Monday, March 10th, 2008

Cynopsis: DIGITAL

03/10/08

Good morning, it’s Monday, March 10, 2008, and this is your first early morning digital briefing.

Reports are circulating that Sir Paul McCartney has finally agreed to sell the digital rights to the Beatles catalog in an exclusive deal with Apple, worth anywhere from $400 million (UPI) to $600 million (Telegraph.) The Beatles songs have long been considered the Holy Grail of digital music platforms, but legal disputes between the surviving Beatles, EMI, Apple Corps and Apple Computer have complicated matters. This time the rumor may turn out to be true, given that Sir Paul is in the midst of a royally expensive divorce that could cost him upwards of 30 million pounds.
 

~ MULTIPLATFORM CONTENT NEWS ~
 

The internet has proven to be a useful place to repurpose content – why not an entire network? Warner Bros. Television Group is planning to resurrect youth-focused network The WB as an online network at wb.com, reports Mediaweek. The site, slated for beta launch next month, will offer free, ad-supported episodes of WB-produced series such as Buffy The Vampire Slayer and Dawson’s Creek, serialized into several 5-minute chapters.
 
AOL‘s internet radio division struck a deal with CBS Radio to offer AOL Radio users access to CBS Radio news, sports and music content from 150+ CBS stations. Advertisers will be able to place ads within a new audio player utilizing CBS’ TargetSpot streaming audio ad solution. The deal, taking effect in May, will replace AOL’s existing relationship with XM Satellite Radio.
 
It appears Disney will be the next big studio to mine its vault of classic TV shows, based on remarks made by CEO Bog Iger at the company’s annual shareholder’s meeting last week. The shows could appear on Disney.com for free or as part of a subscription model.
 
IFC.com‘s first original web series Lunchbox commemorates the site’s re-launch this morning, timed to coincide with the SXSW festival in Austin, TX. The variety show profiles buzz-worthy websites, events and trends in music, film and politics. Each day of the week is structured around a different topic: including: What’s on IFC (Mondays); Music (Tuesdays); Politics (Wednesdays); Film (Thursdays); and IFC’s Media Lab filmmaker community (Fridays).
 
A&E’s Bio.com also launched its first original web series, On The Job, featuring 2-3 minute looks behind the tape at crime scenes, from a crime scene cleaner to a forensic scientist to a maximum security prison guard. The series is part of the recently launched crime-focuses Notorious minisite.
 
FX is using eBay to promote the new season of The Riches, auctioning off a package of goodies for charity that includes $100,000 in cash, lunch with Minnie Driver and an authentic prop from the set of the show. Proceeds go to Oxfam America.
 

~ INNOVATORS & START-UPS ~

 
MySpace and nonprofit iKeepSafe.org unveiled a new internet public safety campaign to promote online safety awareness among parents, educators and teens. Components include a MySpace safety minisite and a PSA that will air on all Fox broadcast and cable networks.
 
Internet radio start-up ubroadcast.com launched a new comedy site featuring live shows such as LunaticRadio, broadcast live every Sunday at 5 pm EST.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Brad Greenspan’s LiveUniverse has gone public with a hostile takeover bid to acquire the Stage6 video sharing site recently shuttered by parent company DivX. LiveUniverse says its $11 million cash/advertising/equity bid was rejected by DivX’s management team and that offers to renegotiate have been rebuffed.
 

~ DIGITAL ADVERTISING ~

 
Publicis’ Saatchi & Saatchi and its client Toyota is launching a comedy-themed ad campaign with Google’s YouTube this week to promote the 2009 Corolla sedan. The $4 million campaign will center around a site called “Best in Jest,” featuring up and coming viral videos and a user-generated video contest, according to The Wall Street Journal.
 

~ EXECUTIVE MOVES ~

 
Tara Ariano, Sarah D. Bunting and David T. Cole, founders of the Television Without Pity blog acquired by Bravo a year ago, have left Bravo Media “to pursue dreams and ambitions” beyond TWoP, according to the site’s Telephile blog.
 


~ WEBSITE OF THE DAY ~

 
High-profile British actors including Jeremy Irons and Patrick Stewart have contributed to Friction.tv, human rights organization Amnesty International‘s rudimentary social networking site devised to spur positive change. Throw in some contributions from some savvy web designers and online marketing gurus and they could have something here.


