Monday, November 20th, 2006

A CYNOPSIS MESSAGE FROM NFL NETWORK Now Playing in the Cynopsis Showcase:  NFL Network Clips and Game Schedule – Check it out!

NFL Network 2 Minute Warning

2 Days until Broncos vs Chiefs on Thanksgiving Night!

A New Thanksgiving Tradition!

Click HERE to watch NFL Network clips

For ad sales, call David Pattillo at 212-450-2549 [email protected] or Carmine Parisi at 212-450-2619 [email protected]




Good morning. It’s Tuesday, November 21, 2006, and this is your first early morning briefing. 

Citing it was an “ill-considered project” News Corporation Chairman/CEO, Rupert Murdoch said his company has canceled publication of O.J. Simpson’s book If I Did It and the two-part FOX broadcast network special that was scheduled to air next week based on the book, where Simpson talks in theory about his role in the 1994 slayings of his ex-wife and Ron Goldman. In recent days, several FOX affiliates decided to not air the special stating the subject matter was in poor taste. Murdoch himself further apologized for “any pain this has caused the families of Ron Goldman and Nicole Brown-Simpson.” 

Many of you responded to the Cynopsis poll asking if you’d watch the special, when we thought Fox was still airing it. Of the several hundred of you who responded, only 2% said they would watch it. The remaining 98% responded you would not watch it, and to make your point crystal clear a variety of well known expletives were used for emphasis.  I think everyone got the point on this one! As such, your Emails to the Editor on this topic are not included here in the edition, but you can find them on the website under Emails to the Editor


Fox‘s fall finale of Prison Break is scheduled for next week.  The show was then going on a planned hiatus until March.  The schedule has been moved up – the show will now return on January 29 at 8p.  The week prior, Fox has scheduled a recap special.

Lifetime Television rolls out a new dating reality series Gay, Straight or Taken? where one woman meets three men and after several dates, must decide which one is single to order to win a dream trip for two with him. The series debuts January 8 at 8p with two half-hour episodes. With eighteen episodes, the series is produced by Endemol USA.

MTV Networks (MTVN) announced today the results of its biggest study ever, focused on kids and youth well being around the world.  The MTV Networks International‘s Wellbeing Study took six months to complete and encompassed 5,200 interviews with K8-15 and A16-34 in 14 countries (Argentina, Brazil, China, Denmark, France, Germany, India, Indonesia, Japan, Mexico, South Africa, Sweden, the UK and the U.S).  Some of the main findings will be included throughout this short holiday week in Cynopsis Kids and Cynopsis Multi-Cultural and International Edition.  If you are not a subscriber, you can find the daily editions online at, click Editions.  Topics covered in today’s editions include who kids the world over feel about The Future, Happiness, Religion and Stress.


Disney and Comcast VOD are expected to announced a deal whereby some series on the Disney-owned networks will be made available for Comcast’s VOD service.  Shows included are expected to include Desperate Housewives, Lost and ABC World News with Charles Gibson, as well as programming from ESPN, Disney Channel, Toon Disney and more from ABC.  According to The Wall Street Journal, the deal calls for shows to be made available for free to Comcast VOD customers, who are able to access and watch these shows whenever they like.  Other shows from the Disney-owned networks will be made available for a fee, with movies that include Pirates of the Caribbean: Dead Man’s Chest and The Guardian.   The roll out of the service will begin only in those markets where Disney owns the local ABC affiliate.
Now showing in the Cynopsis Showcase:  NFL Network clips and schedule


Logo greenlit a new six-part reality series, Curl Girls, born from an original Logo documentary of the same name.  The series is currently in production and expected to debut this summer.  It follows six lesbian friends in LA through a summer of competition in friendship, romance, fashion, and, most important, surfing.  From Logo and Stone & Company, the series is exec produced by Scott Stone, Lori Kaye and Leslie Thomas of Stone & Company Entertainment.

ABC Family has cast Dawn Stern in the lead role of its pilot project Nobody, from Blueprint Entertainment, per Hollywood Reporter. Stern’s character plays a mom who in an effort to protect her daughter, chooses to give up her identity, and thereby be erased from her daughter’s and the world’s memory. With nothing else to loose, she ends up working for a covert operations division of heaven, fighting evil on earth, and keeping an eye on her family at the same time.


