Monday, June 4th, 2007




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Good morning, it’s Monday, June 4, 2007 and this is your first early morning briefing.

More executive staffing revelations at NBC: Katherine Pope has been named President/NBC Universal TV Studio. The news of her advancement comes after rumors that Katherine’s position within the company was unstable after the departure last week of her boss Kevin Reilly, former President/NBC Entertainment. During that same Memorial Day Weekend shuffle, the company named Ben Silverman and Marc Graboff as Co-Chairmen of NBC Entertainment and NBC Universal TV Studio. Katherine, who for the last 18 months has been EVP/NBC Entertainment, will replace Angela Bromstad as head of the studio. Angela will likely be retained at NBCU, possibly with a position based in London. Additionally, Shelley McCrory, SVP/Comedy at NBCU TV Studio will leave the company at the end of this month, the same time her contract expires. She reportedly informed upper management back in February that she wished to depart at the end of her current contract. It is expected that Teri Weinberg, Silverman’s head of scripted programming at Reveille is up for the same position at NBC, possibly as EVP at the network.  

Tonight’s Premieres:
CBS: Creature Comforts at 8p
FOX: Hell’s Kitchen at 9p
BBC America: Hollyoaks at 1030p
Tonight’s Finales:
FX: The Riches at 11p

2007 CTAM Summit  Early Bird Ends Friday, June 8



The History Channel debuted its new series The Universe on May 29, and marking the network’s best series premiere ever. The Universe drew in 796,000 impressions among A25-54, 777,000 impressions among A18-49 and 1.6 million impressions with total viewers. The night before, The History Channel also aired the special Star Wars: The Legacy Revealed which delivered 1.8 million impressions among A25-54 and 1.7 million impressions with A18-49.

TV Land has picked up the cable off-net rights to Extreme Makeover: Home Edition, adding it to the schedule as of August 7th, reports TV Week.  Distributed by Disney-ABC Domestic Television, the show is arguably neither a TV-centric series nor a “classic” by most standards, but EM: Home Edition hits what the network calls its “sweet spot” – that is the audience that falls within the Adults 40-54 range. 

Fox‘s reality series On the Lot from Steven Spielberg and Mark Burnett has been edited down to just one episode each week, combining both the competition and the result shows, and airing on Tuesdays at 8p. It’s finale episode – a 2-parter – is still scheduled for August 13 and 14, at 8p.  Fox will air repeats on Mondays at 8p, beginning tonight with a repeat of the season finale of House.

Ovation TV is gearing up for its network re-launch in conjunction with its debut on DIRECTV starting June 20. Under the mission umbrella “Make Life Creative,” Ovation TV will institute a number of multi-platform strategies across the linear channel, broadband and VOD, including local content. Additionally, Ovation will partner with educational organizations and cultural institutions nationwide to increase local involvement and programming content. The network’s web site at will be a creative hub for these cultural institutions providing discussion forums and ways viewers can share their creative passions.

Discovery Health will take its daytime series about high fashion models that happen to be pregnant, to primetime as the Runway Moms special airs June 5 at 8p. The network will also air a week’s worth of baby shows during Baby Week from June 10-15.

USA Network’s premiere of its miniseries Starter Wife last Thursday (9-11p) based on National Live+Same rounded actuals, delivered 2.9 million A18-49 viewers, 2.8 million A25-54 viewers and 5.4 million total viewers.

The Ski Channel has entered into a partnership with Olympic gold medal skier Jonny Moseley.  Under the pact Moseley will serve as a spokesperson, on-air talent, analyst, instructor, advisor and he will also make an investment in the Ski Channel.  Among the immediate plans, Moseley will host a show tentatively titled Air It Out with Jonny Moseley, where he will interview athletes, experts and others.  He will also be featured in an instructional series that will air on the channel and be available on DVD. Slated to launch in 1Q 2008, The Ski Channel has a long-term deal in place with Time Warner Cable.

