Monday, June 20th, 2011

Cynopsis: DIGITAL

Good morning, it’s Monday, June 20, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Sony Pictures movies were pulled from Netflix‘ streaming service on Friday due to a contract dispute between Sony and pay TV distributor Starz. Reports are circulating that Starz hit a prescribed subscriber cap for first-run movies, an aspect of a Starz-Netflix agreement currently under renegotiation that dates back to 2008 and is scheduled to expire next year. Netflix let subscribers know via a blog post on Friday, noting that the issue should be “temporary.” (Sony movies can still be rented via snail mail DVD.)


Trying to make the awards a bit more interactive (and accessible to digital audiences,) has agreed to exclusively stream the Broadcast Television Journalists Assn.’s inaugural Critics’ Choice Television Awards live from 4 pm ET/1 am PT this afternoon at Users will be able to toggle between streams of the ceremony and back-stage interviews with nominees and celebrity attendees. Select “super fans” have been chosen to ask celebs questions during the live webcast. Reelzchannel will broadcast the awards on June 22 at 8 p.m. ET.


Facebook is encouraging developers to write HTML5-based mobile apps for the social network in addition to the network apps they bring to the social network, according to a WSJ report. The platform is being tweaked to easily allow applications to be written once for multiple browsers and mobile platforms to help increase the social network’s influence in the burgeoning mobile space. However, some developers complain that an all-in-one HTML5 approach limits their ability to take advantage of many mobile features including cameras and GPS capabilities.
Alphonso, maker of the news reading mobile app Pulse, closed on a $9 million round of Series A financing from New Enterprise Associates (NEA), Greycroft Partners, and Lerer Ventures. Pulse has surpassing 4 million users across all platforms since launching 6 months ago and recently won an Apple Design Award.
PBS is partnering with the National Foundation for Advancement in the Arts (NFAA) to live stream a salute to the 2011 U.S. Presidential Scholars this evening at 8 pm ET, along with a performance by the 2011 U.S. Presidential Scholars in the Arts at the John F. Kennedy Center for the Performing Arts. The U.S. Presidential Scholars in the Arts are being honored as the top high-school artists in the nation for academic and artistic achievement, leadership and character. The celebratory performance by the Scholars will be streamed live on PBS’ Facebook page and on the NFAA’s website.


A MagnaGlobal forecast predicts that TV’s share of total U.S. ad spending will grow to 38% within the next 5 years — expanding 8.3% on average through 2016 and gaining more ad market share in North America, (the world’s largest TV market,) than in any other region. Online ad spending is also expected to grow to hit $47.4 billion and attain a 22% share of total spending. The growth is expected to come at the expense of print properties including newspapers and magazines.


The FTC officially approved Microsoft‘s $8.5 billion acquisition of Skype announced last month. The IP-based communications platform is set to become a standalone division at Microsoft, to be led by Tony Bates, Skype’s current CEO.
Research in Motion saw its stock price dive precipitously after the company reported on Thursday that quarterly sales of its BlackBerry smartphones were down last quarter for the first time since 2005. The company’s value has dropped from $80 billion 3 years ago to just $14.4 billion today.


Google Sites including YouTube led the field attracting 147.2 million viewers in May and had the highest number of viewing sessions with more than 2.1 billion, and highest time spent per viewer at 311 minutes according to ComScore – crossing the 5-hour mark for the first time. Major label music video site VEVO came in second, with 60.3 million unique visitors, followed by Yahoo websites (55.5 million) and Facebook (48.2 million). Hulu ranked 10th in uniques with 28 million visitors but the site generated more ad impressions than any other online video service. Of the 4.6 billion video ads served to Americans in May, 1.3 billion of them were played on Hulu. In total, Americans watched 2 billion minutes worth of video ads, with 560 million of those coming through Hulu. The top video ad networks in terms of their potential reach were: Tremor Media at 47.1%, BrightRoll Video Network at 42.1% and Break Media at 40.4%.
Top U.S. Online Video Properties by Video Content Views
Ranked by Unique Video Viewers – May 2011
Property              Total Unique     Viewing Sessions   Minutes/viewer
                           Viewers (000)          (000)­­­­­­______________________
Total internet Aud.   176,337            5,662,369             951.3
Google Sites            147,158            2,173,422             311.2
VEVO                       60,369                360,205             105.1
Yahoo! Sites             55,482                272,255               39.1           48,189               176,076               19.3
Viacom Digital           46,535               241,026               74.2
Microsoft Sites           46,502               251,799               42.8
AOL, Inc.                   42,271               246,592               45.7
Turner Digital             35,185               126,760               36.3
NBC Universal            30,622                 67,251               21.1
Hulu                          28,543               195,897             217.8
Source: comScore Video Metrix
Top U.S. Online Video Properties by Video Ads Viewed
Ranked by Video Ads Viewed – May 2011
Property                   Video Ads (000) Total Ad Minutes (MM) Frequency % Reach Total U.S.
Total internet Aud.        4,608,833                2,052                   33.7             45.4%
Hulu                            1,319,995                   560                   47.6               9.2%
Tremor Media*                700,769                   410                   10.8             21.4%†                         641,632                   375                   10.9             19.5%
BrightRoll*                      564,938                   338                     7.1             26.4%
Undertone*                     291,185                   158                   10.8                8.9%
Microsoft Sites                 268,425                   142                     9.8               9.0%
Viacom Digital                 265,765                   123                    11.7               7.6%
CBS Interactive               258,840                     92                    11.3               7.6%
SpotXchange*                 257,796                   158                      7.7             11.2%
ABC Television                 181,695                    72                    22.7               2.7%
Source: comScore Video Metrix, video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.*Indicates video ad network †Indicates video ad exchange
The iPad and Microsoft’s Windows 7 platform both showed impressive growth in May, according to Millennial Media‘s monthly activity report, expanding their impressions by 29% and 92% month-over-month respectively. The iPhone maintained its position as the top individual phone on the ad network for the 20th straight month, with Apple also the leading manufacturer with a 30% share. However, when breaking down revenue driven by apps on the network, iOS and Android apps were in a virtual tie, with 45% coming from iOS and 43% from Android.


