Cynopsis: DIGITAL
07/19/10
Good morning, it’s Monday, July 19, 2010, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here.
Apple‘s answer to the iPhone 4’s antennae problem is to give out free rubber bumpers (say that 5 times fast) to anyone who purchases the phone by Sept. 30, including the 3 million who have already bought one. Customers who have already purchased the $29 case will get their money back. Apple CEO Steve Jobs apologized for the device’s antenna issues on Friday, but also defended its design, claimed other smartphones suffered from similar issues and noted that less than 1% of users have complained about the problem. Meanwhile, reports from Bloomberg and the WSJ surfaced over the weekend, claiming that Jobs knew that the iPhone 4’s externally-mounted antenna could suffer from interference but that he ignored warnings from engineers.
Seeking to take the best from both old and new media, CBS Interactive Music Group and CBS Radio‘s news, talk and sports stations launched a new consumer audio streaming platform at the URL Radio.com. The site, powered with some of CBS acquisition Last.fm‘s core technology, adopts many of the features sported by popular web music services, including the ability to browse, search, discover and build customized playlists. Radio.com’s music player allows you to search stations by call letters, city or genre; buy ringtones from features artists; or listen to songs “you may also like.” (Last.fm’s “Scrobbler Software” tracks what artists and genres listen to most to suggest like and kind material.) CBS also launched a free Radio.com iPad app, offering access to radio stations from CBS Radio, AOL, Yahoo via Wi-Fi or 3G.
Microsoft announced it is cancelling its 1 vs 100 interactive game show on the Xbox LIVE platform after two “successful” seasons. The beta season of the game, which enabled Xbox 360 users to play along with the live hosted, ad supported game show by answering trivia questions, attracted more than 114,000 simultaneous players.
As music videos become the dominant genre on the platform, YouTube heartthrob Justin Bieber’s Baby ft. Ludacris video officially surpassed Lady Gaga’s Bad Romance as the most-watched YouTube video of all time, approaching 250 million views. That laughing baby is still in the top 10, though.
SoHo-based how-to video site Howcast is partnering with New York City-operated NYC Media to provide New Yorkers with a series of “how to recycle” videos offering tips and tricks. The videos will begin to appear in 6 to 8 weeks and may be accessed through a Quick Response code featured on the side of nearly 2,200 New York City Department of Sanitation trucks.
~ DIGITAL ADVERTISING ~
Yahoo! and Gannett struck a local advertising partnership, with all of Gannett’s 81 newspaper sites and 7 of its broadcast sites agreeing to sell Yahoo! advertising inventory as part of Gannett’s local advertising solutions. As part of the agreement, Gannett may also provide select local content for programming across Yahoo! properties in the U.S., including the Yahoo homepage. A phased rollout will begin this quarter and will continue into 2011.
3D digital stereoscopic projection technology provider RealD completed an IPO on Friday, raising $200 million with share prices rising by close to 30% over the $16 listing price.
ABC claimed the top-spot again in terms of unique viewers among broadcast TV websites in June (not including the Hulu joint-venture), according to numbers sourced from Nielsen’s VideoCensus. ABC.com attracted 3.4 million uniques last month, a full 1 million viewers more than #2 site CBS. The site for ABC’s new show “The Gates” attracted the biggest audience while reality show “The Bachelorette” claimed the top spot in terms of video views with 14.4 million total streams.
Broadcast Network Websites – Unique Viewers - June ’10
Network Unique Viewers
No. 1 ABC.com 3.4 million
No. 2 CBS Television 2.4 million
No. 3 NBC.com 1.9 million
No. 4 Fox Broadcasting 1.8 million
No. 5 Cwtv.com 229,000
Source: Nielsen VideoCensus
Top 10 Programs – Unique Viewers – June ’10
Program Network Unique Viewers
No. 1 The Gates ABC 814,000
No. 2 The Bachelorette ABC 797,000
No. 3 General Hospital ABC 646,000
No. 4 Glee FOX 483,000
No. 5 Late Show CBS 442,000
No. 6 All My Children ABC 422,000
No. 7 True Beauty ABC 418,000
No. 8 Young and the Restless CBS 388,000
No. 9 One Life to Live ABC 338,000
No.10 Wipeout ABC 329,000
Source: Nielsen VideoCensus
Top 10 Programs – Total Streams – June ’10
Program Network Total Streams
No. 1 The Bachelorette ABC 14.4 million
No. 2 Young and the Restless CBS 12.9 million
No. 3 Glee Fox 10.4 million
No. 4 General Hospital ABC 7.0 million
No. 5 Days of Our Lives NBC 5.0 million
No. 6 The Gates ABC 4.6 million
No. 7 America’s Got Talent NBC 3.6 million
No. 8 Lost ABC 3.3 million
No. 9 Hell’s Kitchen FOX 3.2 million
No.10 All My Children ABC 3.1 million
Source: Nielsen VideoCensus
More than a quarter of respondents expressed “strong interest” in a free cloud-based music option on iTunes, and many were willing to pay a subscription fee to access their own music libraries from multiple devices and platforms, according to a new NPD report. Between seven million and eight million iTunes users in the U.S. would have strong interest in one of the paid subscription options, according to the report. These respondents indicated a willingness to pay a minimum monthly fee of $10, either for streaming music or access to their personal music libraries on multiple devices.