Weekend Box Office Estimates: June 1-3, 2007
Pirates: At World’s End (Buena Vista)        $43.2 million – 2 wk total $216.5m
Knocked Up (Universal)                           $29.3 million – opening weekend
Shrek the Third (Paramount/DreamWorks)  $26.7 million – 3 wk total $254.6m
Mr. Brooks (MGM)                                  $10.0 million – opening weekend
Spider-Man 3 (Sony)                              $7.5 million – 5 wk total $318.3m
Waitress (Fox Searchlight)                      $2.0 million – 5 wk total $9.4m
Gracie (Picturehouse)                             $1.4 million – opening weekend
Bug (Lionsgate)                                     $1.2 million – 2 wk total $6.1m
28 Weeks Later (Fox Atomic)                   $1.2 million – 4 wk total $26.6m
Disturbia (Paramount/DreamWorks)           $1.1 million – 8 wk total $76.7m
Source: Box Office Mojo
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ABC has greenlit the new variety-game show Wanna Bet from producers Phil Gurin and Marc Jansen. The network has ordered six episodes which will debut sometime next season. The series, originally based on a German production called Wetten dass …?, will be hosted by the British comedy team of Ant & Dec. The show will feature celebrities who will bet whether or not average people can perform amazing stunts.
As part of its two year first-look agreement with NBC last year, Second City TV will work with the network on a U.S. adaptation of the BBC’s Spoons.  The sketch comedy series, from director and writer Phil Traill, will be about 20-30+ year olds and relationships and s#x.  The U.K. version of the show from Channel 4 aired on BBC America earlier this year.

Casting Call: The producers of The Apprentice, Nanny 911 and Wife Swap are casting for a new network reality competition series and looking for younger women who are 18-30, love to party and full of attitude. The premise of the show is to take these rude and crude party girls, who don’t care what others think about them, and with proper etiquette training turn them into modern-day princesses. If this describes you or someone you know, send an email with name, age, contact numbers, a detailed description of yourself or the person you are nominating and why they would be great for the show and a photo to Brenda Della Casa at [email protected].


Close to 50 million viewers watched TV Guide Network’s
Idol programming this season
With an exclusive pre-show, interviews, footage, and a LIVE red carpet special, America’s TV Headquarters delivered comprehensive coverage all season long

For information about Idol Chat and Idol Tonight 2008 opportunities,
contact Richy Glassberg or your AE 212.852.7500

Source: Nielsen Media Research, Galaxy Explorer, Idol Chat & Idol Tonight (1/12/07-5/26/07) sum of all telecasts, P2+Gross (000), Live Stream.



Christopher Kelly has been named VP/Sales Manager for the New York office of Blair Television. He was promoted from Group Sales Manager of Blair’s New York Yankees team, a position he’s held since 1997.

Sony Pictures Television (SPT) has advanced Amy Carney to President/Advertiser Sales where she will head the company’s advertiser sales division that sells commercials in all of SPT’s first-run and off-network syndicated programs and for all of Sony Pictures Entertainment’s digital businesses, as well as Sony BMG’s Music Box and for the iN DEMAND high-definition channel Mojo. She’ll also direct the sales teams that are located in New York, Los Angeles and Chicago. Based in New York herself, Amy will report to Steve Mosko, President, SPT.

Christopher Oldre, SVP/Eastern Region Sales at Disney-ABC Domestic Television has been given new expanded duties all the while maintaining his current title. In his new role, Christopher will add oversight of east coast cable sales for off-net and theatrical products. Based in New York, he will continue to manage the sales team in New York and all syndication sales in the eastern region and report to Jed Cohen, EVP/GSM, Disney-ABC Domestic Television.

Blueprint Entertainment has tapped Jesse Ikeman to be VP/Business Development and Co-Production. Jesse will supervise the packaging, development and financing of new content, in addition to discovering new opportunities involving Blueprint and outside independent producers and production companies. He will dually report to the company co-founders John Morayniss, Chairman/CEO and Noreen Halpern, President. 



