Monday, March 22nd, 2010


A CYNOPSIS MESSAGE FROM TENNIS CHANNEL


TENNIS CHANNEL HITS THE SWEET SPOT!
In TV’s Most Affluent Homes, Tennis Channel:
Ranks #1 in Household Income
Ranks top 5 for Personal Income • Liquid Assets • Net Worth
Get Your Game on Today!
Gary Herman, SVP Ad Sales, New York, 646.253.9689
Doug Martz, SVP Ad Sales, LA, 310.314.9409

Source: Mendelsohn Study of Affluent Homes, 2009, ranking among 86 measured cable networks,
pay networks and alternative platforms. Qualifications Available Upon Request


Cynopsis
03.22.10

Good morning.  It’s Monday, March 22, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
CNN: John King USA at 7p
ABC: Dancing with the Stars at 8p
Showtime: Nurse Jackie at 10p; United States of Tara at 1030p

Tonight’s Finale:
ABC Family: The Secret Life of the American Teenager at 8p


A CYNOPSIS MESSAGE FROM BBC AMERICA


BBC America is your #1 choice to deliver an affluent audience
Golf, Bravo, CNBC, Fox News, CNN, MSNBC, Food Network, Travel Channel,
Discovery, ESPN, HGTV, Comedy Central, Style, SyFy

#1 Median Income
#1 in education

For more information on advertising and sponsorship opportunities:
bbcamerica.com/adsales

Source: The Nielsen Company. All TV Networks. 4Q08-3Q09. NPOWER, Live+7 Median Income, HHs (Tied with Golf and Fox Soccer). 2009 Mendelsohn Affluent Study, All Respondents, Index, College Degree Or Above, Cable nets in 60 million+ homes


~ MORE GOOD STUFF ~

NBC announced a renewal of the daytime drama Days of Our Lives for a 45th season through 2011. Days of Our Lives made its debut in 1965 as a half-hour serial then was expanded to a full hour a decade later.

Rosie O’Donnell is working with Dick Robertson, former President of Warner Bros. Domestic TV Distribution and Scott Carlin, previous head of HBO Domestic Distribution on a new daytime syndicated talk show, likely based in NYC. Both Robertson and Carlin previously worked on the syndicated The Rosie O’Donnell Show. O’Donnell’s show would launch in fall 2011, hoping to step into the void left by The Oprah Winfrey Show. Rosie’s show will be produced independently by a new company established by her, Robertson and Carlin. 

Both The Golf Channel and ESPN announced late yesterday afternoon (at 630p and 645p, respectively) they each had Tiger Woods one-on-one interview since his Thanksgiving Day accident.  As it turns out, both interviews aired at approximately the same time – around 730p.  We’ll see if Tiger’s ratings history repeats here.

IMHO:  Did you get a chance to see the one or both of the first 2 parts of LIFE documentary series on Discovery or any of the Discovery networks last night?  If you missed it, you may want to make a point at watching the 3rd or 4th installments next Sunday.  These are remarkable.  I’m just sayin’ …

Top 10 Weekend Box Office Estimates: March 19-21, 2010
Alice In Wonderland (Disney)                  $34.5 million  3 wk total $265.8m
The Bounty Hunter (Sony)                      $21.0 million  opening weekend
Repo Men (Universal)                             $6.2 million  opening weekend
She’s Out Of My League (Paramount)       $6.0 million  2 wk total $20.0m
Green Zone (Universal)                          $6.0 million  2 wk total $24.7m
Shutter Island (Paramount)                    $4.8 million  5 wk total $115.8m
Remember Me (Summit Entertainment)      $3.3 million  2 wk total $13.9m
The Ghost Writer (Summit Entertainment) $2.1 million  5 wk total $6.8m
Brooklyn’s Finest (Overture Films)            $1.7 million  3 wk total $24.9m
The Crazies (Overture Films)                   $1.5 million  4 wk total $36.4m
Source: Rentrak

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).

~ PRODUCTION & DEVELOPMENT ~

HBO made a switch in its leading lady for the upcoming fantasy series Game of Thrones, cites THR. Irish actress Michelle Fairley will replace Jennifer Ehle in the role of Catelyn Stark, the wife to patriarch Eddard (Sean Bean) in the mythical land of Westeros. Ehle played the role in the pilot.  Production on the nine episode series, based on the books by George R.R. Martin, begins in Belfast this June.

