Monday, July 26th, 2010

Cynopsis: DIGITAL

Good morning, it’s Monday, July 26, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Even without the celebrated iPhone, Verizon Wireless outpaced AT&T during Q2, adding 665,000 net customers during the quarter thanks to strong sales of Android-based Droid handsets. Verizon also added 196,000 net FiOS Internet and 174,000 net FiOS TV customers, brining its internet and FTTH TV totals to 3.8 million and 3.2 million, respectively. During an earnings call with analyst, Verizon CFO John Killian was non-committal on whether or not the company would follow its rival and introduce tiered data plan pricing. AT&T added 496k new net contracts, helped by a record 3.2 new iPhone activations. (The iPhone 4 went on sale at the end of the quarter – on June 24.)


Warner Bros. Television Group (WBTVG) is posting exclusive video reports direct from Comic-Con this year with nearly 50 videos also being shared with distribution partners, including YouTube,,, CNN’s Showbiz site and Time Warner Cable’s On Demand portal. WBTVG is also showing off how tech savvy it is at the show, enabling attendees who get within 150 feet of its booth the ability to download show content to the their handsets via Wi-Fi or Bluetooth.
kicked off a second season of its interactive Around The World for Free web series. Season 2 follows Amazing Race and Big Brother alum Jeff Schroeder as he backpacks around the globe, relying on tips and aid from his online fans. AT&T is sponsoring the show’s 50 episodes, also providing Jeff with a smartphone, a netbook and a connection to AT&T’s 120 country 3G network.


Facebook has signed another 5-year deal with a social game maker RockYou (“Zoo World”) to use the social networking giant’s Facebook Credits system to help monetize its games. The platform is used to allow players to use real money to buy virtual goods with Facebook taking 30% of the revenue. Facebook has signed similar deals with several developers including LOLapps (“Band of Heroes”) and CrowdStar (“Happy Aquarium.”)


IAB Digital Media Education – extra space in this week’s Digital RFP class!

On Wednesday, July 28, the IAB, along with experts from and New Titans Media, present How to Respond to Digital RFPs: A Workshop for Publishers and Sellers. Through a combination of presentation and RFP-relevancy interactive exercises, you will acquire insightful strategies and concrete tactics that will improve your sales capabilities. This class counts toward the IAB  Certificate in Interactive Advertising.

Register here today!


Fashion and lifestyle-themed ad network Glam Media has acquired sports ad network Sportenic and its AdPlatform subsidiary. The AdPlatform technology will be utilized in the roll out of a new premium display service dubbed “GlamAdapt for Publishers.” Similar to DoubleClick for Publishers, GlamAdapt offers creative, targeting, network management and measurement services to help improve efficiency and tap into more brand advertising dollars.


Walt Disney Co. is in talks to acquire Playdom (“Sorority Life,” “Mobsters”,) one of the leading developers in the social gaming space for north of $500 million, reports TechCrunch. Disney, which acquired Tapulous earlier in July, is already an investor in Playdom through its Steamboat Ventures fund, participating in its most recent $33-million financing round.
is announcing the deployment of its cloud-based TV platform across all Verizon FiOS systems this morning. Verizon will utilize Clearleap’s platform to improve workflow, streamline production of its FiOS 1 service and streamline delivery of content to its FiOS VOD channels.
Mobile chipset maker Qualcomm indicated that it is looking for “alternatives” regarding its MediaFLO business (which includes mobile TV division Flo TV) during a conference call with analysts last week. A sale would free up a sizeable amount of wireless spectrum for other projects. FLO-TV subscriptions, now offered directly from Qualcomm via a line of mobile TV devices, have been hampered by a three-year non-refundable commitment requirement introduced by the company last year.


For those still waiting for the white version of the iPhone 4, it looks as though you’ll have quite a while yet to wait. Apple says the late-July delivery date will be pushed back again, citing “manufacturing challenges.”
Disney Interactive Media
launched a new TRON app for the iPhone and iPod Touch with updated versions of classic Tron arcade games and a location-based tracking system for Comic-Con attendees. Disney’s 3D “Tron: Legacy” remake is scheduled to open on Dec. 17 with a full complement of incarnations and integrations, including a videogame, Disney XD animated series and a theme park ride at the Epcot Center.


