Monday, July 23rd, 2007


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Good Morning.  It’s Monday, July 23, 2007, and this is your first early morning briefing.

FOX has announced the renewal of these midseason shows:

  • So You Think You Can Dance will waltz into a fourth season in 2008. The two-night four-hour season three finale will air August 15 and 16 at 8p both nights.
  • The culinary boot camp series Hell’s Kitchen featuring Chef Gordon Ramsay will slice into 2008 for a fourth season. This season’s final episode will air August 13 at 9p.
  • And, FOX has added 13 more episodes of its newest game show Don’t Forget the Lyrics! starring Wayne Brady.

Tonight’s Premieres:
TNT: Saving Grace at 10p

You’ve been summoned to watch Jury Duty Premiering September 17th .
Now showing in the Cynopsis Programmer’s Showcase



TV One in collaboration with FarCor Studios and Baisden Film Works will have a new primetime talk/variety show featuring author and radio host Michael Baisden. The weekly, one-hour series, Baisden After Dark will start production July 30, with a premiere scheduled for early October. In addition, Morris Day has agreed to be bandleader and sidekick. The show will feature celebrity guests from entertainment, politics, sports and music in a roundtable discussion focused on one topic with input from Michael and the audience. Sprinkled in will be comedy or musical performances and commentary from Michael’s radio partner comedian George Willborn.

The CW has renewed America’s Next Top Model thru the 2009-10 season.  This fall the series debuts on Wednesday, September 19, and will repeats on Sundays at 9p.

NBC has officially rehired The Apprentice for a seventh season. This new season will feature celebrity contestants and the list of who will participate has not been released yet. Instead of getting hired by The Donald for one of his real estate enterprises, the celebrities will raise money for various charities. In addition, Trump’s children, Donald Jr. and Ivanka, will appear in several episodes as boardroom advisers. The series is produced by Mark Burnett Productions along with Trump Productions LLC.

BBC America will present the U.S. premiere of the sci-fi series Torchwood on September 8 at 9p. From Russell T. Davies, writer of the updated Doctor Who series and Queer as Folk, the series centers on a group of investigators who use alien technology to solve crimes.

TBS’ premiere of The Bill Engvall Show July 17 at 9p scored 1.9 million A18-49 viewers, 2.1 million A25-54 viewers and 3.8 million total viewers.

The debut of Lifetime’s two new dramas on July 15, Side Order of Life at 8p and State of Mind at 9p each delivered an average 2.1 HH rating and 2.4 million total viewers and 2.3 million total viewers respectively. The top show of the evening for Lifetime, however, was its other newer drama Army Wives at 10p which averaged a 3.3 HH rating and 3.7 million total viewers.

Several networks have announced their fall launch dates for the 2007-2008 season. Grab and download the full broadcast calendar lineup at on the home page (excel spreadsheet).

Starting with CBS:

  • 8p How I Met Your Mother 9/24
  • 830p The Big Bang Theory 9/24
  • 9p Two and a Half Men 9/24
  • 930p Rules of Engagement 9/24
  • 10p CSI: Miami 9/24


  • 8p NCIS 9/25
  • 9p The Unit 9/25
  • 10p Cane 9/25


  • 8p Kid Nation, 9/19
  • 9p Criminal Minds 9/26
  • 10p CSI: NY 9/26


  • 8p Survivor: China 9/20
  • 9p CSI 9/27
  • 10p Without a Trace 9/27


  • 8p Ghost Whisperer 9/28
  • 9p Moonlight 9/28
  • 10p Numb3rs 9/28


  • 8p & 9p Crimetime Saturday 9/29
  • 10p 48 Hours Mystery 9/29


  • 7p 60 Minutes 9/23
  • 9p Cold Case 9/23
  • 10p Shark 9/23

Thursday: October 18

  • 10p Viva Laughlin (special preview)

Sunday: October 21

  • 8p Viva Laughlin (time period premiere)

NBC premiere dates:


  • 8p Chuck 9/24
  • 9p Heroes 9/24
  • 10p Journeyman 9/24


  • 8p The Biggest Loser 9/11
  • 930p The Singing Bee 9/25
  • 10p Law & Order: SVU 9/25


  • 8p Deal or No Deal (Wed. debut) 9/26
  • 9p Bionic Woman 9/26
  • 10p Life  9/26


  • 8p My Name Is Earl 9/27
  • 830p 30 Rock 10/4
  • 9p The Office 9/27
  • 930p Scrubs 10/25
  • 10p ER 9/27


  • 8p Deal or No Deal (new day) 9/28
  • 9p Las Vegas 9/28  (then moves to 10p)
  • 9p Friday Night Lights 10/5

