A CYNOPSIS MESSAGE FROM DIC ENTERTAINMENT
“KEWLOPOLIS” on CBS Saturday Mornings reaches girls and boys in Fall 2007!
· New Series Include All-New “Care Bears™,” “Sushi Pack™” And “Dino Squad™”
· “Strawberry Shortcake™” To Make Network TV Debut
· Returning Series Include “Cake™” And ” Horseland™”
· Check out DIC’s new online c artoon community www.KEWLStudio.com (Coming Soon) and tween-targeted music & fan magazine “KEWL” www.Kewlmag.com
For one-stop shopping of your kids TV, online and print needs,
contact DIC’s Dave Danowski at (212) 239-4437
Cynopsis: Kids!
7/23/07
Good morning. It’s Monday, July 23, 2007 and this is your first early morning briefing.
The FCC has fined Tribune Broadcast Holdings’ KRCW-TV Salem, Oregon $15,000 for repeatedly surpassing the legal limits on the advertising to kids. For similar infractions the FCC has also fined Cox’s KRXI in Reno, Nevada and McGraw-Hill’s KERO in Bakersfield, California for $5,000 and $10,000 respectively, according to TVNewsday. According to the 1990 version of the kids and advertising rules, no more than 10.5 minutes per hour of commercial content can be aired during kid’s programming on weekends and 12 minutes per hour on weekdays. The stations all admitted that they had been at fault, claiming human error.
So, what did you do this weekend? Perhaps you were among the thousands people around the world (kids and adults alike) who sat down to read, altogether now, Harry Potter and the Deathly Hallows, J.K. Rowling’s seventh and final Harry Potter book. In case you missed it HP7 was released in the US by Scholastic first thing Sunday morning at 12:01a, making publishing history as the fastest selling book with an estimated 8.3 million copies sold in the first 24 hours, and knocking Harry Potter and the Half-Blood Prince (HP6, July 16, 2005), which had held the record with 6.9 million, out of the way. HP7 had a first of 12 million copies, while HP6 had a first printing of 10.8 million. The Harry Potter books are published in the US under Scholastic’s Arthur A. Levine imprint.
Elsewhere in record setting Potter news, Borders Group Inc., reports its first day sales of HP7 totaled 1.2 million, setting a record for the bookseller as the biggest one day sales of any book it has ever offered. Leading up to the release of HP7 Amazon.com reported having 2.2+ million pre-orders, while Barnes & Noble had 1.2 million pre-orders.
You’ve been summoned to watch Jury Duty Premiering September 17th .
Now showing in the Cynopsis Programmer’s Showcase
NEW PRODUCTION & DEVELOPMENT
MTV Networks’ Nickelodeon Kids and Family Group will invest $100 million over the next two years into the development, distribution and creation of casual gaming titles, sites and platforms. Targeted to Kids/Tweens 8-14, there will be virtual world projects, video game titles (console and handheld) and broader integrated advertising opportunities across the demos. MTV has acquired several gaming properties in recent years including online portal Xfire, GameTrailers.com and Guitar Hero publisher Harmonix. New initiatives include:
- myNoggin, an educational subscription-based cable gaming service set to launch fall 2007 with Charter, Cox and Insight. The service is also to be offered online.
- Nick.com/Nicktropolis Multiplayer Games/Tournaments
- Nick Gaming Club, a subscription-based gaming service slated to bow in 1Q 2008, which will include multiplayer games, 3D avatars and community features.
- Ngames.com, a teen girl targeted casual gaming site also set for early 2008, which will be produced by The-N.com and AddictingGames.com
- AddictingGames and AddictingWorlds will expand to include Massive Multiplayer Online Games with the introduction of AddictingWorlds.
- Shockwave.com will become a family-centric destination, which will grow to include Nick-at-Nite related content. The site will also grow its publishing of downloadable games, including Carrie the Caregiver Episode 2: Preschool, which will be available later this year.
