Monday, November 8th, 2010

Cynopsis: Kids!


Good morning. It’s Monday, November 8, 2010, and this is your first early morning Kids briefing.

Disney Channel announced it will officially launch its new Disney Junior K2-7/family multiplatform brand this coming February 2011.  Disney Junior will debut content on the network, in place of its Playschool Disney programming block, as well as a new integrated website, VOD, mobile and paid download platforms.  Disney Junior, which will focus its efforts heavily on social values and age appropriate behavior and somewhat less on education-based curriculum, will be available on basic cable in more than 99 million US homes and to millions of other viewers on 25 Disney Junior channels (currently Playhouse Disney channels) and free-to-air broadcast partners around the world.  As planned, in 2012 the new Disney Junior will launch as a 24/7 basic cable and satellite channel in the US, taking over channel space currently held by the 10-year-0ld Soapnet channel.  Disney Junior will feature both new and existing programming.  Among the new programs will be: Jake and the Never Land Pirates  featuring the voice of David Arquette and original music by The Never Land Pirate Band; Disney Poetry Shorts  featuring poems for kids set against classic Disney animation; the short form series Mickey Mousekersize and Special Agent Oso: Three Healthy Steps, the latter featuring the voices of Sean Astin and Brad Garret, while both series fall under Disney’s Magic Healthy Living initiative; Babar and the Adventures of Badou; and Tinga Tinga Tales.

Universal Pictures and Illumination Entertainment 3D CGI animated feature film Despicable Me jumped over the $500 million worldwide box office hurdle over the weekend.  With a domestic gross of $248 million, Despicable Me now stands second only to Toy Story 3 ($414 million) as the biggest domestic grossing animated movie of the year, and the 10th most successful animated movie ever in domestic gross. Despicable Me becomes the sixth most successful movie that Universal has ever distributed domestically.  Overseas, the movie’s box office take is at $247 million, becoming the studio’s top grossing movie internationally for 2010.  The movie has not yet opened in China.  Despicable Me will release on Blu-ray and DVD on December 14, 2010.


Will Sally Field and Martin Sheen take on the roles of Spider-Man‘s Aunt May and Uncle Ben in the new Columbia Pictures‘ Spidey movie?  Well  it’s all over the web … so to speak … but there is no official word from the studio as of yet.  Directed by Marc Webb, the cast of the new Spider-Man movie already includes Andrew Garfield as Spider-Man, Emma Stone as Gwen Stacy, and Rhys Ifans as the still to be announced villain.  The movie is slated for a 3D release on July 3, 2012.

In other Spider-Man related news … the previews and opening of the Broadway musical Spider-Man: Turn Off the Dark have been delayed, per Playbill.  The Julie Taymor musical, which features music and lyrics by U2’s Bono and The Edge, which was to have begun previews on November 14 will now begin November 28, with the opening night shifting from December 21, 2010 to January 11, 2011.  While some have cited safety issues, following a series of accidents that occurred during flying scenes in rehearsals, Producer Michael Cohl said in a statement:

“Shows like ours, that embrace the challenge of opening on Broadway without an out-of-town tryout, often need to adjust their schedules along the way. Spider-Man Turn Off The Dark has an unprecedented level of technical artistry, and getting it right takes time. We apologize in advance to any inconvenienced ticketholders.”


More new programming news for Disney Channel and Disney XD, include two new animated series Take Two with Phineas and Ferb and Tron: Uprising.

