Monday, October 11th, 2010


Cynopsis: DIGITAL
10/11/10

Good morning, it’s Monday, October 11, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The Writers Guild of America weighed in on net neutrality expressing concerns that a less-open Internet would hamper opportunities for writers. In comments submitted to the FCC for its “Proposed Rulemaking in the Matter of Preserving the Open Internet,” the WGAE said if broadband providers create specialized services or different tiers of services, such efforts would “squander the enormous potential of digital media to expand our intellectual, artistic, and entertainment options.” The WGAE added: “It would force writers and other creators to abandon their independent projects and to sign on with the mega­studios. Of course, our members do work for these mega­studios, and many of them make good livings doing so; a handful have been able to express their own unique voices under the current system (especially when they have penned blockbuster hits in the past).” The WGAE also took aim at the proposed NBC-Comcast merger citing it as an example of the type of vertical integration that can lead to “anticompetitive handling of content.” Net neutrality continues to be a hot button topic in the digital media business, though no immediate resolution appears in sight.
 

~ MULTIPLATFORM CONTENT NEWS ~
 

Digital network Exercise TV, a popular VOD service, has paired up with the pros from Dancing with the Stars for a slate of themed programming this month. The professional dancers on the hit ABC show will showcase 10-minute workout segments from the Dancing with the Stars workout DVDs. Exercise TV reaches 38 million digital homes.
 
After DISH dropped MSG Network and MSG Plus from its lineup earlier this month, the network has begun urging subscribers to switch multichannel providers and is offering tickets to Knicks, Rangers, Devils, Islanders and Sabres games. DISH customers can enter the contest to win tickets at IWantMSG.com.

 

Proving that international markets continue to represent a huge opportunity for American cable networks, Scripps Networks International launched its hi-def channel Food Network Asia in the Philippines late last week on satellite service Cignal Digital TV. The network features a mix of Food Network shows produced in the United States such as Diners, Drive-ins and Dives with locally produced programming. Food Network Asia is now in Malaysia, Singapore and Taiwan.
 
More Asian expansion news came from Swiss-based iConcerts, which inked a distribution and production deal with China DTV Production Company, that calls for a China DTV to carry iConcerts programming in prime-time this fall to more than 60 million homes in China.
 
 

~ INNOVATORS & START-UPS ~

In a partnership that pairs the hottest location-based service with a popular TV studio, FourSquare users had the chance to receive an exclusive Green Lantern badge at the pop culture convention New York Comic Con that ran this past weekend in New York City, courtesy of Warner Bros. TV Group. Fans could unlock the badge by checking in at the event and at the DC comics booth. The TV show Green Lantern: The Animated Series debuts on Cartoon Network next year.
 

~ DIGITAL ADVERTISING ~

Online video distribution and analytics firm TubeMogul snagged $10 million in a series B round of funding led by Foundation Capital, bringing the company’s total funding so far to $14.5 million. The new money will be earmarked to building the company’s PlayTime Ad platform for video advertising. Since the March launch of the ad platform, TubeMogul has run more than 200 campaigns for brand advertisers including Procter & Gamble, Unilever and Microsoft that have garnered more than 800 million views.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Hulu is aiming to raise $200 to $300 million in what will likely be a Morgan Stanley-lead IPO, Reuters reported late last week. The Reuters story said the money raised would value Hulu at about $2 billion.

~ TRENDS, RESEARCH, ETC.  ~
 

Google continues to dominate search traffic with 72% of all U.S. Searches, but Bing is making serious headway. According to the latest research from Experian Hitwise that tracks September Internet traffic, searches powered by Bing account for 23% of searches, with Yahoo commanding 14% of searches.
 
If you’re just starting with social media, don’t forget that it takes a lot of time, money and diligence to build out a powerful social presence. That’s the advice shared in the new book Social Nation releasing this month from Wiley that says businesses need to build a firm foundation by posting quality content that people want to consume, letting customers tell their stories and post their grievances, and then responding to their criticisms.
                      

~ GADGETS & APPS ~
 

Tech research firm Retrevo reported that 60% of Americans aren’t recycling their old gadgets. The problem is 17% don’t even know how, another 7% say they don’t care, and about one quarter didn’t get around to it. About 11% of Americans said they didn’t know “ecycling was available.” Top gadget recycling cities were San Francisco, Washington DC, Phoenix, and Los Angeles. Retrevo said that by the end of this year, the US will have accumulated so much e-waste that it could cover the island of Manhattan with it three feet deep.
 
