Monday, March 12th, 2007

If you are receiving this edition of Digital, realize we are still in the pre-launch phases where bits here and here continue to be tweaked, ad space is being determined, subtitles are being finalized, etc.  If you have any comments or thoughts you’d like to share, absolutely do feel free!  Thanks, Cyn

A CYNOPSIS MESSAGE FROM key and brilliant advertiser



Cynopsis: DIGITAL


Good Morning, it’s Monday, March 12, 2007

and this is your first early morning digital briefing.


NBC is preparing to expand its own fee-based digital downloads store, with a full complement of programming from across the NBC Universal and Telemundo spectrum. Pricing should be similar to what iTunes charges ($1.99 per show), but the network is keen to experiment with shorter times and broader packaging, such as the season pass offered for Sci Fi Network’s Battlestar Galactica on iTunes and

Hollywood talent agency William Morris signed an agreement with online video streaming company Narrowstep to package and create TV-quality shows for its clients for distribution on computers, cell phones and other devices. The goal is to create free, ad-supported programming with advertisers pre-attached, without the involvement of a large studio or online portal. Narrowstep also counts ABC and the UK’s ITV as streaming clients.

HBO is launching a full complement of supporting multiplatform programming to complement the feature documentary Addiction premiering March 15. HBO multiplex telecasts, podcasts, and streaming video on will showcase 13 short supplementary films that include interviews with experts and further exploration on the dynamics of the disease. The entire 14-part series will also be available on HBO on Demand the day it premiers. is encouraging viewers to sync up their webcams with the website for a live “Face 2 Face” segment featured in the primetime CNBC show Fast Money. Producers will ask for questions upfront and decide who gets on the air. The technology is powered by online meeting facilitator WebEx Communications.

The Weather Channel is creating a destination in the 3D virtual world Second Life. To promote its new extreme sports-themed show Epic Conditions, “Weather Island” will feature adventures like downhill skiing, mountain-biking and surfing, each activity showcasing an individual episode of the show. New episodes of Epic Conditions will premiere every Friday on Weather Island and prior to airing on TWC. unveiled Cover Stories, a weekly web video program featuring interviews with authors of books in the fields of technology, sports, entertainment, healthy, finance and other areas. is a division of Ribbon: The Internet Broadcasting Network. A schedule for the series will be announced in the coming weeks.


CBS and the Writer’s Guild struck a deal covering initial compensation, minimums, residuals, pension plans, health coverage and writing credits for the writing of webisodes related to daytime soaps As The World Turns and The Young and the Restless. The pact covers the nine-episode L.A. Diaries web series, a spin-off based around characters from the two shows, which launched on’s innertube two weeks ago.

Comcast and Sinclair reached a retransmission agreement in a nick of time on Friday, just a day before its current deal expired, representing consent agreements for about 3.4 million Comcast subscribers. Comcast said it will not involve cash, but rather shared advertising revenue, online co-marketing agreements and cross-promotional opportunities for both companies. The negotiations were watched closely by the cable industry, as many smaller operators have had to surrender as much as 50 cents per subscriber, per month to renew retransmission deals. Comcast has said repeatedly that it will not pay for the privilege.

Cox Communications deployed VOD services in Tulsa, Oklahoma and Baton Rouge, Louisiana using Concurrent servers and software, the eleventh and twelfth systems the two companies are partnering in. Approximately 75% of Cox’s VOD-enabled homes use Concurrent equipment.

FCC Chairman Kevin Martin hopes to allow TV stations to lease a portion of their digital bandwidth to small, independent broadcasters. Impressed with the deal Post-Newsweek stations struck with LATV in January to use additional spectrum to broadcast the Latino network, Martin sees such arrangements as opportunities for niche programming services to reach the marketplace.

The federal Copyright Royalty Board ruled discounted royalty fees paid by small Internet radio broadcasters to musicians and record labels must cease. The board ruled the current rate of 8 cents paid each time a song is played online would more than double by 2010, and that tax-exempt non-profit companies must pay a flat annual fee for a limited number of listening hours. The decision has public and internet-only radio stations worried about the future of internet radio, as higher royalties may drive them out of business.


A CYNOPSIS MESSAGE FROM another key and brilliant advertiser



Google has begun a pilot project to test its new television ad-serving system with cable provider Astound Broadband, according to a report in The Wall Street Journal. The system is working to provide more targeting capabilities for advertisers. For instance, Google may tap demographic information of a neighborhood or household and match it with appropriate ads. If the system proves successful, Google could present itself as the middleman for purchasing and serving spot TV ads to local markets across the country, part of its goal to offer advertisers a one-stop, multimedia platform.