 

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
03.10.08

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here


JOB OPENING:  DR SALES COORDINATOR/New York, NY/GSN/The Network for Games: Rep to VP Sales Op & DR AE for Ad Sales. Good Com/detail req. Send Res/Cov Letter: [email protected] (3/15)

JOB OPENING: MGR DISTRIBUTION/New York, NY/GSN/The Network for Games: Rep to VP Dist. BA/BS +3+ years exp in mrktg, sales, comm and/or bus. Send Res/Cov Letter: [email protected]  (3/15)

JOB OPENING:  DIGITAL SALES PLANNER/(NY-Warner Bros.) plans, presentations, acct. stewarding, inventory management. Knowledge of ad serving, media math, DFP, ATLAS, MediaVisor. Email: [email protected]      RE: UCTC/95567BR  (3/15)

JOB OPENING:  DIRECTOR OF INTEGRATED MARKETING/BusRadio/NY: Nations fastest growing youth network. Develop and execute multi-platform programs. 3 years experience in youth marketing space reqd. Apply [email protected] (3/15)

JOB OPENING:  PROD DIR/Rainbow/NY: Dvlp/implement/maint of Delivery Platforms for Rainbow. Support our online presence, mainly main consumer-facing websites. 5-7 yrs related web exp. BA pref. Res: www.cablevision.jobs ref #5449BR  (3/15)

JOB OPENING:  COOR, CORP PARTNERSHIPS/NY JETS/NY: Dvlp/execute client sponsorship & advertising deliverables for TV, Radio, Evnt Mkting. Degree w/3-4 yrs exp in sports team, league or agency. Send res to: [email protected] (3/15)

JOB OPENING:  DEVELOPMENT EXECUTIVE/NYC: Network funded production company, seeks executive with experience creating, developing & pitching scripted & non-scripted. Must know nets and studios. Resume to: [email protected] (3/15)

JOB OPENING:  Experienced SPORTS RESEARCHER/SCRIPT WRITER for SportsNow! Inc. for 13, half-hour TV series of current international athletes in 13 different sport disciplines. Reply to [email protected] (3/15)

JOB OPENING:  RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply: [email protected] (3/15)

JOB OPENING:  AFFILIATES MARKETING MGR/PHILA.: Work with Director, Consumer & Affiliate Marketing & Comcast Corporate to drive affiliate distribution & build value for Versus. http://track.jobviper.com/ViewJob.asp?id=484777-1576-7861 (3/15)

JOB OPENING:  AFFILIATE MKTG COORD/PHILA.: Provide admin & project support for the Director & Manager of Consumer & Affiliate Marketing & help to drive affiliate distribution. http://track.jobviper.com/ViewJob.asp?id=484796-1576-9761 (3/15)

JOB OPENING:  MARKETING MANAGER/PHILA.: Work with Director, Consumer & Affiliate Marketing to plan, develop, & execute internal & external marketing campaigns. http://track.jobviper.com/ViewJob.asp?id=484809-1576-961 (3/15)

JOB OPENING:  ADVERTISING MGR/PHILA.: Mng development, execution & maintenance of consumer + trade advertising. Mng & foster relationships w/external agencies & design firms. http://track.jobviper.com/ViewJob.asp?id=484839-1576-3961 (3/15)

JOB OPENING:  RESEARCH ANALYST/TURNER ENTERTAINMENT NEW MEDIA/NY: Analysis of audience data, client/category pitches, prospecting/ad hoc research requests. BS/BA, 2+ yrs online/TV research exp, Apply: [email protected] (3/15)

JOB OPENING:  SAP HR BUSINESS DEVELOPER/Discovery/MD: in 6 yrs IT exp SAP configuration in PA (w/benefits)/PD modules. Strong HR background, pref. in Global HR systems. Apply: www.discovery.com/careers req# 7564 (3/15)

JOB OPENING:  PRODUCER /VIEWPOINT CREATIVE/LA: 4+ yrs as Prod w/ cable, network mktg & promo exp. Strong collaborative, interpersonal, client, post & design prod skill req. Resume & salary history to [email protected] (3/15)

JOB OPENING:  PRODUCER /VIEWPOINT CREATIVE/LA: 4+ yrs as Prod w/ cable, network mktg & promo exp. Strong collaborative, interpersonal, client, post & design prod skill req. Resume & salary history to [email protected]  (3/15)

JOB OPENING:  PRINT DESIGNER/Hallmark Channel/Studio City: Develops creative design solutions for print and promotional projects. Min. 4 yrs exp. See full posting & apply at www.hallmarkchannel.com (3/15)

