Monday, June 23rd, 2008

Cynopsis: DIGITAL


Good morning, it’s Monday, June 23, 2008, and this is your first early morning digital briefing.
While the digital world continues to wait for the Beatles catalog to be made available online, gamers may end up getting first crack at the songs through their Guitar Hero and Rock Band consoles. Representatives are talks with both Activision and MTV Games about licensing Beatles songs for the popular games, reports the Financial Times. Of course Beatles business arm Apple Corps. and master recordings owners EMI would have to give their blessings.

~ MULTIPLATFORM CONTENT NEWS ~ continues to set the standard for live online streaming delivering between 1 and 1.5 million games over the internet each day and racking up between 50-60 million unique visitors a month during baseball season, per Variety. More than a third of all MLB tickets sold online, more than any other sport.
launched its latest online exclusive series giving fans an “all access” look at Kansas State basketball star Michael Beasley, expected to be one of the top 2 picks in the NBA draft on June 26. Ten 3-5 minute webisodes will premiere on and ESPN Mobile TV throughout the summer.
PBS announced it is streaming the entire 11-part Election Day series on the P.O.V. website, beginning at 11:30 pm ET on July 1 – the night it airs on PBS. The series, shot from dawn until the wee hours of Nov. 2, 2004, examines the political process through the eyes of group of citizens who struggle to get their voices heard.


Saffron Digital
will power Motorola’s mobile video download store in Europe beginning with, the first download store for phones in Europe to provide full-length movies. The service was designed for the MOTO Z10 handset and other OMA DRM 2.0 compliant phones.
Political news site The Huffington Post announced plans to launch localized news sites with locally-stationed editorial staff, beginning with a single editor to run a Chicago edition of the site.
New Jersey-based IA Net launched the ad supported Italian American Network featuring a variety of HD-quality original series. Look for English language lifestyle, travel, cooking and sports content, along with Italian “phrase of the day.”
Linden Labs has created a two-week-long Virtual World’s Fair to celebrate the 5th Anniversary of Second Life, kicking off today with a variety of roundtable discussions, parties and exhibits.


John Malone warned content producers not to promise consumers too much on the internet claiming expensive productions (such as NBC’s planned online Olympics coverage) will never have adequate underwriting through advertising to make them viable, according to an interview in the FT.


Top Visited US Broadcast Network TV Websites (Week ending June 14, 2008)
Rank Network Website Market Share of Visits
  1 ABC                            27.92%
  2 FOX*                          26.03%
  3 CBS                           23.97%
  4 NBC                           15.07%
  5 The CW                     6.73%
  6 MyNetworkTV     .27%
Source: Custom report from Hitwise, *includes traffic aggregated from stand alone websites,,, and
Top Visited US Broadcast Network TV Show Sites (Week ending June 14, 2008)
Rank   Network       Website                      Market Share of Visits
 1          FOX          American Idol                     11.00%
 2          NBC          Deal or No Deal                     8.64%
 3          FOX          American’s Most Wanted         7.35% 
 4          FOX          So You Think You Can Dance? 6.54%
 5          ABC          The Bachelorette                    5.78%
 6          NBC          Last Comic Standing               2.97%
 7          CBS          NCIS                                     2.87%
 8          NBC          The Office                              2.01%
 9          ABC          The Mole                                1.94% 
10         ABC          Lost                                       1.91%
Source: Custom report from Hitwise


John Weiser has been re-upped as President of Distribution at Sony Pictures Television, in charge of sales of feature films produced by Sony Pictures, first-run and off-network syndicated programs and library titles to U.S. broadcast networks cable networks and television station groups, pay TV, satellite companies and cable MSOs, including VOD and pay-per-view. He will continue to report to Steve Mosko, President, SPT.
Michael Cohl
, the architect of those $100 million+ promotion and distribution deals with Madonna and Jay-Z, is resigning as Chairman of concert promoter Live Nation after a drawn out battle with CEO Michael Rapino.’s Chris Carter is joining Hearst Magazines Digital Media as National Sales Director. Under him Rose Mills is moving up from Director of CosmoGIRL to Midwest Director of the group, and Dave Woodruff is adding the Digital Media sales to his responsibilities in Detroit as Group Advertising Director for Hearst Integrated Media.


has hired online crowdsourcing firm Passenger to build an online community of viewers around Fox shows to help executives make more informed programming and marketing decisions. Passenger will help the network test programming concepts, plot direction, character evolution and marketing schemes by empowering a group of dedicated users to chime in during the development process. Passenger is one of a few cutting edge firms entertainment studios are working with to the help ping the crowd before committing millions of dollars to production and marketing budgets, (a trend I will be exploring in a panel on crowdsourcing at the NATPE LATV Festival next month.) They also recently worked with Damon Lindelof and Carton Cuse, the showrunners of ABC’s Lost, to help determine which episode to submit to Emmy voters this year, (not an easy task for a serialized show.) The first order of business for Fox community members will be to offer feedback on Fox’s fall line up.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:
Jason Cesare – 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected] .

