Cynopsis: DIGITAL

6/25/07

Good Morning, it’s Monday, June 25, 2007 and this is your first early morning digital briefing.

It looks as though MySpace isn’t the only major media site attracting phishers. Malware in the form of Zlob adware has been discovered embedded in YouTube videos. Attackers are using a fake video link to initiate a p#rn adware program that results in the installation of data-stealing code. Zlob Media’s spyware codec was the most prevalent threat to PC users in the month of May, according to Sunbelt Software’s Threat Research Center.
 
 

 
Nintendo is on track to release a Mii social networking channel this fall, featuring contests and other social gatherings around the digital likenesses Wii gamers create of themselves. The round, kokeshi-inspired avatar figures can already be used to interact with other internet-connected Wii owners using the “Mii Parade” feature.  
 
Meanwhile Sony announced that more than 380 games are going to be released for the PlayStation 3 in the next 9 months, including 200 packaged software titles and over 180 online games. Sony has its work cut out trying to make the $599 game system a success. The Wii has been creaming the PS3 in the U.S. marketplace: Retailers sold 338,278 Wiis in the U.S. in May compared to just 81,604 PS3s and 154,932 Xbox 360 units, according to NPD Group.
 
Comedy Central launched Indecision 2008, its own tongue-in-cheek election portal dedicated to “something approximating election news with something approximating honesty.” The site features clips from The Daily Show, The Colbert Report and Lil’ Bush as well as wallpapers and various interactive polls.

 
Will Ferrell and his scene stealing co-star baby Pearl from “The Landlord” are back with “Good Cop, Bad Cop,” premiering tonight at 8 pm ET on comedic video sharing site Funnyordie.com. Ferrell plays a hard boiled criminal who refuses to spill his guts. Pearl is the tough lieutenant who tries to get him to talk. This is Pearl’s swan song performance, according to L.A.-based FunnyorDie.
 
Video sharing site Flixya relaunched with a model that allows users to keep 100% of the revenue generated from content they upload, as calculated via Google’s AdSense. The site combines bookmarking and social networking functions such as personal info, blogs and photos with video sharing features including allowing users to rate videos by most viewed, most highly rated, etc.
 
BigUpsets.com launches today with user generated video contest. Submit highlights of any upset, from a Little League game to a pick up street hockey match, for a chance to win $500 in cash, retail gift cards or a tickets to next year’s Final Four. The site was created to form on online community where fans can gather and share their most memorable sporting experiences.
 
Gossip blog PerezHilton.com shut down last week after complaints about copyrighted photos appearing on the site. Columnist Mario Lavandeira, the real Perez Hilton, is the target of several lawsuits by paparazzi who claim he posts their photos and videos without permission, according to reports.
 

 
Ebay kissed and made up with Google after pulling all its keyword ads from the site. But the auction site will not return the volume of spending to its previous levels, indicating a shift in strategy to other online networks. Ebay also announced it plans to re-enter China this summer in a partnership with China’s Tom Online.
 
Pando Networks announced a new service to enable streaming and download of HD-quality video to mass audiences. Pando’s peer-to-peer platform enables publishers to distribute their own content from their own sites, providing ad insertion, usage tracking and usage reporting tools. Pando’s current customers include Blip.tv, Revver and Next New Networks.
 
The EU is expanding its inquiry into Google‘s data retention and privacy policies to include all search engines. Google offered earlier this month to cut retention time on user search data from 24 months to 18 months to try and appease the body.
 
The Advanced Television Systems Committee has received 10 proposals from technology companies vying to set the standard for a DTV-compatible mobile video format. The ATSC-M/H standard will enable delivery of television content and data to mobile and handheld devices via broadcast DTV signals.
 
Sling Media released a new version of its mobile video software client compatible with Microsoft Windows Mobile 6 operating system used in multimedia smartphones. The plug in will enable SlingPlayer mobile customers watch and control viewing from their home TV’s via a Windows Mobile handheld computer or mobile phone.
 

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A CYNOPSIS MESSAGE FROM PODSHOW

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NBC, Universal Studios and Scripps Networks have all increased online ad spending to try to and attract more viewers to their core products. NBC increased interactive spending by 15% this year accounting for as much as 25-35% of its overall promotional budget. NBC’s Heroes microsite accumulated 7 million unique visitors thanks to exposure on social networks, blogs and an online game, helping the show attract a peak on air viewership of 14.3 million last season. HGTV‘s digital spend averages 16% of its total ad budget, up from 11% last year. Universal Studios’ digital spending currently accounts for 7% of its film promo budget, up from 5% last year.
 
The London-based Aegis Group accounts for 28% of the world’s digital media personnel across its six holding companies, according to new analysis by Paris-based billings researcher RECMA. WPP’s GroupM Interaction ranked second in employees with 25%, followed by Publicis Groupe Media (18%), Omnicon Media (12%) and Interpublic (11%). GroupM has the largest presence in the U.S. with 619 digital staffers.
 