  • The short-form Take Two with Phineas and Ferb will see the stars of Disney’s animated comedy duo hosting a mixed animated/live-action talk show where Phineas and Ferb will interview will interview celebrity guests in two-minute segments.  Some of the first guests will include Jack Black, Seth Rogen, Tony Hawk, Taylor Swift, Neil Patrick Harris, Emma Roberts and Randy Jackson.  The show premieres Friday, December 3, between 9-9:15p on Disney Channel.  The program will also air on Disney XD.  Expect to see other characters from Phineas and Ferb interacting with the guests too.
  • Disney XD has given the go ahead for Tron: Uprising, a new animated series based on Disney upcoming feature film Tron: Legacy (12/17/10).  As we previously reported, the network is already working on a 10-part Tron micro-series that will bow in fall 2011.  Set to debut in summer 2012, the animated Tron: Uprising series will star voice cast including Elijah Wood, Emmanuelle Chriqui, Mandy Moore, Paul Reubens, Nate Corddry and Lance Henriksen, with Bruce Boxleitner reprising his role as Tron.  Produced by Disney Television Animation, Tron: Uprising is executive produced/directed by Charlie Bean (Robotboy, Samurai Jack, Powerpuff Girls), with consulting producers Edward Kitsis, Adam Horowitz (both screenwriters on Tron: Legacy, and executive producers on Lost) and Justin Springer (co-producer Tron: Legacy).

Correction: As part of the support for Nickelodeon’s Victorious special, Freak the Freak Out will feature a Freak the Freak Out Karaoke Game at ( and not the website listed here on Friday.


Electronic Arts (EA) and Paramount Digital Entertainment enter into a distribution deal for action/adventure game Rango The Video Game, based on the upcoming animated feature film, Rango (, featuring Johnny Depp as the voice of Rango.  The movie and video game title will release in March 2011.  Developed by Artificial Mind & Movement, Rango The Video Game will be available for console platforms including PlayStation3, Xbox 360, Wii, and Nintendo DS.  More information about the game can be found at or

Studio 100‘s the theme park division, Plopsa, acquires the adventure theme park Holiday Park in Hassloch, South West Germany.  Plopsa (a word coined by the  kid’s TV characters Kabouter Plop and Samson & Ger) closed Holiday Park, which will retain its name, at the end of October and plans to reopen the park in April 2011.  Plopsa will invest some US$35 million in the Holiday Park over the next four years.  Studio 100 characters, including Maya the Bee, Vicky the Viking, Heidi and Tabaluga will be featured throughout the park.  Plopsa will also maintain the number of employees at the park, currently 85, with plans to grow the staffers in the future.  Plopsa already operates three theme parks in Belgium, Plopsaland De Panne, Plopsa Indoor Hasselt and Plopsa Coo, and one theme park in the Netherlands, Plopsa Indoor Coevorden.

Kideo, which creates personalized and braded video products, has re-launches its website. The newly designed site allows users to instantly create customized videos featuring their kid and their favorite animated characters, including Dora the Explorer, Spider-Man, Barney, and Care Bears, on via a new online streaming and instant download.  The customized videos can be shared on social networking sites such as Facebook and YouTube using streaming and downloadable options.  The process uses the PixFusion, the parent company of Kideo, photo-personalized technology.

Classic Media and the US Postal Service partner for a special holiday promotion that features the DVD of the classic holiday special Rudolph the Red-Nosed Reindeer, which will be available at 5,000+ post offices nationwide as part of the US Postal Service’s A Simpler Way to Holiday program.  Consumers that choose to purchase and ship Rudolph the Red-Nosed Reindeer DVDs via Priority Mail will save $2 on the price of the DVD.  The promotion will be supported with in-store signage and Rudolph-branded boxes.

