Monday, November 4th, 2013


Univision Deportes Network is the No. 1 sports network for Hispanics, beating ESPN Deportes and FOX Deportes:
Highest Ratings: During live sports, Prime and total day
Largest Distribution: In 35mm households
Most Live Sports: 176 live events in Q3/2013

For more information on Univision Deportes Network, visit

Source: Nielsen NPM and NPMH, 3Q13, MSU 6a-6a and 8p-11p, L+SD data. Explorer (ESPND and FOXD), Npower (UDN). Univision coverage estimates, qualifications upon request

Cynopsis: Sports

Good morning. It’s Monday, November 4, 2013, and this is your first early morning Sports briefing. 

A happy anniversary to NFL Network, which is officially 10 years old today. The channel launched on November 4, 2003 at 8p with Rich Eisen opening the new era with the line: “Your dreams have indeed come true.” Here are some random facts as the platform enters its second decade…

  • Distribution: The network is now available in more than 72 million homes. At launch, it could be seen in 11.5 million homes.
  • Sports Emmy Awards: the channel has now won 12 Sports Emmy Awards
  • First Guest: NFL Commissioner Paul Tagliabue
  • Original On-Air Talent: Rich Eisen, Seth Joyner & Ken Norton, Jr.
  • First Game Broadcast: November 23, 2006  Denver Broncos at Kansas City Chiefs
  • Most Viewed Thursday Night Football Game: November 24, 2011 with the 49ers/Ravens drawing 12.3 million viewers
  • Live Program Hours: Over 3,000 hours of live NFL coverage this year, approximately 110% more than what was offered in 2003

On the Air

ABC’s battle of the unbeatens on Saturday between Miami/Florida State averaged a 5.4 rating in overnight numbers, according to Nielsen. That would mark the highest rated college football game of the day.

TNT’s coverage of the Knicks and Bulls on Thursday delivered an average of 2.6 million total viewers and a 1.6 fast national household rating, according to Nielsen. On the local front, the game generated a 9.3 metered market rating in Chicago and a 5.6 rating in New York. The Halloween doubleheader (which included the Warriors/Clippers game) delivered a 1.6 U.S. HH rating and 2.4 million total viewers, both up 14% over the network’s first Thursday night a year ago.

Around the dial, NBA TV announced that its NBA Fan Night presented by Sprint telecast of the season will feature the Lakers/mavericks tomorrow night at 8:30p.  The selection was based on fan voting via, the NBA Facebook page, NBA TV’s Facebook page,, and other outlets.

Speaking of broadcast announcements, NBC used its flex selection to nab the Week 11 Chiefs/Broncos game on Sunday, November 17 at 8:30p. As a result, the Packers/Giants game will shift to 4:25p on FOX and the Chargers/Dolphins will move to 4:05p on CBS.

The NHL found its home for the 2015 National Hockey League All-Star celebration, selecting the Columbus Blue Jackets and the city of Columbus as hosts of the event. The festivities will take place Saturday, January 24 and Sunday, January 25 and will include the NHL All-Star Skills Competition and the NHL All-Star Game. The selection will mark the first time the city has played host to the event.

In addition, the NHL also formally laid out times and broadcast plans for the league’s six regular-season outdoor games this season. The action begins of course, with the Maple Leafs/Red Wings at Michigan Stadium for the Winter Classic on Jan 1 at 1p on NBC, CBC and RDS. The Coors Light NHL Stadium Series then launches on Jan. 25 at 9:30p with the Ducks/Kings at Dodger Stadium on NBC Sports Network, CBC. Yankee Stadium then hosts the next two games in the series with Rangers/Devils on Jan. 26 at 12:30p on NBC and CBC, then Rangers/Islanders on Jan. 29 at 7:30p on NBC Sports Network. On March 1, the Penguins wrap up the series against the Blackhawks at Soldier Field at 8p. Finally, the 2014 Tim Hortons NHL Heritage Classic will see the Senators/Canucks battle it out on March 2 at 4p on NBC Sports Network, CBC and RDS.

If the FCC has its way, we may finally have an end to regulated blackouts. Officials are considering an end to the blackout rule linking local telecasts with sold out venues, although regulators say that leagues could still negotiate private agreement that would keep a system in place.

The PGA TOUR is partnering with the China Golf Association and event promoter China Olympic Sports Industry (COSI) for a new golf tour that will launch in 2014 with 12 tournaments throughout the country. PGA TOUR China will be open to professionals outside of China and move geographically throughout the country.

ESPN serves up coverage of the year-end Barclays ATP World Tour Finals starting today on ESPN3 with ESPN2 beginning telecasts on Thursday and running through Monday, Nov. 11, at 3p. For the first time, ESPN will also present the year-end doubles competition, headlined by American twin brothers Bob and Mike Bryan. Overall, ESPN2 will showcase 10 hours with ESPN3 set for 50 hours of coverage. Cliff Drysdale calls the action on ESPN2 with analysts Brad Gilbert and Patrick McEnroe.