With 25 million units of the tablet already sold, Facebook is finally getting ready to release a social networking iPad app after working on it for almost a year, reports the NYTimes. Developers have overhauled the Facebook Chat and Facebook Groups features for the app to provide entirely new features optimized for the device. The app will also allow users to shoot and upload photos and videos directly from the iPad’s built-in cameras.
Budget-priced flat panel TV maker Vizio is getting ready to release on an Android-based tablet that will ship with infrared LED technology that will make it a functional universal remote control. NBA Rookie of the Year Blake Griffin posted a video showing off the tablet, which is part of a new unified platform that allows you to start viewing content on a tablet or smartphone then finish viewing it on a flat screen TV. The device will soon retail for $349 at Wal-Mart.


Initiative announced a reorganization of its digital groups, combining the Digital, Innovations and Amphibian teams into a single unit. Dave Rosner will lead this integrated group in the new position of EVP, Director of Digital & Innovations. He will continue to head the Innovations unit nationally, while adding responsibility for the agency’s Digital team on the East Coast, as well as the Amphibian unit, which focuses on digital video content extending from television. Amphibian head Drew Corry and New York-based digital account leads Michael Winter and Jen Lyons will each now report to Rosner, as will VP/Innovations Tiffany Wagner. 



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The live events division of the National Geographic Society, National Geographic Live, has launched an online video series to bring National Geographic’s extensive calendar of live events and speakers to global digital audiences. New multimedia presentations taped at Nat Geo Headquarters in Washington, D.C. from explorers such as Andrew Skurka (“ Trekking the Wild North“), photographers including Sam Abell (“ The Life of a Photograph“), authors and scientists will be posted weekly on Mondays beginning today. The presentations feature interviews, absorbing anecdotes and of course plenty of stunning photography, National Geographic’s stock in trade. The videos will also be available via National Geographic YouTube channel, on iTunesU and via Hulu in the coming weeks.
Later – Wayne
 Wayne Karrfalt for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SHOWRUNNER /Miami & Philadelphia: Must have strong leadership skills, experience in home renovation programming and developing new but promising talent. To apply: [email protected] (6/25)

JOB OPENING: DR ACCT EXECUTIVE/Marathon Ventures/New York: 2+ yrs DR exp, rapidly growing/team oriented work environment. Attn to detail, problem solving, exc comm and math skills. Email: [email protected] (6/25)

JOB OPENING: MGR PROGRAM SCHD/Fuse/NY Implement creation and schd of program planning strategies to drive rtgs, & satisfy ad sales efforts. 3-5 yrs exp in prg. & must know Nielsen ratings. (6/25)

JOB OPENING: DIGITAL MEDIA MGR/WFTV/Orlando: 3 years managing digt. media. Exp. writing/posting to news website 4 person team. News, sales, marketing integration on 3 platforms. [email protected] (6/25)

JOB OPENING: SALES MGR/Home Team Sports, FSN Detroit, MI: Mng ad sales staff, sales operations, and building relationships with agencies & direct clients. Requires 5+ yrs exp in ad sales management in media. (6/24)

JOB OPENING: VP SCHEDULING, NAT’L GEOGRAPHIC WILD/DC: Resp. for prgrm plan’g, strategy, & scheduling for Nat Geo Wild. Mng all interdepartmental comm with Ad Sales, Mktg, Rsrch, Production & Business Affairs. (6/24)

JOB OPENING: VP DIGITAL MEDIA OVERSEES BRAVOTV.COM/NY: Job# 2089BR Responsible for strategy & execution of editorial, operations, ad sales & new business opprt. & partnershps. 7-10 yrs in a fast-paced web envrmt. (6/23)