Microsoft global media director David Grubb reached out to cable network executives, asking for their help in testing the new eBay system for buying and selling ads online. Grubb, who sits on the steering committee formed to study the software, admitted sales-side frustration was justified, but that subsequent participation should help rectify the situation, according to

Paramount Pictures devised a campaign for The Shooter that invites users to create their own trailers by mashing together clips from a pool of twenty provided on the official Shooter website .  Do-it-yourself video-editing site provides the tools for free, including sound and music mixes for texture. Users can embed trailers on blogs, video sharing sites or MySpace pages. The best mash up wins the grand prize of an Xbox 360 game system.

Hyundai launches a new website this week built around a “mash and seek” contest to promote the launch of the new Eleantra. Sixteen randomly-selected contestants are split into teams of four and asked to identify one another based on an image of just a quarter of a their full face. (The face collages are reminiscent of the opening montage on Ugly Betty.) Go to to enter.


Independent, third-party auditing would vastly increase digital ad spending, according to a new survey jointly conducted by the Audit Bureau of Circulations and NSON Opinion Research. Two-thirds of online planners and buyers surveyed said they lacked confidence their impressions were being accurately measured and reported. Half said they would increase spending on blogs, online video, podcasts and mobile websites if independent metrics were offered. Traffic, ad impressions and ad delivery were named as the most useful metrics in the medium.


Spooky! Comcast’s online horror site registered 6.66 online million views during the month of February. The site, launched by Comcast, Sony Pictures Television and Lionsgate Entertainment, has more than 45,000 registered users who have racked up more than 2.8 million video views since debuting on October 31 last year. includes games, downloads and the streaming of free movies, trailers and interviews. Word of warning some of the content is not for the squeamish.

A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.

Later — Cyn

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: Scripps Networks/MARKETING DIRECTOR, DIY & Fine Living Knoxville:  5-7 yrs mkting/adv agency exp req’d. Manage creative and strategic direction for all media ad placement. [email protected]  job # 5929-U (3/17)

JOB OPENING: DIRECTOR, PROGRAM PLANNING/Nicktoons/NYC:  6+yrs Program Sked exp in Cable/Broadcast TV, Strg time-mgmt/org skills, Exp in operations/research & prob-solving skills, EOE/M/F/D/AAP. Apply (3/17)

JOB OPENING:  COORD, RIGHTS & CLRNCS/BBCWA, NY:  Coords daily rights, clrncs & investment activity/info for the TV sales teams. Strng math skills, media exp & att. to detail req. Re: Cvr ltr & res to: [email protected] (3/17)

JOB OPENING: MARKETING MGR/iN DEMAND/NYC:  Help dev and implement strategic mktg plans, media planning and advertising. BA & 5+ yrs exp req. Send resume:  [email protected]

JOB OPENING: ON LINE MARKETING SUPERVISOR/iN DEMAND/NYC:  Assist in maximizing websites/strategies/budgets. BA & 3 plus yrs exp req.  Online expertise req.  Send resume:  [email protected] (3/16)

JOB OPENING: DIRECTOR, DIGITAL MEDIA/iN DEMAND/NYC:  Business focused to develop/launch new programming concepts/pkgs.  BA/3-5 yrs exp/digital media.  Send resume:  [email protected] (3/16)

JOB OPENING: COORDINATOR, ASSET PACKAGING/iN DEMAND/NYC:  Packaging assets & encoding content.  BA & 2 yrs exp in cable.  Send resume:  [email protected] . (3/16)

JOB OPENING: RESEARCH ANALYST/Sports & ENT TNT, TBS & Court TV Ad Sales/NY: 1-2 yrs rsrch exp at ntwrk/agency, strong analytical/communication skills, proficient with Nielsen systems, PowerPoint and Excel. [email protected] (3/16)

JOB OPENING: DIR of SALES (Midwestern)/SCREENVISION/Chicago: Dev/sell integrated media prgrms to clients/agencies. Plain, coord &  sell. BA req’d. 7 + yrs media sales exp. anthony (3/16)

JOB OPENING: SR DIR MKTG/Screenvision/NY: Run daily Mrktng operations to max rev generation & client satisfaction & to ensure adherence to dept budget & finan’l expectations.10+yr buz mktng exp. BA deg. [email protected] (3/16)

