A CYNOPSIS MESSAGE FROM ABC FAMILY

Cynopsis: DIGITAL
06/13/11

Good morning, it’s Monday, June 13, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

Both AT&T and T-Mobile released statements touting the benefits of their proposed $39 billion merger as the FCC’s deadline for commenting on the deal came and went. Argued benefits include job gains, increased competition and improved network capacity. AT&T said the new capacity would result in faster data speeds, fewer dropped and blocked calls and better services at a lower cost. The companies also claimed “unprecedented support” for the merger, including support from tech giants such as Microsoft and Yahoo along with support from 17 state governors. Opponents of the deal, including consumer groups Media Access Project and Public Knowledge and #3 wireless carrier Sprint Nextel Corp., have filed objections to the deal, claiming it would result in a virtual duopoly that would raise prices, stifle innovation and limit consumer choice. Post merger, AT&T and Verizon would control about 70% of the wireless market in the U.S.

 
The Shazam for TV app has completed an integration with Oxygen‘s new show The Glee Project, which premiered last night at 9 pm ET. Users are encouraged to activate the app when Shazam prompts appear on air each week to view exclusive content such as footage of the guest celebrity mentors. The Glee Project follows 12 contenders vying for a seven-episode guest role on Fox’s hit series Glee.
 

 
Break Media struck a new partnership with Chuck star Zachary Levi and his gadget/lifestyle blog “The Nerd Machine” to produce a series of videos and events for the next Comic-Con, being held in San Diego on July 21-24. Levi will collaborate with unnamed celebrity friends to create original videos to be launched at “Nerd HQ,” a home base at Comic-Con Break will promote for fans and famous faces in nerd culture.
 
Santa Monica-based MovieClips, which publishes licensed movie clips from major studios, has raised an additional $6 million in funding from two undisclosed investors, according to an SEC Filing.
 

 
The FCC released a report pointing out the benefits of behavioral advertising to local media outlets amidst an ongoing debate on how the regulate the nascent market. “Ad targeting, since it commands higher prices, offers one possible way for local content creators to build sustainable business models that can help finance local journalism,” the report says. The FCC identified 3 goals for government policy change, including increasing transparency, making better use of the public’s existing resources and removing obstacles to innovation. The agency also argued for greater openness by government at all levels, suggesting that new platforms be used to release more data and information and establish CSPAN-type outlets in each state.  
 

 
Google has acquired ad optimization start-up Admeld for $400 million, according to a report in TechCrunch, citing multiple sources. The supply-side platform helps publishers such as Fox News, the New York Post and Hearst Television to improve the effectiveness of their display ads and manage lower-priced inventory. Admeld has raised some $30 million in funding to date from investors including the Foundry Group, Spark Capital, Norwest Venture Partners and Time Warner Investments.
 
Spanish National Police claimed they arrested three members of an indie hacker group suspected of targeting the websites of Sony‘s PlayStation Network as well as corporate and government websites around the world. The group, which calls itself “Anonymous in Spain”, is composed of a loosely affiliated group of hackers and activists in multiple countries. It first gained international exposure last Dec. when it targeted a group of companies including Visa and Ebay’s PayPal unit it deemed hostile to WikiLeaks.
 

 
Recommendations from personal acquaintances was cited as the most trusted form of advertisement by U.S. Internet consumers (76%), according to a new Nielsen study of ad spend and effectiveness trends. Forty-nine percent said they trusted consumer opinions posted online. Mobile advertising is also quickly becoming an accepted medium, with teenagers being much more receptive than their elders: 58% of teens say they “always” or “sometimes” look at mobile ads. Overall, only 37% of men say they are not at all likely to respond to an ad on a mobile device, compared to 44% of women. Meanwhile, branded entertainment is continuing to climb as a way to rise above the clutter. Across 12 broadcast and major cable networks in primetime, there were 5,381 major product placements in 2010, up 22% since 2006.
 
There was little movement in the search market share figures for May, according to ComScore, with Google retaining a steady 65% of U.S. searches for the month and Yahoo and Microsoft’s Bing search engines also maintaining their shares of 15.9% and 14.1% respectively.
 

 
The extension of Apple‘s AirPlay Mirroring to the Apple TV set-top box – a new feature of iOS5 – will allow users to connect their iPad 2 to the device to finally bring iOS apps to the television, notes Gigaom. Although native apps are still not supported, the feature enables users to display exactly what is on their tablet on any external display using the $39 Digital AV Adapter Apple released for the iPad2 that provides an HDMI connection for video and audio out.
 