JOB OPENING: DIR AD SALES/VeriaTV/NY:  Looking for a Strategic/Collaborative mgr. Grow rev for a mulitplat-media co focused on dig. expansion. 8+yr Cable TV & online exp a must (6/23)

JOB OPENING: DIR SCHEDULING/History/A+E Nets/NY: Direct the timely planning & scheduling of History nets. 5 + yrs plng & sched exp within a cable or brdcstnet.To apply: (6/23)

JOB OPENING: DEV. & PRODUCTION MANAGER/National Geographic TV/DC: Seeking exp’d mgr to oversee prod dvlpmnt for non-fic theatrical prod for giant screen films, feature docs & 3D content prod.  Apply, job ID 4714. EOE (6/23)

JOB OPENING:  HR BUS PARTNER, L.A./NY:  New York Serve as a business partner and resource to A+E Networks L.A. office for all HR needs (6/23)

JOB OPENING:  MGR, FINANCE-INT’L/NY:  See full job description and apply at (6/23)

JOB OPENING:  VP INTERNET SALES REV/ABC/NY: Oversee budgets/forecasts/plnning for digital Ad Sales dept, 10+ yrs industry/financial analysis exp, MBA preferred apply  Req # 307596 (6/23)

JOB OPENING: VP RESEARCH PROGRAM & PRIMARY/Style/LA/NBCUniversal: Identify opps to increase audience share & remain competitive in TV/new media. Synth insights & trends; pkg & present findings 7+yrs (#2023BR) (6/22)

JOB OPENING: VP SALES RESEARCH/Style & Sprout/NY: Drive sales & rev strategies; prod & introduce thought leadership research to help shape Style Network & PBS Kids Sprout. 7+yrs ntwk rsrch exp (Job#1982) (6/22)

JOB OPENING: SR. WRITER/PRODUCER/NY: Please see full description and Apply at: (6/22)

JOB OPENING: ONLINE SALES EXEC/NCC/NYC: Prospect, dvlp & close sales for online and Digital Media prod lines. 5+yrs dig media exp. Strong knwlg online & advanced Advrtsng space. BA/BS deg pref’d. Res: [email protected] (6/22)

JOB OPENING: WRITER/PRODUCER /Nickelodeon Preschool/NY: responsible for developing and executing highly creative and innovative on-air promo and image campaigns. Apply at: (6/22)

JOB OPENING: VP, DIG SALES/NYC: First Social TV Network on a cable ntwrk.Resp for dvlpng/mngng digital & mobile ad sales bus for integrated online platform for independent, nat’l cable ntwrk. Resume: [email protected] (6/21)

JOB OPENING: SR BRAND ACCT EXEC/NYC: First Social TV Network on a cable ntwrk Resp for mngng & upselling to a book of business consisting of agency & mktr accounts. Resume: [email protected] (6/21)

JOB OPENING: DIR PRINT PRODUCTION/NY: Mge print prod, workflow & premium/retouching staff. Point person for internal requests & print vendors (6/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Internship/NYC: Growing Emmy-award winning production company seeking highly motivated, energetic production intern to work on multiple television/video projects. Could lead to paid position. [email protected] (6/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:LA. Exp’d director/ producer seeking position in production, development or sales at a feature film/ TV production company or studio, 15 years exp in commercials, TV and film. contact: [email protected] (6/25)

SITUATION WANTED: ENTERTAINMENT MARKETING EXECUTIVE (NY) seeks SVP/VP Marketing position in television. Integrated, cross-platform planning, strategy, branding, partnerships, business development. [email protected] (6/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/25)

SITUATION WANTED: PROJECT & BRAND MANAGER, LA: Pro w/ Bachelors in TV&Film. 5years with broadcast & cable nets. Seeking new challenges. Experienced with all platforms & events CES, Comic-Con, E3 & Promax. E-mail [email protected] (6/24)

SITUATION WANTED: RESEARCH DIR/SALES 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. How can I help you? Email: [email protected] (6/24)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (6/23)

SITUATION WANTED: INTEGRATED CREATIVE DIRECTOR in NYC seeking a full time position. Conceptual, strategic and highly accomplished with Key Art, ProMax/BDA, and MARK awards. Contact: [email protected] (6/23)

SITUATION WANTED: Television pro looking for TRAFFIC/OPERATIONS MANAGER/TRAINER/ANALYST position. Over 10 years broadcast exp. [email protected] (6/22)

SITUATION WANTED: I’ve developed a reality TV show based on the life of a homeless Georgia Tech graduate MENSA member working for the Regular Guys morning radio show out of Atlanta. Studio assistance wanted. [email protected] (6/22)

SITUATION WANTED: LA. Experienced sales, biz development pro seeking position in educational / home media. Solid resume and excellent references. email: [email protected] (6/21)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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