JOB OPENING:  MGR RESEARCH/MTV Tr3s/NYC: BS/BA. 5+ yrs exp resrch/data analy for cable/brdcast. Exp w/ Nielsen (Explorer, NPower, MarketBreaks, StarTrak). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/15)

JOB OPENING: ADMIN ASST/Sundance Ch/NYC: Seeking stellar career Asst for LONG TERM TEMP assignm’t. Support high level exec/Hvy calendar & admin duties. Superb org & interpersonal skills a must. Apply: [email protected]   (3/14)

JOB OPENING: ACCT MGR-DIRECT RESPONSE/New York,NY:  BET Cable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps.Sales/agencyexp. req’d. Email: [email protected]   (3/14)

JOB OPENING: ESPN/ SR RESEARCH ANALYST based in New York city. Supports research needs for ESPN Deportes . Bilingual a plus.  Send resume to [email protected]     (3/14)

JOB OPENING:  ES PLANNER/NBCU,TLMD/Y: Generate planning cost w/AE, mentor & train sales assts, stewardship, sales mgmt reports, sales development. BA,1+ yrs exp as sales planner. www.nbcunicareers.com #760342   (3/14)

JOB OPENING: ESPN/ DIR OF SALES/Deportes/NY: 5 yrs exp in Hispanic Media, Agency Buying/Planning & Client contacts. Spanish a +  apply: [email protected]     (3/14)

JOB OPENING:  ON-AIR MANAGING PROD/AETN Intn’l, NY: Resp for aff relations, proj mgmt & on-air brand mgmt for AETN Int’l brands: Hist, Bio, CI, A&E. Creative, strategic, multi-tasker, team player. Apply: www.aetn.com/careers.html (3/13)

JOB OPENING:  MARKETING RESEARCH ANALYST/ Univision/NY: Develop presentations to support national sales. Strong writing & analytical skills required.EOE Contact: [email protected] (3/13)

JOB OPENING:  MARKETING OPPORTUNITIES/VERSUS/PHILADELPHIA: We are moving to Philly and have multiple great openings in Marketing! Various levels in affiliate, advertising and events/promotions. Read more/Apply at www.versus.com . (3/13)

JOB OPENING: RESEARCH OPPORTUNITIES/VERSUS/PHILADELPHIA: We are moving to Philly and are looking for a Research Manager and Research Analyst. Must have familiarity with all Nielsen products. Read more/Apply at www.versus.com (3/13)

JOB OPENING: PROGRAMMING OPPORTUNITIES/VERSUS/PHILADELPHIA: We are moving to Philly and have many great openings in Programming ! Various levels in acquisition, planning, scheduling & strategy. Read more/Apply at www.versus.com (3/13)

JOB OPENING:  ONLINE ACCT EXEC/Comcast Networks/E!, G4, Versus, MyStyle & FEARnet (Chicago): 3+ yrs exp in online media buying/sales. Selling focus: Chicago & within Midwest territory.Apply: www.comcast.com 58664BR EEO/AA/Drug Free (3/13)

JOB OPENING:  RESEARCH ANALYST/Comcast Networks/NY: Strong analytical & time mgt skills, Nielsen & MRI proficiency, and prior media experience req’d.Apply: www.comcast.com REQ61002BR (3/_). EEO/AA/drug free (3/13)

JOB OPENING:  PROMO SCHEDULER/truTV/NYC: 2 yrs promo sched exp. Assist w/ planning on-air promos and secondary events and last minute log changes. Some late nights req. Grip It knowledge a plus. Apply to [email protected] (3/13)

JOB POSTING:  ACCT EXEC/Fox Sports Espanol/LA: 3+ yrs Media Sales exp/ Agency/Clients, working knowledge of Spanish mkt, presentation and negotiation, strong comm. & math skills. EOE. Apply to www.foxcareers.com ref FNG11114. (3/13)

JOB OPENING: FINANCE MANAGER/IFC Entertainment/NYC: seeks Finance Manager to handle budget/forecasts/analysis for network. BS/BA req’d. 4+ yrs finance exp. Apply to req 5391BR at www.cablevision.jobs (3/12)

JOB OPENING: RESEARCH MGR/FOOD, HGTV AD SALES (2 POSITIONS)/NY: 5+ yrs media research exp. Strong analytical/data interpretation/presentation skills req’d. See full job description/apply at www.scrippsnetworks.com (3/12)

