Monday, May 23rd, 2011

Cynopsis: DIGITAL


Good morning, it’s Monday, May 23, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The cable cowboy has got his sites set on an eReader platform. Shares of bookseller Barnes & Noble jumped by 30% on Friday after receiving a $1 billion, $17/share buyout offer from John Malone’s Liberty Media Corp. B&N’s color Nook eReader, which recently added its own app store and email program, has grown in popularity while the chain’s brick-and-mortar stores have suffered, accounting for an estimated 25% of the eReader market in the U.S. Online revenue, where website and digital content purchases are tallied, also surged 52% to $319.4 million last quarter. If the deal goes through, Liberty would acquire approximately 70% of the company.


The LATimes is reporting that Apple has already reached “tentative agreements” with the 4 major record labels to launch a cloud-based music service. The company, which used its annual developer’s conference to announce its personalized Ping music service last year, would like to unveil the service at the June event if contracts with Warner Music Group, Sony Music Group, EMI Group and Universal Music Group can be nailed down.
Tel-Ad Broadcasting has launched its History HD service in the Hebrew language on the YES satellite service in Israel, featuring 100% HD Content from AETN. History HD is Tel-Ad’s 9th operated channel in the region.


Popular location-based service Loopt has teamed up with deals site Groupon to insert localized Groupon offers from around the Chicago area into Loopt apps. Any or all of Loopt’s 5 million+ members will be alerted when they come in the vicinity of a participating discount and users can pull up icons when scrolling around the area. The integration is launching to Loopt’s iPhone and Andriod apps and will soon expand nationwide.
LA-based digital content company GreenScreen Animals has secured series A financing to provide HD-quality (and American Humane Association-approved) stock footage of exotic and domestic animals over green screen. The company is being headed by former President Laura Conrad as CEO and its footage has already been used in numerous viral/web spots as well as for the Jimmy Kimmel Show and Jay Leno.


, DreamWorks Animation and Paramount Pictures announced the first-ever advertising integration within Zynga’s CityVille, currently the most popular application on Facebook with nearly 90 million users. CityVille players will be prodded to engage in a new Kung Fu Panda 2 themed quest and receive an exclusive Kung Fu Panda 2 in-game item to promote the upcoming opening of the sequel on May 26th.
Mobile dating app Flirtomatic is announcing that it has chosen the Mocean Mobile ad serving platform as its infrastructure partner to help monetize the mobile service.


Senate Commerce Subcommittee members intensified pressure on tech giants Google, Facebook and Apple at a hearing on Thursday, questioning how much consumers understand of what’s being shared and how their personal information is being used. “I ask you to work with application developers, both large and small, to create better privacy notices and controls that work in the mobile world,” read Chairman John D. Rockefeller at the hearings, who also asked executives to show whether the applications running on their mobile platforms are in compliance with children’s online privacy laws. An executive at Facebook pushed back, warning that stringent privacy protections would mute the power of the social web and its ability to stimulate the flow of information. 