Social networkers are spending an increasing amount of time sampling other social networking services, according to the “Web 2.0 and the New Net” report from Park Associates. Forty-percent of MySpace users had utilized profiles on other large social networking sites such as Facebook, while 50% of them had tried smaller sites. One in six users actively visit three or more social networking sites.
 
Nielsen and Nielsen/NetRatings officially completed its merger with Nielsen buying the remaining 40% of the internet ratings firm it didn’t already own. NetRatings is now a privately held, wholly owned entity of Nielsen and its subsidiaries.
 

Yahoo‘s longtime Chief Sales Officer Wenda Harris Millard is leaving the company to join Martha Stewart Living Omnimedia as President, Media. She will report to Susan Lyne, President and CEO of MSLO. Yahoo named David Karnstedt, currently SVP/Search and Sales, to replace her atop of a newly merged search and display sales team as Head of North American Sales. David will continue to report to Gregory Coleman, EVP/Global Sales.
 
Christy Tanner was named VP/Marketing and Online Network Development for TV Guide Online. She has been working for the company for a year as Marketing Director, overseeing acquired sites JumptheShark.com, TVShowsonDVD.com, FansofRealityTV.com and TV-Now.com. Gary Kleinman was also promoted to VP/Associate Publisher of TV Guide Magazine.
 
ABC News informed its employees it will cut 35 jobs worldwide over the next two years in order to refocus resources on digital newsgathering and distribution. Unspecified news operations will be consolidated, and new positions will be added India, Australia, Iran and Brazil.
 
President/GM of Belo Interactive Media Wes Jackson will step down on September 1, 2007 in a desire to relocate closer to his hometown of Louisville, Kentucky.
 

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The Apple website launched a comprehensive 20-minute tutorial about the iPhone. (It’s a little dry, but very informative.) The device’s user interface is pretty impressive. Everything is accomplished by tapping or dragging your finger over the screen. The Visual Voicemail feature lists the names of everyone who has called so you don’t have to listen to all of your voicemail to find an important message (or delete the one’s that aren’t). Complicated tasks such as setting up a conference become simple using visual cues. The video interface enables widescreen or zoom options toggled by tapping or turning the iPhone sideways. The coolest thing is that the whole thing is re-configurable; each user can decide which applications to feature on the phone.
 
A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange, but all have something to do with this crazy business. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.
 
New Cynopsis: Digital Glossary entry:
 
Malware – Software designed to infiltrate a user’s computer system without his or her consent. The nasty pieces of code take the form of viruses, worms, Trojan horses, spyware or adware designed to erroneously inflate click-through or usage numbers.
 
Later — Wayne
Wayne Karrfalt for Cynopsis: Digitals
06.25.07

Cynopsis Ad Sales:  Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

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JOB OPENING: RESEARCH ANALYST/E! Networks: Asst networks understand their viewers and users. BA/BS, 1 yr of media research experience, and knowledge of Nielsen systems req. Apply online, www.eentertainment.com/careers (6/30)

JOB OPENING: RESEARCH COORDINATOR/E! Networks: Asst with collecting primary research. BA/BS, 1 yr of media research experience, and interest in data entry/manipulation required. Apply online, www.eentertainment.com/careers. (6/30)

JOB OPENING: NATIONAL MEDIA BUYER/GM Planworks New York: Manage day parts by ensuring proper allocation of brands, stewarding buys, negotiating scatter. If you are a seasoned Media Buyer apply www.gmplanworks.com (6/30)

JOB OPENING: ONLINE ACCOUNT EXEC/Comcast Networks (E! Online, G4, Versus, style.)/NY. 3-5+ years of strong agency and/or online sales-related exp. Excellent communication and presentation skills. Reply: [email protected] (6/30)

JOB OPENING: MGR SALES/STRATEGY RESEARCH: Primary research & audience analysis in support of the ABC TV Network Sales division, particularly Daytime and Late Night entertainment programming. www.disneycareers.com Req ID: 93570 (6/29)

JOB OPENING: MEDIA PLANNER/Discovery Nets, Silver Spring, MD: On-air strategic media plan’g & promo scheduling. 3 yrs media plan’g exp. -cable, brdcst; media metrics & usage, strong comm skills. Apply: www.discovery.com , Req#5431 (6/29)

JOB OPENING: SR ANLYST TV RSRCH, Disney*ABC/LA: Pgm analysis and syndie research. 2+ yrs. exp. at a studio/distributor. Knwldg Galaxy Explorer, WRAP Overnights/Sweeps, Word Excel PowerPoint. Apply www.disneycareers.com REQ 94668 (6/29)

