Cynopsis: DIGITAL

05/02/11

Good morning, it’s Monday, May 2, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

As if there was any doubt Smartphones would quickly dominate the market, now the news is official – more than half of all phones sold in the United States in the first quarter were Smartphones. That’s according to data released late last week from research firm NPD placing smartphones at 54% of the mobile phone market. Samsung finished first as the leading handset brand with 23% of the market, followed by LG at 18% and Apple at 14%. The top-selling phone, however, was Apple’s iPhone 4, driven by its availability now on Verizon’s network as well as AT&T’s. Interestingly, the Android operating system lost some market share for the first time since the second quarter of 2009, falling to 50% of all Smartphone sales from 53% the quarter before. That loss was Apple’s game because Smartphones running its iOS platform rose 9 percentage points to command 28% of Smartphone sales. Blackberry, not surprisingly, lost ground, finishing at 14% of Smartphones sales.

Who didn’t tune into the Royal Wedding, or part of it, on Friday? Not many folks sat this one out because Akamai’s early data showed the streaming numbers for sites it supported such as  Fox News, E! Online, Associated Press, and CBS registered a higher peak of concurrent users than for the World Cup last year. Traffic to global news sites also spiked, with a peak of close to 5.4 million page views per minute when North American sites began covering the event in depth, as Americans woke up to watch. Several news sites also fared well with royal coverage. CNN reported that through 10 a.m. on Friday morning, CNN.com had logged 21.5 million page views, up 61% compared to the same Friday a week before. Video use shot sky high at 3.9 million video starts through 10 a.m., up nearly 5 times the prior Friday.

Social media startup LocalResponse recently launched its beta site at LocalResponse.com, offering a tool for businesses to aggregate information on check-ins across social platforms such as Facebook, Twitter, foursquare, Gowalla and Instagram. By collecting and reporting on check-in data in real time, the platform also lets businesses respond to some of those check-ins and messages when needed. The company is working with several major brands and plans to introduce tools for advertising in the coming weeks, LocalResponse said.

General Mills logged a healthy uptick in Web visits with its first ever daily deal offered on Groupon last month. The company became the first large CPG to offer a daily deal (on Cinnamon Toast Crunch cereal), and Groupon’s market share of visits on Thursday April 21 was up 18% over the prior Thursday, said Experian Hitwise in an analysis of the promotion. “On the day of the deal Groupon’s share of Rewards and Directories traffic had a 20% bump in comparison to [April 14]. This indicates that both Groupon and CPG companies could benefit from similar promotions, as Groupon will profit from increased traffic and the CPG companies win further audience exposure,” Experian Hitwise said.

Hulu and Microsoft are officially bedfellows. Hulu’s subscription service Hulu Plus launched on the Xbox 360 on April 29th. The service will be free for the first week thanks to a Jack’s Link sponsorship. After that, Xbox 360 customers will have access to Hulu content from networks such as ABC, Fox, Comedy Central and MTV for $7.99 per month. 

As part of its ongoing research into the mindset of today’s tech-savvy men, SpikeTV has concluded that men are in love with their cell phones. In its Smartphone study, Spike TV found that iPhone users are hottest for their devices, with 93% professing love, compared to 89% of Android users and 80% for Blackberry owners. Half of men confess to feeling addicted to their phones. Other interesting findings – 72% of men use maps or GPS more than before, while 70% check the weather more. Men are also using phones to enhance their shopping experiences – 45% research purchases, 23% get updates on coupons or deals, and 17% buy products from online stores. Given these behaviors, SpikeTV suggested marketers can better reach men through mobile phones by keeping in mind that the best opportunities are in enhancing the shopping experience, perhaps via an app to make it easier to research products.

Video hotspotting technology company Clikthrough has rolled out additional content via its partnership with AOL & Kohl’s to showcase clickable video for Kohl’s fashions. The videos are distributed across the AOL Network and 5min.com.

As part of its expansion into mobile, PBS rolled out its first Android app, the Super Why app based on the network’s preschool series of the same name. The app has been available on other Smartphones and mobile platforms since 2010. To date, PBS has logged more than 2 million downloads of all PBS apps.

HBO expanded into mobile with the launch of its HBO Go service on Android and Apple mobile platforms last week. HBO Go lets HBO subscribers watch HBO shows online; the apps make that same service available now on Android phones, iPhones and iPads. Users can watch HBO’s current lineup of shows as well as library content from the network.