Cathy Degiorgio has been upped to Sales Manager at Turner Entertainment Ad Sales and Marketing for the Midwest region. Cathy will manage the ad sales team and develop advertising partnerships to benefit TBS, TNT and Court TV. Based in Chicago, Cathy reports to Joe Hogan, SVP/National Sales Manager, Turner Entertainment Ad Sales and Marketing.
Universal Pictures International Entertainment (UPIE) has appointed Eddie Cunningham as President, effective January 1. Eddie will continue to be based in London and will report to Rick Finkelstein, Vice Chairman, Universal Pictures and David Linde, Co-Chairman, Universal Pictures.

Michael Carson, VP/GM at WHDH/Boston announced his retirement yesterday, with plans to step down on July 1, 2007.  Stepping up will be Randi Goldklank, current Director/Sales, who will also oversee sister station WLVI/Boston.


Sunday – A18-49 Analysis: ABC won on Sunday night with 5.7/14 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS came next at 4.6/11, and then NBC 4.5/11, FOX 3.4/8, CW 1.3/3, UNIV 1.1/3 and TELE 0.3/1. CBS won at 7p with its NFL Overrun and 60 Minutes averaging a 6.2/17. Also at 7p was the season premiere of Reba on The CW, paired with a second new episode, and for the hour it earned a 1.4/4 A18-49, ranking 5th.  At 8p, ABC took the lead with Extreme Makeover: Home Edition at 5.4/13, and NBC’s NFL match came second at 4.7/11. ABC’s Desperate Housewives was well ahead at 9p with 8.6/19, and was top dog again at 10p with Brothers & Sisters delivering a 5.5/14, followed by NFL football on NBC at 4.8/12.
Live + Same Day Household Ratings: Sunday, November 19, 2006  – SWEEP DAY #18 – time period averages. Source: Nielsen Media Research

CBS       10.3/16      NFL Overrun/60 Minutes 14.2/23, 60 Minutes/Amazing Race 8.9/13, Amazing Race/Cold Case 8.6/13, Cold Case/Without a Trace 9.6/16

ABC       9.4/14        America’s Funniest Videos 6.3/10, Extreme Makeover: Home Edition 8.9/13, Desperate Housewives 13.6/20, Brothers & Sisters 8.9/14

NBC       7.4/11       Football Night in America 5.3/9, Sunday Night Football: San Diego @ Denver 8.1/12

FOX       4.2/6        American Dad [r] 2.4/4, The Simpsons [r] 3.3/5, The Simpsons 5.2/8, American Dad 4.8/7, Family Guy 5.5/8, The War at Home 4.1/6 

CW        2.3/4         Reba [p] 2.4/4, Reba 2.7/4, 7th Heaven 3.1/5, America’s Next Top Model [r] 1.4/2

UNIV     1.6/2         La Hora Pico 1.4/2, Reyes de la Canción La Gran Final 1.6/2

TELE     0.4/1         Cinemundo Premier 0.5/1, Vas o No Vas 0.4/1, Seguro Y Urgente 0.3/0, Qué Hay de Nuevo: Con Mónica Noguera 0.2/0

A18-49: ABC 5.7/14, CBS 4.6/11, NBC 4.5/11, FOX 3.4/8, CW 1.3/3, UNIV 1.1/3, TELE 0.3/1

The History Channel presents This Day in History:
1964The Verrazano-Narrows Bridge, the world’s longest suspension bridge at the time, opened in New York City.  The bridge connects the New York boroughs of Brooklyn and Staten Island.  Named after Giovanni de Verrazano, who became the first European explorer to sail New York harbor when he cruised its waters in 1524, its towers are a stunning 693 feet high.