- Neopets will become NeoStudios, focusing on developing new virtual world gaming experiences online. The first will bow at the end of 2008, followed by a new one every other year.
MORE KIDS STUFF
Pierce Brosnan has joined Hit Entertainment’s preschool series Thomas & Friends as the narrator. Brosnan will voice all English-language releases for the brand, including three upcoming Thomas & Friends TV series and three DVD specials. The actor is currently in production on his first Thomas & Friends project, the direct-to-video Thomas & Friends: The Great Discovery that is set for a fall 2008 release in the US and UK. Prior to Brosnan the Thomas narrators (US and UK) have included Ringo Starr, Alec Baldwin, Michael Brandon and Michael Angelis. Thomas & Friends airs in the UK on Nick Jr. and Five and in the US on PBS and PBS Kids Sprout.
In support of the premiere of High School Musical 2 on Disney Channel, Friday, August 17 at 8p, Disney is providing fans a range of digital extras across online, mobile and on-demand platforms:
- Disney Channel will preview a musical number from the show on Friday, July 27, which can then be found on Disney.com through July 29.
- The new movie will also be available on VOD via Cablevision iO Digital Cable and Verizon FiOS TV prior to its premier on the Disney Channel. Music video selections will also be viewable at iTunes.
- Disney.com is featuring music videos, an audio streaming simulcast with Radio Disney, of the entire HSM2 soundtrack on Disney XD ( http://disney.go.com/dxd/ ). Additionally, there is also an interactive HSM2 supersite ( http://www.disneychannel.com/highschoolmusical2 ) features exclusive online video content as well as games, cast blogs, photos and a HSM2 Party Planning Kit and so on.
- On the mobile side, there is a new interactive mobile WAP site that offers fans “insider access” including video, SMS alerts, polls and trivia. Content varies depending on the mobile carrier and handset capabilities. Additional content will include games, graphics and ringtone tie ins. Sprint customers will have exclusive access to various short-form video content prior to the debut of the second movie, and Sprint TV users will be able to view HSM1 and 2 in their entirety during August.
The X Games 13 will be held in California this Thursday-Sunday, August 2-5, 2007, with 14-hours televised live across ESPN, ESPN 2 and ABC. X Games 13 coverage will also be broadcast on ESPN International, EXPN.com, ESPN Classic, ESPN360.com, SportsCentral and ESPN2’s X Center. For 2007, event competitions will be held at The Home Depot Center and others at Staples Center. The televised schedule is as follows:
August 2: ESPN (8:30-11p): Skateboard Big Air Final; Moto X Best Trick Final
August 3: ESPN (8:30-11p): BMX Freestyle Big Air Final; Moto X Step Up Final
August 4: ABC (3-6p): BMX Freestyle; Park Final Surfing Men’s Final; Super Moto Final
ESPN 2 (7-8:30p): Moto X Freestyle Elimination; BMX Freestyle Vert Final
ESPN (9-11p): Moto X Racing Final; Surf Women’s Final; Moto X Freestyle Final
August 5: ABC (3-6p): Skateboard Vert Final; Skateboard Street Men’s & Women’s
Nickelodeon new series launches:
- Nick Cannon’s Star Camp debuted last night. The show is the network’s first original broadband series is produced by Nick Cannon, Quincy Jones and Quincy Jones III. The show will premiere new 15-minute segments exclusively on TurboNick each Sunday with the finale airing August 26 at 6p during the network’s TEENick block.
- iCarly, the network’s new multiplatform series, premieres with back-to-back episodes of the 30-min series, on Saturday, September 8, at 8p. Hosted by Miranda Cosgrove, iCarly is a scripted series that features kid-created content. The series will air regularly on Sundays, at 7:30p, as part of the TEENick programming block.
