Monday, May 21st, 2012

Cynopsis: Sports
05/21/12

Good morning. It’s Monday, May 21, 2012, and this is your first early morning Sports briefing.

Sunday brings the Indianapolis 500 to ABC, which will mark the channel’s 48th year of covering the event. As the biggest event of the season, networks, league executives, and team owners are all counting on swelling interest in the sport carrying over from last season.

Racer and team owner Ed Carpenter became the 33rd driver to qualify for this year’s race, guaranteeing a full field for Sunday. Cynopsis Sports spoke with Carpenter about the race, the pitfalls of being an owner and the international support for the sport.

Carpenter on the importance of Indy 500 to sponsors: For our team and pretty much every other team in this sport, the 500 is our marquee event and it doesn’t matter whether it’s a primary sponsor or an associate sponsor, it’s the race that everyone wants to be a part of because of the sheer amount in attendance, the amount of media we get and the TV numbers that we get. That is on the numbers side of it, beyond that it’s an iconic event so there is nothing better.

On the comparison between being a driver versus an owner: It depends on how the car is. When the car is working really well, I’d say being an owner is harder, when the car is challenging being a driver can be harder so it depends on the day. As an owner, you have to understand the organization and your people and be able to communicate and listen. Having the right people and the right chemistry is the most important thing in IndyCar racing.

On sustaining the growth of the sport: IndyCar needs to continue to put on good storylines and showcase exciting racing. The bottom line is making sure people can find us and when they do, make sure they want to return.

On international audiences: We have a huge following abroad and we love that, but it doesn’t make sense for a majority of our sponsors to be going overseas. So that’s the challenge of traveling internationally for us.

On the Air

The Southeastern Conference and the Big 12 Conference announced a five-year agreement to pit their football champions head-to-head in a Rose Bowl-esque post-season bowl game on New Year’s Day following the 2014 season. As part of the deal, the champions of the two conferences face off unless one or both are selected to play in the new four-team model that determines the national championship. If that happens, another team from the conferences would be tapped for the game. Details, including host sites, will be announced at a later date.

Numbers for the 2012 Stanley Cup Playoffs continue to set records with the NHL reporting that more than 66.9 million viewers have tuned in for all or part of the Conference Quarterfinals and Conference Semifinals on television this season. In the US, more than 44 million watched all or part of the first two rounds on either NBC, NBC Sports Network, CNBC, NHL Network or a regional sports network (RSN), marking a 12% boost over 2011. In Canada, more than 23 million watched across Canada on CBC, TSN, TSN2, RDS, RDS2 and RDSI. Online, NHL.com drew a record 22 million unique visitors with page views up 10%, visits up 19% and video starts rising 15%.

Erik Kuselias has been tapped as the primary host of NBC Sports Network’s NBC SportsTalk, shifting away from Golf Channel’s Morning Drive. Kuselias has covered the NFL, PGA, NASCAR, college football and fantasy football during his decade long career as a sports television and radio host.

SPEED’s telecast of Thursday’s NASCAR Sprint Pit Crew Challenge rose 9% in households, according to Nielsen, scoring a .35. Among men 35-54, the event scored a 144% spike to a .44 and was up 127% among men 18-49 with a .25. That marks the second highest-rated Pit Crew Challenge even on the channel.

With the 96th Indianapolis 500 airing live on ABC on Sunday at 11 a.m. ET, ESPN Classic is running a marathon of Indy 500-related programming in the week leading up to the “Greatest Spectacle in Racing.” Programming will include airings of highlights from the past four decades of the race as well as episodes of ESPN Classic’s signature program SportCentury featuring Indy 500 personalities. The marathon starts today at 11am with a feature on the 1979 Indy 500 won my Rick Mears.

BTN is pulling back on its academic programming, according to the AP. The report stated that due to low ratings and poor production quality, the network and university presidents agreed to cut academic programming and instead push quality and ratings rather than quantity with more time dedicated to football and other revenue sports.