JOB OPENING: MGR DGTL MEDIA/FX/LA: Mng content for FX Networks.com, broadband & wireless. BA req. & 3+ yrs exp dgtl media/cable net. Apply www.FoxCareers.com , FNG7381 (6/29)

JOB OPENING: MARKETING MANAGER/ Bend Broadband, located in beautiful Bend OR, is welcoming an experienced Marketing Manager to our organization. Find out more about us and this great career opportunity @ www.bendbroadband.com (6/29)

JOB OPENING: AUDIENCE COORDINATOR, SUPERVISING PRODUCER, PRODUCERS/iVillage Live/Chicago, IL: Visit http://nbcunicareers.com , keyword search “iVillage Live”, for more information and application. Experience in talk preferred (6/29)

JOB OPENING: INTERACTIVE PRODUCT MANAGER/iVillage Live/Chicago, IL: Drive web traffic, build user community, implement strategies for growth. http://nbcunicareers.com keyword search “iVillage Live” to apply (6/29)

JOB OPENING: COORD, ONLINE ADVERTISING/VERSUS -Stamford, CT: Coordinate all online advertising activities for versus.com. 3+ yrs experience req’d. For more info and to apply please visit www.versus.com EOE (6/29)

JOB OPENING: DIR, ORGANIZATION & STAFFING/London: Manage the development of an internal and external talent pipeline. Lead the Organization and Talent review process for Europe. Apply: discovery.com/careers Pos. 5426 (6/29)

JOB OPENING: NYCTV -Entrepreneurial? Sponsorship/s & integrated pkgs -Exp’d Closer w/media/buy/plannrs contacts-luxury brand- Base + incentives- Resume: [email protected] (6/29)

JOB OPENING: VP, ORGANIZATION & STAFFING/Silver Spring MD: Provide strategic leadership in the acquisition and development of talent globally. Min 10 yrs HR/OD/recruiting exp. Apply: discovery.com/careers  Position 5463 (6/29)

JOB OPENING: NPR DIR. MEDIA RELATIONS/DC: Manage media relations staff. Bachelors 5+ exp. req’d. Send cover letter & res., ID position #CYN470 to NPR: HR Dept; 635 Mass Ave NW; Wash, DC 20001; Fax 202-513-3047; [email protected]. (6/28)

JOB OPENING: ACCOUNT EXEC/Piscataway, NJ. Cablevision seeks Account Exec for Optimum Homes. 2+yrs ad sales exp. Real Estate knowledge a plus. Valid NJ DL. Please visit www.cablevision.jobs and apply to job 661BR (6/28)

JOB OPENING: SR. RESEARCH ANALYST/FOX SPORTS/LA: 3+ yrs cable/broadcast research. Strong knowledge of Nielsen/PhotoShop/Scarborough/CMR. Strong presentation /analytical/communication skills. Reply: www.foxcareers.com FNG6795 (6/28)

JOB OPENING: DIR OF DIGITAL MEDIA/Ovation/LA: 7+yrs digital media/create & implement project doc/network infrastructure & Internet protocol/digital &web exp/proj mgmt exp Send resume & salary requirement to: [email protected] (6/28)

JOB OPENING: MANAGER, AFFILIATE MARKETING/Hallmark Channel LA: 3 years exp. in Affiliate Marketing. See full posting & apply at www.hallmarkchannel.com (6/28)

JOB OPENING: COORDINATOR, PROGRAMMING & ACQUISITIONS/Style Network: Will support dept. Must have 2 yrs of entertainment exp, programming preferred. Exp with Nielsen ratings preferred. Apply online, www.eentertainment.com/careers (6/28)

JOB OPENING: PA, INTERACTIVE/Sesame Street/NY: Traffic digital assets. Assist live-action prod. of Flash-based content. Must know Photoshop, Flash 8, Illustrator, Final Cut Pro, After Effects. [email protected] (6/28)

JOB OPENING: STAFF ACCT/DIRECTV/NYC: Will be respons. for A/R collections with analysis & reporting on all ad sales accounts.For full job description & to forward resume go to www.directv.com/careers refer to job#700301. (6/28)

JOB OPENING: MGR, DIGITAL MEDIA/National Geo Channel/DC: Manage product develop of digital offerings online, mobile, cable/satellite VOD; enhance site; 3+yrs rel exper; advanced knowledge of web tech and term; www.foxcareers.com (6/28)

JOB OPENING: MKTNG & CONSUMER INSIGHT ASSOC /Discovery Nets, Silver Spring, MD: Design & analyze cross-net brand rsrch, media & ad ROI, advertising tests. 2 yrs primary rsrch exp. TV exp a +. Apply at www.discovery.com , Req#5395 (6/28)