- The animated preschool series Ni Hao, Kai-lan will launch Monday, October 22 on Nick Jr. Designed to introduce the Chinese (Mandarin) language and culture to preschoolers, Ni Hao, Kai-lan is told through a five-year old Chinese-American girl named Kai-lan. Created by Karen Chau and Executive Produced by Mary Harrington, animation production for Ni Hao, Kai-lan is being produced in conjunction with Wang Films and Wang Studio in Greater China.
The BBC has acquired the preschool-targeted multiplatform CGI series Finley The Fire Engine (78×11′) from Entertainment Rights. The agreement is part of a five year multiplatform deal that will see Finley The Fire Engine broadcast on the CBeebies channel and in the CBeebies zones on BBC Two as well as on the CBeebies website ( www.bbc.co.uk/cbeebies ) and on CBeebies digital radio broadcasts. Produced by RHI and Entertainment Rights, Finley The Fire Engine debuts on CBeebies today.
AtomFilms, a division of MTVN Entertainment Group, and Aardman Animations debuted a new broadband animated Pib and Pog on AtomFilms at http://pibandpog.atomfilms.com and on AtomFilms Channel on Verizon Wireless V Cast. Additionally, later this month, Pib and Pog will be downloadable on the AtomFilms Channel on xBox Live. The series is not for younger kids. Pib and Pog was developed by Aardman in conjunction with AtomFilms Studio and is based on a short film originally created by Aardman and director Peter Peake in the late 1990s. Peake is director the broadband series. The first four episodes of the series are currently available.
Turner Broadcasting has picked up the Granada International’s tween aimed live-action series Darcy’s Wildlife (first and second seasons) for air in Latin America. Turner’s Boomerang Latin America will televise the series across the region on Saturdays at 9:30p.
Bandai Visual USA Inc., has introduced the initial launch of dot-anime ( http://www.dot-anime.us/ ) targeted to anime fans. The full multimedia content slated to be added this fall. Dot-anime is the North American version of the like named Japanese website, which offers fans to watch and download anime movies, TV series, songs and information, sweepstakes and promotions. Additionally, consumers can purchase Bandai and Broccoli anime DVDs and CDs, Broccoli books and manga, apparel and character related products.
MARKETING/LICENSING
Subaru has signed on as the exclusive auto and gold level sponsor of X Games 13, which will be held in California next month. Other gold level sponsors for X Games 13 include Edge, Amp, New Balance, Schick, Taco Bell and the US Navy.
Cartoon Network Enterprises, the branding and merchandising arm of Cartoon Network, has entered into its first direct-to-retail licensing pact with retailer Steve & Barry’s. Under the deal, Steve & Barry’s will offer a line of apparel and accessories based on the Adult Swim series Aqua Teen Hunger Force and Space Ghost Coast to Coast. Products, including men/women/youth t-shirts, are slated to be available for holiday 2007. The line may expand to include other tops, bottoms, headwear, and outerwear.
Following the federal indictment of the NFL Atlantic Falcons’ quarterback Michael Vick on charges concerning illegal dog fighting, Nike has decided to “suspend the release” of the upcoming Zoom Vick V shoe and related marketing efforts for the shoe that bares his name. In a statement Nike explained, “…we consider any cruelty to animals inhumane and abhorrent,” but also added that it had not completely severe its relationship with Vick, explaining that the NFL star “should be afforded the same due process as any citizen.” The Zoom Vick V was to be available in stores this summer.
Crocs, Inc. and Major League Baseball Properties join in a licensing deal for both Crocs footwear and Jibbitz (the little decorative thingies folks put on their Crocs). The pact gives Crocs the license to the names and logos for all 30 MLB teams and related MLB properties with worldwide distribution rights. Crocs’ MLB branded footwear will launch in late august.