In support of the new home DIY home improvement series The Vanilla Ice Project, launching this Thursday, the cable network fired up an “Ice Yourself” application on its Facebook page that lets user take pictures of themselves with the pop star Vanilla Ice using their Web cams.
 

~ WEBSITE OF THE DAY ~

If your medical degree is like mine in that it comes from Google, you’ll want to add this lab test interpreter to your medicine chest. It’s an online tool that helps you make sense of your lab results such as blood glucose and cholesterol. The tool was developed in partnership with Harvard Medical School, StayWell and About.com. And if you want to play doctor even more, the tool will give you suggested actions you can take based on the lab results. Here’s Doctor Daisy’s advice ­ exercise, eat healthy and read more books including Daisy’s novel The Mockingbirds, releasing on Nov. 2.

 

Later — Daisy
Daisy Whitney in for Wayne Karrfalt today, Wayne will be back tomorrow.
[email protected]
10.11.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.


Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].


JOB OPENING: PROMOTIONS PRODUCER/MUSIC CHOICE/NY: Exp Producer/FCP Editor needed to create effective & engaging On-Air promo content. 3+ yrs network exp, preferably in Creative Services. http://musicchoicecareers.iapplicants.com/ (10/16)

JOB OPENING: EXEC DIRECTOR OF PRICING AND PLANNING/Fox Cable Networks/NY: 8+yrs Pric/Plan exp + mgmt exp. Mission critical analysis of inventory/pricing. Expert w/Ad sales systems/ Excel. Apply: www.foxcareers.com , Ref FNG0000051 (10/16)

JOB OPENING: GRAPHICS OPERATOR/NESN/MA: Utilize Chyron Duet in fast-paced live studio operations to design,& implement graphics for the purpose of advancing the creativity & complexity of program graphic presentation www.nesn.com (10/16)

JOB OPENING: COUNSEL, WE tv&WEDDING CENTRAL,RAINBOW/NY: Draft & negotiate contracts & handle diverse entertainment legal issues. Must have JD, 3+ yrs relevant inhouse and/or law firm experience. Apply: [email protected] (10/16)

JOB OPENING: DEVELOPMENT WRITER/DC:  Develop, research, and write concepts and treatments for Event Series & Specials programming to be produced by NGT.  Apply: www.nationalgeographic.com. Search job ID #4301.  EOE (10/15)

JOB OPENING: CREATIVE DIR/Discovery/NY: Lead a new in-house creative mrktg team working closely w Ad Sls, in strategy, development & execution of mrktg & ad sls presentations across all US Nets www.discovery.com Req#2638   (10/15)

JOB OPENING: TRAFFIC COORD/20th TV/NY: Process/sched orders for Ad time in heavy deadline envir. Must be detailed, great organization & comm skills. Word/Excel a must. Full descp. & apply: www.myfoxla.com Email: [email protected] (10/15)

JOB OPENING: CONTENT SOURCING DIR/NY/MTV Networks Internat’l:  Direct/mng Content Sourcing team of 8 emp + freelancers. Proj & prod mngmnt exp. Fluent English, & knwlge 1 other language. More info & apply: www.mtvncareers.com (10/15)

JOB OPENING:  RECEPTIONIST/ADMIN ASST/Lunchbox Agency/Culver City: Full service agency seeking entry level Receptionist/Administrative Assistant. See full posting at www.lbox.com. Send cover letter & resume to [email protected] (10/15)

JOB OPENING: RESEARCH ANALYST/Dallas: Resp for mkt/client projects, data verif, dvlp systems. Prof. media knowledge (Nielsen, Claritas, etc.) [email protected] (10/14)

JOB OPENING: DIRECTOR OF MKTG/Dailymotion/NYC: Savvy digital marketing expert w/5-6 yrs exp needed to spearhead mktg efforts, drive audience development for leading online video site. Email resume to [email protected] (10/14)

JOB OPENING: ACCT MGR/Dailymotion/NYC:  Mng post-sales process to drive addit’l rev & overachieve on team goals. 3-5 yrs exp. online media sales/ 2+ yrs as Acct Mgr req.  Leading online video site.  Res: [email protected] (10/14)

JOB OPENING: SALES ADMIN & FINANCE MGR/Dailymotion/NY:  Provide analyses of key sales metrics/KPIs, month closes & rev share reports. 2-3 yrs finan’l  analysis/reporting exp. online media pref’d. Res: [email protected] (10/14)