Beau Bridges was tapped to co-star on NBC’s remake of Rockford Files. Bridges will play Jim Rockford’s (Dermot Mulroney) father and best friend, Rocky, a long-time truck driver who has always been there for his son. Noah Beery, Jr. played the same character in the original series.

~ RATINGS ~

Thursday  A18-49 Analysis: CBS dribbled to the winner’s circle Thursday posting a 3.7/12 with A18-49, according to final national ratings from Nielsen. CBS’ coverage of NCAA Championship games won at 8p with 3.2/11 followed by NBC’s sitcoms Community and Parks and Recreation averaging a 2.0/6. CBS led a successful pass at 9p with more NCAA basketball at 4.0/12 and more NBC comedies came next as The Office and 30 Rock averaged a 3.3/10. Then at 10p, NBC’s The Marriage Ref took over with a 2.9/9 and UNIV’s Mujeres Asesinas was #2 at 1.1/3.

Live + Same Day Household Ratings: Thursday, March 18, 2010 – time period averages. Source: NTI Galaxy, as dated. Live+SD.


CBS: 6.5/11           NCAA Basketball Championship Games [7p start] 5.7/11


NBC: 4.2/7             Community 3.2/6, Parks and Recreation 3.0/5, The Office 4.7/8, 30 Rock 4.3/7, The Marriage Ref 5.0/9


ABC: 3.8/7              Flash Forward 4.2/7, Private Practice [r] 3.0/5


FOX: 3.6/6             Bones [r] 4.3/7, Fringe [r] 2.9/5


UNIV: 1.9/3           Hasta que el Dinero Nos Separe 2.3/4, Corazon Salvaje 1.9/3, Mujeres Asesinas 1.4/3


ION: 1.3/2            Ghost Whisperer 0.7/1, NCIS 1.6/3, NCIS 1.6/3


CW: 1.0/2             Vampire Diaries [r] 1.0/2, Supernatural [r] 1.0/2


TELE: 0.7/1           El Clon 0.7/1, Perro Amor 0.7/1, Donde Esta Elisa 0.7/1


A18-49: CBS 3.7/12, NBC 2.7/8, ABC 1.6/5, UNIV 1.5/4, FOX 1.4/4, CW 0.6/2, TELE 0.6/2, ION 0.4/1


 

~ EXECUTIVE MOVES ~

VH1 advanced Noah Pollack and Kristen Kelly each to the role of VP/Series Development and Original Programming. Kristen will continue to increase current franchises and work on the production of new inspirational content. She is now involved as executive producer for Fantasia For Real, Frank The Entertainment In A Basement Affair among other series. Noah will continue to develop new programming formats tied to multiple series such as Celebrity Rehab With Dr. Drew and Tough Love. He currently is the executive producer for Celebrity Rehab with Dr. Drew, Sober House with Dr. Drew, Tough Love as well as the upcoming Basketball Wives series among others. Both Kristen and Noah report to Jill Holmes, SVP/West Coast Production and Development, VH1.


A CYNOPSIS MESSAGE FROM THE ACADEMY OF TELEVISION ARTS AND SCIENCES


Television has the power to encourage positive change and change lives.

THE TELEVISION ACADEMY HONORS
May 5, 2010
Congratulates these television programs that made a difference:

CSI Coup De Grace * GLEE Wheels * Grandpa, Do You Know Who I Am? * Explorer: Inside Death Row * Private Practice Nothing to Fear * Taking Chance * Unlocking Autism * Vanguard: The OxyContin Express

Help honor television with a conscience. For Tickets, click here.


This day in History:  1903 – Niagara Falls ran out of water due to a drought.

Answer to Yesterday’s Trivia Question:  What male supporting TV character worked at NewsView magazine in NYC? THAT GIRL’S DONALD HOLLINGER  Kudos to: Chris Claro/Westbury; Richard Freedman/DC; Paul Gluck-LiveUpdate Multimedia/Ardmore; Douglas Hochstadt-ABC Television Network/NY; Josh Peck/MST; John Kukla-KDFW/Dallas; Dory Melman Petsrillo-Petry Media/Dallas; Greg Stewart-Evolution Media/Burbank; Lorrie Shilling-DirecTV/El Segundo; Beth Hall/Granada Hills;

Today’s Trivia Question:  Who piloted the Songbird?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
03.22.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.