Cynopsis Digital’s Video Measurement Summit
 NOV. 13| GRAND HYATT, NY | Early Bird Ends Nov. 6th

Panels Include:
Where is “TV Everywhere?”
The “Holy Grail” of True Cross-Platform Measurement
Riding the Tsunami of Data
The Advertising Mega Panel: If You Build It, Will Clients Come?

Sponsorship: Mike Farina (203) 218-6480|Registration: Pete Romas (203) 899-8483
Sponsors: OneScreen (Silver) Mass Revelence (Social Media Partner) IAB (Industry Partner)

Sponsorship & Promotion

The 2014 Special Olympics USA Games locked in a deal with Cross River Network as a Promotional Partner and as the Presenting Sponsor of the 2014 USA Games “Victory Ride” to the Closing Ceremony on June 20 at Sun National Bank Center in Trenton, New Jersey. Through the deal, CRN will leverage its network of digital screens on the New York Waterway ferry system to promote the event and the message of Special Olympics. As Presenting Sponsor of the Victory Ride, CRN will be recognized on the fleet of buses that will carry the athletes and coaches to the Closing Ceremony, as well as in all external communications regarding the culminating celebration of the 2014 Special Olympics USA Games.

Some interesting numbers out of Atlanta. Representatives for the Chick-fil-A Bowl report that an estimated $44.3 million was pumped into the Atlanta economy as a result of the Chick-fil-A Kickoff Game on Aug. 31, marking the highest economic impact in the event’s six-year history. Officials released the results of an economic impact study that showed a $9.9 million increase over the previous high of $34.4 million for the LSU vs. North Carolina game in 2010. The study also showed a record $2.2 million in direct government revenue realized from lodging, sales, transportation and ticket taxes.

The New York Knicks and Chase tipped off the third season of Basketball in the Boroughs and Beyond presented by Chase, a community initiative designed to serve thousands of youth within the Tri-State area. This year, the program is being expanded to include the greater New York area, Connecticut and New Jersey, and will run from October to April with a specific region being featured each month. Events and activities include meet and greets with current and former Knicks players, contests and a free basketball clinic in each of the five boroughs.

Digital & Technology

MLB Advanced Media reports that baseball fans accessed a record-setting amount of content via across thousands of devices, platforms and screens, including a Postseason record 296.4 million visitors for a rise of 43% over 2012. Fans also watched 22% more live video streams in 2013, including 30% coming from accesses on smartphones and tablets. At Bat was opened 76.6 million times this Postseason, an average of 2.5 million per day.

The Main Event

Bears/Packers on ESPN at 8:30p.


Cynopsis: Digital Model D Awards
Grand Hyatt, NY | November 12, 2013 | Noon – 2:00 p.m.

A few of the categories that will be awarded are…
Branded Web Series & Solo Video
Digital Consumer Brand
Digital Studio/Production Company
Digital Video Ad Platform
Multiplatform Marketing Campaign

Sponsorship: Mike Farina (203) 218-6480|Registration: Pete Romas (203) 899-8483

ON THIS DAY in 1994: The United Center in Chicago officially opens with the Bulls beating the Hornets 89-83.

In The Know: What MLB ballpark has the shortest distance to center field? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What NFL player holds the record for most sacks in a single game? Answer: Derrick Thomas with 7. Kudos: Chris O’Hara-CBS/NY; Daniel Weber-MLB Network/NY; Mark Goldstein-Turner Sports Digital/NY; Matt Rothman-The MSG Company/Fuse TV; Mike Vest-IMG/Winston-Salem; Tony Ferranti-MMSI/Warwick; Jerehmy White-BusyBuddy Books/Glen Rock; Jeremy Bowman-ESPN/Chicago; Chuck Gordon-Clear Channel Media/Mobile; Bill Adusei-Comcast SportsNet/Houston; Brienne Chance-G/O Digital/Phoenix; Warren Weideman-Producer/LA; Alex Riethmiller-NFL Network/LA; Janis Logan-WideOrbit, Inc/San Francisco; Jeff Mirkin-Ketchum Labs/Hollywood.


Cynopsis Webinar
Leveraging Social Media to Drive Tune-In and Ratings
Thursday * November 21 * 1:30-3:00 p.m. ET

Moderator: Lynn Leahey, Editor  Cynopsis Media
Sumeet Kanwar, Managing Director, Midwest & Strategy  OMD
Deirdre Bannon,
VP, Product Nielsen SocialGuide
Jake Katz, VP, Audience Insights & Strategy REVOLT
Dana Ortiz, VP, Brand Marketing Syfy
Register Here.

