Monday, May 24th, 2010




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Good morning. It’s Monday, May 24, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
ABC: The Bachelorette at 9p
TNT: Saving Grace (premiere of last six eps) at 10p

Tonight’s Finales:
CBS: How I Met Your Mother at 8p; Rules of Engagement at 830p; Two and a Half Men at 9p; The Big Bang Theory at 930p; CSI: Miami at 10p
FOX: 24 (series finale) at 8p
NBC: Chuck at 8p; Law & Order (series finale) at 10p
ABC Family: 10 Things I Hate About You at 8p

All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.


Highly engaged consumers who “lean in” instead of sitting back when watching TV.

NeuroFocus testing of top A&E programming
resulted in strong emotional engagement scores among test subjects.

This high emotional engagement can create a halo effect for ads, leading to higher overall ad effectiveness.

Learn more about the NeuroFocus study and WIN BIG PRIZES DAILY!


Prior to the series finale of Law & Order airing tonight on NBC at 10p, a 10-hour marathon of episodes, containing some of the more memorable moments from the 20-season run will air today on TNT beginning at 12 noon.

2010 UPFRONT: V-me

24-hour Spanish-language network, V-me offers an array of new and returning programming as the network takes its upfront presentation on the road as an “infront” for agencies and clients in the coming weeks.

V-me’s programming highlights fall in several categories starting with primetime entertainment:

  • El Quinto Mandamiento (The Fifth Commandment) – Modern-day detective mystery set in and around Vatican City.
  • Rex – Series about a crime-fighting dog that has been a big hit in Latin America and across the globe.
  • Hay Alguien Ahi (There’s Someone There) – New episodes of the first paranormal drama on US Spanish TV.
  • Cuenta Atras (Countdown) – New episodes of this high-action police drama.
  • Desafio en Himalaya (Himalaya Challenge) – New docu-series follows extreme outdoorsman Jesus Calleja as he escorts six novice climbers on this thrilling adventure.

V-me’s lifestyle shows include:

  • V-me Cocina – Daily two-hour cooking block showcases top chefs from the US, Mexico, Latin America and Spain. New episodes will add daily hosted segments and more online components.
  • MiMascota.TV – New original hosted episodes focused on pets and pet lovers.

Primetime original series in the movies and music category:

  • En Pantalla (On Screen) – This show expands to become a regular weekly half-hour show with host Jack Rico who highlights Spanish and English releases and home entertainment updates.
  • Estudio Billboard – Original music interview series hosted by Leila Cobo brings more in-depth interviews and intimate performances.

V-me news and current affairs programming:

  • Jorge Gestoso Investiga – Well-known anchor/journalist hosts and narrates a weekly series of topical national and international documentaries along with four quarterly network documentary specials during the year. Gestoso will also anchor V-me’s Participa 2010 Election Night coverage in November.
  • Oppenheimer Presenta – New weekly programs from the Pulitzer Prize winner.

Top 10 Weekend Box Office Estimates: May 21-23, 2010
Shrek Forever After (Paramount)           $71.3 million – opening weekend
Iron Man 2 (Paramount)                        $26.6 million – 3 wk total $251.3m
Robin Hood (Universal)                          $18.7 million – 2 wk total $66.1m
Letters To Juliet (Summit Entertainment)$9.1 million – 2 wk total $27.4m
Just Wright (Fox Searchlight)                 $4.2 million – 2 wk total $14.6m
MacGruber (Universal)                           $4.1 million – opening week
Date Night (20th Century Fox)                 $2.8 million – 7 wk total $90.7m
A Nightmare On Elm Street (Warner Bros.) $2.3 million – 4 wk total $59.9m
How To Train Your Dragon (Paramount)   $1.9 million – 9 wk total $210.9m
Kites (Reliance Big Entertainment PVT. Ltd) $953K – opening weekend
Source: Rentrak


From the people who brought you Food Network
comes a banquet of new marketing opportunities.

Only 7 Days to
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Stay Hungry.

Debuting Monday, May 31, 2010

For more, visit


Thursday  A18-49 Analysis: ABC was the break-out winner Thursday night among A18-49 at 4.2/13, according to final national ratings from Nielsen. The season finale of Bones on FOX won at 8p with 2.8/10 while the season endings of Community and Parks and Recreation on NBC averaged a second place showing at 2.1/7. ABC’s two-hour season conclusion of Grey’s Anatomy was #1 at 9p with 4.9/14 while CBS’ CSI season finish was #2 at 3.3/9. The second half of Grey’s Anatomy climax on ABC continued to do best at 10p with 5.9/17 and CBS claimed second place with The Mentalist’s season finale at 3.2/9.