The CW has also announced its launch dates:

Monday: October 1

  • 8p Everybody Hates Chris 10/1
  • 830p Aliens in America 10/1
  • 9p Girlfriends 10/1
  • 930p The Game 10/1


  • 8p Beauty and the Geek 9/18
  • 9p Reaper 9/25


  • 8p America’s Next Top Model 9/19
  • 9p Gossip Girl 9/26


  • 8p Smallville 9/27
  • 9p Supernatural 10/4


  • 8p Friday Night Smackdown 9/21


  • 7p CW Now 9/23
  • 730p Online Nation 9/23
  • 8p Life is Wild 10/7

Quick roundup of what you were up to while Cynopsis was sleeping in …

  • Spike’s unscripted series Murder debuts July 31st
  • NBC Universal renews Maury and Jerry Springer on Tribune and Sinclair stations thru 2010
  • E! announces new 30m reality comedy series with Snoop Dogg and Family, debuting late 2007
  • Warner Bros. renews Without a Trace in syndication on CBS stations for two more seasons thru 2009-10 season
  • CMT launches Celebrity Bull Riding Challenge on August 10th; Dallas Cowboys Cheerleaders: Making the Team debuts September 14
  • BET’s Baldwin Hills debuted  with 1.1 million viewers on July 10
  • SoapNet’s General Hospital: Night Shift delivered 1.0 million viewers and 498,000 W18-49
  • Discovery’s 20th year of Shark Week kicks off July 29
  • Survival Fridays on Discovery begins August 10th with the return of Survivorman at 9p and Going Global at 10p
  • Leo DiCaprio joins Discovery’s Planet Green with a new series about the rebuilding of a Kansas town into a green model of the future
  • ESPN will launch ESPN Reports, a primetime newsmagazine series on October 16 at 7p
  • New series coming to Bravo include Welcome to the Parker (July 26), Flipping Out (July 31), Tim Gunn’s Guide to Style (Sept 6), Better Half (10/07), Make Me a Supermodel (TBA)
  • The Biography Channel launches new look, logo and the new tagline “True Story” and a William Shatner talk show, Shatner’s Raw Nerve
  • SciFi to launch Battlestar Galactica mini-sodes premiering in October
  • Sci Fi upcoming series: Scripted – God Inc. and Francis Stokes Project; Alternative – Run for Money, Brain Trust, What Can’t it Do?, UFO Hunters
  • A&E to launch new weekly music performance and interview series Private Sessions on July 22
  • Judy Girard will retire from HGTV at the end of 2007
  • Mandy Patinkin has asked and was granted, out of his Criminal Minds contract
  • Sony’s Grouper is now Crackle and gone will be the user-generated videos, replaced with original content
  • DIY Network and Today Show team up for a new 30m series to begin in January 2008 – Today Show Tips with Natalie Morales and Amy Matthews
  • Linus Roache joins regular cast of NBC’s Law & Order as new Executive Assistant District Attorney

Banks Broadcasting has sold its television station KSCW/Wichita to Sunflower Broadcasting, Inc., a wholly-owned subsidiary of Schurz Communications, Inc. Based in South Bend, IN, Schurz Communications owns many newspapers, radio, television and cable television stations around the country.

Weekend Box Office Estimates: July 20-22, 2007
I Now Pronounce You Chuck & Larry (Universal) $34.8 million – opening weekend
Harry Potter & the Order of the Phoenix (Warner Bros.) $32.2 million – 2 wk total $207.5m
Hairspray 2007 (New Line)                       $27.8 million – opening weekend
Transformers (Paramount/DreamWorks)     $20.5 million – 3 wk total $262.9m
Ratatouille (Buena Vista)                         $11.0 million – 4 wk total $165.6m
Live Free or Die Hard (Fox)                      $7.3 million – 4 wk total $116.5m
License to Wed (Warner Bros.)                 $3.7 million – 3 wk total $38.7m
1408 (MGM/Weinstein)                            $2.6 million – 5 wk total $67.5m
Evan Almighty (Universal)                        $2.5 million – 5 wk total $93.5m
Knocked Up (Universal)                           $2.3 million – 8 wk total $142.7m
Source: Box Office Mojo

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Cherry Jones will portray President Allison Taylor during the seventh season of FOX’s 24. The Tony Award-winning actress has recently been seen in the films Ocean’s Twelve, The Perfect Storm and Cradle Will Rock. 24 will begin again next January, airing on Mondays at 9p.

Esai Morales has been added to the cast of CBS’ Jericho, appearing is six of the seven new episodes ordered for next season. He plays a career military officer who has lost contact with his wife since the attacks in the pilot episode.