Sports retailer The Finish Line, Inc., has launched a new brand campaign entitled Be Heard!, in its stores and website and is being supported by TV and digital ads. The Be Heard effort harkens back to the idea that, like with other apparel items, consumers can express themselves by the shoes they wear. The ads are running on MTV, MTV2, Adult Swim and online at Yahoo!, Facebook and MTV.com. The campaign also includes a social website ( http://www.yourvoiceyourchoice.com ) for user generated content, such as photos, music and other ways to show-off their individuality and style. The campaign was developed by marketing agency Upshot, working in partnership with the Finish Line creative team. Finish Line has a licensing deal with Versatile Productions, Inc. the rights holder to the Be Heard! trademark.
STONE SOUP
Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; July 20-22, 2007:
I Now Pronounce You Chuck and Larry (Universal) PG-13 Opening Weekend $34.8m
Harry Potter and the Order of the Phoenix (Warner Bros.) PG-13 $32.2m-2 wk total $207.5m
Hairspray (2007) (New Line) PG Opening Weekend $27.8m
Transformers (Paramount (DreamWorks)) PG-13 $20.5m-3 wk total $263.0m
Ratatouille (Buena Vista) G $11.0m-4 wk total $165.6m
Live Free or Die Hard (Fox) PG-13 $7.3m-4 wk total $116.5m
License to Wed (Warner Bros.) PG-13 $3.8m-3 wk total $38.7m
1408 (MGM (Weinstein)) PG-13 $2.6m-5 wk total $67.5m
Evan Almighty (Universal) PG $2.5m-5 wk total $93.5m
Sicko (Lionsgate) PG-13 $1.9m-5 wk total $19.1m
Source: Box Office Mojo
EXECUTIVE MOVES
Melissa Wolfe has been appointed Director/Development, Cookie Jar Entertainment. Wolfe, who will be based in LA, will report to Ann Austen, SVP/Development & US Television/Video Sales. Most recently, Wolfe toiled for Frederator Studios.
Today’s Trivia Question: Who am I? I work in uniform and live with a family in a very architecturally-forward home (at least it seemed so was for the time). I’m single, tho I do have a steady who after numerous years of dating, finally proposed. For fun, I like to enter contests and write product jingles. Who am I? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
07.23.07
Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here
JOB OPENING: RESEARCH MGR/iN DEMAND/NY, NY: Design, execute & analyze primary mkt research. Qualitative & quantitative + syndicated sources. Bachelors + 3-5 yrs exp all phases primary research. Apply at: [email protected] (7/28)
JOB OPENING: DIRECTOR PRODUCTION & OPERATIONS: Manage the day to day and future planning operational aspects of our 24-hour news products ABC News Now and ABCNEWS.com. Apply online at: www.disneycareers.com Req ID: 81848 (7/28)
JOB OPENING: NAT’L TV BUYING SPRVSR/Major NY advrtsng agency: 6+ yrs exp. Cable & net TV. Train/sprvs buyers. Exp added value & promotions. IAG exp a +. Calendar yr end upfront advtsr. Dev Agency POV’s [email protected] (7/27)
JOB OPENING: DIRECTOR, SLS RESEARCH & MARKETING/Fox/NY: Dvlp unique analyses & sls positioning; create TV sls materials & cross platform content extensions; 10+yrs ad/media research; Nielsen syst; strong comm; www.foxcareers.com (7/27)
JOB OPENING: DIR DIGITAL MEDIA MKTNG/A&E/NY: Mng development & implementation of digital media mktg plans in support of consumer mktg efforts on net sites. 5+ yrs exp in digital media/adv mgmnt. Apply: www.aetn.com/careers.html (7/27)
JOB OPENING: ON-AIR PRODUCER/WRITER/EDITOR/NYC: qubo seeks a talented, creative individual w/ 5+ years experience promo/mktg to children. Final Cut Pro. Eng/Span a plus. Send resume, salary requirements to jobs[at]qubo.com (7/27)