Live + Same Day Household Ratings: Thursday, May 20, 2010  (May Sweep Day 22) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.7/13         The Mentalist [r] 5.2/9, CSI [f] 8.6/14, The Mentalist [f] 9.4/16

ABC: 7.6/13             FlashForward 3.5/6, Grey’s Anatomy [f] 9.7/16


FOX: 4.6/8               Bones [f] 5.8/10, Fringe [f] 3.5/6

NBC: 3.1/5            Community [f] 2.9/5, Parks and Recreation [f] 2.9/5, The Office [f] 4.0/7, 30 Rock [f] 3.3/5, The Marriage Ref [f] 2.9/5

UNIV: 2.0/4           Hasta que el Dinero Nos Separe 2.3/4, Mujeres Asesinas 1.5/3

CW: 0.9/2             Smallville [r] 0.9/2

ION: 0.9/1            Criminal Minds 0.7/1, NCIS 0.9/1, NCIS 1.0/2

TELE: 0.6/1           El Clon 0.6/1, Perro Amor 0.5/1, Donde Esta Elisa 0.9/2


A18-49: ABC 4.2/13, CBS 2.6/8, FOX 2.4/7, NBC 2.4/7, UNIV 1.8/5, CW 0.5/2, TELE 0.5/2, ION 0.4/1



Nutmeg Post added three new Audio Engineers: Frank Cabanach, Roger Licari and James Von Beulow.



Bringing a little Comedy to our readers’ day.
Cynopsis Media
presents the Primetime Emmy® Special Series – Comedy Edition.
Publishing this Wednesday

Daisy Whitney explores the Comedy Category before Nominees are determined.
Who are this year’s biggest programming successes, strongest nomination contenders,
and the underdogs with potential to surprise us all?

To Promote your Comedy Program, contact Mike Farina
[email protected] , 203.218.6480
To View the Editorial Calendar for the 5-part Primetime Emmy® Special Series .

This day in History:   1958 – United Press International was formed through a merger of the United Press and the International News Service.

Answer to Yesterday’s Trivia Question:  This ad slogan said you’d know them as “The Other Guys.”  What product was this slogan for?  B.F. GOODRICH TIRES  Kudos to: Tony Ferranti-MMSI/Warwick; Gerry Bixenspan-TV Marketing/NY; Monica Caraffa-RDR Promotions/Media; Ron Yurman-Short Hills Media Group/Short Hills; Kyle Krebs-KTXS/Abilene; Dan Haberer-Creo Ent/Playa del Rey; Paul Blutter-General American Group/Northridge; Cammie Buerry-FFE adventas/Las Vegas; Tom McClusky-551 Prods/LA; Arthur Reinstein-Canwest Broadcasting/Toronto
Today’s Trivia Question:  On this ’80s sitcom, sportscaster Bob Barsky was nicknamed Mickey Pants as a youngster in Little League.  What show was this?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Exclusive Interviews * Actor Spotlight on Sarah Jessica Parker * Red Carpet Interviews With the Girls * Special Features in Original Shows ALL WEEK LONG!

Movies&Music 6:30pm ET * Hollywood Dailies 7:00pm ET

50 million homes nationwide – HD September 1st

SOURCE: Nielsen Media Research, NHI, May 2010 Universe Estimates

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: PROJ MGR, SOCIAL MEDIA & MULTIPLATFORM/NY:   5 yrs digital analytics &/or rsrch exp. Knwlg statistical analysis methods & software products & MS products; Knwlg of multimedia landscape. Resume to: [email protected] (5/29)

JOB OPENING:  VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply # 230572 (5/29)

JOB OPENING: DIGITAL AE/Sony Pictures Ent/NY: Generate leads, sell invntry, maintain deals & manage invntry rel. to online initiatives. Apply: (5/29)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Discovery Communications/Chicago: Sell national advertising for Discovery’s interactive properties includ internet, mobile, VOD & Podcast, / , Req 9611 (5/28)

JOB OPENING: SALES SRVC EXEC/Univision/NY: Build media proposals, steward accts. Work w/ agencies/clients. Prior agency/ntwrk sales exp a must. Dealmaker exp.&Span. spkng pref’d.Strong Excel/Ppt/Wrd skills. EOE [email protected] (5/28)

JOB OPENING: DIGITAL MEDIA ANALYST/WWE/Stamford CT: Work w/web analytics platforms. Analyze trends,produce/present reports. 1-3 yrs work experience (Omniture use) a must. Shuttle service/great benefits offered. (5/28)