Digital content business Spirit Digital Media hired digital specialist Zev Suissa as Creative Director to oversee a development slate of original properties for multiple platforms. He previously worked for Agility Studios. Spirit Digital Media is a UK media firm headed by former Endemol executive Peter Cowley.

We spend so much time talking about online media, but what about media you can actually see that’s not on your own computer? To celebrate “Earth Night” last month, the media company Pearl Media introduced an out-of-home 3-D architectural projection mapping installation at the Roosevelt Hotel in Hollywood to launch the new Lexus CT 200h hybrid. Check it out here.

---

A CYNOPSIS MESSAGE

---

 

---

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
05.02.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the very bottom of this email.

---

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

---

JOB OPENING: SR DIR-PROGRAMMING OPS/BET Networks/DC: Min 5 yrs at mgmt. level in TV Programming Operations- apply: [email protected] (5/7)

JOB OPENING: ANALYST, PROGRAMMING STRATEGY/BET Networks/NY: Min 2 years in cable TV research exp. Program Planning exp a plus- apply: [email protected] (5/7)

JOB OPENING: ONLINE & SOCIAL MEDIA ASST/Culver City: Coord mult dig. campaigns for clients; 1+ exp; Able to create/mng proj. plans for mktg campaigns a must; strong speaking/writing/presentation skills. Apply/req full info [email protected] (5/7)

JOB OPENING: SR ACCOUNTANT/ Culver City: -Compile & analyze financial info; prepare statements/reports; Min 3 yrs exp; production/advertising exp preferred. Apply & request full job descript. at [email protected] (5/7)

JOB OPENING: WRITER PRODUCER/Tru TV/NY: 3-5 yrs TV promos/creative serv. dep/agncy. Adv writ./produc. skills-. Resp dev., write/produce on air promos. Must know TruTV brand and convey in promos. Reel/resume: [email protected] (5/7)

JOB OPENING: VP, INT’L RESEARCH VIACOM INT’L/NY: Lead headquarter rsrch, insights & snr mgmt reporting for int’l brands. Ratings, insights research exp.Budget,team,& project mgmt exp. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (5/7)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NYC: Overall support for the Strategic team,responsible for budget record keeping,coordination of Hot Topics, ensuring accuracy for all sponsorships. www.Nbcunicareers.com req#1646  (5/6)

JOB OPENING: SALES COORDINATOR/Englewood, Co: Resp for daily account mgmt and support to the National Account Manager and the GM of Advertising Sales. BA degree and 2+ yrs of TV/Media exp. http://tinyurl.com/3qc5bxh (5/6)

JOB OPENING: JOKE/COMEDY WRITER/The Ellen DeGeneres Show/LA: For observational-style monologues. Flex/fast/positive person a must w/unique take on life. 2+yrs writing exp-fast-paced envir. req’d. Res: [email protected] (5/6)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (5/6)

JOB OPENING:   DIR PRGMMNG & SCHEDLING-INTERNATNL/SUNDANCE/NY: Ovrsee planng & schedlng of prgmmng/contnt for intl distribtn effrts to maxmze viewrshp. 5+yr exp brdcast/cble w/internatnl mkts & emergng pltfrms [email protected] (5/6)

JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for providing a blend of strategic & tactical HR support to dvlp/engage/retain talent ;5+yrs exp progressive HR generalist. www.discovery.com #3506 (5/5)

JOB OPENING: VP DEVELOPMENT/LA: LA reality company looking for devt exec with real track record of getting multiple shows on air. Competitive salary. 5+yrs exp. Resume with references: to [email protected] (5/5)

JOB OPENING: DIRECTOR, DEVELOPMENT & PRODUCTION/SABAN BRANDS/LA: 5+yrs TV Animation & Live Action series Development & Current Production experience. Apply: [email protected]  (5/5)

JOB OPENING: PRODUCT DEVELOPER, NICK DIGITAL/Nickelodeon/NYC built interactive digital products previously in the Entertain/publishing arena. Knowledge of presentation layer tech EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (5/5)

JOB OPENING: DIR PROMO & ACTIVATION/AMC/NY: 8+yr exp devlopg/executng strtegic promo prtnrshps/campgns & licnsng for TV/Cble or Agncy. Exp findng/pitchng/closng natnl prtnershp deals to deliver rating goals. [email protected] (5/5)

