Monday, March 21st, 2011



Since launch, The Hub ranks #1 in total day among all kid cable
networks with Kids 2-11 watching with Adults 18-49!


To find out how your brand can connect with families
contact Brooke Goldstein, SVP Ad Sales – 212-548-5860

Source: Nielsen, 10/10/10-2/27/11, Co-viewing in NPower, L+7

Cynopsis: Kids!


Good morning. It’s Monday, March 21, 2011, and this is your first early morning Kids briefing.

The Jim Henson Company and Spirit Music Group, an independent music publishing company, enter into a global, multi-year joint venture under which the companies will co-own and co-publish songs, scores and soundtracks from Henson’s future output of new film, TV and web-based programming.  Additionally, Henson and Spirit have inked a worldwide administration deal that will see Spirit administer and promote Henson’s extensive back catalog, which features Henson’s media library including the movies Labyrinth and the Dark Crystal, TV series Fraggle Rock, Farscape, The Hoobs, Mopatop’s Shop, Emmet Otter’s Jugband Christmas, Mother Goose Stories, and The Wubbulous World Of Dr. Seuss, as well as Sid the Science Kid and Dinosaur Train, the latter two both air on PBS Kids.


Disney Channel acquires rights to Ditz, a new and as yet unpublished comic book character created by noted veteran artist Neal Adams, for development as a live-action series, per Heat Vision.  Currently in development, creator/writer Steve Marmel (Sonny With a Chance) will serve as showrunner on the new Ditz series, he is also writing.  Ditz revolves around a teen and her first time guardian angel, who set out to help those in trouble by possessing their bodies.  This has its various issues, including leaving the teen’s body without its own self, making her a ditz and causing all sorts of problems until she can make her way back to her own body.  Adams helms Continuity Studios with his producer/wife Marilyn.  Adams is noted for his work on the 1960s and 70s comic books including X-Men, Green Lantern and Batman.  He is also at work on an X-Men mini series and his own comic book series, titled Blood, for Dark Horse Presents.


9 Story Entertainment completes new broadcast deals for its kid-targeted factual series, Making Stuff (52×5).  Produced by Loten Media, the short-form series has been acquired by SIC (Portugal), Noga (Israel), Al Jazeera (Middle East), and Bonambridge Media (Malaysia and Brunei).  Making Stuff premiered in Canada in fall 2010 on TVO, and on TFO (in French) and Knowledge Network.

Behr Entertainment adds the kid-targeted animated/live-action series Ribert & Robert’s Wonderworld (78×30), which it will showcase at MIP TV next month in Cannes.  Built around kindergarten curriculum themes, the series features the energetic toad Ribert and his best pal Robert as they travel, meet performers, take part in quizzes and science experiments, and deal with daily age-appropriate issues.

BBC Worldwide release two new preschool and parent-targeted apps, In the Night Garden and Teletubbies: My First App!, at the App Store in the UK.  The In the Night Garden app lets preschoolers meet, dance and play games with characters from the series and explore many of the locations featured in the show.  Teletubbies: My First App! is an interactive app that features all the original series characters, and original music and voices.  The app includes a range of games and a dedicated Parent’s Zone, which allows parents to customize the app for their kid(s), including how long they can play and access to other content.

Night & Day Studios, a developer and producer of apps, will release as series of Freaky Flipsters apps this fall 2011, based on the characters created by author/illustrator David Quentin Sheldon.  SupperTime Entertainment, a rights management/creative services company, will be responsible for growing K6-12 targeted Freaky Flipsters into other platforms including TV, books, and merchandise licensing.  Night & Day is also set to release licensed games for Richard Scarry’s Busytown, Yo Gabba Gabba, and The World of Eric Carle.  The company is known for its educational Peekaboo Barn apps and its My Very First App.


Lisle International names K.E. Mathiasen (KEM), part of the Top Toy Group, to produce ZhuZhu Pets licensed apparel and home textiles for the Nordic regions.  The two-year deal with KEM was organized in conjunction with Kidz Entertainment/EEMC, Lisle’s sub-licensing agent for the ZhuZhu Pets in the Nordic regions and Central Eastern Europe, and will feature a range of t-shirts and bedding featuring ZhuZhu Pets characters rollout throughout Denmark, Sweden, Norway, Finland and Iceland.  Created by Cepia, ZhuZhu Pets debuted in 2009.