A recent survey of nearly 12,000 connected devices found that tablets and smartphones have become indispensable to the practice of watching TV, according to Nielsen. Not so much so for eReaders, which have just begun to add apps and other social features. Seventy percent of tablet owners and 68% of smartphone owners said they use their devices while watching television, compared to only 35% of eReader owners. eReaders do tend to be more nocturnal devices, however. Sixty-one percent of eReader owners use their device in bed, compared to 57% of tablet owners and 51% of smartphone owners.
Using the internet as a research tool has led shoppers to be less impulsive online than in stores, according to a new Yahoo research study dubbed “The Gamesmanship of Shopping”. The internet has become the most trusted medium to research information about product and services, with 69% of those surveyed stating they trusted the information they found online (compared to 43% for magazines and 35% for TV.) And shopping is becoming increasingly social; nearly 50% of the 2,500 surveyed give advice to others online, suggesting that marketers must provide incentives to interest consumers in viral sharing.
Overall web activity decreased slightly in April, with most brands declining in unique audience and time spent per person, according to Nielsen. YouTube increased U.S. visitors over the prior month, with average visitors spending 2.9% more time on the website in April. Visitors to AOL’s network of sites also spent more time on average, about 5% longer during April.
Top 10 Web Brands for April 2011
Rank Brand   Unique Audience (000)   Time Per Person MOM % Change in % Change in Time PP
                                                         (hh:mm:ss)                   UA MOM__________________
1     Google            150,425                1:19:44                        -1.2%               -2.6%
2     Facebook         134,059                6:23:47                        -1.2%              -3.0%
3     Yahoo!            128,369                 2:15:59                         -2.2%             -0.1%
4     MSN/WindowsLive/
                 Bing      115,501                1:17:00                         -3.2%            -11.2%
5     YouTube          106,369                1:20:09                          1.1%               2.9%
6     Microsoft           82,399                0:37:50                         -6.4%            -11.0%
7     AOL Media         72,061                2:33:24                          -4.2%              4.7%
8     Wikipedia          60,506                 0:15:07                         -2.1%             -3.9%
9     Apple                59,615                 1:10:55                         -5.4%             -2.3%
10   Ask Search        57,583                 0:09:59                         -4.8%             -1.2%
Source: The Nielsen Company
Average U.S. Internet Usage for April 2011
Metrics                                          Current Month   Previous Month   MOM % Change   
Sessions/Visits per Person                    56                      58                  -3.4%
Domains Visited per Person                  80                      84                  -4.8%
Web Page Views per Person                 2,573                 2,644               -2.7%
PC Time per Person                           56:20:54           58:36:03            -3.8%
Duration of a Web Page viewed          00:00:57           0:00:57                  0%
Active Digital Media Universe         194,807,520        199,651,247          -2.4%
Current Digital Media Universe Est. 244,267,000        243,419,000           0.3%
Source: The Nielsen Company


Former Marvel EVP of Digital Media Ira Rubenstein was tapped by Twentieth Century Fox to oversee all domestic digital marketing activities as EVP/Digital Marketing. He will report from Monday to Chief Marketing Officer Oren Aviv and Chief Creative Officer Tony Sella.
Relaunched video portal Joost has hired Kerry Edelstein as VP/Research and Analytics. In this newly created position, the former SmithGeiger VP will oversee research surrounding performance metrics, brand impact and content effectiveness in online video. Joost has also hired Jesse Judelman as Regional Sales Director, overseeing sales operations on the West Coast.


Microsoft’s Bing search engine completed an integration with Facebook last week that brings several social-themed personalization features to its web search, shopping, travel, and toolbar products. The idea for the “decision engine,” as Bing likes to be called, is to tap the advice of friends, family and contacts for your daily searches. Products or trips your friends have “liked” will appear amidst the fact-based results while strangers’ input is also factors in. Bing taps into what it refers to as a crowd-sourced “Collective IQ” to push popular destinations up to the top of your search results and takes special care in integrating recent Facebook posts into the mix to put a premium on timeliness.
Clarification : Meebo’s new Quests can be sponsored but sites encountered within a “Quest” do not have to be.
Later – Wayne
 Wayne Karrfalt for Cynopsis Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: FREELANCE COPYWRITER/ION Media Networks/NY: Experienced copywriter needed for corporate communications writing/web copy, etc.; TV & entertainment copywriting a plus. EOE Apply at [email protected] (5/28)

JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8+ yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/ Nielsen/Scarborough/Simmons, etc… data a +. Apply: (5/28)

JOB OPENING: DIR PR/AMC/NY or LA: 6+yr PR exp in TV/Cble indstry. Exp w/ scrptd ent, premieres/screengs/pres junkets/film festvls. Strng talent relatns & writing skills/Media contcts. Rez: [email protected] (5/28)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NY: Responsible for tracking & accuracy of all sponsorships, maintaining dept budget, & premiums. 2-3 yrs of mktg experience required. req#1646BR (5/28)