Today in Cynopsis Kids, listen to the audio version here, or subscribe to the iTunes CynKids podcast

  • Martha Speaks to be adapted as a new animated series
  • Hooked on Phonics introduces reading readiness program for babies and toddlers at BookExpo America
  • Abby Cadabby apparel line to launch at JCPenny

Today in Cynopsis International, listen to the audio version here or subscribe to the iTunes Cyn Int’l podcast  

  • Virgin America to offer WSBS-Mega TV Channel 22‘s programs on Hispanic On Demand Service
  • ImaginAsian TV takes Korean drama series from Munhwa Broadcasting Corporation
  • Mexico’s Supreme Court rules automatic broadcast license renewal provision in new television/radio law unconstitutional

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast

  • A Chicago man is busted by the FBI for uploading episodes of 24
  • Microsoft fires up Ignition, a multiplatform music initiative
  • Amp’d Mobile files for Chapter 11 protection
  • Google adds Feedburner to its list of acquisitions



THURSDAY – A18-49 AnalysisFOX did the best overall Thursday night with a 3.7/12 A18-49, according to fast affiliate ratings from Nielsen Media Research. FOX was in control the first two hours of primetime: at 8p Are You Smarter Than a 5th Grader was #1 with 3.1/11, while the premiere of CBS’ Pirate Master came in second with 2.3/8. At 9p, FOX kept the beat with So You Think You Can Dance at 4.3/12. CBS then won at 10p with an encore of Shark at 2.4/7.

Live + Same Day Household Ratings: Thursday, May 31, 2007 – time period averages. Source: Nielsen Media Research

CBS       6.4/11       Pirate Master [p] 4.6/8, CSI [r] 7.9/13, Shark [r] 6.5/11

FOX       6.0/10         Are You Smarter Than a 5th Grader? 5.5/10, So You Think You Can Dance 6.5/11

ABC       4.2/7          2007 Scripps National Spelling Bee [2 hours] 4.4/8, Grey’s Anatomy [r] 3.8/7

NBC       2.9/5           My Name Is Earl [r] 3.5/6, 30 Rock [r] 2.7/5, The Office [r] 2.7/4, Scrubs [r] 2.5/4, Studio 60 on the Sunset Strip 2.9/5

UNIV      2.3/4          La Fea Más Bella 2.5/4, Destilando Amor 2.5/4, Aquí y Ahora 1.9/3

CW        1.4/2          Smallville [r] 1.5/3, Supernatural [r] 1.2/2

TELE      0.7/1          Marina 0.6/1, Zorro 0.7/1, Esclava Isaura 0.7/1

A18-49: FOX 3.7/12, CBS 2.6/8, UNIV 2.0/6, ABC 1.9/6, NBC 1.7/5, CW 0.8/2, TELE 0.4/1

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This Day in History:  1896 – Henry Ford took a test run around the streets of Detroit, Michigan, in his Ford automobile.

Answer to Yesterday’s Trivia:  Milton (Uncle Miltie!) Berle’s one hour-variety show premiered in 1948.  It was TV’s first blockbuster hit and for years thereafter he was known as Mr. Television – his publicists never let you forget it.  What was the name of his original show? THE TEXACO STAR THEATRE  Kudos to:  Howard Rosenstein-Meredith Integrated Marketing/NY; Steve Daniloff-GSM/Pittsburgh; Jim Kelsh-Comcast Spotlight/Malvern, PA; Joel Segall-Monterey Media/White Plains, NY; Tim Rank-Media Management, Inc/Chesterfield, MO; Bob Sieber-Sieber Media Research/Birmingham; Gary Griffin-VBC/Vlociti Television/Houston; Skip Engle-Editech Inc/Omaha; Bob Ramsey-KSWB/San Francisco; Dan Greenblatt-Aging Ski Bum, LLC/Utah; Ken DuBow-Porchlight/LA; Dennis Aimino-KABC/LA; Geraldine Anne Gately-Spotzer Media Group/Amsterdam

Today’s Trivia Question: Barnaby Jones, starring Buddy Ebsen, was a spin-off of what other detective show?   (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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2007 CTAM Summit – Early Bird Ends Friday, June 8

The CTAM Summit, Power to the People, will be in Washington, DC from July 23-25.
Register now to explore and celebrate cable’s unique ability to connect and empower our customers for an even brighter future.