A CYNOPSIS MESSAGE


Upfront 2010 Special Edition Series
Beginning March 24, a 5-part, 8-week Cyn opsis Media Special Series

Publishing to the entire Cyn opsis Media Audience, Upfront 2010 will provide an in-depth look at the 2010 Upfront selling season, by category, from both the Buyer and Seller perspectives.

Upfront 2010 Special Edition Schedule is:
Kids! –
March 24,    Cable – April 7,
Syndication – April 21, Spanish Language – May 5, Broadcast – May 19

 

Ad Space is limited. Contact Mike Farina to reserve today!  [email protected], 203.218.6480



Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .


JOB OPENING: GM/NEWS DIR BRONX/BRKLYN, NEWS 12 (CABLEVISION DIV)/NY:Mng editorial, staff, P&L,digital, grow audience, work with ad sales. Need 10 yrs in jrnalism, 5 in TV mngmnt, pref. all news. Apply: [email protected] (3/27)

JOB OPENING: MANAGER, COMMUNICATIONS/ Nickelodeon/Burbank: 5+yrs exp TV Comm/PR/media relations, Strng written/oral comm. skills, Strng strategy exp, Strng media contacts, EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/27)

JOB OPENING: RESEARCH DIRECTOR/FX cable net/LA: provide audience analysis of FX and key comps; pgrm pjs., and spec prjcts. Strong facility with all Nielsen systems, 4+ years exp. http://bit.ly/amcJnZ (3/27)

JOB OPENING: SALES EXEC/PLUM TV/NY: Creative, aggressive, strategic pro to grow affluent lifestyle media org (TV/web/social). 7+ yrs cable TV sales or other nat’l media, solid rolodex in upscale sector. Full info: www.Plumtv.com (3/27)

JOB OPENING: SALES PROF/Plum TV/LA: Must be strategic & creative to grow west region for affluent multi-plat lifestyle media org. 10+ yrs cable TV sales or other nat’l media, solid rolodex in upscale sector. Full info: www.Plumtv.com (3/27)

JOB OPENING:  METADATA QC COORD/iN DEMAND/NYC:  Track, proof, approve & disseminate monthly movie schedules.  Database/detail oriented.  Recent college grad ideal.  Apply:  [email protected] (3/27) 

JOB OPENING:  F/T SCRIPT & STORY COORD/LA daytime drama: Liaison btwn. prod & writing team, resp. for continuity, rsrch, script format/dist, long term history tracking & clearances.Daytime exp. pref’d. Resume: [email protected] (3/27) 

JOB OPENING: DIRECTOR, PRICING & PLANNING/Hallmark Channels/New York: Work with SVP to direct discrete aspects of the Pricing and Planning for the Ad Sales. View full job posting & apply: www.hallmarkchannel.com “Jobs”  (3/26)

JOB OPENING: A/P DESIGNER/WE tv/NYC: Support interactive content mktg teams& provide editorial content prod. 1-2 yrs web prod/design. Exp w/CMS, Movable Type, Flash, Photoshop & Illustrator. Resume: www.cablevision.jobs ref#10841 (3/26)

JOB OPENING: SENIOR ACCOUNT EXECUTIVE/The Hotel Networks/NY/CHI:  National media sales exp req’d. Excellent opportunity/DOOH/Broadcast Exp:Client direct/travel/auto/financial/hospitality/ a+:send resume: [email protected]   (3/26)

JOB OPENING: AD SALES COORD/PLANNER/NY: Dvlp on-air & online media plans. Track delivery & steward accts; working w/prgrmng, traffic, proficient in PPT.Media ind. exp req’d. 4 yr deg req’d. Resume to: [email protected] (3/26)

JOB OPENING: NATIONAL BROADCAST MEDIA DIRECTOR/Starcom/NY: Resp for managing Nat BC, Cable, Syn TV and network radio negotiations for GM. Details & Apply: www.starcomworldwide.co m Qualified candidates will be contacted (3/25)

JOB OPENING: COUNSEL /iN DEMAND/NYC: Contract management, copyright & trademark, standards & practices. JD plus 3 yrs cable/entertainment. Reply: [email protected] (3/24)