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DIR, INTERNAT’L PRGRM SALES & RELATIONS/Viacom/NYC: 5-8 yrs’ exp in competitive or publicly listed sales, dist or acquisitions/rights co. BA Degree. build a strong network of internal relationships More info/apply: HERE (11/9)

JOB OPENING: COMEDY WRITER/Variety TV Show/LA: looking for exc joke & comedy writer for observational-style monologues. Must be a flexible, fast, & positive person with a unique take on life. 2+ yrs of writing exp req’d. [email protected] (11/9)

JOB OPENING: STRATEGIC MKTG MGR/fuse/NYC: Strategic dvlpmt & execution of multi-platform integrated mktg opportunities for potential/existing Ad Sales clients. Exp: Mktg/ad sales/comm/mgmt/media/ crtv writing. Apply HERE (11/9) 

JOB OPENING: SR DIGITAL SALES DIR/NYC/LA/CHI/SFO/DALLAS: All locations. Generate new bus. rev from advertisers & their agencies. Min 4 yrs Online sales exp w/track record exceeding rev. goals. Apply HERE (11/9)

JOB OPENING: Broadcast/Cable Director ADWEEK NYC: Integrated Sls – dvlp custom prgms to clients across print, dig, editorial. 10+ yrs Sls media & adv exp. Strong kwldg of brdcst & cable sales. RESUMES TO: (11/9)

JOB OPENING: DIRECTOR  MARKET RESOURCES/Discovery/NY: Strong leader to guide team in analyses of advertiser mtkg strategy & spending to find revenue growth opps. Devel insightful client presentations. 6+ yrs media rsrch exp req’d. Apply (11/9)

JOB OPENING: MGR SALES MKTG/NCC Media/NY: NCC Media seeks TV rsch & mktg savvy candidate to write strategic presentations/collateral to support biz dev sales teams. See for more company info. Resumes HERE (11/9)

JOB OPENING: ACCT MANAGER/INVISION/NYC: Become part of INVISION’s NYC team responsible for building our clients business thru leading edge technology and professional client relationships. Exp in Media & DealMaker a plus! APPLY HERE (11/7)

JOB OPENING: DIG. INVENTORY & PRICING SR ANALYST/THE WEATHER CHANNEL/NY: Resp for supporting Sales. Mng pricing/inventory continuously helping maximize dig advrtsng rev. 3+ yrs dig media exp yield mngmnt, ad ops, &/or data analytics Res. HERE [email protected] (11/7)

JOB OPENING: FINANCIAL ANALYST AD SALES/THE WEATHER CHANNEL/NY: Report to Sr. Dir Ad Sales Finance. Support Ad Sales orgnztn. 5+yrs relevant financial modeling analysis. Dvlp full financial assessment of sales activities. Res here: [email protected] (11/7)

JOB OPENING: SR WRITER/PRODUCER/HGTV & DIY/Knoxville: crafts & directs on-air promotions including on/off-channel, episodic & convergent campaigns. Key point of contact for creative requests. 7 yrs exp. Click HERE to apply (11/6)

JOB OPENING: ACCT SERVICE REP/Hallmark Channel/NY: Sales development. 3+ yrs Ad Sales exp. Prior planner or buyer exp. Apply: (11/6)

JOB OPENING: SR RSRCH ANLYST/MGM TV/LA: Use quant & qual rsrch tools to track & anlyze compet TV lndscpe. Create nat’l, local and cable present. Rsrch sftwre + 1 yr exp w/nat’l & local NR anlysis. Apply/more info: HERE (11/6) 

JOB OPENING: MGR CSR & SUSTAINABILITY/NBCU/NYC: NBCU seeks key staffer for the devlpmnt of strategy and sustainability projects. Strong pm skills and high energy. BA + 5+ yrs exp. Digital a must! Apply HERE (11/6) 

JOB OPENING: UNIT MGR/MTV/NYC: Create/mng smaller scale budgets, schedules/show calendars and daily prod reports. Support Prod Mgr & Line Prod by managing specific areas BA & 4-5 yrs exp within Prod Mngmnt. More info & apply HERE (11/6) 

JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/NY: Account mgmt. & customer service. Non-staff position. Full Info/Apply: (11/6)

JOB OPENING: ACCOUNT DIRECTOR/WB/NYC: 5+ yrs dig media sales. Drives web & mobile sales. Develop relationships w/clients, deliver mrkting solutions & client service. Apply HERE (11/6)

JOB OPENING: EXEC DIR, BRAND MKTG, HOME ENTERTAINMENT/LA: Lead all activity related to optimizing performance for a portfolio of live action new release titles. Apply: (FFE0002012) (11/5)

JOB OPENING: TRAFFIC COORDINATOR/NY: Create/manage logs and allocate inv. Schedule promos, ads & coord. w/Ad Agencies. Traffic software exp. & excel skills req. Res/cvr to Rose: HERE [email protected] (11/5)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

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E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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