmt. w/ Film Studies minor in May 2012. Looking for music supervision or music publishing, pref. in NY. Contact [email protected] (10/21)

SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry-Junior level slots, B.A.  Mass Comm/Media backgrnd, 3-5 years experience, NY based, but interested in warmer climates.Please email, [email protected] (10/21)

SITUATION WANTED: Recent college graduate with a B.S. in Marketing/Management. I am interested in entry-level positions in marketing,sales, or media advertising. Looking to be located in New York City. Contact me at  [email protected] (10/21)

SITUATION WANTED: Laila Berzins, VO Artist/Singer: [email protected] Specialty in dynamic Character & Commercial VO. Also great with Corporate and E-learning projects! (10/21)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Worked as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (10/21)

SITUATION WANTED:  MEDIA ADVERTISING AND MARKETING EXPERT. 18 yrs. of media mgmt. and sales experience in broadcast, digital, print, mobile and event marketing in #2 media mkt. Willing to relocate.  Tony Siracusa. 626-390-6719 (10/20)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/20)

SITUATION WANTED:  Hollywood Feature/Television CAMERA MAN looking for work as a news or sports camera operator. 4 + years exp in both New York and LA. Resume and references upon request. Email: [email protected], Cell: 310.625.6635 (10/19)

SITUATION WANTED:  LA- Seeking PUBLICIST ASSISTANT position. I have exp in: Cision, ACT! and more! Bubbly, no stranger to long hours & hard work! 4+yrs media exp contact: [email protected] (10/19)

SITUATION WANTED: INTEGRATED COPYWRITER: Mktg ads, style guides, program positioning, promotion, collateral. Digital, print, video. Trade, consumer, Upfront anyone? I hear brand voices. SO fast. SO fun. (10/18)

SITUATION WANTED: MARKETING/RESEARCH MGR: 5+ yrs exp, print & digital ad sales. Expert in syndicated & primary research incl Nielsen, comScore, Omniture, New Age, IMS, MRI, MMR, Ipsos, Starch, Vista, etc. Contact [email protected] (10/18)

SITUATION WANTED: PHOTOGRAPHER: Pro Studio LA Mir Mile  Specialize in people cell: 323-899-9963  [email protected] (10/18)

SITUATION WANTED: BRAZIL JOB OPPORTUNITY: Brazilian entrepreneur is looking for investors that would like to open companies in Sao Paulo, Brazil. Strong knowledge of Brazilian Market and rolodex of clients. [email protected] (10/18)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2011

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from just this Cynopsis Sports email, please click here.

Related Stories

Cynopsis 04/12/24: ABC News/NatGeo’s “Eclipse Across America” Outshines Competition

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

FETV: Special Delivery for Viewers and Advertisers

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]

Cynopsis 04/11/24: Ad Engagement for Women’s Final Four up 97%

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT Sports Scores Big During March Madness With the 2024 NCAA Men’s Basketball Tournament averaging 9.9M viewers across 67 games on TNT, TBS, truTV, CBS + Max, including double-digit growth with younger viewers P18-34 (+14% YoY) And there’s more to come… MLB Regular Season (TBS, Max, Bleacher Report) […]

04/10/24: Cynopsis Jobs

jobs 10

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/10/24: NBCUniversal surpasses 2020 numbers, with more than $1.25 billion in Olympics ad rev

Wednesday April 10, 2024 Today’s Premieres Peacock: Hapless ESPN+: Tryouts Hulu: Sandland: The Series Crunchyroll: The Many Sides of Voice Actor Radio, Viral Hit IN THE NEWS CBS has renewed Dick Wolf’s trio of FBI dramas – “FBI,” “FBI: Most Wanted” and “FBI: International.” Flagship show “FBI” received a three- season renewal, encompassing seasons seven […]