Fluid World, Sanrio‘s UK licensing agent, inks a new housewares licensee deal with Zap for additional Sanrio characters.  Under the new pact, Sanrio characters including Badtz Maru, Charmmy Kitty, Chococat, Keroppi, Kuromi and My Melody will be featured on a range of products including cushions, duvet covers, curtains, towels, fleece blankets (including Snuggle Fleeces), bean bags, pajama cases, rugs, headboard covers and sleeping bags. Character cushions will be the first products to debut at retail for spring/summer 2011, followed by duvet sets in fall/winter 2011.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; November 5-7, 2010:
Megamind (Paramount (DreamWorks)) PG                           Opening weekend $47.7m
Red (Summit Entertainment) PG-13                                    $8.9m-4 wk total $71.9m
Hereafter (Warner Bros.) PG-13                                          $4.0m-4 wk total $28.7m
Secretariat (Buena Vista) PG                                               $4.0m-5 wk total $51.0m
The Social Network (Sony/Columbia) PG-13                         $3.6m-6 wk total $85.0m
Life as We Know It (Warner Bros.) PG-13                             $3.1m-5 wk total $48.5m
Easy A (Sony/Screen Gems) PG-13                                      $500,000-8 wk total $57.2m
Legend of the Guardians/Owls of Ga’Hoole (Warner Bros.) PG $460,000-7 wk total $54.0m
Waiting for Superman (Paramount Vantage) PG                     $386,000-7 wk total $5.4m
Despicable Me (Universal) PG                                               $386,000-18 wk total $248.3m
Source: Rentrak (

Answer to Yesterday’s Trivia:   Who was this travelling adventuring who visited historical events in his hot air balloon with his monkey sidekick?  PETER POTAMUS  Kudos to: Sherrie Brooks-TBS Inc/Atlanta; Ron Yurman-Short Hills Media Group/NJ; Hank Bordowitz-Bordowitz Media Werx/NJ;

Today’s Trivia Question:    Who am I?  I’m a radio talk show host for a show who later on became a producer and TV talk show host on a local show called Speak Out (later retitled).  I’m single, but live with my girlfriend, who gives me ration full if she happens to catch any of my opinion on the air that day.  Who am I?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: TRAFFIC/PROD MGR/OOH Dig Net/NYC: Handle element intake, schedule, traffic & prgrmng of content. Need to be great w detail & have traffic & prod mgmt bknd. Software skills important. Cover/resume: [email protected] (11/13)

JOB OPENING: DRUPAL DEVELOPER/Odyssey Networks/NY: with strong HTML/CSS and online video exp. New Media Org seeking web developer with strong Drupal skills. Online video exp necessary. Resumes: [email protected] (11/13)

JOB OPENING: PROGRAM MGR/KTVU/San Fran Bay Area: Dept head level position. Dvlp prgrm sched w/ highest saleable ratings at the lowest possible cost. B.A. degree & 6yrs exp related exp req’d. Resume: [email protected] (EOE) (11/12)

JOB OPENING: ACCT EXECUTIVE/TV AE w/2+ yrs digital ad sales exp, preferably in media/entertainment. Consumer exp a must. Competitive salary commensurate w/ exp & excellent benefits prgm. [email protected] (11/12)

JOB OPENINGACCOUNT MANAGER/SIRIUS XM Radio/NY: Maintain and develop new business for radio advertising sales. Min. 3-7 yrs acct. mgt. exp. in ad sales. Travel required. EOE/M/F/D/AAP. Apply at (11/11)

JOB OPENING:  SVP LOCAL SALES/WorldNow/NYC: 5+ years of Television sales with proven sales track record, manage sales and production teams, travel required. See full posting at, email [email protected] (11/11)

JOB OPENING: SALES DIRECTOR/The Hollywood Reporter/NY: direct/coord sales for TV cat. 5-7 yrs sales exp in print/digital. Possess sr. relationships, self starter, fast paced environment. Resume to [email protected] (11/11)

JOB OPENINGDIGITAL SALES PRO/EW Scripps Co/Several Mkts: Join its growing media sales team. 2 yrs exp selling Internet, mobile, SEM and video offerings req. College deg pref. Go to EOE (11/11)

JOB OPENINGTALENT COORD/TV ONE LLC/NE/SE: Support talent logistics, compl expense reports, maint talent library; sched meetings; Regional Sales Mgr. NE/SE req. sales/mrkting exp & travel; Visit (11/11)