JOB OPENING: DIR, ON-AIR CREATIVE (FREELANCE)/NICK/NY: Provide strategic creative dir/leadership on all Nick prgrmng.  Exc creative, conceptual  thinking abilities; strong oral/written comm. Res: [email protected] (5/27)

JOB OPENING: VP TALENT BUS & LEGAL AFFAIRS/LA: Lead deal negotiation for DCL; internal bus. & creative units; handle outgoing deal mgmt responsibilities; exp bus. affairs/legal dept of entertainment company. #3753 (5/27)

JOB OPENING:  MEDIA PLANNER/NYC:   with 1.5 yrs + exp in all media types (TV, digital, , print, radio, OOH)  Profic. MS Excel,  PP.  Midsize agency.  Entertainment  account.  BA/BS req’d.  Plz send resume:  [email protected] (5/27)

JOB OPENING:  SR. ANALYST/DIGITAL RSRCH/DISNEY/CA: min 3 yrs exp in digital media research, comScore & Omniture or other web analytics tool, strong quant analytical & written skills. Apply at: ID 302034) (5/27)

JOB OPENING:  MANAGER  RSRCH/ABC/CA: min 5 yrs exp in TV rsrch, exp in Nielsen, quan analysis, strong analytical & written skills. Apply at: (req ID 297900) (5/27)

JOB OPENING:  SR MGR, DIG. MEDIA MKTG/Smithsonian/NYC: Daily mgmt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Entertnmnt exp big +. Apply at (5/27)

JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit: (5/26)

JOB OPENING: DIRECTOR OF MARKETING, AUDIENCE DVLPT/Nickelodeon/NYC: Set overall mktg strategy across all digital. 8-10 yrs of mktg. experience with focus on digital. EOE/M/F/D/AAP. Apply (5/26)

JOB OPENING: MEDIA STRATEGIST/NOISE/NY: Support clients’ interactive media needs. Pursue cutting edge media opps, craft interactive media strategies, plan/buy/place/measure & optimize media. Apply:!/careers (5/26)

JOB OPENING: SR RESEARCH ANALYST/Nielsen Co/NY: 2+ yr industry exp. National TV exp. preferred. Strong analytical, PPT, Excel skills. (5/26)

JOB OPENING: SENIOR MEDIA PLANNER/BUYER w/ Digital Experience/El Segundo:  Media Buying Agency seeking a media buyer/?planner with 3+?years of media experience. Please send resume to [email protected] (5/25)

JOB OPENING:   ADMINISTRATIVE ASSISTANT/Hallmark Channel/LA: 3+ yrs exp supporting senior execs. MS Office proficiency + TV/Production/Studio exp a must. See full posting and apply @ (5/25)

JOB OPENING: DIRECTOR SCHEDULING/Hallmark Movie Channel/LA: 3 yrs exp w/Cable/Broadcast TV. Prior program scheduling + Inventory/Asset mgt exp a must. See full posting and apply @ (5/25)

JOB OPENING:   DIRECTOR PROGRAMMING/Hallmark Channel/LA: 5 yrs exp w/Cable/Broadcast TV. Prior program scheduling + Inventory/Asset mgt exp a must. See full posting and apply @ (5/25)

JOB OPENING:   SALES ASSISTANT- AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising pref to asst Acct Execs/Sales Planners to svc clients. Prof w MS Office req. See full posting and apply @ (5/25)

JOB OPENING:   4 JOBS: DIRECTOR/SUPPROD (FIELD); SHOWRUNNER, POST PRODUCERS & EDITORS/NY: needed immediately for cable docu soaps. Major series credits required, docu soap preferred. Resume, reel, references to [email protected] (5/25)