New York-based LogicLab has hired Craig Gugel as Chief Research Officer. Craig formerly served as SVP/Media Analytics at the Advertising Research Foundation.
Former Cookie Jar Entertainment executive Gwen Jones McCauley has joined the Skywriter Media and Entertainment Group as VP/Distribution and Acquisitions. She will oversee the company’s distribution division while Paula McLaren is on maternity leave, reporting to Kevin Gillis, President and CEO.


Web-based interactive TV Guide Clicker continues to expand across multiple touch points, introducing a new sharing guide geared toward social networks as well as Clicker mobile apps for Android and iPhone handsets (pending approval). A step beyond merely becoming a “fan” of a show, The Clicker Social interface alloys you to follow others and create sharable playlists of what you’re currently watching on TV, online or at the movies. (When I say currently, I mean in real time.) Browsing for stuff to watch is made easy by intuitive categories of programming (TV, Web Originals, Movies, Music and Live), each with their own genres. A Trends category also tracks what “trending” in the past day, week or month. Find something to watch like South Park’s April skewering of Facebook & Chatroulette and “check in” to let your followers know what you’re watching or to commune with others who have recently watched the episode. The system should help Clicker benefit from grassroots viral marketing, as a number of web producers are adding Clicker check-in buttons to their own services, allowing their users to immediately broadcast their viewing activity to Clicker, Facebook and Twitter. You can find Clicker integrations at PBS, Break Media, IGN, Koldkast TV, My Damn Channel, Next New Networks, PopSugar and Revision3, to name a few locales. There’s even an awards program, with fans earning awards points by interacting with or sharing their viewing activity.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

10+yrs exp strong industry knowledge. construct & lead multi projects. Media savvy & dynamic communicator EOE/M/F/D/AAP. Apply (7/31)

JOB OPENING: SR. RESEARCH ANALYST/BET NY Sales: 2-3yrs exp TV or media rsrch. Prof in StarTrak, Nielsen Npower/MarketBreaks/AdViews, MRI. Strong PPT & Excel; PPT creativity a must. Res: [email protected] (7/31)

JOB OPENING: SALES PLANNER/GolTV/GolTV, Inc. /North Bay Village, FL: Support Ad sales in all aspects, incl but not limited to–bldg proposals, maint of deals/schedules, client requests, ADU’s, posting. Apply: [email protected] (7/31)

JOB OPENING:  MOBILE PRODUCT TECHNOLOGIST/NYC/NBCU:  Talented and detail-oriented. This contract position with the Interactive Media Tech Team will manage mobile: web, video, apps and messaging. (7/30)

JOB OPENING: DIGITAL MEDIA/Sesame Workshop/NY: Seeking freelance producers, production assistants, interaction, viz designers, QA managers to work on various digital platform projects. [email protected]  (7/29)

JOB OPENING: VP,  STRATEGIC SALES MKTG/Citadel Broad/NYC: 5+ yrs exp developing successful multi-media mktg campaigns. Oversee brand image strategy and mktg. materials execution. . [email protected] ref. NY 154 EOE/AA (7/29)

JOB OPENING: TV One Vacancies (4) TV One/MD: DIR, AFFL. MRKTNG; 2 REGIONAL SALES MGR FOR NE/SE reg & W/MIDWEST reg:  Req’s. sales/mrkting exp; WEB DESIGNER: mng. crtve devlp of online consumer comm. Visit: (7/29)

JOB OPENING: SR. WRITER-PRODUCER/Fuse/NY: Write, produce and edit promos for on-and-off air. Lead Editorial Creative for Creative Services. Must know Final Cut Pro, AVID a plus. Rez to [email protected] “SWP” in subj. (7/29)

JOB OPENING:  SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in Digital & TV research and software, strong written, PC & analytical skills, college degree req. Apply at: REQ ID:  256368 (7/29)

JOB OPENING: TV Host: QVC/West Chester, PA: Experience in hosting TV, radio, trade shows, live events, product demos or web. Must be energetic, intelligent enthusiastic, curious, sincere and credible. [email protected]   (7/29)

JOB OPENING:  DVLPMNT MANAGER/RSRCHR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 1+ yrs exp req’d (7/29)