JOB OPENING: AP for PBS Docu. on LGBT issues/NYC: Must have bckgrnd in journalism, very extensive archive footage/photo experience, amazing negotiation skills, r&c, show bibles. Starts asap. Cov ltr a must, w/ res [email protected] (11/9)

JOB OPENING: SR. ANALYST,RSRCH/MUSIC CHOICE/NY: Support mktg,prgmg & product initiatives across multi platforms w/ actionable rsrch. BA/BS, + 3-5 yrs relevant media rsrch exp. mandatory. (11/9)

JOB OPENING: VP PRGRM PLAN’G & SCHED/NYC: Mng long term strat/prgrm sched BBC America & VOD. Drive ratings growth & Ad Sls rev. Dev dig media opps across multi plat. ID acquisition pot. 5+ yrs exp. (11/9)

JOB OPENING: BIZ AFFAIRS ASSISTANT/Atlas Media/NY: Immediate. Temp to assist with legal/biz. Experience with media contracts.  Rez: [email protected] (11/9)

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (11/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: is seeking a PR intern to assist its media relations team with media monitoring, press lists and various administrative duties. E-mail- [email protected] or visit: (11/13)

WINTER/SPRING INTERNSHIP CREDITS ONLY: Start-up online satire website launching in January. Responsibilities:develop marketing plan, coordinate/produce humor content, research, solicit and curate user-generated content. Email: [email protected] (11/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES CLOSER in TV, FILM & MEDIA 6+ years of Domestic and International experience in Film & TV sales, a very successful closing record and strong Rolodex of clients, email [email protected] (11/13)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV/NY: 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (11/13)

SITUATION WANTED: ANIMATION PRODUCTION MANAGER/ASST/LINE PRODUCER 20 yrs exp incl stybds, anim, prod /directing. 2D Digital. Flash. Traditional. Canadian. [email protected] (11/13)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (11/12)

SITUATION WANTED:  EP, SHOWRUNNER, DIR w major network/studio/interactive credits. Looking for funded projects  [email protected], [email protected]   (11/12)

SITUATION WANTED:  MARKETING PROJECT MANAGER/LA: Pro w/ Bachelor’s in TV & 5 years in broadcast & cable marketing seeks new opportunity. Experienced in all platforms & live events (CES, E3, Comic-Con). E-mail [email protected] (11/12)

SITUATION WANTED:  SPOT DIRECTOR /FILM-MAKER seeks Production Company, Staff or Freelance work. See my Reel [email protected] (11/11)

SITUATION WANTED:  ENTRY LEVEL PRODUCTION POSITION/NY: Eager student graduating in Dec, multiple internships in children’s animation production. Email: [email protected], Site: (11/11)

SITUATION WANTED:  CFO/CONTROLLER/NYC: 15 yrs domestic & international exp. pub & pvt companies: acctg, mgmt & SEC rpting, FP&C, forecasting, strategic partnerships, negotiating, SOX. Email [email protected] (11/11)

SITUATION WANTED: MEDIA SALES/MKTG STRATEGIST/NY: Extensive exp in all forms of media. print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (11/9)

SITUATION WANTED: Award-winning DIGITAL MEDIA/CONTENT/TELEVISION executive looking for long term career move. 15 years exp., strong creative leader with stellar work hist and refs- let’s meet. Email: [email protected] (11/9)

SITUATION WANTED: 5+ years experience at major television network. Associate Producer and Writer on promos, series, live broadcasts, and live-to-tape shows. Based in NY but will travel. [email protected] (11/9)

SITUATION WANTED: VERY SR. WRITER. Very Reasonable Rates. Copy, content, concepts, creative + strategic, all media. Hire me and you will be happy. Visit for FREE samples. [email protected] (11/9)

SITUATION WANTED: 25 yrs+ experience in Asiapac with top brands; strong professional presence; Hong Kong based;seeks leadership position;focus – entertainment brand licensing / bus dvlpmnt incl start ups Email [email protected] (11/9)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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