JOB OPENING: DIR SALES MKTG/Dailymotion/NY:  Creative thinker w/ knwlg customized online media mktg campaigns to create ideas for pre-sales process. 6-8 yrs exp w/ 4-5+ yrs Sales Dev/Sales Mktg.  Res: [email protected] (10/14)

JOB OPENINGNickelodeon/ SR RESCH ANALYST: 2 yrs TV ratings resrch; comp Nielsen (Startrak, NPower, MarketBreaks); adv Excel.Str analy sk; knwlge TV ind/Nielsen ratings/media math. Apply www.mtvnetworkscareers.com EOE/M/F/D/AAP (10/13)

JOB OPENINGDIR, PRICING & PLANNING/Sprout/NY: 7+ yrs exp w/strong analytical skills; strategic thinker. Resp; managing pricing, stewardship, revenue analysis, inventory mgmt. http://www.ecentralmetrics.com/url/?u=7224435955|278 (10/13)

JOB OPENINGDIRECTOR OF RESEARCH/National Geographic Channel/DC: 8+yrs TV /other media rsrch. Expertise in Nielsen, MRI, Simmons & primary/sec research. Programming/Mktg focused. Apply: www.foxcareers.com, FNG0000024 (10/13)

JOB OPENINGEXECUTIVE /TV Guide Online/NY: AE w/ 5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (10/13)

JOB OPENINGSALES ACCT DIR/CHICAGO: Seasoned Account Exec/Dir to work with established alternative digital advertising company. 5+ years in media sales, established agency relationships a must. Apply to [email protected] (10/13)

JOB OPENINGSTORY PRODUCERS/NYC: 5yrs+ exp in reality. Bal logistics of shooting w/creative storytelling.Strong writer, value rsrch a must. Wrangle talent & tackle any prod challenge. Dir. exp a +. Res: [email protected] (10/13)

JOB OPENING: ACCOUNT DIRECTOR LOGO AD SALES/NYC: 7+yrs TV ad sales exp. Oversee sales efforts and team. Major agency exp. Understanding & appreciation for LOGO content. Apply www.mtvcareers.com (10/12)

JOB OPENING: AFFILIATE SALES DATA COORDINATOR/WGNA/NYC: Maintain, mng & organize affil sales database. Assist w/ implementation of new and ongoing sales mktg prgrms & spec projects. More info and apply: http://www.tribjobs.com/ (10/12)

JOB OPENING: DIR BASIC CBL SLS ADMIN/20th TV/LA: 2+yrs TV, Pay or Cable exp. Resp. for documenting and system input of all cable deals. Also resp. for legal rights and clearances. BA &/or Lgl exp. req. Resumes: [email protected] (10/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  PR INTERN/THE JIM HENSON COMPANY/L.A:   Assist with press releases, pitches, character appearances & marketing initiative support of our licensing & consumer products business. Send resumes [email protected] (10/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PUBLIC RELATIONS MANAGER Accredited, award-winning PR professional w/ 7 yrs exp. Successful track record in managing integrated marketing campaigns. Seeking communications mgr position. Contact: [email protected] (10/16)

SITUATION WANTED:  MEDIA SALES EXECUTIVE with 10 yrs exp. and proven revenue growth track record seeks sales position in the field of media sales (TV/DVD), merch licensing,or online ad sales.Contact: [email protected] (10/15)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (10/14)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project.  [email protected] (10/14)

SITUATION WANTED: POWERHOUSE SALES in MEDIA, TV & FILM.(NY) 7+ years of Domestic and International in FILM & TV SALES very successful at MIPCOM, MIPTV an “outside the box” approach generating new clients, email [email protected] (10/14)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (10/13)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!! [email protected] (10/13)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: [email protected] (10/12)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 
 

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484
203.926.9878

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

To unsubscribe from future mailings, please click here.  

Related Stories

04/14/24: Cynopsis Jobs

Jobs Clads

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/12/24: ABC News/NatGeo’s “Eclipse Across America” Outshines Competition

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

FETV: Special Delivery for Viewers and Advertisers

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]

Cynopsis 04/11/24: Ad Engagement for Women’s Final Four up 97%

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT Sports Scores Big During March Madness With the 2024 NCAA Men’s Basketball Tournament averaging 9.9M viewers across 67 games on TNT, TBS, truTV, CBS + Max, including double-digit growth with younger viewers P18-34 (+14% YoY) And there’s more to come… MLB Regular Season (TBS, Max, Bleacher Report) […]

04/10/24: Cynopsis Jobs

jobs 10

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

CynCity

Cynsiders