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: TV STATION TRAFFIC MGR/KUTV CBS Affiliate/Salt Lake City: Wide Orbit experience preferred, multi-tasker, manage all traffic functions, detail a must, resume to [email protected] (6/28)

JOB OPENING: VP AFFILIATE MARKETING/ESPN/Bristol CT: Develop marketing and promotional strategies to favorably drive distribution goals. Send resume to [email protected] (6/28)

JOB OPENING: VP-HR/OWN LLC.(Oprah Winfrey Network)/LA: Oversee HR for 160 emp. startup. Counsel/partner with Sr. Mgmt in the creation of people strategies to support org. objectives. Job#8087 (6/28)

JOB OPENING: ASSOC DIR OF DEVELOPMENT/TV documentary production/Chicago: Superior writing, rsrch & interpersonal skills. BA, creativity & relevant exp. Resumes with “Associate Dir” in subject line to [email protected] (6/28)

JOB OPENING: DIR OF DEVELOPMENT/TV documentary production/Chicago: Seasoned writer, producer & researcher. Extensive industry knwldg, creativity, interpersonal skills & leadership a must. Resumes: [email protected] (6/28)

JOB OPENING: DIGITAL ACCT EXEC/Discovery/New York: Sell national interactive advertising across Discovery’s assets- online/broadband, VOD, mobile. 2+ yrs digital sales exp required. Apply: , Req#7213 (6/28)

JOB OPENING: TRAINING DIR, AD SLS/Fox/NY: Work with P&P, Research, Sales Mgmt & Sales Coordination to meet best practices & system needs. BA/BS, 5+ yrs exp in sales support or P&P. (FNG12399) (6/28)

JOB OPENING: SHOW RUNNER, AP, PA/ATLAS MEDIA: Medical mystery series Show-Runner (strg managerial/editorial skills, excellent writing) Prod, AP’s, PA’s for a variety of shows (Medical, Clip Show) APPLY: [email protected] (6/28)

JOB OPENING: ACCT MGR/On the Scene Prods/LA/NY/CHI: Highly motivated; solid contacts/relationships PR, dig media &/or ent ind. Proven track record-exceeding rev goals w/client-centric focus. Fast-paced envir. Res: [email protected] (6/28)

JOB OPENING: SVP VIDEO & INTERACTIVE ADV/E-commerce CABLEVISION/NY: Drive growth by leading prod. management & dev.process from concept to launch.Need 10+ high-profile / high-scale projs. Res: [email protected] (6/27)

JOB OPENING: EXECUTIVE PRODUCER/Scripps/Knoxville TN: Manages all aspect of original commissioned productions/writing, casting, acquisition and post-production/4+ yrs exp/Apply: (6/27)

JOB OPENING: ASST TV BUYERS (2) & ASST MEDIA PLANNERS (2)/NYC: Established media services company. Recent college grads pref’d. F/T & benefits. Resumes to: [email protected] (6/27)

JOB OPENING: PROD. TECHNICIAN/Cablevision/Fishkill, NY: Min. 2 yrs exp in TV prod. Shoot/edit video for commercials/promos. Must know AVID/ Final Cut Pro. See full posting and apply to req id 6339BR (6/27)

JOB OPENING: SR MGR/DIR, BRAND MKTG/MUSIC CHOICE/NY: Lead brand dvlpmnt/mktg strategy for new prods targeting 12-24. Integ. of relationships; analysis/proj mgmt exp a must. BA 8+ yrs consumer mktg (12-24 demo) [email protected] (6/25)

JOB OPENING: PROMOTIONS PRODUCER /MUSIC CHOICE/NYC: Create promotional video products. Integrate expertise in writing, editing, & graphics. BA/BS 3+ yrs project mgmt exp in post-production environment. [email protected] (6/25)

JOB OPENING: EDITOR, ENTERTAINMENT, GOSSIP & POP CULTURE/MTV/NYC: 3+ rs editorial &writing exp, Strg knwldge of online pubs & blogging. knwldge of VH1/TV depts. EOE/M/F/D/AAP. Apply (6/25)

JOB OPENING: ONLINE SALES ACCOUNT MANAGER/Hearst Digital Media/San Francisco: 3+ years in ONLINE ad sales or Digital advertising agency experience. Apply to: [email protected] (6/25)

JOB OPENING: MEDIA INDUSTRY BUSINESS ANALYSTS, MULTIPLE/NYC: Exp. w/ad sales, traffic, programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (6/25)

JOB OPENING: SENIOR PROJECT MANAGER/Thirteen/WNET/NYC: Develop & track project budgets & final analyses. News & public affs pgmg and studio production exp req. See full posting & apply at (6/25)

JOB OPENING: RESEARCH ANALYST/WE tv/NY: 2+ yrs cable/digital res exp. Support programming w/data collection & analysis. Nielsen, MRI a +. Rez ref #5750BR (6/24)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: Recent college grad with BA in Public Relations. Looking for a position as an Account Executive or similar within the L.A. area. Contact info: 661-297-4929 and [email protected] (6/25)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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