Monday, November 8th, 2010

Cynopsis: DIGITAL



Good morning, it’s Monday, November 8, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Google fired back at the perceived hypocrisy of Facebook on Friday, banning the 500 million user social network from allowing users to connect their Gmail accounts to their profiles to begin mining for friends. Until now, Facebook users were permitted to give permission to peer through Google contact lists utilizing the Google Contact API. But the industry has seen little reciprocation for such generous data sharing practices on the part of Facebook, a one-way relationship Google has decided is unfair. Google has built its principles on open standards but has clearly decided in this case that openness only works if it’s returned.


Once weekly news magazine US News and World Report announced it will all but shutter its print edition, transitioning to an ad supported web-only edition. (The magazine, staffed mostly by freelancers, still plans to publish 8 print editions a year, continuing to focus on rankings such as “best colleges” and “best hospitals.”
Not to be confused with the SNL classic, Yahoo just launched a new Weekend Edition news site featuring video magazine reports and feature-themed items. Buick is the exclusive banner and video sponsor of the new site.


Fan engagement start-up Ground(ctrl) launched crowd(ctrl) over the weekend, an exclusive box office/ticketing solution that allows organizers of the Fun Fun Fun indie music fest in Austin, TX to quickly check ticket holders into the venue through the use of iPhones and iPod Touches.


Cynopsis Media presents:
Demographic Viewing Patterns Special Edition Series

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks & ad agencies are using to reach
each of these demos.

Upcoming Issues: Men (11/15), Baby Boomers (11/29), Across Ethnicities (12/13)
For advertising opportunities contact Mike Farina, [email protected], 203.218.6480

Click to view specials on Kids, Tweens, & Teens, & Women


has secured exclusive worldwide distribution rights to Turner Broadcasting System‘s Crossroad advanced trafficking system. Invision will integrate the system with its DealMaker ad sales system enabling dynamic information transfer between the two.


Shares of WiMax wireless internet venture Clearwire went South after the company warned investors it was working through a dispute about wholesale pricing that shaved about $17 million off the revenue it was expecting for the quarter. The company also announced it would cut 15% of its workforce to save on capital spending, but is expected to have to continue to seek billions in funding in order to finish building out its network. Clearwire says it is on track to reach 120 million potential customers by the end of 2010.


The number of apps in the Apple App Store grew from just under 200,000 in April 2010 to over 300,000 in October 2010, and the proportion of iPad-only applications outgrew the proportion of universal applications during Q2, according to app store analytics firm Distimo. The average price for an iPad app increased from $4.34 in April 2010 to $4.97 in October 2010 (+14.5%). During the same period, the ave. price of an iPhone app increased only slightly from $3.94 to $4.03 (+2.3%). The ave. price of the top 100 paid applications in October 2010 is 171% higher for iPad ($5.80) than for iPhone ($2.14). Angry Birds was the top paid app in both the Apple App Store for iPhone and Palm App Catalog in September 2010. Angry Birds HD was the number three paid app in the Apple App Store for iPad.
Vendors shipped a total of 81.1 million smartphones worldwide during Q2 2010, (a quarter when BlackBerry, iPhone, Microsoft, and Symbian all announced or launched refreshed operating systems,) up 89.5% from the 42.8 million units shipped during 3Q09, according to IDC. For the first three quarters of 2010, vendors have shipped a total of 200.6 million units, up 67.6% from the 119.6 million units shipped during the first three quarters of 2009. IDC expects that, for the first time, more than 20% of all devices shipped to partners worldwide will be converged mobile devices by the end of 2010.
Top Five Smartphone Vendors, Shipments & Market Share, Q3 2010 (Units in Millions)
Vendor 3Q10 Units 3Q10 Mkt. Share 3Q09 Units 3Q09 Mkt. Share Year-over-year Change
Nokia         26.5                32.7%         16.4                 38.3%               61.6%
Apple          14.1               17.4%           7.4                 17.3%               90.5%
RIM            12.4                 15.3%          8.5                 19.9%              45.9%
Samsung      7.2                   8.9%          1.3                   3.0%            453.8%
HTC             5.8                    7.2%          2.1                  4.9%             176.2%
Others        15.1                  18.6%          7.1                 16.6%            112.7%
Total           81.1                100.0%        42.8               100.0%              89.5%
Source: IDC


AETN Digital Media’s History has launched a new Windows Phone 7 app dubbed History Here that allows you to search for historic locales within 100 miles of your present position. The free app catalogs over 14,000 national monuments, national parks, points of interest and roadside attractions.