JOB OPENING: SUPERVISOR, PROGRAMMING/iN DEMAND/NYC: Create/Maintain/Track PPV, VOD, SVOD scheduling docs. Data gathering/delivery deadlines with program suppliers. Bachelors + 3 yrs exp. Reply: [email protected] (3/24)

JOB OPENING: DIR, BUSINESS & LEGAL AFFAIRS: Production, Talent agreements, etc. For indy producer. NY. Entertainment law experience a big plus. Great opportunity. [email protected] (3/23)

JOB OPENING:  VP LEGAL/BIZ AFFAIRS for NY media company. Draft review & negotiate agreements including, ad sales, distribution, new media, programming, talent, rights and other IP. res to: [email protected] (3/23)

JOB OPENING:  RESEARCH ANALYST/AETN/Los Angeles: Anlyz LT & comp rtings prfrmnce, prov anlyses/reprts fr Prog & Mrktng.  Exp in TV rsrch/data anlysis.  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=70005 (3/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Experience you can’t pay for! STARGREETZ,a pioneering digital content co.,wants summer interns for MKTG, DESIGN & BUS.DEV. in L.A.  If you’re a self-starter with talent to spare please CONTACT: [email protected] (3/27)

SUMMER INTERNSHIP CREDITS ONLY:  SUMMER INTERNSHIPS/HOWARD TV/NYC:  Logging, QC, tape dup/library & assisting producers/technical staff. Unpaid, college credit only. 2-4 days a week from 10-4. Apply: [email protected]  (3/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  2D MOTION GRAPHICS DESIGNER (NY/CT): 20+ years exp. in TV & post-production. Freelance, pt. time or full time. www.DarleneRuess.com , www.linkedin.com/in/darleneruess, email [email protected] (3/27)

SITUATION WANTED: Need a Video or Spot? See my Reel DIRECTOR /FILM-MAKER seeks Production Company Representation or gig. Major Credits. Effectiveness/Awards. [email protected]   (3/27)

SITUATION WANTED: DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (3/26)

SITUATION WANTED:  Ivy PhD with production & qual/quant research expertise. Quick, smart, an eye for emerging fields & bottom line. Avail 6/1 for cross media/tv/film research, dist, devel or prog position in NYC. [email protected] (3/26)

SITUATION WANTED: WRITER/PRODUCER CREATIVE DIRECTOR 20 years experience in on-air promotion for Cable and Broadcast companies. [email protected] (3/25)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/ CONTENT PARTNERSHIPS/NY: Seaside Heights resident. 10 yrs TV exp dancing at Karma. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/25)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY): 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/24)

SITUATION WANTED: SHORT FORM VIDEO CONTENT PRODUCER: From conception to creation: I write, produce & direct content for online & interstitial on-air. Ten years experience, self starter, NY based but will travel. [email protected] (3/24)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/24)

SITUATION WANTED: Entry Level PR – Completed 4 Internships -Publicity/Columbia, TV Prod./MTV, Ent./RJM, Talent Cast’g/Studio Center. BS in Media/PR, Management exp. Fashion and Newspaper Adv. [email protected] (3/23)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit https://freebeaaron.wordpress.com (3/23)

SITUATION WANTED: 9x Emmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients.15yr exp in promo/creative TV. Also ON-AIR HOST/EMCEE -see raycomsports.com (ROAD TRIP) [email protected]  site: www.pack30productions.com (3/23)

SITUATION WANTED: EXEC ASST/NYC: Successful track record supporting the efforts of office mngmnt incl.President & CEO. Strong oral & written comm & interpersonal skills.15+ yrs exp cable & telecomm ind. Email: [email protected]   (3/23)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 


WHAT’S ON TONIGHT –  MONDAY, MARCH 22, 2010


ABC:  Dancing with the Stars [p]; Castle
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: How I Met Your Mother, Rules of Engagement, Two and a Half Men, Big Bang Theory, CSI Miami
CW:   Life Unexpected, Gossip Girl
FOX:  House, 24
ION:  Ghost Whisperer, Criminal Minds, Criminal Minds
NBC:  Chuck, Trauma, Law & Order
PBS: Antiques Roadshow, American Experience, American Masters
TELE:  El Clon, Perro Amor, Done Esta Elisa?
UNIV:  Hasta que el Dinero Corazon Salvaje, Cristina

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Shelton, CT 06484
203.926.9878

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