HP is throwing its hat in the tablet ring, releasing a pair of models running on the Palm-developed webOS operating system. The devices are called the TouchPad, debuting on July 1 in the U.S. and priced at $500 and $600, depending on storage capacity. The initial versions will connect to the web only through Wi-Fi but an AT&T 3G version is scheduled for release later this summer.

 
Executive Producer Royston Crabaugh, creator of a surprisingly polished new YouTube reality series RapRinseRepeat, attended last week’s PitchCon fest in L.A. hosted by NATPE and ended up walking away with a couple of promising leads from cable networks (including Bravo and TLC,) who may be interested in developing the show as a linear TV series. The show, which features fairly professional looking production designs, set designs, graphics and recaps, revolves around New York stylist Christopher Gamper and the gossip his customers unload on him when he’s doing their hair. “If you don’t have a big agent but have ideas for a show, PitchCon (formerly known as LATV) can help you meet actual decision makers at cable and broadcast networks,” said Royston. The “RapRinseRepeat” executive producer, who has worked as a designer and a producer for NBC News, among others, sparked interest by sharing detailed plans of how to monetize the series. His schemes include offering up the talent to produce branded entertainment demos for Out of Home and How-to video marketplaces and producing on-the-road makeovers to sell into syndication as soft new packages.
 
Correction : Linda Clarizio, recently appointed to ChoiceStream’s Advisory Board, is CEO of ad sales software provider Invision.

Later – Wayne
 Wayne Karrfalt for Cynopsis Digital
06.13.11

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JOB OPENING: AD SALES/DIGITAL MKTG MGR/BrightLine/NYC: Interactive TV company seeks mgr with 5+ years exp to lead creative team, and launch cutting edge iTV campaigns for Top 100 TV clients. Res to [email protected] (6/18)

JOB OPENING: ACCT EXEC, MEDIA SOFTWARE SALES/INVISION, Inc/NY: Highly motivated. Sell DealMaker Ad Sales & Traffic software to the brdcst and cable network mkt. Media advrtsng ind exp req’d. [email protected] (6/18)

JOB OPENING: ACCT EXEC, DIG. SOFTWARE SALES/INVISION, Inc/NY: seeking highly motivated sales acct exec to sell DealMaker Digital Ad Sales sftwr to dig. publishers. Interactive media advrtsng ind exp req’d. [email protected] (6/18)

JOB OPENING: SHOWRUNNER/TECH EVENT PROJECT/NY: Must have experience w/high end live event projects & tech material. Think: wipeout meets myth busters. [email protected] (6/18)

JOB OPENING: SR RSRCH ANALY/Comedy Central/Spike TV: BS/BA pref; 2+yrs rel exp. Prof w/Nielsen (MultiTrak,NPower/Aud Watch,Mkt Breaks, AdViews). Exp using:(MRI, Forrester, Roper, JD Power)OE/M/F/D/AAP www.mtvnetworkscareers.com (6/18)

JOB OPENING: DIR, STRATEGIC RESEARCH/NY: Provide in depth analysis of TV landscape(broadcast cable & alternative platforms) focus on issues impacting media business. 7+ yr exp. http://www.nbcunicareers.com/search_nbc/ job#2017BR (6/18)

JOB OPENING: VP AD SALES FIN OPS/AMC/NY: Oversee budgets/forecasts/plnning for Ad Sales depts. of AMC/IFC/WE.Needs 10+ yrs industry/financial analysis exp, TM1. MBA a +. Resume to [email protected] (6/17)

JOB OPENING: NETWORK MEDIA NEGOTIATOR/DALLAS, TX: 5+ yrs. exp. network/cable, scatter/upfront, strong rep relationships, collaborative, innovative thinker, cross-platform/emerging tech/digital a plus. [email protected] (6/17)

JOB OPENING: DIG. DND MGR/ HBO/NY: 5 yrs ent and/or digital media exp. MBA pref’d. Strategic thinker. Exceptional interpersonal, orgnzt’l, presentation/comm skills. Resumes: http://bit.ly/kUceMk (6/17)

JOB OPENING: DIGITAL SALES PLANNER/CHICAGO/NBC Universal : Must be able to work directly w/clients, sales account execs & ad operations. Visit www.nbcunicareers.com (#1905BR) (6/16)

JOB OPENING: DIRECTOR, CREATIVE DEVELOPMENT RESEARCH/MTV/NYC: 5-7 yrs hands on exp. in TV research; Pilot testing and pilot-optimization exp.(including scripted) a must; B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (6/16) 

JOB OPENING: DIGITAL AE/A & E NETWORKS/NY:  Sell A&E Networks suite of digital ad opportunities within assigned territory to agencies & clients https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=100522 (6/16)