JOB OPENING: RECRUITER /NYC: Boutique executive search firm/media or recruiting experience req’d/motivated/excellent communication, research & computer skills/self-starter Apply: [email protected] (7/27)
JOB OPENING: SR PLANNING ANALYST VOD: PBS KIDS Sprout (Centennial, CO) seeks a planning analyst with a minimum of 3-5 years exp. in traffic or scheduling. Children’s programming exp. pref. www.comcast.com Req ID:50372 (7/27)
JOB OPENING: DIR PROD, ON-AIR PROMO/The History Channel/NY:Support activities in areas of budget & prod mgmnt, trafficking & procurement of graphics pkges. 5+yrs exp in prod mgmnt & creative plng. Apply: www.aetn.com/careers.html (7/27)
JOB OPENING: WEB PRODUCER/ NYC: Exp. with kids online media. Innovative and highly creative. Manage creative dev’t & production, establish specs, wireframes, budgets & schedules. Lead external team. Reply: [email protected] (7/26)
JOB OPENING: PLANNER, DIGITAL MEDIA & INTERACTIVE SOLUTIONS/GSN/NY: 1-3 yrs ad sales exp. BA/BS. Knwldg of MS Office, online advrtsng systems, mkt rsrch tools and media math skills. Res, cover letter & salary hist: [email protected] (7/26)
JOB OPENING: SALES PLANNER/Superstation WGN, NY: Build proposals, steward deals, and support AEs. Requires 2 yrs industry exp, proficient in Media Math/Excel/Word. Dealmaker/BMS/Transact a plus. Send resume to [email protected] (7/26)
JOB OPENING: PRODUCER /Weather Channel/ATL: Highly motivated ind for Climate/Environment prgrmng.Strong storytelling, creative writing/editing skills, 3-5 yrs. exp at nat’l level pref’d.Some travel. Apply: www.weather.com/careers (7/26)
JOB OPENING: COORD, ONLINE ADVERTISING/VERSUS -Stamford, CT: Coordinate all online advertising activities for versus.com. 3+ yrs experience req’d. For more info and to apply please visit www.versus.com EOE (7/26)
JOB OPENING: RSRCH STRATEGIST/Discovery Nets, Silver Spring, MD: Develop/execute rsrch plans for new media & Emerging Nets. 3-5 yrs media rsrch exp; Nielsen exp, advanced Excel & Powerpoint a +. Apply: www.discovery.com Req#5481 (7/26)
JOB OPENING: DIRECTOR, DIGITAL PRICING AND INVENTORY/MTV Networks/NY: 7+yrs exp in digital media and/or ad ops. Must be very analytical and strategic. Mgt exp req. EOE/M/F/D/AAP [email protected] or http://mtvncareers.com (7/26)
JOB OPENING: OPS MGR/Rainbow Media/NYC: Manage all post production activities including editing, encoding, & q.c. of programming for network, broadband and alt distribution. HD knowledge a plus. Resumes to [email protected] (7/25)
JOB OPENING: MARKETING DIRECTOR/Discovery Communications /Miami, FL: Direct brand mgmt; mktg strats, promotions, campaign budgets, media plans, staff mgmt. 7+ yrs Exp, Industry Exp a +, send Resume: [email protected] (7/25)
JOB OPENING: AD SALES OPS SUPV. – Discovery Communications/Miami, FL: 3+ yrs exp in network operations a must; previous mgmt. exp; analytical, effective communicator; bilingual ENG/SPAN. Send resume: [email protected] (7/25)
JOB OPENING: REGN’L ACCT DIR/Screenvision/Chicago: Dvlp/present/sell integrated in-theatre advrtsng & media prgrm campaigns to regn’l clients. 3+yrs selling media advrtsng exp. BA equiv work exp. Apply at www.screenvision.com (7/25)
JOB OPENING: RESEARCH DIR/Screenvision Cinema Net, NY: 8-10 yrs; Run sales resch, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req.Apply at www.screenvision.com (7/25)
JOB OPENING: ASSOC. MANAGER, AFFILIATE MARKETING & LOCAL AD SALES/NBC Universal/NJ: Must have BA & 2+ yrs TV Network Dist Sales & Mkting; Responsibility: Asst w/ promos & events. Apply: www.nbcunicareers.com #611217 (7/25)