Joining the cast of Friday Night Lights on NBC are Daniella Alonso and Glenn Morshower, both in recurring roles.  Alonso plays a nurse who helps with Matt’s grandmother; and Morshower will play Landry’s father and former state champion football player for the local team.

And making the move from a recurring role on Friday Night Lights to NBC‘s new drama series Life will be Brooke Langton.  She plays the lawyer who gets the central character out of jail, a wrongfully accused and imprisoned cop.  Melissa Sagemiller played the role in the pilot.

According to Variety, ABC has given a put pilot commitment to a project based on the non-fiction book Leap! What Will We Do With the Rest of Our Lives?.  The project is from Marta Kauffmann and Goldie Hawn, produced by Warner Bros. Television.   The drama is about how people handle crossroads in their lives.  Hawn will both produce and has committed to  appearing as part of the cast.



* * * *  – USA Today     * * * *  – NY Post
“Unmissable … possibly the best new show you’ll see this summer” TIME Magazine
“Wow … dazzling … sleek, sexy … 9 out of 10” TV Guide
 “One of the best-written, all-around sparkling works to come along” – The Wall Street Journal
“Television’s best new drama.  Mad Men is … must-see TV” Newsweek




NBC Universal has appointed John Wallace, effective immediately, as President of the NBC Owned-and-Operated Television Stations. John follows Jay Ireland, who was recently made President/CEO, GE Asset Management. Beginning his NBC career 19 years ago as a page, John will provide oversight to the 10 NBC O&Os, reporting to Jeff Zucker, President/CEO, NBC Universal.

TV One has advanced two in its affiliate marketing division: Orlena Blanchard has been promoted to VP/Strategic Marketing to manage the development of the network’s on demand service and VOD efforts, as well as trade marketing programs, marketing initiatives pertaining to digital media distribution deals and national account marketing for Comcast and DirecTV. And, George Lima has been upped to VP/Affiliate Marketing and Local Ad Sales where he will supervise the implementation of all network field marketing programs and local ad sales, as well as national account marketing for many MSOs including Time Warner, Cox, Charter and Cablevision. Both will report to Brad Samuels, EVP/Affiliate Sales and Marketing.

Melissa Bear has taken on the new position of VP/Business and Legal Affairs at TV Land. Melissa will manage contract negotiations for the network’s original programming, acquired programming and other new business efforts. She will also be a member of the management team led by President, Larry W. Jones.

BET has announced several top-level senior management appointments:

  • Scott Mills has been chosen as President/COO for BET Networks. Based in Washington, D.C., he will report directly to Debra Lee, Chairman/CEO and will head the company’s business operations including Advertising Sales, Content Distribution and Marketing, Legal and Business Affairs, Finance, Digital, Research, International and Administration. Most recently, Scott was CFO/President, Digital Media for BET Networks.
  • Michael Pickrum is now CFO and is responsible for overseeing the financial operations and will be involved with overall strategy for the company. He will report to Scott Mills and work out of the Washington, D.C. office.
  • Denmark West has been named President/Digital Media and will head the company’s expansion into the digital realm globally in addition to managing, BET Mobile, BET on Demand and various download products. He will also report to Scott Mills based in the New York City office.

Turner Network Sales (TNS), the domestic distribution, sales and marketing unit of Turner Broadcasting System, Inc., has added Kevin McMahon as Director/Affiliate Ad Sales. In his new role, Kevin will manage a four-member team charged with supporting affiliates. Kevin will also handle National Ad Sales and local promotional extensions. Based in Atlanta, Kevin will report to Kelly Ryan, VP/Affiliate Ad Sales, TNS.

Reginald Williams has been upgraded to SVP/Music Strategy at MTV Networks (MTVN), where he will secure the use of music on MTVN’s worldwide television and digital platforms. He will also advise colleagues and company executives on global music rights matters and will oversee and draft music rights negotiations and agreements. Situated in the company’s New York office, he will report to George Cheeks, EVP/Business Affairs and Co-General Counsel, MTVN. Furthermore, MTVN has promoted Greg Clayman to EVP/Digital Distribution and Business Development to supervise digital business development across the company’s brands. He will work to create new outlets for distribution of digital content and will work out deals with online partners. Greg will also resume management of the MTVN Mobile Media group, and will now work with the company’s international units to seek new partnerships and distribution platforms abroad. Headquartered in New York City, Greg will continue to report to Mika Salmi, President/Global Digital Media, MTVN.