JOB OPENING: DIGITAL MEDIA PLANNER/Fox Hispanic Media/NY: Build digital media plans that support online & mobile sales. 2+ yrs exp in digital ad sales or agency exp. Must be bilingual Spanish/English. www.foxcareers.com ref FNG0000385 (5/5)

JOB OPENING: ACCT MANAGER, DISTRIBUTION/TV Guide Network/NYC; Directly impact the distribution of a long-standing network working with cable/sat partners. Reports to VP. Fwd resumes to [email protected] (5/5)

JOB OPENING: AUDIENCE DVLPMT MGR/NYC: Be key consumer mktg lead for InStyle.com, helping to drive site’s audience growth while mktg new/enhanced dig. products. 2+yrs Dig. Exp/1+ yr social media mktg exp. Apply: timewarner .com  (5/5)

JOB OPENING: MARKETING COORDINATOR  DIGITAL MEDIA/Disney ABC Television Group/Burbank, CA: Project mgmt & execution of various digital marketing initiatives Min 1 yr of Marketing support exp. Apply: disneycareers.com  REQ 295613 (5/4)

JOB OPENING: DIGITAL RESEARCH/NEW YORK: Entry level. submit/analyze quant digital reports to support online brands. comScore/Omniture exp pref https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=96929 (5/4)

JOB OPENING: DIR, LEGAL & BUS AFFAIRS/AETN/NY: 8+ yrs. exp. Handle licensing & transactions for int’l. syndication & channel businesses. Apply to: www.aetn.com/careers.html#96100 (5/4)

JOB OPENING: DIR, PRGRMNG & RSRCH/WGN AMERICA/NYC: Analyze prgrmng audience delivery, demogrphcs & psychogrphcs. 6+ yrs cable sales & rsrch w/ expert understanding in cable rating systms. Apply online: http://www.tribjobs.com/ (5/4)

JOB OPENING: SR. WEB PRODUCT MANAGER/Nickelodeon/NYC: 5+yrs exp as web product manager, 7+ yrs professional exp in internet space. Exp with community-oriented and content rich sites EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (5/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (5/5)

SUMMER INTERNSHIPS CREDITS ONLY:  ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “nternship” in subject). (5/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES POWERHOUSE in LOS ANGELES 8+ years of Domestic and International experience in Media Sales, a powerful sales closer w/ strong Rolodex of clients and guarantee of results!email me at [email protected] (5/7)

SITUATION WANTED: MARKETING/MARCOM -Successful media and ent mktg executive with experience in market planning, branding and developing advertising, promotion, & PR prgrms for traditional & digital media companies [email protected] (5/7)

SITUATION WANTED: POSTING: TALENT PRODUCER—12+ yrs. expr. Booking A-List talent from entertainment to sports, music to reality. EMAIL: [email protected] (5/6)

SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/6)

SITUATION WANTED: CREATIVE SERVICES – 20+yrs exp in radio news and TV promotion, plus automotive aftermarket and national nonprofit marketing. Seeking gig in AZ. More on LinkedIn or contact [email protected] (5/5)

SITUATION WANTED:  SEEKING RESEARCH ANALYST/NYC: 2 yrs @ media agency, TV, sports, biz IQ. Nielsen, syndicated research, MS Office, et. al. Social media exp. via sports media. Business bachelor’s & MBA.  [email protected] (5/5)

SITUATION WANTED:  Creative, PR/Marketing or PA job in Children’s or Creative Media. 3+ years in freelance media production, script, e-learning, game ideas. Also a voice talent/singer. Imaginative hard worker. [email protected] (5/4)

SITUATION WANTED:  SHOOTER/DIR/PROD/CREATIVE EDITOR NY/BOS/LA:17+ yrs, worldwide exp: PBS Kids, CBS, BBC, Oxfam, MINI, History Channel, iPhone Apps. reel & website: www.GraziosoPictures.com iPhone +1 (617) 216-7554 [email protected] (5/4)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (5/3)

SITUATION WANTED: RESEARCH DIR – Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/3)

SITUATION WANTED: SALES, MARKETING SPECIALIST: 10+yrs exp w/studios, media, high level clients, promo materials, cross marketing interfacing with all aspects of business development, strategic alliances, pub/rsch/contact: [email protected] (5/3)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from future mailings, please click here.