A CYNOPSIS MESSAGE


TOP 3 REASONS EMPLOYERS LOVE TO PLACE CLASSIFIED ADS WITH CYNOPSIS MEDIA

1. Fast & efficient personalized service

2. Editions are free for subscribers

3. 150,000+ subscribers reached daily

Contact Trish Pihonak to spotlight your company’s job openings today.
***Check out the job board on our Facebook page – updated daily!***

Sponsorship & Promotion

ESPN announced that Scott Parker has been promoted to Vice President of Consumer Marketing where he will oversee brand marketing across a variety of ESPN properties and franchises. He previously served as Senior Director, Marketing at the company.

NASCAR has accepted an invitation to join Beyond Sport, a global organization that “promotes, develops and supports the use of sport to create positive social change.” NASCAR now joins the likes of MLB, MLS, NBA, NFL and NHL as part of the global network. Through the organization, NASCAR joins a community designed to exchange best practices on community involvement, and to promote the numerous efforts of drivers, race teams, track operators and others within the industry to improve communities and the lives of people.

Digital Fields

NASCAR and Twitter announced a unique digital partnership designed to create “a new way for the sport’s millions of fans to experience what happens inside NASCAR and its teams on race day.” As part of the partnership, when fans click on #NASCAR, search for #NASCAR on Twitter.com or visit twitter.com/#NASCAR, they’ll reach a new Twitter experience where they will see the most relevant tweets from their favorite NASCAR drivers, NASCAR families, teams, commentators, celebrities and other racing fans and personalities. The association makes NASCAR the first organization to team with Twitter to create an enhanced live event experience on the Twitter platform. The initiative will begin with the Pocono Raceway race weekend and will be most active on Sunday, June 10 in conjunction with TNT’s turn to broadcast the NASCAR Sprint Cup Series season.

The Main Event

Lakers/Thunder on TNT at 9:30p.


ON THIS DAY in 1948: Joe DiMaggio hits for the cycle for the Yankees.

Answer to Our Last Sports Trivia Question: What quarterback led the Tampa Bay Buccaneers to their only Super Bowl victory? Brad Johnson. Kudos: Sheila Larkin Mills-SHOWTIME Sports/NY; Jay Goldstein-Screenvision/NY; Marc Nightingale-Lake 5 Media/NY; Mark McDonald-ESPN/NY; David Koonin- MELT/Atlanta; Tony Ferranti-MMSI/Warwick; David Desmond-PGA TOUR/Orlando; David Kersh-Genesco Sports Enterprises/Purchase; Kevin Micklo-Digitas/Chicago; Paul Tarants-RTM Productions/Nashville; David Hauptman-Katz Television Group/Denver; Brian Manning-WBTV/Burbank; Allan Kass-Viamedia/LA; Adam Deverell-Cox Reps/LA; Paul Barrere-Cox Reps/LA; Paul Gygli-NBCUniversal Television Distribution/Universal City.

In The Know: The last time a Big 12 and SEC team squared off in the BCS Championship Game, which two teams were represented? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
05.21.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: DIRECTOR PROGRAMMING & COMPLIANCE INT’L. NETWORKS/NBCUniversal/LA: Oversee programming from strategy to execution. Min. 5 yrs exp in TV program scheduling in cable. Apply at www.nbcunicareers.com Job#5539BR (5/26)

JOB OPENING PROJ MGR RSRCH/NY: 5+ yrs TV rsrch brdcst/cable exp required. Expertise in data analysis, comp TV landscape & ind trends. Kwldg of Star/Nielsen sys. BA deg req’d. To apply, contact: [email protected] (5/26)

JOB OPENING SENIOR DIRECTOR COMMUNICATIONS/NBCUniversal Oxygen/NYC: supervise series publicity/campaign management and press team. Unscripted/TV experience a must. Apply: www.nbcunicareers.com #5659 (5/26)