JOB OPENING:  ACCT EXEC,DIGITAL SALES, NY,NY-WWE seeks experienced Digital AE w/ proven experience, established contacts, and excellent sales acumen. Competitive compensation & excellent benefits. Apply: (7/29)

JOB OPENING: RESEARCH /MTV Networks/LA:   MTV Networks has a few openings in Research for both Nickelodeon and MTV/VH1. Please apply directly to to check out the specifics. EOE/M/F/D/AAP (7/28)

JOB OPENING: FREELANCE DIG. PROJ MGR/PASADENA/CA: 5-7 yrs front end PM exp mngng websites, banner & email prgrms. Must be adept at proj prioritization & process mngmnt. Apply: .No recruiters (7/28)

JOB OPENING: PRODUCTION MGR/BET Networks-NY: Oversee Creative Services projects ensuring completion on time and on budget; project timelines, deliverables, assignments, and budgets (5 yrs exp)-submit resumes to: [email protected] (7/28)

JOB OPENING: DIRECTOR AD SALES MARKETING/Hallmark Channel/NY: direct & implement advertising, direct mail, upfront, events. Min 7 yrs exp. Full posting & apply at (7/28)

JOB OPENING: RESEARCH MGR/CNBC-Englewood Cliffs NJ:reporting/strategic insights for digital media properties; maintain accurate/consistent audience. 3-5 yr web analytics/media/ad/mkting rsrch. Apply @ #1229758(7/27)

JOB OPENING: ACCOUNT EXECUTIVE/NESN/MA: Develop new business & existing accounts utilizing NESN and’s brand position. 2+ years of TV or cable ad sales experience to include new media sales. (7/27)

JOB OPENING: DIGITAL SALES MANAGER/NESN/MA: Develop and enhance a new media sales strategy and execute the strategy. 5+ years experience in media sales 3+ years of internet sales experience (7/27)

JOB OPENING: EXEC ASST/DISH Network/NY: Support 2 VPs Nat’l AD Sales. Proficient in Microsoft office, travel/expenses/office mgmt.Detail orientated. College degree req, related exp a +. Resumes to: [email protected] (7/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY:  PRODUCTION, FIELD, ART DESIGN INTERNS/Martha Stewart/NYC: Students MUST receive college credit; position is unpaid. Contact [email protected] (7/28) 

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/NYC: Work closely with AE’s; gain knowledge of maintaining detailed paperwork, support Assistants utilizing basic computer skills to process orders. Resume and cover letter to [email protected] (7/24)

FALL INTERNSHIP CREDITS ONLY: RESEARCH INTERN/NYC: Research Intern: Gather research information, learn to read the rating books used for TV ad sales, attend meetings, complete audience tracking reports using Excel. Resume and cover letter to [email protected] (7/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES MANAGER/LA: Bilingual Spanish-English professional seeks position in US/international distribution of features or television programs. 5+ years multicultural experience. Travels well. Contact [email protected] (7/30)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (7/30)

SITUATION WANTED: NYC  MARKETING M.B.A with 3 years experience including work at NBC Universal and Warner Bros. seeks to add value in a marketing role. Details at E-Mail: [email protected] (7/30)

SITUATION WANTED:  DRAMA/LIFESTYLE: Seeking Development / Acquisitions / Legal position. 6+ yrs exp, with background in production coord. Looking to grow with supportive team at network / prod co. Can relocate. [email protected] (7/30)

SITUATION WANTED: DIGITAL MEDIA/ TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (7/29)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales , product, biz development   True Closer!!!!!  [email protected] (7/29)
SITUATION WANTED:  WEB/TV PRODUCER/EDITOR/MANAGER seeking full-time work. 14 years experience, based in L.A. willing to relocate. Contact: [email protected] (7/29)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV/NY: 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (7/28)

SITUATION WANTED:  International Business Development Executive, with experience in sales, marketing, licensing, acquisitions, distribution, packaging, co-production finance. [email protected] (7/28)

SITUATION WANTED: Cross-genre WRITER/PRODUCER 10 years+. Hi-profile digital branding. Award-winning travel/inspirational writer. Mystery series creator. Contribute vision & storytelling talent to positive projects. [email protected] (7/27)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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