The Federal Trade Commission has appointed internet privacy expert Edward Felten, Founding Director of the Center for Information Technology Policy at Princeton University, as its first-ever Chief Technologist advising on technology and policy issues. He is currently serving as a part-time consultant and will transition to a full time post in Jan.
Andrew C. Jackson has returned to Hearst Television’s ABC affiliate KITV, Honolulu to become President and GM. He succeeds Michael Rosenberg, who announced his plans to retire in July.


The next big search battle is being fought on mobile devices and Google has just set the bar a bit higher. Google Instant, the search giant’s next generation search product that anticipates what you’re looking for before you even finish typing the words, has made its debut on the two hottest smartphone platforms in the U.S. – (iOS4) iPhones and Android (2.2.) To try it out on your phone, type in in your phone’s browser then tap the Google Instant “Turn on” link beneath the search box. (If you don’t see the “Turn on” link, try refreshing the page). The automation features are even more useful when dealing with a virtual keyboard and the “scroll to search” feature is a godsend – allowing you to easily scroll through predictions and results without having to begin a new search. Mobile browser usage continues to grow in the U.S., sparking a vibrant app vs. the browser debate, and better browser search will only add fuel to the argument that users still prefer the flexibility of a full-on browser when searching the mobile web.
Later — Wayne
Wayne Karrfalt for Cynopsis Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: TRAFFIC/PROD MGR/OOH Dig Net/NYC: Handle element intake, schedule, traffic & prgrmng of content. Need to be great w detail & have traffic & prod mgmt bknd. Software skills important. Cover/resume: [email protected] (11/13)

JOB OPENING: DRUPAL DEVELOPER/Odyssey Networks/NY: with strong HTML/CSS and online video exp. New Media Org seeking web developer with strong Drupal skills. Online video exp necessary. Resumes: [email protected] (11/13)

JOB OPENING: PROGRAM MGR/KTVU/San Fran Bay Area: Dept head level position. Dvlp prgrm sched w/ highest saleable ratings at the lowest possible cost. B.A. degree & 6yrs exp related exp req’d. Resume: [email protected] (EOE) (11/12)

JOB OPENING: ACCT EXECUTIVE/TV AE w/2+ yrs digital ad sales exp, preferably in media/entertainment. Consumer exp a must. Competitive salary commensurate w/ exp & excellent benefits prgm. [email protected] (11/12)

JOB OPENINGACCOUNT MANAGER/SIRIUS XM Radio/NY: Maintain and develop new business for radio advertising sales. Min. 3-7 yrs acct. mgt. exp. in ad sales. Travel required. EOE/M/F/D/AAP. Apply at (11/11)

JOB OPENING:  SVP LOCAL SALES/WorldNow/NYC: 5+ years of Television sales with proven sales track record, manage sales and production teams, travel required. See full posting at, email [email protected] (11/11)

JOB OPENING: SALES DIRECTOR/The Hollywood Reporter/NY: direct/coord sales for TV cat. 5-7 yrs sales exp in print/digital. Possess sr. relationships, self starter, fast paced environment. Resume to [email protected] (11/11)

JOB OPENINGDIGITAL SALES PRO/EW Scripps Co/Several Mkts: Join its growing media sales team. 2 yrs exp selling Internet, mobile, SEM and video offerings req. College deg pref. Go to EOE (11/11)

JOB OPENINGTALENT COORD/TV ONE LLC/NE/SE: Support talent logistics, compl expense reports, maint talent library; sched meetings; Regional Sales Mgr. NE/SE req. sales/mrkting exp & travel; Visit (11/11)