For additional information and registration, go to .
Be sure to register by Friday, June 8 to receive the early bird special and save $75.


Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: SNR ACCT MGR AFFILIATE SALES/Oxygen Media/NY: Strong background in sales/mktng; min 5yrs exp in media sales & multi-media mrktng. Travel req’d. Please contact: [email protected] (6/9)

JOB OPENING: SR SALES RESEARCH ANALYST/CBS NETWORK SALES/NYC: Min 2 yrs agency planning &/or network research exp. Strong comp. skills/media research dbase exp req. Apply: , job #2103. Indicate salary & source. (6/9)

JOB OPENING: PRODUCTION/BUSINESS MGR: Develop production plans, manage/oversee in-house production for major cable network. 10yrs exp, NY Metro area Apply”Mgr Production Admin” at (6/8)

JOB OPENING: PROD ASSIST, DIGITAL MEDIA: To traffic dgtl assets & assist w/live-action prod-Flash content. Exp w/video & digital media. Rqd: Phtshp, Flash8, Illust, FinalCutPro & After Effects [email protected]. (6/8)

JOB OPENING: PRODUCTION DIRECTOR/Nickelodeon NY: 6 yrs online producer exp, solid undrstnd internet/related technologies/site architecture; drive new prod dev; proj mgmnt exp/supv sk pref; EOE/M/F/D/AAP. Apply (6/8)

JOB OPENING: ONLINE MANAGING EDITOR/Nickelodeon NY: 5 yrs media exp; 2 yrs online exp a plus. Strong proofreading, copy editing, writing sk. Supervisory sk & knwldge Parenting preferred. EOE/M/F/D/AAP. Apply (6/8)

JOB OPENING: MANAGER, ON-AIR PROMOS/Fox Sport Net/Pittsburgh: 2+yrs net/cable on-air promo exp/mgt of overall promo ops and planning; produce & schedule element; ensure execution. Submit CV’s via /FNG6738 (6/7)

JOB OPENING: SALES ASSISTANT/BET, NY: Detailed-oriented, organized, multi-tasker, exc comm & math skills.Prof w/excel, Bachelors degree req. Email resume: [email protected] (6/7)

JOB OPENING: SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must.Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] (6/7)

JOB OPENING: NAT’L TV BUYING AMD/BUYERS (LA) /SUPERVISOR (NY): For major agencies. Exp with network, cable and syndication. Relo avail for LA positions. Resumes to: [email protected] (6/7)

JOB OPENING: SR MGR NA CONSUMER PROMOTIONS/HASBRO: 7+ yrs exp consumer promos for consumer products. Must have experience executing promos at retail. Agency exp a plus. Loc: East Longmeadow, MA. Apply at (6/7)

JOB OPENING: DIRECTOR-TV INTEGRATIONS/LA: . Oversee integration of brands in TV. Thorough knowledge of industry & prior exp essential. Res to: [email protected] (6/6)

JOB OPENING: SALES PLNR/NAT’L GEO/LA: Mng all deals, develop & create sales proposals. BA & strg written skills req. 1-2 yrs exp sales/cable adv. Apply FNG6882 (6/6)

JOB OPENING:  PROD ACCT/Rainbow Media/NYC: Track, report financial info for VOOM. Handle invoices & monitor expenses. BS/BA req’d. Acct exp a plus. To apply, visit and apply to job ID 3397BR (6/5)

JOB OPENING:  PUBLICIST/VERSUS/Stamford, CT: Support/contribute to publicity efforts of fast growing sports cable net.3+ yrs related exp.Apply at EOE (6/5)