Answer to Monday’s Trivia Question: On what show did the Lawrence family adopt a little girl named Annie Cooper?  FAMILY   Kudos to: Heather Long-Zenith Media/ATL; Jeff Grimshaw-PetNet TV/DC; Bruce Caines/NY; Paul Rubin-PR Productions/NY; Mark Prince-GSD&M/Chicago; John WIck-Mandible/Lozano TX; Marianne M. Szymanski-Toy Tips, Inc/Franklin WI; Sally Bialeck-Warner Bros. Domestic Cable Distribution; Cathy Korda-ABC/Burbank; Susan Hirsch-RPA/Santa Monica; Lisa Tatum-Roehrig-Sony Pictures Television; Shari Siskind-Koladich-The Comedy Network/Toronto

Today’s Trivia Question: In what hobby did the Fitzpatrick boys like to partake, in the 1996 film “She’s the One” starring Cameran Diaz? ( click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
Cynopsis Ad Sales:
   Mark Bohn – 203-583-1224 / [email protected]
   Classifieds: Trish Pihonak – 203-926-9878 / [email protected]
Emails to the Editor are included at the base of the edition as well as the Cynopsis website. Today’s Topic:  Internships, and at the website: OJ Simpson Check it out!

Features available at Cynopsis website:
   Cynopsis Daily Video Podcast and all Cynopsis editions’ audio podcasts – streaming (download optional)
   Extended Classified Ads
   Cynopsis Showcase
   Subscribe a new address or change your email address
   Media Kits for all editions
   Cynopsis Contact info

To Unsubscribe from this edition or any Cynopsis edition, please click here

All outgoing e-mails are scanned and sent out virus free.
Copyright Cynopsis 2006


Call for Entries

Entry forms and detailed information available online at:

Honoring Excellence in Electronic Media
Deadline for 2006 entries: January 17, 2007

Cynopsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: AD SALES REP/NY:  New CT company with non-traditional, OOH media property. Work out of home. Must have 3 yrs. media or ad sales experience. Send resume/salary requirements to [email protected] (11/30)

JOB OPENING: MANAGER, REV. & FIN. ANALYSIS: Manager will be responsible for managing revenue forecasting& financial modeling for aff. sales team. Apply: EOE (11/30)

JOB OPENING:    SR PROD ACCT/Dallas: BA ,3+ yrs exp,  prof. in Prod Acct’g  for TV episodic, home videos & overhead; Vista, & Excel, cost rpts, budgets, forecasting, cash flow a must. Supv. Payroll & A/P. [email protected] (11/30)

JOB OPENING: SR. PUBLICIST, NATAS/The Emmys, NY: 5+ yrs exp. Responsible for publicity for all NY-based national awards. Reports to President. Apply w/resume & salary req.:  [email protected] (11/29)

JOB OPENING: SR DIR, SALES & MARKETING/PBS/Arlington, VA: Manage sales & mkting activities to drive $45M home entertainment business. 10+ yrs in sales/mkting; exp managing budgets; MBA preferred; (11/29)

JOB OPENING: SALES PLANNER/GALAVISION/NY: Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship. Dealmaker/VCI/media experience & Spanish a plus. Apply: [email protected] EOE (11/29)

JOB OPENING: ASSOC DIR/DIR AD SALES RESEARCH/Bravo/NY: Min 6 yrs exp in TV research req, min 4 yrs exp supporting national cable ad sales req, exp w/Nielsen Monitor Plus.  Apply online at job #557146(11/29)

JOB OPENING: DIR, SALES MKTG/Telemundo/NY: Min 5 yrs of exp at an agency, media company, sales org, interact w/sales sr mngt to formulate marketable sales strategies. Apply online at job #542739(11/29)

JOB OPENING: FINANCE MGR/IFC/LI:  Manage budgeting, forecasting & mo. accounting needs for IFC Network, Digital Media & Acquisitions depts. Entertainment exp & MBA pref. res to ref #1881BR  (11/28)

JOB OPENING: RESEARCH ANALYST/Turner Ent Research/ATL: 1+yrs MK Rsch,new tech/online; strong analytical skills, ability to interpret/position data;exc. comm skills; info 70380br;Res: [email protected] (11/28)

JOB OPENING: MANAGER, RETAIL DEVELOPMENT WWE, Stamford, CT:  Establish, execute & manage marketing programs to increase sell-in & sell-thru of WWE Consumer Products in all distrib channels. 4+ yrs related exper. (11/28)