JOB OPENING:  RESEARCH MGR/SCRIPPS NETS/NY or KNOX: Partner w/ Affil Sales & Mktg to create research solutions to meet sales challenges. Exp w/ research software (Nielsen, MRI, Scarborough,Claritas) Apply: www.scrippsnetworks.com (3/12)

JOB OPENING: COMMERCIAL OPPS/Discovery/NYC: Multiple positions. Finalize daily broadcast logs via copy/inventory mgmnt. Strong communication skills, detailed & highly organized. Apply: www.discovery.com/careers Req #7643 (3/12)

JOB OPENING: ACCT DIR/ATL: 8+ yrs exp.building/executing/budgeting promotional solutions for cable ntwrks and/or MSOs. Proven client/comm/mgmt skills critical. FT pos. for detailed & multi tasker. Res/cover: promodirector @mac.com (3/12)

JOB OPENING: WRITER/PRODUCER FREELANCE/NY metro area/AETN: 7+yrs prod exp. Exc writer & story teller. Able to conceive, dvlp content ideas in tight deadlines. Exp supvsing shoots/non-linear edits a must. aetnresumes @yahoo.com  (3/12)

JOB OPENING:  REGIONAL ACCT DIR/Screenvision/LA: 3-5 yrs exp, proven media sales performer to dvlp, present & sell cinema advrtsng to regional clients, BA req.,regional travel req. Apply online at: www.screenvision.com (3/12)

JOB OPENING:   SR ACCOUNT COORD/ ESPN/NYC:  Coordinate CSR & Supervisor team efforts and Oversee agency relationships .  Email resume to: [email protected]    (3/12)

JOB OPENING: SR RESEARCH ANALYST, WEB ANALYTICS/HBO/NY: Analysis/reporting of traffic with HBO/Cinemax online services. Omniture Site Catalyst a must.  Send resume to:  [email protected] (3/11)

JOB OPENING: POST-PROD ASST/ A&E TV Networks/STAMFORD: Asst w/workflow in AVID rooms, perform techl admin. duties& support the post-prod workflow of their History projects.Hiring immed. Hrly pay. Res to: [email protected]   (3/11)

JOB OPENING: PBS seeks an ASSOCIATE CREATIVE DIRECTOR/Arlington VA to work with the Creative Services team in the creation of multi-media promotional materials. For a full job description and to apply, please visit www.pbs.org/jobs (3/11)

JOB OPENING: PROD MGR, HOME ENT/VIZ Media/SF: Pref’d exp: min 5 yrs rel entmt/pub exp – plans, organizes, & controls an assigned prod line from acq stage – prod life cycles. Send Res/Sal req: [email protected] w/ PM, HE in subj line. (3/11)

JOB OPENING:  SR RATING RESEARCH ANALYST/NICKELODEON/NYC: Min. 3 yrs exp. at a network or agency; Exp. w/ Nielsen ratings & software; Strong analytical skills a must; B.A.; Kids exp a plus. EOE/M/F/D/AAP apply mtvncareers .com (3/11)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIPS CREDITS ONLY:   MARKETING INTERN/NY: Opportunity to work with broadband TV network and website for collectors (comics, action figures, pez).Work on branding, community outreach, promotion. Send resume to [email protected] (3/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: RESEARCH/PROGRAMMING ASST: Fresh grad with exp in production, traffic, research, and programming. Highly motivated and enthusiastic. Great attention to detail, works well with others.  Email: [email protected] (3/13)

SITUATION WANTED: Performance-driven and results-oriented PRODUCER’S ASSISTANT /NYC: 3+ yrs Freelance exp. Excellent skills incl. multitasking, organization, computer, administrative, on set. Motivated.Contact:  [email protected] (3/12)

SITUATION WANTED: ONLINE EDITOR with SD and HD capabilities. I have AVID Symphony Nitris and FCP HD. I also own HDCAM, D5, Dbeta, Beta SP, HDV, and DVCAM w/SDI card. Doug Nolan – 323-823-5546 – [email protected]   West Hollywood, CA (3/12)

SITUATION WANTED:   MEDIA BUYING/PLANNING OR PROMOTIONS: 10 yrs. experience radio buying. Knowledge of promotions and design. Dedicated, innovative, and outgoing. Would love a flexible schedule. Contact [email protected] (3/11)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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