JOB OPENING:  SR. RESEARCH ANALYST/Fox Sports/LA: 3+yrs cable/broadcast research. Nielsen systems exp. Strong knwldg of PhotoShop/Flash/Scarborough. Strong presentation /analytical/communication skills. Reply to (6/5)

JOB OPENING: PLANNER /Oxygen/Chicago: Support 2 AEs in National Ad Sales w/ all aspects of sales. 2+ yr cable exp or advertising agency. Resume to:[email protected]. ref job title in subj ln. Go to for more info. (6/5)

JOB OPENING: SALES ACCT EXEC/BBC Motion Gallery/NYC: Mng adverts, corp & new media biz, grow assigned mkt, 4 yrs exp media related sales. Biz dvlpmnt, cld call, dirct cust acct mngmnt, sales targets. Res: [email protected] (6/5)

JOB OPENING: ASSISTANT/BBC Motion Gallery/NYC: College grad asst VP in ops, rsrch/biz projects. Comp skill, accounting assumptions. sum info, attn dtl, reliable. know media indstry/dig tech, vid contnt. Res: [email protected] (6/5)

JOB OPENING: OPRAH.COM PROD/HARPO/CHI: Work w/ The Oprah Winfrey Show & related franchises to expand/create/design/prod web content for 5yrs+ prod’g web content w/ exceptional writing skills. Apply: (6/5)

JOB OPENING: BROADCAST SOFTWARE IMPLEMENTORS/TRAINERS: Extensive US travel. 12 month + contracts. 5 yrs general media exp. BAs, trainers, and power users please apply. Email: [email protected] or call 860 632 3707.  (6/5)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: LA Intern/Banyan Productions: Assist prod. team in ofc & in the field w/new 1hour docu-drama style series.Assist w/research,releases,casting,computer work & more.FT or PT, begin asap,work through summer. [email protected] (6/9)

SUMMER INTERNSHIP CREDITS ONLY: NYC dist co. seeks Media Biz Dev Intern to asst in strategic financial/mktg plan’g & implementation. Financial modeling exp & business background a must. Internship is unpaid. Res: [email protected]  (6/5)


SITUATION WANTED: ENTRY LEVEL/NYC. Smart/creative college grad. 2 yrs exp. interning in TV programming/research and 2+ yrs as admin asst. Hard
worker/quick learner/good attitude would be great dept/exec asst. [email protected] (6/9)

SITUATION WANTED: ASST/COORDINATOR/NYC: 4+ yrs freelance on independent films. Asst in ent industry. Excellent skills incl. computer, multitasking, communication. Available immediately. Contact: [email protected]   (6/6)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Monday, June 4, 2007

ABC:    Wife Swap [r], Ex-Wives Club, Supernanny [r]
CBS:    Creature Comforts [p ], Old Christine [r], Two and a Half Men [r], How I Met Your Mother [r], CSI: Miami [r]
CW:     Everyone Hates Chris [r], All of Us [r], Girlfriends [r], The Game [r]
FOX:    House [r], Hell’s Kitchen [p ]
ION:    Mama’s Family, Mama’s Family, Diagnosis Murder, Wonder Years, Wonder Years
MNT:    IFL Battleground
NBC:    NHL Stanley Cup Finals –Game 4
PBS:    Antiques Roadshow [r], Six Days in June, Charlie Rose
TELE:   Cine Millonario/Estreno Presentado Po Lionsgate’s “Hostel II”
UNIV:   La Fea Mas Bella, Destilando Amor, Cristina

CYNOPSIS EMAILS TO THE EDITOR:   To submit an Email to the Editor, send to [email protected], Subject: Email to the Editor.  By sending an email with the subject Email to Editor and with your full name, you should anticipate it will be published in the next edition of Cynopsis with full attribution.   Not all Emails to the Editor will be published, and those that are may be edited for length and/or language.



Summer is here!

Food Network’s grillin’ away, Travel Channel hits the beaches, Style Network brings out the brides.

Cable nets are going strong with new summer programming.  What’s it mean to U ?

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