Scholastic Media will get its 20th anniversary celebration for its I Spy franchise underway next month simultaneous to the publication of I Spy Spectacular: A Book of Picture Riddles, featuring riddles by Jan Marzollo and photos by Walter Wick.  The year-long celebration will feature a range of new I Spy releases across multiple categories and platforms, including a new My I Spy online game, a live-promotional event and coordinated brand promotion across Scholastic Inc.’s divisions.  The anniversary year will also be supported with a national ad campaign as well as various events.  Additional new releases for 2011 include: New interactive titles include I Spy Super Challenger for Leapster Explorer (summer 2011) and I Spy Castle for Nintendo DS (fall 2011); Briarpatch, Scholastic’s exclusive board game, puzzles and card game licensee, will release five new I Spy titles this year, including the anniversary game I Spy Spectacular (spring 2011), which coincides with the book of the same name.  There are 42 million I Spy books in print.  The I Spy TV series continues to air in the US on HBO Family and has been acquired in 20 countries (12 languages) around the world.

Atlantyca Entertainment is releasing 15 Geronimo Stilton book titles in Argentina through a special promotion in Ediciones Destino La Nacion, one of Argentina’s daily newspapers.  Under the deal, which was put together by Grupo Editorial Planeta, the newspaper will offer 15 Geronimo Stilton stories in a 15-week promotion that is currently under way.  Ediciones Destino will offer 362,000 copies of the 15 Geronimo Stilton titles for the promotion and has budgeted US$125,000 for marketing and advertising for the promotion.  Prior to this the newspaper has offered affordable popular kid-targeted titles to its readers in Argentina, such as Barbie Princes, Ben 10, as well as books by noted Argentinan author Maria Elena Wals.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 18-20, 2011:
Limitless (Relativity) PG-13                         Opening Weekend $19.0m
Rango (Paramount) PG                               $15.3m-3 wk total $92.6m
Battle: Los Angeles (Sony/Columbia) PG-13 $14.6m-2 wk total $60.6m
Red Riding Hood (Warner Bros.) PG-13        $7.3m-2 wk total $26.0m
The Adjustment Bureau (Universal) PG-13   $5.9m-3 wk total $48.8m
Mars Needs Moms (Buena Vista) PG            $5.3m-2 wk total $15.4m
Beastly (CBS Films) PG-13                         $3.3-3 wk total $22.2m
Gnomeo and Juliet (Buena Vista) G             $2.4m-6 wk total $93.7m
Just Go With It (Sony/Columbia) PG-13       $2.3m-6 wk total $98.0m
Unknown (Warner Bros.) PG-13                  $1.3m-5 wk total $61.1m
Source: Rentrak (  )

Better Homes and Gardens teams with Share Our Strength, an organization that aims to end childhood hunger in the US, to launch Clean Out for Kids (, an initiative to raise awareness and money to help their joint mission by hosting yard sales, and donating the proceeds.  Kicking off this month and running through the end of the year, proceeds from Clean Out for Kids yard sales will benefit Share Our Strength’s No Kid Hungry Campaign.  In addition to local efforts, folks can also participate online by selling items via eBay ( ).


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 17, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1024; K6-11 454; TWEENS 9-14 337
DISNEY CHANNEL:     K2-11   883; K6-11 470; TWEENS 9-14 343
CARTOON NETWORK: K2-11   434; K6-11 280; TWEENS 9-14 216
DISNEY XD:               K2-11   130; K6-11 100; TWEENS 9-14   80
NICKTOONS:              K2-11    85; K6-11   65; TWEENS 9-14   59
Source: MTVN Research from Nielsen Media Research Data

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 31, the week before MIPTV 2011 in Cannes. If you’re exhibiting at MIPTV this year and would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, March 25, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Cyn opsis presents: Upfront 2011 – The Kids! Market (Publishing Tomorrow)

The Kids! Market, the 1st in the Upfront 2011 Special Edition Series, will provide an
in-depth look at the 2011 selling season from both the Buyer and Seller perspectives.