JOB OPENING: AFFILIATE MARKETING MANAGER: NETWORK RELATIONS, WWE, Stamford, CT: Act as WWE’s point person with all WWE network programming partners. 4+ yrs related experience, strong project management skills. (11/28)

JOB OPENING: CREATIVE WRITER, WWE, Stamford, CT: Showcase your Creative Writing talent. 3+ yrs writing and production experience in network TV. Must have strong WWE product knowledge. Extensive travel required. (11/28)

JOB OPENING: DIRECTOR, INTEGRATED MRKTG/CMT/NYC: 5+yrs exp in TV/Adv/Media Mrktg, Strng presentation & creative writing skills. Mgmt exp. Required. Strng knwldge TV/Sales, BA/BS req, EOE/M/F/D/AAP. Apply (11/28)

JOB OPENING: MANAGER, MARKETING/SpikeTV/NYC: 4+yrs exp marketing ad agency/entert/media, Exp in media planning esp Online, Strng creative/writing/present skills, Exp w/Events & Vendors, EOE/M/F/D/AAP. Apply (11/28)

JOB OPENING: DIRECTOR, DEVELOPMENT/VH1/NYC: 7+yrs exp development/production, Strng knwldge 1980s-presnt, Strng relationships w/agents/prodco’s/writers, Strng knwldge VH1 brand & progrming EOE/M/F/D/AAP. Apply (11/28)

JOB OPENING: SR ANALYST/MGR, GAMING/WIRELESS RESEARCH, MTV/NYC. 5+yrs media/market exp, Strg Knwldge of VideoGame Indust/TV/Media & CulturalTrends, Strng Analy/Numer skils, Able to travel EOE/M/F/D/AAP. Apply (11/28)

JOB OPENING: SR ANALYST, TV RSRCH, BVTV/LA: Program analysis & primary research.2+ yrs. exp. in broadcast, cable or syndctn. research. Fluency in Galaxy Explorer, WRAP Overnights/Sweeps. Apply: (Req 48907) (11/28)

Job Opening: DIR OF PR/ LIME/Healthy Living with a Twist:  Multi-platform media company seeking strategic PR professional with min 5 yrs exp. Background should incl. consumer & trade / strong writing skills.  Res: [email protected] (11/28)

JOB OPENING: SALES ASST/Hallmark Channel-NY: Entry level position that works w/ AE’s and Planners to service & maintain agencies/clients on daily basis. See full posting at . Res: [email protected] (11/23)

JOB OPENING: SR DIR. RETAIL DVLPMNT/NYC: 10+yrs. Exp. +BA-Develop retail mrktng plans & manage retail promos. at mass + specialty stores. Must have retail contacts. Apply: [email protected]. EOE   (11/23)

JOB OPENING: RESEARCH ANALYST/FSN/NY: Analyze qualitative and quantitative data; prepare presentations for ad sales; 1+ yrs cable/bcast rsch exp pref’d; Nielsen; MRI; Exc organization & writing skills. Apply at (11/23)

JOB OPENING: RESEARCH MANAGER/NYC/Fox Latin: 3+ yrs exp managing quantitative and qualitative research for ad sales, programming & marketing. Exp. w/online, TV ratings and market research data. Apply @ [email protected] (11/22)

JOB OPENING: RESEARCH MGR/6 mos/Burbank: Design/implement proj’s-primary rsrch, studio-based TV prod co. Trad/alter methods, pull/analyze data. 3+yrs TV prog primary res, top writing/analyt skills. Apply: [email protected] (11/22)

JOB OPENING: MGR SCHEDULING/AMC/NY: Do you love movies? Strat plan’g & sched support for ntwrk.Analytical/Creative thinker w/3+ yrs of prog exp in brdcst or cable. Research background a +.Res: ref #1750BR (11/22)

JOB OPENING: RESEARCH MANAGER/AMC/NY: 5+ yrs media res. exp. Qual/Quan analysis of data for busy Ad Sales, Marketing, Programming groups.Exp w/Nielsen pref w/cable.Res to ref #373BR (11/22)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP/CREDITS ONLY: Media Intern/ L.A.: Gain experience in project mng, web dev, animation, and print.  Knwldg of Spanish, Excel, MS Project, Visio, Photoshop a +. [email protected] (11/29)