JOB OPENING: SALES PLAN’R/AETN, CHICAGO: Create Plans, steward accts, designate ADUs&recaps, coord make goods&post analysis prep. 2yrs exp pln’g or buyer.Exc comm skills.Client service mindset. Apply: www.aetn.com/careers.html (7/25)
JOB OPENING: ACCOUNT EXECUTIVE/MEREDITH VIDEO SOLUTIONS NY: Direct contact client sales of the Better. TV and Parents TV products. More at www.meredith.com . Send resume to: [email protected] (7/25)
JOB OPENING: RES. STRATEGIST/Discovery Nets, NY: Min 5yrs Rsch exp. Proficiency in Nielsen systems req. Strong analytical/communication/computer/presentation skills. Estimate exp. a plus. Apply www.discovery.com/careers Position 5500 (7/25)
JOB OPENING: DIR DIGITAL MEDIA AD SALES-NBC UNI/NY: Assist and increase sales across NBC Universal properties. Degree w/ min 5 yrs related exp. www.nbcjobs.com keyword job#598623 (7/24)
JOB OPENING: DIR AD SALES MARKETING-NBC UNI/NY:Marketing and increasing multi-platform sales for Bravo. Degree w/ min 5 yrs related exp. www.nbcjobs.com keyword job#608413 (7/24)
JOB OPENING: DIR, INTEGRATED MKTG & PROMOTIONS/ABC Family, Devlpmnt & execution of multi platform mktg programs, Mgmnt of RFP process & Promo Bdgt,BA, 5-7 Yrs Exp, MS Office, Photoshop, MRI & CMR www.disneycareers.com Req# 73810 (7/24)
JOB OPENING: RESEARCH FREELANCER/ LIFETIME TV NY: short-term engagement, 3-5 days per week. Must have 3+ years experience with Nielsen N-Power. Apply at: http://www.lifetimetv.com/about/jobs.html (7/24)
JOB OPENING: GROUP BUYING DIR/Spot TV-Active Int’l /Pearl River NY (15 miles NYC): 10 Exp+. in Supervising/Buying TV. Strong negotiating, operations & team bldg skills req’d. [email protected] 845-732-8943 (7/28)
JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (7/28)
SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SUMMER INTERNSHIP CREDITS ONLY: Los Angeles Internet start up seeks intern. You will be responsible for every stage of the content development process from seeking, sourcing, proofing and publishing. [email protected] (7/27)
SUMMER INTERNSHIP CREDITS ONLY: SALES ASST, ADV SALES DEPT, ELMSFORD NY: Input orders for Acct Execs, search cable network websites for prog & promo info, power point presentations. If interested please email resume to akonecny @cablevision.com (7/24)
SUMMER INTERNSHIP CREDITS ONLY: NY INTERCONNECT-TRAFFIC COORD/JERICHO NY: Intern will learn the fundamental aspects involved w/ trafficking TV commercials. Visit www.cablevision.jobs req id 3189 for more details. (7/24)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …
SITUATION WANTED: RESEARCH FREELANCER (3-4 days/wk, LA): 5+ yrs TV research exp, cable/broadcast/syndication. WRAP, Explorer, Npower, Simmons, StarTrak, Excel, PPT, Word. [email protected] (7/27)
SITUATION WANTED: 07 summa cum laude college grad, with internship experience in television production and public relations seeks a job at a television show or station. Please contact at [email protected] (7/27)
SITUATION WANTED: ENTRY LEVEL/CHI. Smart/creative college grad. exp. interning in TV programming/research, worker/quick learner/good attitude would open for all things Web site of work on net. [email protected] (7/25)
SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR. Reality; Entertainment; News; Magazine format; Excellent story teller. Three-time Emmy nom. LA based, willing to travel. [email protected] (7/25)
E-mail Trish Pihonak for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.