Upcoming Upfront 2011 Special Editions
Cable (4/6), Syndication (4/19), Spanish Language (5/3), Broadcast (5/16)

Ad Space is limited (Cable, Spanish Language, Bcst Editions are Sold Out).
Contact Mike Farina to reserve today:  [email protected], 203.218.6480

Answer to Yesterday’s Trivia:  What classic guest puppet only spoke a language known as Tooie-Ta-Tooie, and had to have all of his words translated by the human host?  CECIL BILL on KUKLA FRAN & OLLIE Kudos to: David Stern-BARD Entertainment/NY; Brett Ashy-The Ashy Agency/LA

Today’s Trivia Question:  This mode of transportation was named in the early 1960s after the then current Chairman of the FCC who denounced television as “America’s vast wasteland.”  What was this vehicle and what was its name?      (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here .
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: LEGAL/BUS AFFAIRS/A & E TEL NETWORKS, LLC/NY: Handle all stages of TV-prgrmng deals; exp real-life & scripted series req’d. MOWs strongly desired. 5+yrs relevant ind exp. (3/25)

JOB OPENING: SALES PLANNER Si TV/NY 3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (3/25)

JOB OPENING: PREDITOR/HALFYARD PRODUCTIONS/DC: Seeks creative development producer/editor.Must know FCP and have proven sizzle reel experience.Send resume and reel to [email protected] (3/25)

JOB OPENING: DIGITAL AE/GSN/NY: Reporting to VP Ad Sales. 6+ yrs media exp req. with 2+ yrs online sales exp pref’d. Degree req. Contact agency and client list. Send salary history and res/cover letter to [email protected] (3/25)

JOB OPENING: TELEVISION AD SALES REP/NYC: 10yrs+ TV Ad Agency or Sales exp.Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (3/25)

JOB OPENING: RESEARCH ANALYST/Vh1 SUITE/NY: Collect & analyze Nielsen, MRI, & other rsch data. BA, 1-2 yrs rsch exp reqd. Strong Mcrsft Excel & PP & writ/comm skills. EOE/M/F/D/AAP. Apply (3/25)

JOB OPENING: DIR, PRODUCT DEVELOPMENT (DIGITAL PLATFORMS)/NBCUniversal/Burbank:   Please visit Req#1301BR. The platforms covered will be Cable MSO, Telcos, Satellite Providers & Wireless Operators (3/25)

JOB OPENING: DIRECTOR, PUBLICITY/LA: Resp for dev/impl of PR strtges/cmpgns/plcmnt fr A&E/BIO/CI, prog, & initves; 10+ yrs exp in TV/Pub/PR. (3/25)

JOB OPENING:  SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP (3/25)

JOB OPENING:  SALES PLANNER/AT&T Advanced Ad Solutions/NY: Sales Planner-AT&T Uverse (IPTV). 2+ yrs sales and media planning exp. Apply (3/25)

JOB OPENING:    DIR, SALES PLAN’G/ABC/N Y: Mng plan’rs, dev pricing/pckgng models, proprietary ad system, dev sales strat re: site structure/emerging techs, affinity/ad ntwrks, mobile, 8 yrs exp.  Apply: Req# 287642 (3/25)

JOB OPENING: DIGITAL ANALYTICS MANAGER/The Oprah Winfrey Network/LA: Min 5 yrs.exp in web analytics, expert in Omniture and Excel, strong analytical, written and verbal skills. Apply at: (3/24)

JOB OPENING: VP,ON-AIR PROMO/Lifetime/NY:8+ yrs exp.Direct, prod/mng the on-air creative brand for Lifetime, LMM & Lifetime Real Women. Highly creative, excellent writing & presentation skills. Apply to: (3/24)

JOB OPENING: DIST NEW MEDIA SPCLST/AETN/NY:Launch & manage new media initiatives (VOD, BROADBAND, ENHANCED TV). 3 + yrs exp in digital media or entertainment. Knwldg of TV prgmng prod workflow a +. (3/24)

JOB OPENING: WRITER/PROD/Lifetime/NY :Ideate/conceptualize/brainstorm innovative Integrated Mktg Campaigns that fulfill Ad Sales, Cons Prod & Dig Media objectives.3 yrs TV prod exp on-air promos pref. Apply: (3/24)

JOB OPENING: WRITER/PRODUCER/Lifetime/NY :Conceptualize, write and produce high impact promo launch campaigns for unscripted series. 3 yrs exp in TV On-Air Promotion. Apply to: (3/24)