CBS Entertainment has upped Christina Davis and Robert Zotnowski as SVP/Drama Series Development. Both will oversee the network’s drama department, having been involved in several current series such as Criminal Minds, Ghost Whisperer, The Unit, Jericho and Shark. Additionally, CBS Entertainment has hired Yelena Chak as Director/Drama Development, joining from Jerry Bruckheimer Television. 
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Today in Cynopsis Kids, listen to the audio version here, or subscribe to the iTunes CynKids podcast

  • FCC fines stations for exceeding ads during kids programming
  • I’ll be there in a minute – I’m still reading HP7
  • X Games 13

Today in Cynopsis International, listen to the audio version here or subscribe to the iTunes Cyn Int’l podcast  

  • NBC Universal launching London-based global production unit headed by Angela Bromstad as President/International TV Production
  • VOOM HD Networks carries out a multi-channel, multi-country launch in Asia
  • Spain’s Mediapro signs distribution deal with Warner Bros. Entertainment Espana

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast

  • MTV Networks to invest $100 million in casual gaming for kids
  • Google says it will bid at least $4.6 billion for wireless spectrum
  • Virgin Comics and MySpace launch Coalition Comix



Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of 7/9-7/15/07
Primetime    (000)        Total Pgm Day      (000)
USA               1132           TNT                       636
TNT               1024            ADSM*                  556
ESPN               880            USA                      532
TBSC               829            TBSC                     482
DISC               775            DISC                     461
FX                   696            NAN*                    453
LIF                  649            LIF                        433
AEN                 606            NICK                     428
TLC                  601           AEN                       379
FAM                 591            FX                         367
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 111,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of 7/9-7/15/07
Primetime    (000)      Total Pgm Day            (000)
USA               2651          NICK                          2047
TNT               2313          TNT                            1313
ESPN             1748          TOON                         1214
LIF                1611          ADSM*                       1177
TBSC             1479          USA                           1174
DISC              1471          NAN*                         1043
AMC               1443          LIF                              968
FOXN             1380          DISC                           879
AEN               1300          TBSC                           826
HALL              1297          FOXN                           806
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 111,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of 7/9-7/15/07
ESPN   Home Run Derby                                     3385
TNT     Nextel Cup Racing/Chicago                       3017

TNT     Nextel Post Race Show                             2588

TNT     The Closer                                              2382
USA     WWE Entertainment  10p                       2340
USA     WWE Entertainment  9p                         1876
USA     Psych                                                     1776
ADSM   Family Guy                                            1772
ESPN    ESPY Awards                                         1661
USA     House                                                    1657
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 111,400,000 homes

Thursday – A18-49 Analysis:  At the mid-point of July Sweeps, FOX was #1 Thursday night with a 2.9/9 A18-49, according to fast affiliate ratings from Nielsen Media Research. At 8p, CBS snagged the lead with Big Brother at 2.7/9 which was a tenth of a rating point ahead of FOX’s reality game shows Are You Smarter Than a 5th Grader?/Don’t Forget the Lyrics with an average 2.6/9. FOX took top billing at 9p with So You Think You Can Dance at 3.3/10. CBS bit back during 10p as the Shark repeat won with a 2.1/7. 

Live + Same Day Household Ratings: Thursday, July 19, 2007 (July Sweep Day #15) time period averages. Source: Nielsen Media Research

CBS       5.5/10       Big Brother 8 4.7/9, CSI [r] 6.0/10, Shark [r] 5.7/10

FOX       5.4/10        Are You Smarter Than a 5th Grader? [r] 4.6/9, Don’t Forget the Lyrics! 5.3/10, So You Think You Can Dance [1 hour] 5.8/10

NBC       2.7/5           My Name Is Earl [r] 3.1/6, 30 Rock [r] 2.6/5, The Office [r] 2.8/5, Scrubs [r] 2.3/4, Special: Victoria Beckham: Coming to America [r] 2.8/5

ABC       2.6/5          Ugly Betty [r] 3.0/6, Grey’s Anatomy [r] 2.5/4, Men in Trees [r] 2.2/4

UNIV      2.3/4          Premios Juventud 2007 [3 hours] 2.3/4

CW        1.2/2          Smallville [r] 1.4/3, Supernatural [r] 1.0/2

TELE      0.6/1          Madre Luna 0.5/1, Zorro 0.7/1, Esclava Isaura 0.6/1

A18-49: FOX 2.9/9, CBS 2.4/8, UNIV 1.9/6, NBC 1.8/6, ABC 1.0/3, CW 0.6/2, TELE 0.4/1

This Day in History: 1904 – Ice cream cone created by Charles E Menches during La Purchase Expo