JOB OPENING: MARKETING MGR/STL MO: Direct & inspire a team; collaborate with sales leadership to bring multi-platform ad solutions to market.  Media/Research/Events/Promotions experience. Apply [email protected] (3/16)

JOB OPENING: SPORT MGR/STL MO: We dominate the market with Sports adv inventory, lead our effort to dominate the market with Sports adv solutions. Product marketing mgmnt/sports sales exp. Apply [email protected] (3/16)

JOB OPENING: GENERAL SALES MGR/STL MO: Cable/Media professional to develop business and leadership skills for new team of aggressive local sales managers. Apply Kathy. schlanker@chartercom .com (3/16)

JOB OPENING: COORD, AFF SALES/A&E TV/NY:Admin,database mgmt. &contract routing for Aff SalesDept.1 yr cable exp. pref in aff sales or in a billing capacity.Resumes: (3/16)

JOB OPENING: DIRS, CLIENT ACTIVATION TEAM/AMC/FUSE/WE/NY: Integ Sales/Mktg prof w/proven track record to secure multi-media, integ media/mkt prtnrshps. 7+yrs Sales/Mktg/Bus Dev in TV/agency ref #2876BR/ 2877BR (3/16)

JOB OPENING: EXP’D EDITOR/AZN TV/Centennial CO: Pro. w/MAC OS X, Final Cut Pro 5.1, After Effects, a must.  Min 5yr hands-on exp in TV broadcasting or production req’d. Fwd Resume & reel:  [email protected] (3/16)

JOB OPENING: DIR CLIENT DEVELOPMENT/Ent/Media research co/LA: Manage sales team, build new synd/custom biz. Proven record. 3 yrs mrkt resrch or related, sales/mgmt exp required. Email resume/sal hist to [email protected] . (3/16)

JOB OPENING: MGR CLIENT DEVELOPMENT/Entertainment research co/LA: Aggressively build new/existing business. Proven track record 3 years mrkt resrch/related sales exp esntil. Email resume/salary hist to [email protected] (3/16)

JOB OPENING: MGR CLIENT DEVELOPMENT/Entertainment research co/NY: Aggressively build new/existing business. Proven track record 3 years mrkt resrch/related sales exp essential. Email resume/salary hist to [email protected] (3/16)

JOB OPENING: PRODUCERS & ASSOCIATE PRODUCERS/Scholastic, Interactive Media, New York City.  Produce educational software games for kids.  Must be creative, with excellent project mgmt. skills.  email: cnobel (3/16)

JOB OPENING: ACCT EXEC/GALAVISION Network/LA: Highly-motivated w/ sales/media/presentation skills, solutions orientated & agency/client relations. Fax res & cvr letter to Jim Baral (310)348-3626 or: lagalajob   (3/23)

JOB OPENING: SALES PLANNER/The Weather Channel/ NYC: Presentation development, research, media plan building, mrktng & prospecting support for TWC Acct Mngrs in the NY Ad Sales Office. Apply to , position VSA537. (3/16)

JOB OPENING: ASSOCIATE PRODUCER-New York City: Talk show. Must have experience in Talk. RESUMES: TVJOBSHERE @AOL.COM    (3/16)

JOB OPENING:  NATIONAL TV BUYER/NYC: 2 to 3yrs exp negotiating Network ,Cable and Syndication plans. Mid sized agency with multi accounts. send resumes to [email protected] (3/16)