WINTER INTERNSHIP/CREDITS ONLY: Little Airplane Prods. a Children¹s TV Co is seeking Interns Flexible but looking 4 interns 4 1-5 d/wk for 2+ months, hrs: M-F from 9-6:30pm. Cover letters & resumes should be directed to: [email protected] (11/23)

WINTER INTERNSHIP/CREDITS ONLY: CORPORATE COMMUNICATIONS INTERN, SCHOLASTIC INC/NY: Gain experience in public relations, internal communications, and special events. Learn while having fun with creative team. Apply to [email protected] (11/17)


SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR: Exp. in reality; docs; entertainment; news; magazine format; excellent story teller. Three-time Emmy nominee. LA based, willing to travel. [email protected] (11/28)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT:  Tuesday, November 21, 2006

ABC             2006 American Music Awards
CBS             NCIS, The Unit, 3Lbs
CW              Gilmore Girls, Veronica Mars
FOX             Standoff, House
i                  Mama’s Family, Mama’s Family, Growing Pains, Growing Pains, Diagnosis Murder
MNT             Desire, Fashion House
NBC             NBC Special: Tony Bennett: An American Classic, Law & Order: CI, Law & Order: SVU
TELE            Marina,  Amor Mio, Amores, Decisiones
UNIV            La Fea Mas Bella, Mundo de Fieras, Ver Para Creer



RE:  Internships:  I have read with interest all of the various accounts of both those recent graduates and those somewhat further removed from their college days, such as myself in the latter group.  Internships, whether paid or unpaid, should be of use to the intern.  They should learn something. They are not there to provide “free labor”, but sadly, that’s how they are viewed by many companies. 
In the last semester of my senior year of college, I interned at CBS Sports.  Thrilled to be part of big network, and in sports to boot, I was excited beyond all description and didn’t care in the slightest that this internship was unpaid.  Two days per week, nine hours per day, I paid my own way for commuting and lunch expenses, roughly $20 per week.  In exchange, I was assigned to the tape library and got to pack and unpack large boxes of tapes – ¾”, 1”, BetaSP – on their way to or from the storage facility in NJ.  The highlight of my internship was being put into a windowless room for three full days with boxes upon boxes of ¾” tapes, a big bowl of red record dots, a box of razor blades, a degauser, and instructions to scrape the labels off (face and spine) with the razors, insert a red record dot and degause the tapes.  The night before an internship day, I would cry to my boyfriend because I didn’t want to go.
In the end, I can’t say as I learned much of anything from my internship, except that I did not ever want to work in a tape library again.  It took many weeks for my cracked, sore fingers and hands to recover from the razor nicks, dust and label adhesive, and I had strained my back lifting the heavy boxes of tapes and spent the next year seeing a chiropractor.  For all of my efforts, I received no pay and a B grade, the latter of which I was incredulous.
So if you had or have a great internship, paid or unpaid, consider yourself very lucky; not everyone was/is/will be as fortunate as you.
Happy thanksgiving to all,
Annette Lellis

The OJ Simpson special has been pulled from the Fox schedule; therefore the Emails to the Editor both for and against the Fox OJ Special are included only on the website – you can find them here.

Feel free to respond to this Email to the Editor, or submit one on a different topic.  Editor retains the right to include or not, as well as reduce the length as necessary. Send your submissions by simply replying to this email.

Related Stories

04/14/24: Cynopsis Jobs

Jobs Clads

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/12/24: ABC News/NatGeo’s “Eclipse Across America” Outshines Competition

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

FETV: Special Delivery for Viewers and Advertisers

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]

Cynopsis 04/11/24: Ad Engagement for Women’s Final Four up 97%

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT Sports Scores Big During March Madness With the 2024 NCAA Men’s Basketball Tournament averaging 9.9M viewers across 67 games on TNT, TBS, truTV, CBS + Max, including double-digit growth with younger viewers P18-34 (+14% YoY) And there’s more to come… MLB Regular Season (TBS, Max, Bleacher Report) […]

04/10/24: Cynopsis Jobs

jobs 10

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]