JOB OPENING:   MANAGER, INTERNATIONAL MEDIA & AFFILIATE RELATIONS/WWE/Stamford CT: 4+ yrs exp with client relations (TV, media, knowledge of EMEA, etc.) Apply: (5/25)

JOB OPENING:   COMEDY WRITER/PROD/NAT’L SYNDIE DAYTIME TALK SHOW/NY:  For show/segment ideas & celeb hot topics segments. Exp: writer or comedy prod on talk show req’d.& strong knwldg  celebrity pop culture. [email protected] (5/25)

JOB OPENING: PROJ MGR RSRCH/ATL: Mng rsch proj to support ent prgmng on TBC & TNT. BA/BS deg. 5+yrs mktg/media rsrch exp req’d. Prof in basic statistics/analysis. Res & C/L: [email protected] (5/24)

JOB OPENING: INTEGRATED SALES PLANNER /NEW YORK: Assist A&E Networks AE’s w/creating plans, integrated presentations & steward accts (5/24)

JOB OPENING: MEDIA ANALYST/Ebiquity/NYC: Analyze media plans on both a cost & quality basis. 4-6 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (5/24)

JOB OPENING: iPhone/iPad GAME APP DEVELOPER/NYC: Family entertainment co seeks creative programmer w/ 2 years minimum SDK, Objective-C and Cocoa skills; gaming experience a must; Email cover letter/resume to: [email protected] (5/24)

JOB OPENING: SALES PLAN’G ANALYST/NYC: prepare budgets & forecasts. Provide sales strategy & advise sales team on revenue & reporting. Apply (5/24)

JOB OPENING:  SR. ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP (5/24)

JOB OPENING:  AE DIR RESPONSE/ION/NY: 4 yrs DR TV Sales, strong oral/written skills, duties: pricing, billing & develop new bus. client/agency contacts reqd. EOE full ad (5/24)

JOB OPENING:  ACCOUNT EXECUTIVE/WTIC/WCCT/Hartford: Seeking two AE’s: 3+ yrs, 1+ yrs sales/media exp  multi-media experience preferred; excellent negotiation skills; strong work ethic; desire to win. Resumes to [email protected] (5/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: CULVER CITY CA: Seeking Social Media intern for non-traditional advertising company for Summer. Must take course credit and be social media savvy. Check us out at . Apply at [email protected] (5/28)

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/26)

SUMMER INTERNSHIPS CREDITS ONLY Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject) (5/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/28)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “Touch by an Angel” meets “Why Did I Get Married.” I’m looking for studio executive assistance. [email protected] (5/28)

SITUATION WANTED:  Hard working marketing pro. Expertise in brand mgmt, licensing, promotions and integrated mktg seeks full-time NYC position. Passionate about working with great brands. Please contact [email protected] (5/27)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/26)

SITUATION WANTED: VO TALENT Rebecca Michaels – Confident, Caring, Quirky Voice Over talent delivers high-quality VO from home studio for all lengths of corporate & commercial gigs. Visit for demos & details. (5/25)

SITUATION WANTED: RESEARCH DIR – 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/25)
SITUATION WANTED: BRAND MARKETING/SOCIAL MEDIA ROCKSTAR/NY: Highly versatile marketing pro. proficient in social media strategies, brand mktg &consumer engagement. Full time/Freelance. BBA Marketing [email protected] (5/25)

SITUATION WANTED: Executive level PUBLICITY position – well respected/solid publicity pro seeks position in NY/LA or wherever the opportunity arises. Willing and eager to relocate. Please contact [email protected] (5/25)

SITUATION WANTED: PRODUCTION ASSISTANT/NY:recent reliable, and hardworking,college grad looking to work on a movie set for the summer, numerous experience under belt like dancing with the stars. [email protected] (5/24)

SITUATION WANTED: PRODUCTION ASSISTANT/NY:determined, dependable, film major looking to work on a movie set for the summer. various production experience. [email protected] (5/24)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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