JOB OPENING: DIR BRAVO PROG  RES/NY: 5 yrs exp in media res w/exp in ntwrk, cable, agency or supplier, 5 yrs exp w/Nielsen data, & NPower, Galaxy Explorer, Galaxy Navigator, MrktBreaks, Apply: job # 580826  (3/15)
JOB OPENING: PROJ MGR/MTV/NY: 3-5 yrs exp as project mgr or similar role in media or media-related co. Understanding of web & print design. B.S. or B.A. EOE/M/F/D/AAP.  Apply (3/15)
JOB OPENING: ART DIRECTOR/MTV/NY: 10 yrs exp. broadcast & print design; understand technology & principals of interactive design.  BFA required; MFA preferred. EOE/M/F/D/AAP. Apply (3/15)
PROMO/WRITER/PRODUCER/EDITOR/ABC7, #1 Station in LA: Must know avid.  3+ yrs exp.  Send resume & reel:  ABC7 LA, Attn:  HR, Dept. PRO/CYN, 500 Circle Seven Drive, Glendale, CA 91201.  EOE (3/15)
ASR/ NY: Work w/sales to represent Disney Nat’l TV Kids Properties. Manage daily account activity 3-5 years Nat’l TV exp  Apply: (3/15)
JOB OPENING : DIR, RETAIL/Taffy Ent/PARIS: 5-7 yrs. Exp in retail dev. & brand mktg in kids biz. Develop & manage brands at retail; Work w/licensees on sales & promo. Apply at: [email protected] (3/15)
JOB OPENING: WRITER/PRODUCER PROMOS/CNBC/NJ: 2 yrs experience writing, producing, and editing news and/or programming promos. Apply to job# 567252 (3/15)
JOB OPENING: DIR OUTREACH/ZULA USA/BURBANK: Dir of Outreach-Zula USA, prod of The Zula Patrol, a TV series-pre-k – 2nd grade. MUST HAVE PBS EXP; wk. with PBS outr. Coord., teachers, parents. [email protected], 818-840-1695 Ext. 31 (3/15)
JOB OPENING: CBS, NAT’L SALES – RESEARCH MGR/NY: Should know Nielsen, Scarborough PrimeNext, Wrap, One Domain (Clearview), AdViews, Word, Excel and PP. 4+ yrs b’cast exp. required. Analyze & interpret data. Resume: 212-856-8135 (3/15)
JOB OPENING: Los Angeles Film Distribution Co. seeks a F/T FULL-CHG BKKPR. AR/AP, Bank deposits/reconciliation, invoice customers, data entry, payroll, Qtr/Semi-Wkly Payroll Taxes, QuickBooks. email resume: [email protected] (3/15)
VP ADSALES & SPONSORSHIP SALES/Retirement Living, Balto/DC area:  7-10 yrs. AdSales exp., lead the development & implementation of strategic sales initiatives on a local & national level www.RL.TV  (3/13)
JOB OPENING:  SALES RESEARCH ANALYST/CBS NETWORK SALES/NY: Min 1 yr agency, network &/or bus intelligence research exp. Strong analytical/comp skills/media research dbase exp. Res & salary: [email protected] (subject MKT) (3/13)
JOB OPENING: MGR BUSINESS & LEGAL AFFAIRS/DIRECTV/NYC:  Seeking Sr. Paralegal to review print, on-line, radio, & TV advertising for compliance. For full job description & to forward res:   Ref job # 700098 (3/13)
JOB OPENING: AD SALES ASST/Galavision/NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume:  [email protected]   (3/20)
JOB OPENING: INTERACTIVE MKTG ANALYST/Warner Bros. Pictures/NY: Analyze traffic; create rpts on effectiveness & make recommendations for optimization. Hitbox/ComScore/MediaMetrix. Email: [email protected] RE: UCTC/74350BR (3/13)
JOB OPENING: MGR, CONS TRADE MKTG/AMC/NY: Savvy, advert/mktg talent needed to create & implement all Nat’l Ad Sales, Hollywood  & Affiliate trade strat. Dynamic self starter w/ 3+ industry exp  Res: ref #2800BR (3/13)
SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


SITUATION WANTED:  ADMIN ROLE: Superb organizer seeks admin role. Innovative/detail-oriented team player who loves to write/create and multi-task. Exp: Mngmnt, Reading books/scripts, & Customer Service. Contact [email protected] (3/15)

SITUATION WANTED:  SHOWRUNNER/PRODUCER: Experienced – Reality Sports Talk Game Hidden Camera Travel. All budgets. Creative. Calm. Detailed. You oversee creative, collect checks and meet with Execs. I’ll do the rest. [email protected] (3/17)

SITUATION WANTED:  MEDIA BUYER/PLANNER/SALES: 3 yrs exp, local and nat’l brcst, radio, outdoor working on movie campaigns. Also, 2 yrs sales exp.Looking for a buying position or a sales position in the LA area. [email protected] (3/17)

SITUATION WANTED: TRAFFIC COORD:  Exp’d traffic coord & client services mgr with a unique background in advertising media, logistics & creative dvlpmnt. Successfully cut costs & maximized client retention jeremyfineberg (3/16)

SITUATION WANTED: PRODUCTION SECRETARY/COORDINATOR: Detailed organizer seeks production position. Exp in coordinating shoots, research, and assisting Producers. Has passion for making things happen! Contact [email protected] (3/16)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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