JOB OPENING: AP for PBS Docu. on LGBT issues/NYC: Must have bckgrnd in journalism, very extensive archive footage/photo experience, amazing negotiation skills, r&c, show bibles. Starts asap. Cov ltr a must, w/ res [email protected] (11/9)

JOB OPENING: SR. ANALYST,RSRCH/MUSIC CHOICE/NY: Support mktg,prgmg & product initiatives across multi platforms w/ actionable rsrch. BA/BS, + 3-5 yrs relevant media rsrch exp. mandatory. (11/9)

JOB OPENING: VP PRGRM PLAN’G & SCHED/NYC: Mng long term strat/prgrm sched BBC America & VOD. Drive ratings growth & Ad Sls rev. Dev dig media opps across multi plat. ID acquisition pot. 5+ yrs exp. (11/9)

JOB OPENING: BIZ AFFAIRS ASSISTANT/Atlas Media/NY: Immediate. Temp to assist with legal/biz. Experience with media contracts.  Rez: [email protected] (11/9)

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (11/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: is seeking a PR intern to assist its media relations team with media monitoring, press lists and various administrative duties. E-mail- [email protected] or visit: (11/13)

WINTER/SPRING INTERNSHIP CREDITS ONLY: Start-up online satire website launching in January. Responsibilities:develop marketing plan, coordinate/produce humor content, research, solicit and curate user-generated content. Email: [email protected] (11/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES CLOSER in TV, FILM & MEDIA 6+ years of Domestic and International experience in Film & TV sales, a very successful closing record and strong Rolodex of clients, email [email protected] (11/13)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV/NY: 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (11/13)

SITUATION WANTED: ANIMATION PRODUCTION MANAGER/ASST/LINE PRODUCER 20 yrs exp incl stybds, anim, prod /directing. 2D Digital. Flash. Traditional. Canadian. [email protected] (11/13)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (11/12)

SITUATION WANTED:  EP, SHOWRUNNER, DIR w major network/studio/interactive credits. Looking for funded projects  [email protected], [email protected]   (11/12)

SITUATION WANTED:  MARKETING PROJECT MANAGER/LA: Pro w/ Bachelor’s in TV & 5 years in broadcast & cable marketing seeks new opportunity. Experienced in all platforms & live events (CES, E3, Comic-Con). E-mail [email protected] (11/12)

SITUATION WANTED:  SPOT DIRECTOR /FILM-MAKER seeks Production Company, Staff or Freelance work. See my Reel [email protected] (11/11)

SITUATION WANTED:  ENTRY LEVEL PRODUCTION POSITION/NY: Eager student graduating in Dec, multiple internships in children’s animation production. Email: [email protected], Site: (11/11)

SITUATION WANTED:  CFO/CONTROLLER/NYC: 15 yrs domestic & international exp. pub & pvt companies: acctg, mgmt & SEC rpting, FP&C, forecasting, strategic partnerships, negotiating, SOX. Email [email protected] (11/11)

SITUATION WANTED: MEDIA SALES/MKTG STRATEGIST/NY: Extensive exp in all forms of media. print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (11/9)

SITUATION WANTED: Award-winning DIGITAL MEDIA/CONTENT/TELEVISION executive looking for long term career move. 15 years exp., strong creative leader with stellar work hist and refs- let’s meet. Email: [email protected] (11/9)

SITUATION WANTED: 5+ years experience at major television network. Associate Producer and Writer on promos, series, live broadcasts, and live-to-tape shows. Based in NY but will travel. [email protected] (11/9)

SITUATION WANTED: VERY SR. WRITER. Very Reasonable Rates. Copy, content, concepts, creative + strategic, all media. Hire me and you will be happy. Visit for FREE samples. [email protected] (11/9)

SITUATION WANTED: 25 yrs+ experience in Asiapac with top brands; strong professional presence; Hong Kong based;seeks leadership position;focus – entertainment brand licensing / bus dvlpmnt incl start ups Email [email protected] (11/9)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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