Today’s Trivia Question:  Who am I?  You’ve never met my “Missus” tho I talk about her quite a bit, my dog’s name is Dog, my car is a “very rare classic” with more than 100,000 miles on it and looks it.  Who am I?  ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: RESEARCH MGR/iN DEMAND/NY, NY: Design, execute & analyze primary mkt research. Qualitative & quantitative + syndicated sources. Bachelors + 3-5 yrs exp all phases primary research. Apply at: [email protected] (7/28)

JOB OPENING: DIRECTOR PRODUCTION & OPERATIONS: Manage the day to day and future planning operational aspects of our 24-hour news products ABC News Now and Apply online at: Req ID: 81848 (7/28)

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JOB OPENING: ON-AIR PRODUCER/WRITER/EDITOR/NYC: qubo seeks a talented, creative individual w/ 5+ years experience promo/mktg to children. Final Cut Pro. Eng/Span a plus. Send resume, salary requirements to jobs[at] (7/27)

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JOB OPENING: SR PLANNING ANALYST VOD: PBS KIDS Sprout (Centennial, CO) seeks a planning analyst with a minimum of 3-5 years exp. in traffic or scheduling. Children’s programming exp. pref. Req ID:50372 (7/27)

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JOB OPENING: DIRECTOR, DIGITAL PRICING AND INVENTORY/MTV Networks/NY: 7+yrs exp in digital media and/or ad ops. Must be very analytical and strategic. Mgt exp req. EOE/M/F/D/AAP [email protected] or (7/26)

JOB OPENING: OPS MGR/Rainbow Media/NYC: Manage all post production activities including editing, encoding, & q.c. of programming for network, broadband and alt distribution. HD knowledge a plus. Resumes to [email protected] (7/25)

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JOB OPENING: RESEARCH DIR/Screenvision Cinema Net, NY: 8-10 yrs; Run sales resch, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req.Apply at (7/25)

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SUMMER INTERNSHIP CREDITS ONLY: Los Angeles Internet start up seeks intern. You will be responsible for every stage of the content development process from seeking, sourcing, proofing and publishing. [email protected] (7/27)

SUMMER INTERNSHIP CREDITS ONLY: SALES ASST, ADV SALES DEPT, ELMSFORD NY: Input orders for Acct Execs, search cable network websites for prog & promo info, power point presentations. If interested please email resume to akonecny (7/24)

SUMMER INTERNSHIP CREDITS ONLY: NY INTERCONNECT-TRAFFIC COORD/JERICHO NY: Intern will learn the fundamental aspects involved w/ trafficking TV commercials. Visit req id 3189 for more details. (7/24)


SITUATION WANTED: RESEARCH FREELANCER (3-4 days/wk, LA): 5+ yrs TV research exp, cable/broadcast/syndication. WRAP, Explorer, Npower, Simmons, StarTrak, Excel, PPT, Word. [email protected] (7/27)

SITUATION WANTED: 07 summa cum laude college grad, with internship experience in television production and public relations seeks a job at a television show or station. Please contact at [email protected] (7/27)

SITUATION WANTED: ENTRY LEVEL/CHI. Smart/creative college grad. exp. interning in TV programming/research, worker/quick learner/good attitude would open for all things Web site of work on net. [email protected] (7/25)

SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR. Reality; Entertainment; News; Magazine format; Excellent story teller. Three-time Emmy nom. LA based, willing to travel. [email protected] (7/25)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT – Monday, July 23, 2007

ABC: Wife Swap [r], CMA Music Festival: Country’s Night to Rock (OTO)
CBS: How I Met Your Mother [r], Old Christine [r], Two and a Half Men [r], How I Met Your Mother [r], CSI:Miami [r]
CW: Everyone Hates Chris [r], All of Us [r], Girlfriends [r], The Game [r]
FOX: Are you Smarter than a 5th Grader? Hell’s Kitchen
ION: Mama’s Family, Mama’s Family, Who’s The Boss?, Who’s The Boss?, Wonder Years, Wonder Years
MNT: IFL Battleground
NBC: Age of Love [r], Age of Love, Dateline
PBS: Antiques Roadshow, History Detectives, Simon Schama’s Power of Art
TELE: Madre Luna, Zorro, La Esclava Isaura
UNIV: Duelo de Pasiones Gran Final, Destilando Amor, Cristina

CYNOPSIS EMAILS TO THE EDITOR:   To submit an Email to the Editor, send to [email protected], Subject: Email to the Editor.  By sending an email with the subject Email to Editor and with your full name, you should anticipate it will be published in the next edition of Cynopsis with full attribution.   Not all Emails to the Editor will be published, and those that are may be edited for length and/or language.

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