Monday, June 2nd, 2008

Cynopsis: DIGITAL


Good morning, it’s Monday, June 2, 2008, and this is your first early morning digital briefing.
An interesting battle of the bands is brewing over online copyright protection, outlining two very different stances artists are taking regarding the digital proliferation of their music online. On one end of the spectrum is the artist once again known as Prince. The Minnesota rocker – who is among the most aggressive in defending his licenses (suing web ventures and fans alike for unauthorized usage) – has ordered clips of his screeching rendition of Radiohead’s Creep from this year’s Coachella Music fest to be taken down from YouTube. On the other end is Radiohead. The band, which released its latest album In Rainbows online with optional pricing, would like to see the clips re-posted. (Apparently Radiohead owns the publishing rights while Prince owns live performance rights.) Radiohead lead singer Thom Yorke to Prince, as quoted by the AP: “Tell him to unblock it. It’s our … song.”


At least CBS seems to get the whole sharing thing. Yes, CBS will be the next network to enable embedding of clips of its shows like CSI, Star Trek and CBS Evening News with Katie Couric on third party sites and services, according to Silicon Alley Insider.
premiers a sassy new web series today called Commuter Confidential sponsored by and Revlon, consisting of candid conversations with 4 different women about life, love, food, etc. A total of 20 episodes will premiere online and on air with a branded commercial pod during the 11 pm slot on TBS from June 2-27.
Call for Votes: As Discovery’s Planet Green network prepares to launch June 4, submissions are in for Sundance Channel’s What’s The Big Idea? contest, and the network is asking users to help narrow the field. A panel of environmental experts will pick the $10,000 prize winner from among the top five vote-getters. Voting ends June 24 and the winner will be announced on July 7.


Popular entertainment site Revision3 was the victim of a DDoS (Distributed Denial of Service) attack by San Francisco-based web video company MediaDefender over the Memorial Day weekend that brought the site’s operations to a standstill, according to a detailed blog posting by Revision3 CEO Jim Louderback. MediaDefender, which is paid by entertainment companies to seed fake files to illicit torrent tracking services, defended its actions to Wired’s Threat Level blog claiming it had no idea it was attacking a legitimate company’s servers. Let’s hope they lay off when Digg founders Jay Adelson and Kevin Rose broadcast Diggnation this week from New York’s Internet Week event.  (Sidebar from the editor:  We could not provide you with a live link to MediaDefender as it trips our spam filters here at Cynopsis, and would likely some of your’s as well.)
Call for Content: A star-studded panel of judges including Phillip Seymour Hoffman, Tina Fey and Doug Liman are pitching in on a new viral video contest from Empire State Development. Submit a video under 60 seconds in length illustrating Why You Love New York for a chance to have it appear during the Macy’s Thanksgiving Day Parade broadcast. Additional prizes include HD video equipment, scholarships to film workshops and mentorship with Liman himself. Check out the cheesy trailer for the contest, sourcing colorized footage from the original King Kong.


Google revealed some of the applications its Android mobile phone software will feature. One could be immensely useful for folks who get lost a lot; it’s a Google Maps app with a built-in compass. It utilizes the Street View Feature to help users orient themselves with a stereoscopic street view. No clear date yet on when we can expect the first “Gphones,” but late summer/early fall is the bet guesstimate.
On that note check this little doohickey out: the Trackstick from a company called Telespial Systems is a personal GPS tracking device about the size of a jump drive that stores precisely geomapped data revealing present and past locations, what time you were there and how fast you are moving. It integrates with a variety of online apps, including Google Earth, Google Maps and Microsoft Live. Take it on vacation to help remember all the sites you visited. Use it for your next Geotagging adventure. Throw it in your teenager’s backpack to help keep tabs on his or her whereabouts. The possibilities are endless. The company is even soliciting ideas for new applications on YouTube.


NATPE’s LATVFest Jul 30-Aug 1

Hot Session at LATVF’s Digital Day (July 30): The Next Frontier: Alternate Reality Games and Adventures in Storytelling. Panel: Brian Seth Hurst-The Opportunity Management Company, Nuno Bernardo-beActive, John Couch-Digital Kitchen, Patrick Crowe-Xenophile Media, Inc, Christopher Sandberg-The company P, Matt Wolf-Double Twenty Productions.