JOB OPENING: ACCT EXECUTIVE/TV Guide.com/Chicago: AE w/ 2+ yrs digital ad sales exp a must. Consumer exp preferred. Competitive salary commensurate w/ exp & excellent benefits prgm. [email protected] (6/16)

JOB OPENING: SALES ASST/CT:  BA/BS deg, 1-2 yrs support exp; strong writ/comm skills, efficiency, multi-tasking, attention to detail, exp w/ sales presentations, MS Off, travel arrngmnts & scheduling all a must.  [email protected]  (6/15)

JOB OPENING: DIR, DIGITAL RSRCH/AETN/NY:Direct Dig Rsch initiatives for AETN Strategic Insights. Expert online quant rsch; knwlg of comScore, Nielsen Online, Omniture prefd. 8+ yrs exp, pref Ad Sales. www.aetn.com/careers.html (6/15)

JOB OPENING: SR RESEARCH MGR/Ipsos OTX/NYC: Manage projects for media focused studies. Survey dev’t, sample design, & report preparation. 4-6 yrs supplier/client-side experience in market research. Apply: [email protected] (6/14)

JOB OPENING: MEDIA ASSIST/Beacon Media Grp/Mahwah NJ: Leading kid media buyg/plng agcy looking for media plng assist, inputer, & day-to-day maint of kid buys. Excel a must. Great bnfits. Send resumes to: [email protected] (6/14)

JOB OPENING: RSRCH MGR/NJ: NJ media agcy looking for exp’d Rsrch Mgr with strong Television bkgrd. Proficient in Nielsen, Kantar, IMS, Simmons & Excel. Strong communication skills a must. Contact: [email protected] (6/14)

JOB OPENING: ASST. TRAFFIC MGR/Vme TV/NYC: Mng prgrmng sched, commercial inventory & traffic instructions; coord/create/edit & reconcile logs; monthly billing; 2+ yrs exp; knowledge of ProTrack a big + Res:   [email protected] (6/14)

JOB OPENING: DIRECTOR, ADVERTISING & STRATEGY/Food Network/NY: Est comm strategy & positioning for netwk priorities. 8-10yrs exp agency and/or ent media exp pref’d. Exp Mng multi-million $ budgets. www.scrippsnetworks.com #2345. (6/14)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Digital Media Intern/ Digital Media Management: Good understanding of digital and social space. Assisting Digital Managers working across sites and pages for high profile individuals. Strong attention to detail. [email protected] (6/17)

SUMMER INTERNSHIP CREDITS ONLY: Spanish-Language Television Network/NYC Sales Department, learn marketing and all ad sales functions. Marketing/Advertising Major ([email protected])  (6/15)

SUMMER INTERNSHIP CREDITS ONLY: Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject).  (6/15)

SUMMER INTERNSHIP CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject).  (6/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital.Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/18)

SITUATION WANTED: SALES MANAGEMENT LEADER: Available to grow revenue, build winning teams, improve sales performance. 15+ yrs of Local/Nat’l stn & rep exp. Details: www.LinkedIn.com/in/timothybjones Contact: [email protected] (6/17)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s a contemporary, edgy, multiplatform show. I’m looking for studio executive assistance. [email protected] (6/17)

SITUATION WANTED:SENIOR. WRITER/EDITOR16 yrs Brdcst exec can develop your pitch + script. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models 8500+ scripts! [email protected] (6/17)

SITUATION WANTED:Hardworking, dedicated NY based Producer/Editor seeking a production related position in TV or film, 14 years of experience in field & studio production. . Contact: Craig at [email protected] (6/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/17)

SITUATION WANTED: I recently relocated to LA and looking for FT work in ANY Media/Communications/TV Production/Asst related fields. 5+ yrs experience in my field. Very loyal and dedicated! Please contact: [email protected] (6/16)

SITUATION WANTED: AP/ WRITER with producing, writing, casting, researching experience.  Organized team-player for reality and scripted formats. Self-starter and out-of-the-box thinker ready for next challenge. [email protected] (6/16)

SITUATION WANTED:  CREATIVE PROJECT MGR/DESIGNER in LA looking for freelance/consulting work. I have an outstanding track record working with brands & successfully dvlpng them in the mobile & online space. Contact: [email protected] (6/16)

SITUATION WANTED:  I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “It’s a contemporary, edgy, multiplatform show “. I’m looking for studio executive assistance. [email protected]  (6/15)

SITUATION WANTED:  SENIOR COPY DIRECTOR/EDITOR – clever, award-winning writer/editor seeks staff position. Strong entertainment background. Experienced in print, radio, on-air and interactive. Email [email protected]  (6/15)

SITUATION WANTED: RIGHTS CLEARANCE PROFESSIONAL/NY: 20+yrs exp. researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (6/14)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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