JOB OPENING: VP,STRATEGY & CONS MKTG/Lifetime/NY:Dev & direct strategies for break thru mktg & best in class adv campaigns. 10+ yrs exp in media, promo, advrtsng preferably in TV or ent.Apply to: (3/24)

JOB OPENING: CREATIVE DIRECTOR/New York: Dev conceptual/strategic design solutions that fit bus goals while adhering to position of brand (3/24)

JOB OPENING:  DIRECTOR DISTRIBUTION/Hallmark Channel/New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (3/24)

JOB OPENING:  SR RSCH ANALYST/A&E/LIFETIME/HISTORY/NY : 2+yrs exp Nat’l media rsrch from cble, brdcst, synd or ad agency; Nat’l Nielsen sys & data knwlg a must. Detail oriented/strong writ/oral comm skills. (3/24)

JOB OPENING: WRNN TV PREDITOR/Rye Brook NY & Long Is: Editorial knwldg, tech & post prod skills. Use of final cut, logic, pro tools to assemble show, pkgs, standups, music, graphics, chyrons. Some field production. [email protected] (3/23)

JOB OPENING:  VARIOUS OPPORTUNITIES(Reporter, Producer, Engineer, Assignment Editor, Traffic Manager, MCO and Videographer)/WRNN-TV/Rye Brook, NY:  For full job descriptions please visit (3/23)

JOB OPENING: SHOWRUNNERS, LINE PRODUCERS, PRODUCTIONS MANAGER AND STORY PRODUCERS/NYC: Needed to staff several new home makeover/construction shows. Resume/Cov letter. Specific exp. absolutely mandatory [email protected] (3/22)

JOB OPENING: DIR, INTEGRATED MARKETING/MTV/NYC: 7+ yrs exp. creating multiplatform marketing programs at a TV/media company. EOE/M/F/D/AAP. Apply (3/22)

JOB OPENING: SUPERVISING PRODUCER/VH1/NYC: 7+ yrs exp reality TV production: BOTH competition-elimination & docudrama is a must; Reality Supervising Producer credits req; EOE/M/F/D/AAP (3/22)

JOB OPENING: AFFIL SALES COORD/Sportsman Channel/NY: 1-3 yrs brdcst or cable/TV/ent exp, Simmons/Nielsen/MRI knwldg pref’d. Profic in MS PP, plan various meeting materials incl. sales decks, rsrch, etc. (3/22)

JOB OPENING: DIGITAL VIDEO COORD/The Hub/Burbank: Contract role. Schedule, distribute, & monitor video across digital platforms, including VOD, online, & social media. Apply at (3/22)

JOB OPENING: CREATIVE DIR. ON-AIR/Oprah Winfrey Network-LA: Oversee promos, short form, int. marketing. Highly creative, xlnt writing, presenting and mgmt. skills. 8-10 yrs exp (3/22)

JOB OPENING: DIR COMM/Discovery/NY: Dvlps, oversee & execute multiplatform comm strtgy & wrks w/internal/external prdcrs to conduct rsrch & coord media opp ;7+yrs exp media relations, campaign & ppl mgmt. #3314 (3/22)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Online/NY: AE w/ 5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/22)

JOB OPENING: FREELANCE MGR/ABC & SOAPnet Integrated Mktg/LA: Assist w/exec of advertiser driven mktg, integration & promo programs. Expertise in PM & execution. Apply@ [email protected] / Info@ disneyabcjobs .com#287652 (3/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Mrkting Intern for Post-prod co. NYC: Work w/ VP, biz-dev; build database, mrkting materials, web presence, mrkt research, brand & PR. MS Office, web savvy, skilled communicator. Apply: [email protected] (3/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, & will prove to be a valuable addition to your firm. 3yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/25)

SITUATION WANTED: Seeking to assist, Entry level-Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically and internationally. Please contact, [email protected] (3/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/25)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/24)

SITUATION WANTED: 15+ year MEDIA SUPERVISOR who specializes in placement and all clearance work but can provide extensive top quality fully gratis cues for any production email: [email protected] (3/24)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (3/24)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (3/22)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER/L.A: Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/22)

SITUATION WANTED: FASHION STYLIST/NY based: 10 yrs exp, looking for on air or digital pro/content /exp.with music/editorial/celebrities. Contact e-mail [email protected] (3/22)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
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Stratford, CT 06614
Ph: 203.381.9096
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