See all Digital Day confirmed SESSION TOPICS and SPEAKERS
REGISTER by June 9 for Priority Sign-up in sessions and Pitch Pit
Save Big w/Cynopsis Reader Discount Code: NTV8F


Time Warner Cable CEO Glen Britt, who went on record during the Cable Show complaining about networks offering their shows online for free, discussed plans to release a wireless broadband-connected DVR, according to Reuters, allowing users to view internet video on their home sets. There are plenty of devices that do this already (such as the series 3 Tivo or the Apple TV,) but they tend to require some technical ability to hook up. Having a cable installer come set up video-enabled home networks should lower the barrier to entry significantly.
Onstream Media Corp. signed a merger agreement to acquire IPTV platform Narrowstep in a stock deal expected to close in 90-120 days. Narrowstep provides content companies with a full suite of video services including content management, monetization tools, DRM abilities and distribution services.


After reports circulated of its planned demise, Carat’s digital marketing forum, the Carat Exchange, is actually relaunching.  Following along with the new trend of combining digital media with traditional media operations, Carat will expand the topics it covers to include all areas of media and marketing including search marketing, digital TV, mobile, social networking, print, television, radio, branded entertainment and multicultural marketing.


FEED YOUR MIND (and your department!)

IFC.COM Lunchbox Sweepstakes

Watch and win a lunch for you and your hungry co-workers.

Check out “LunchboxIFC.COM‘s daily webshow.
Answer a trivia question about the show and enter to WIN!

There’s a different winner every day this week!



One of the best vehicles for discovery on the web is the tumblelog (sometimes abbreviated tlog or tumblog). They are basically simplified, stream of consciousness bursts that focus more on multimedia and links to other sites than long rambling opinion pieces. A site called Tumblr has a lot to do with the tumblelog phenomenon. The site makes it easy to create tumblelogs with a series of one-click aggregation tools allowing users to add text, photos, quotes, links, chat, audio and video embeds. An RSS feed provides users with an easy way to keep up to date with their favorites.
Thanks to: Heather Watson, blogger and tumblr

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: MGR, FIN. REPORTING & PLANNING/LIFETIME TV/NY: Manage & coordinate financial planning & reporting processes (monthly fin. close, annual budget, year-end audits) Apply at: (6/7)

JOB OPENING: STANDARDS & PRACTICES EDITOR/ABC TV Netwk/LA: Review scripts/rough cuts; alt series, wk w/network & prod staff on loc; detailed/critical thinking/writing; JD & prod exp a plus. Apply Req 158299  (6/7)

JOB OPENING: VP BUSINESS DEV/Fuse/NY:  Identify, research, evaluate & develop, new biz opps. to max revenue & brand awareness. 8-10 yrs exp creating new strategy for biz models in media. Rez to: [email protected] “VPBD” in sub (6/6)

JOB OPENING: DEVELOPMENT COORDINATOR/NYC production company: Big ideas, excellent writing skills & superior organization a must. Network exp a plus. Please send resume, cover letter, and writing sample to [email protected] (6/6)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/West Nyack NY: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 6244BR (6/6)

JOB OPENING: SALES ASST/Cablevision/Oakland NJ:   2+ yrs exp in mrkt, adv or bus related field.  Assist  Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 6253BR (6/6)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Norwalk, CT:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid CT DL.  See full posting and apply to req 5057BR (6/6)

JOB OPENING: ASSOC RESEARCHER/WGBH/Boston: Assisting in Gathering and analyzing research. BA in Communications, Business or Marketing. Job Req # 4362 (6/6)

JOB OPENING: RESEARCH MGR/ION/NY: Great opp w/developing media brand, 4+ yrs media research exp, strong analytic skills & strategic thinking essential, proficient in Galaxy/N Power/Marketbreaks/MRI req’d. [email protected] (6/6)

JOB OPENING: FREELANCE COORD/USA Strategic Marketing(NYC): Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency pref.Resumes to [email protected]  (6/6)

JOB OPENING: PR COORD/IFC/NYC: 1+ yrs exp in ent/film/agency PR team. Support IFC publicity efforts for brand, orig prog, events & campaigns. Degree pref. Strong Admin, org & comm skills a must. Res: ref #5924BR  (6/6)