JOB OPENING: PROJ MGR ANALYTICS & SOCIAL MEDIA/ATL: 5+ yrs TV rsrch/2+ social media, passion for animation & kids prgrmng +, primary rsch & strong knwldg of dig. platforms. Kwldg of anlytcl tracking systms. [email protected] (5/25)

JOB OPENING: INV MGR-PLANNING/Uni Cable Nets/NY: Support Dir. on invntry mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Exp. in media/DM/VCI/Spanish a +. Apply: [email protected] (5/25)

JOB OPENING: SALES EXEC/PLAINVIEW NY: 2+ yrs Latin America media/tech sales with content delivery network company  e-mail resume to [email protected] (5/25)

JOB OPENING: AE-DIGITAL/NYC/Discovery: Dvlp/maint strategic accts/sponsorship deals for Discovery’s dig. portfolio. Exc agency/client relationships & proven track rec. Dig. bckgnd a +: https://careers-discovery.icims.com/jobs/5875/job (5/25)

JOB OPENING: SR LEV PRINT GRAPHIC DESIGNER/MOTION MEDIA ARTIST/Denver (area): Design mktg materials, PwrPnt, prod. illustrations, & 2D & 3D animations. Maya, AfterEffects & Photoshop exp a must. Res: [email protected] (5/25)

JOB OPENING: VP POST PRODUCTION/BBC AMERICA/NYC: Oversee daily ops NY post prod facility. Create long term tech strategy supporting various channel initiatives incl: digital, EST and TVE. Cable VOD fulfilment exp. [email protected] (5/24)

JOB OPENING: DIRECTOR AD SALES RESEARCH/Style & Sprout/NY: Manage sales estimates & forecasting processes, drafting sales messaging and helping with custom research efforts. Apply to: www.nbcunicareers.com (4976BR) (5/24)

JOB OPENING: MGR, STRATEGIC MKTG, SYFY/NBCUNIVERSAL/NYC: Create cross-platform marketing packages. Min. 2 years experience at an agency, media company or sales org required. Apply online at www.nbcunicareers.com (#5545BR) (5/24)

JOB OPENING: ACCOUNT EXECUTIVE/SCRIPPS NETWORKS/ATLANTA: Develop new ad sales accounts & grow existing business. Minimum 6 yrs. National Ad Sales, Agency or Client exp. Info: http://www.scrippsnetworksinteractive.com #3046 (5/23)

JOB OPENING: DIRECTOR PROGRAMMING/NFL Network/LA: Dvlps/executes ntwrk prmg strategies, oversees schedlng /long term prmg plng; 7-10 yrs prmg/schdling or rsrch exp in TV industry Please apply www.nfl.apply2jobs.com (5/23)

JOB OPENING: ACCT EXEC.  AD SALES/NY: Multimedia co. seeks AE w/ 7+ yrs TV ad sales exp. Excellent agency relationships & proven track record. Sports bckgnd a +. Send resume and cov ltr Attn: Rose to [email protected] (5/22)

JOB OPENING: VP of DEVLPMNT/Denver: Reality TV developer/producer w/7 yrs exp in reality series devlpmnt & prod wanted for Denver based Production Co. Relationships with reality nets a +. Resume: [email protected] (5/22)

JOB OPENING: REALITY TV SHOW RUNNER/Denver: 5 yrs exp producing cable series, ability to work w/ co. execs to deliver productions on time, on quality, on budget for Denver based Prod Co. Resume: [email protected] (5/22)

JOB OPENING: REALITY TV CREW: 7 yrs exp on major cable or broadcast networks. Position can be remote or based in our Denver hq’s. Ability to add to the creative vision of project a must. Resume: [email protected] (5/22)

JOB OPENING: ASSIGNMENT EDITOR/RNN TV/Rye Brook/NY: Research and story development and crew logistics. Assist in development, planning and follow up of all news stories. Res/cvr: [email protected] (5/22)