JOB OPENING: MARKETING ASST/Silver Spring, MD: Focus on both corp & brand publicity, BA/BS, excllt comm, interpersonal, org skills, 1+ yr exp. Resume, ltr, writing & placement samples to [email protected]. EOE (5/28)

JOB OPENING: FREELANCE EDITORIAL DIR/[email protected]/NY: Leads excellence in On-Air Promos & Advrtsng creative dvlpmnt; ensuring tone, message & writing are on-brand. [email protected]  MTV Networks is an equal opp employer EOE/M/F/D/AAP (5/27)

JOB OPENING: DIRECTOR AD SALES SOUTHEAST/Hallmark Channels/Atlanta: based and accountable for covering a 14 state territory. View full posting & apply: “Jobs” (5/27)

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 2+ yrs exp req’d (5/26)

JOB OPENING: SPRVSNG PROD DCGEP/Discovery Communications/MD: Directs creative, editorial & budget aspects of original prod, reversions & promo, 7+yrs of Sr. Prod for factual prgrm for internat’l offices. Req#9686 (5/26)

JOB OPENING: EP/Discovery Communications/TLC/NY: For TLC’s internat’l orig prod, 8+yrs direct prgrm dvlp & prod, familiar w/internat’l mkt place, ability to combine commercial & creative imperatives. Req#9689 (5/26)

JOB OPENING: DIGITAL AD SALES/Top Tier Music Centric Company/NYC: Bring relationships and strong work ethic, 2years minimum exp. knowledge of agency outside of NY East Coast a +. Contact: [email protected] (5/26)

JOB OPENING: MULTI MEDIA DESIGN-FINANCIAL COMMUNICATIONS MANAGER/ Scripps Networks/ Knoxville, TN: Create multimedia financial presentations for corp clients. 3-5 yrs exp graphic design. Apply: #1570 (5/25)

JOB OPENING: MGR SCHEDULING/New York: Lead sched’g strategy.Contribute to network plan’g/direction including sched’g, prgrmng & acquisitions. (5/25)

JOB OPENING: RESEARCH MGR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at (5/25)

JOB OPENING: ACCOUNTANT/NY Jets/Florham Park NJ  Month end close, bank statement reconciles & G/L reconciliations, general ledger entries. 3-5 yrs exp in public & private. Great Plains exp. BA in Accounting. Resume: [email protected] (5/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP/CREDITS ONLY: INTERNS: Needed for NYC Production Co.  Interns will help with documentary and reality TV projects. Great experience and networking opportunities. Cover letter and resume to [email protected] (5/28)

SUMMER INTERNSHIP/CREDITS ONLY: Geppetto Group/NYC: Youth-minded agency seeks creative-minded students to assist in branding, design, conceptual thinking and ad development. Send resume, samples and/or link to [email protected] (5/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY):  7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (5/29)

SITUATION WANTED:  WRITER/EDITORIAL DIRECTOR: Expert at getting to the heart of a brand + giving it a voice. Visit for FREE samples of my own brand + let me help you to engage (5/28)

SITUATION WANTED:  CD_AD_ILLUSTRATOR (NYC):Concept through completion. Portfolio: Email: [email protected] (5/28)

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/27)

SITUATION WANTED: Publicity: Publicist books radio talk shows in big cities & national shows for movies, actors & celebrities who want to share their message with MILLIONS of REAL LIVE LISTENERS. Contact: [email protected] (5/26)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (5/26)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (5/26)

SITUATION WANTED: FREELANCE AD TRAFFICKER (NY) Digital media specialist seeking freelance ad traffic positions on eves or wknds. Thorough knowledge of Doubleclick DFP. [email protected] (5/26)

SITUATION WANTED: CONTENT WRITER/PRODUCT NAMER/BRAINSTORMER: (LA): 15+ years in toy, kid products and licensing. Emphasis on healthy living. Let’s work! [email protected] (5/25)

SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled … Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (5/25)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  Dancing with the Stars, The Bachelorette [p ]
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS: How I Met Your Mother [f ], Rules of Engagement [f ], Two and a Half Men [f ], Big Bang Theory [f ], CSI Miami [f ]
CW:   Gossip Girl [r], One Tree Hill [r]
FOX:  24 [f ]
ION:  Criminal Minds, Criminal Minds, Criminal Minds
NBC:  Chuck [f ], Law & Order [f ]
PBS: Antiques Roadshow, American Experience, A Place Out of Time: The Bordentown School
TELE:  El Clon, Perro Amor, Donde Esta Elisa?
UNIV:  Hasta que el Dinero Nos Separe, Cristina

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