JOB OPENING    MGR. CONSUMER MKTNG/ABC FAMILY: Develop mkting campaigns for TV properties.Exp. w/ agency/vendor mgmt and creative dev. Must be multi-tasker w/ BS/BA + 3-5 yrs ent. mktg. exp. (REQ id 163030)  (6/5)

JOB OPENING  SR RESEARCH ANALYST/Fox Latin America Channels/NYC: Support Ad Sales, Programming, Marketing. 2+ years in managing quantitative and qualitative research. Email  [email protected]   (6/5)

JOB OPENING  ACCOUNT EXEC/Fuse/LA: Sell national on-air media. Incr exst’ing clnts, gen new biz. Prsnt new prgm’ing, brand pos, mktg opps. Excl. interpers’l/org skills/MS Excel & PP. Send Rez to: [email protected] “AELA” in sub (6/5)

JOB OPENINGASSOC PROD/Little Airplane Productions/NY: Oversee all aspects of animated pre-school series. Mng. artists workflow & deadlines. Multi-task w/ ease & extremely orgnzd. Animation exp a plus.  [email protected]   (6/5)

JOB OPENING:  PR MGR (AUDIO)/Simon & Schuster/NY: On-line publicity; work w/ media sites to feature audiobook content; mng dist of S&S dig. mktg assets; independent role. 5 yrs publicity/mktg  exp. Resume: (6/4)

JOB OPENING:  RESEARCH MANAGER-AD SALES (NYC): 3+ yrs Media Research Exp. Know. Nielsen Rtgs & Software, Media Math, Rsrch Resources Req. Strong analytical skills, detail-oriented, flexibility. Contact: [email protected] (6/4)

JOB OPENING:  MGR MTV AD SALES RESEARCH: 4+ yrs media/cable exp. Strng analytic sk; prof Nielsen (Galaxy, N*Power, MRI, Marketbreaks, Simmons, StarMedia). Exp AudienceWatch, IAG, primary resrch a +.  Apply: EOE  (6/4)

JOB OPENING: MGR. MKTNG  BS/BA 3-5yrs Entertainment Exp, vendor Mgmt, creative/strategic relationships builder, Visit (REQ id 163060)  (6/3)

JOB OPENING: SALES PLANNER, mid-town NYC: Excellent opp, Invision Inc., knwldg of sales plan’g product, pricing, demographics, inventory, relationship management. Must know DealMaker. Resume/salary history:   [email protected]   (6/3)

JOB OPENING: PRODUCERS & ASSOC. PRODUCERS/Scholastic/NY: Dvlp/prod interactive games for kids. Looking for creative & editorial talent  w/ strong project mgmt skills. Exp. software & kids media req’d. Res: [email protected]  (6/3)

JOB OPENING:  SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills.  1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res:  [email protected]  (6/10)

JOB OPENING:  FREELANCE, SR MGR INT’L DIGITAL MEDIA/AETN/NY: Mobile & website proj mgmt. Manage digital distribution deals. Estab program strategies.  Editorial & Mobile/digital proj mgmt req’d. Apply:  [email protected]   (6/4)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: OFFICE INTERNSHIP/Burbank: Duties: Gen. office work in pre/post  prod. for nat’l cable series, Knwlg of Word, Excel, have car, be eager. Duties: rsrch locations, transc. scripts. Great intro to TV. [email protected]  (6/6)

SUMMER INTERNSHIP CREDITS ONLY: INT’L. DUBBING Co. INTERN/Miami: Join our int’l. language “team” and participate in the dubbing of your favorite TV shows and features. Bi-lingual a plus. Min. 20 hours per week. [email protected]  (6/6)

SUMMER INTERNSHIP CREDITS ONLY: BUSINESS DEVELOPMENT INTERN/Food Network/NY/Unpaid/Summer: Research companies, innovations & new product development; business development coordination such as managing site operations. Apply at (6/6)

SUMMER INTERN CREDITS ONLY: PR INTERN/Priority PR/LA: Phones /outrch/ writg / editng / typng / resrch /reprtng / website updtes. Need strng comm skills & good attitude to asst boutique PR firm, begin ASAP & thru  summer. Res/Cvr:  [email protected]    (6/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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