JOB OPENING: LINE PRODUCER (News) RNN TV/Rye Brook/NY: Line and stack daily news broadcasts. Must have TV news producing experience. Res/cvr: [email protected] (5/22)

JOB OPENING: MASTER CONTROL OPERATOR/RNN TV/Rye Brook/NY: operate control room boards & monitor programming, log all transmitter readings, overnight & wkend hours avail. Resume: [email protected] (5/22)

JOB OPENING: OPERATIONS SUPERVISOR/RNN TV: assist director of ops, supervise master control team and live events; manage schedules, implement policies and train news employees. Resume: [email protected] (5/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: WRITER/SHOW RUNNER ASSISTANT/SCRIPT COVERAGE/WRITING: Has worked in development/writing for iTV studios and NightFlight Studios. Experienced script reader w/great coverage and analysis skills. [email protected] (5/26)

SITUATION WANTED: SPORTS/ENT SPONSOR/PARTNER SALES. Very creative activations for diverse mrktg/event challenges. Award Shows; Sports; Venues; Media. Award Winning Events Producer w/ sponsor integrations. Contact: Sarah at [email protected] (5/25)

SITUATION WANTED: CHILDREN’S MEDIA/LA: Willing to relocate. Producer and Segment Producer w/ Child Ed & journalism background, & over 12 yrs working w/children. [email protected] (5/25)

SITUATION WANTED: SALES ASST/NYC: Interned for 3 consecutive semesters at Scripps Networks in Ad Sales Mktg, Works as upfront asst. B.A. from Fordham University in Comm/Business. Resume upon request. Contact [email protected] (5/25)

SITUATION WANTED: SPORTS WRITER/RADIO PERSONALITY: Experience hosting sports show. Contributor for Bleacherreport & 4th Phase Blog. Previous experience at two Knoxville radio stations. [email protected] (5/23)

SITUATION WANTED: PRODUCER’S ASSISTANT/LA: Has been Asst. Producer for Kevin Costner. Line Producer & Accountant for indie feature. Completed the Disney Intern Program. MBA in Entertainment and MS Finance. [email protected] (5/22)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.

Related Stories

Cynopsis 10/10/24: Sticky gets a debut date

"Sticky" gets a debut date

A CYNOPSIS MESSAGE FROM GREAT AMERICAN FAMILY Great American Family Flips the Switch Tomorrow! Great American Christmas begins Year 4, cementing our place as the leader in quality content with the biggest stars. Starting tomorrow, 24/7 Christmas movies, including 17 originals added to our exceptional library. It’s not about quantity—it’s about quality. Stars Mario Lopez […]

10/09/24: Cynopsis Jobs

jobs8

SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]

Cynopsis 10/09/24: Deion Sanders talks for Tubi

Deion Sanders talks for Tubi

Wednesday October 9, 2024    IN THE NEWS Horizon Media announced a multi-year strategic partnership with AI marketing data analytics startup Akkio, aimed at streamlining the media campaign process. Horizon will integrate its data platform blu. with Akkio’s AI technology in a collaboration Bill Koenigsberg, Founder and CEO of Horizon, maintains will transform the business. […]

Cynopsis 10/08/24: The CW’s “Joan” is on the move

The CW's "Joan" is on the move

Tuesday October 8, 2024    IN THE NEWS The CW is making a switch. Starting tomorrow, October 9, “Inside the NFL” will air Wednesdays at 9p, swapping time slots with drama “Joan,” which will now air Fridays at 9p. “Joan” debuted on October 2 to 290,000 total viewers. NBCUniversal launched new content collection ExcellencE! on […]

10/07/24: Cynopsis Media Tech Update

nfl tech

Monday October 7, 2024 IN THE NEWS Meta introduced Meta Movie Gen, a set of AI tools to automatically generate videos, instantly edit them and synchronize them with AI-generated sound effects. Video clips are up to 16 seconds in length and 16 frames per second. As for sources of data, Meta said, “We’ve trained these […]

CynCity

Cynsiders