JOB OPENING: MANAGER, NEW MEDIA BRAVO-NBC UNI/NY: is responsible for all new and emerging media platforms for Bravo. Min3 yrs related exp. www.nbcunicareers.com keyword job#604642 (6/27)

JOB OPENING: QUANTITATIVE AUDIENCE RESEARCHER/Latitude/NY & Boston: Primary research consultancy seeks exceptional thinker, strong quant bkgrnd, experience in SPSS/etc. Apply/info: [email protected] (6/27)

JOB OPENING: DIR OF MARKETING/LA entertainment research co: Personally implement marketing/PR to sell full line of products/services. Degree+min 5 yrs marketing mgmt w/PR exp Resume/salary hist to [email protected] (6/27)

JOB OPENING: RETAIL MARKETING MGR/VIZ Media/SF: *5 yrs retail or product dev exp, anime/manga, publishing, ent, home video, consumer prod, and/or channel marketing fields PREFERRED Apply: [email protected] (6/27)

JOB OPENING: VP OF MARKETING AND COMMUNICATIONS/TitanTV.com /NYC: Direct brand management; marketing strategies, promotions, campaign budgets, media plans. Resume, cover letter to Mark Effron at [email protected] (6/27)

JOB OPENING: DIR ONLINE MKTG FOR mtvU- MTV: Networks, 4-6 yrs experience. Resumes to [email protected] (6/27)

JOB OPENING: RSRCH ANALYST TNT/TBS Ent Mktg Rsrch/ATL: TV analysis & Mrktng Rsrch position. Key job req tradtn’l mktng rsrch exp or TV rsrch exp. Mktng or media rsrch edu. 2+ yrs exp, www.turnerjobs.com JOB ID# 82502BR (6/27)

JOB OPENING: RESEARCH DIR/Screenvision Cinema Net, NY: 8-10 yrs; Run sales research, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req. Submit resumes: www.screenvision.com (6/27)

JOB OPENING: REGN’L ACCT DIR/Screenvision/Chicago: Dvlp/present/sell integrated in-theatre advrtsng & media prgrm campaigns to regn’l clients. 3+yrs selling media advrtsng exp. BA equiv work exp. Apply at www.screenvision.com (6/27)

JOB OPENING: ACCT MGR-Natl Sales/Detroit, MI: BET-Cable salesperson w/ strong presentation skills. Comfortable w/multi-platform & integrated opps. Sales/agency exp. req’d. Email: [email protected] (6/27)

JOB OPENING: DIR, TECH OPS/NY: Mng/Direct the operation of all IT syst, sys admin, brdcst assets, new bus ventures (web, interactive TV, VOD/SVOD). IT Systems & Brdcst exp a must. Fluent in Spanish & Eng. desired. Res: [email protected] (6/27)

JOB OPENING: MKTG COORD/WE TV/NYC: Support Advertising/Brand w/mktg campaigns & events, admin & special projects. 1-3 yrs exp TV pref. Solid comp/comm skills. res to www.cablevision.jobs ref #3393BR. (6/26)

JOB OPENING: DIR- ADV & BRANDING/WE tv/NYC: 5+ yrs at TV Network w/brand mgmt or strategic agency exp. Creative/Media plan dev & Dig Mktg exp. MBA or Biz degree a + . Must love tv. www.cablevision.jobs ref # 3647BR (6/26)

JOB OPENING: SR RSRCH DIR TNT/TBS/Court TV Ad Sales/NY: Strategic & innovative analyses & positioning, sales support. Key job req primry rsrch exp, proj mgmt, leadership/supv skills, 10+ yrs exp, www.turnerjobs.com JOB ID# 72173BR (6/26)

JOB OPENING: W/P On Air Promos/CSTV,NY. Shoot, direct, write & prod topical, image and branding promos from concept to air. Promo exp req, sports background a+ . Send reel & resume: CSTV/Promos 85 Tenth Ave, 3rd Fl, NY NY 10011 (6/26)

JOB OPENING: PROMO WRITER/PRODUCER/EDITOR/2C Media/Miami Beach: Develop promo campaigns for major nat’l clients. Strong writing skills & strategic conceptual thinking a must, great editorial a plus! Contact: [email protected] (6/26)

JOB OPENING: MANAGER, NEW MEDIA BRAVO-NBC UNI/NY: Responsible for all new and emerging media platforms for Bravo. Min3 yrs related exp. www.nbcunicareers.com keyword job#604642 (6/26)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …

SITUATION WANTED: DIRECTORS ASSISTANT/LA: hardworking, creative and reliable with 13yrs production exp. Resume available on my website: www.masonlecompte.com Contact: [email protected] (6/28)

SITUATION WANTED: REALITY STORY EDITOR/PRODUCER: Seeks position on network/cable show. Great story and dialogue skills; can supervise edits and field produce. Experienced & versatile. [email protected] or call, (310) 435-5238 (6/27)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.