Grupo Prisa-owned Spanish language radio network Union Radio has hired Javier Cortezon as Managing Director of Union Radio, and Javier Viroomal Carreno as Digital Director for the company.
Google made a move to improve its algorithm-based search technology by acquiring well-funded start-up Metaweb. (Check out the nifty video on the Metaweb site for run-down of what its does.) The San Francisco-based company is known for products such as Freebase, which creates an open-source graph of people, locations and things. Freebase catalogs TV shows, movies, books, celebrities, companies - you name it – for third party sites to access. With this data, Metaweb builds “entities” of information that map out properties that are referred to by multiple names or monikers on the web to provide other sites with a one-stop data cache, whether it be cast info for a movie or Academy Awards the cast members have won. For instance, Freebase’s TV portal accesses public data from sites such as Hulu, Wikipedia and TVB.com to categorize facts and collections. Publications like the Wall Street Journal then tap into Metaweb for “featured collections” of information, while Google relies on the data for its Newstimeline interface, which organizes user search results chronologically. The acquisition will continue to help Google become the go-to place on the web for information, which the company promises will remain “free and open for the world.”
Correction: Friday’s WSOTD mentioned that the online GMX database catalogs 775 titles. They actually stock 6,000 titles from 775 different distributors. We apologize for the confusion.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
07.19.10
Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]
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JOB OPENING: SALES PLANNER/MUSIC CHOICE/NYC: Create integrated cross platform proposals,mng accts,update sales materials,identify & research prospects. 2+yrs of ntwrk or agency exp pref’d http://musicchoicecareers.iapplicants.com/ (7/23)
JOB OPENING: PR FREELANCE/NYC: Seasoned professional for dvlpmnt/execution of PR plan for digital property needed ASAP. Project 3-4 mnths, full time focus req’d. Ability to deliver results a must. Resumes: [email protected] (7/23)
JOB OPENING: MGR AD SLS RSRCH/Discovery Communications/NY: Create sls estimates, dvlp sls positioning, produce custom sls materials. TV Rsrch exp & Nielsen proficiency a must. http://careers.discovery.com/: Req 9676 (7/23)
JOB OPENING: ADMIN ASST/ION/NY: Admin Asst to the Pres & SVP of Nat’l sales. Prof in all Microsoft office, support sales team. Detail orientated & good comm skills a must. College degree pref. EOE [email protected] (7/23)
JOB OPENING: SR ACCOUNT EXECUTIVE/ ION Media Networks/NY: Seeks AE for network spot sales. 3-5 years exp preferred National TV Sales, est relationships & proven track record. Apply at [email protected] EOE (7/23)
JOB OPENING: SALES PLANNER/ION Media Networks/New York, NY: Seeks Planner for national tv sales. BA, 2 to 3 years network sales planning experience, works with AE & Sales Assistant. Apply at [email protected] EOE (7/23)
JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills req’d; resume: [email protected] (7/23)
JOB OPENING: FREELANCE PROD. OFFICE ASST/C2 Creative/NY: Self-starter to asst Exec Prod & team on integrated project July-Dec. Calendar, finance, travel, files and other; PC and TV/interactive exp. preferred. [email protected] (7/23)
JOB OPENING: SENIOR PRODUCER/PARENTS & PRESCHOOL/ MTV Kids & Family/NYC. 4+yrs exp. in nxt generation web/digi media prod. Exp managing projects. Strng written & verbal com. skills. EOE/M/F/D/AAP. Apply www.mtvncareers.com (7/23)
JOB OPENING: (1)-SR WRITER/PROD (1)-WRITER/PROD/NYC: Develop and execute film/video productions for BET Creative Services; writing/editing/producing, etc. send resumes to [email protected] (7/23)
JOB OPENING: TRAFFIC MGR/COORD/Beacon Media Group/Mahwah NJ: Leading kid media buying/planning agcy needs someone to clear TV Spots, input TV buys, issue traffic instruct. Great benefits. Send resumes to: [email protected] (7/22)
JOB OPENING: SALES PLANNER Sí TV/NY www.sitv.com/sitv-jobs: 3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (7/22)
JOB OPENING: SR ANALYST DIGITAL RESEARCH/NBC Universal/USA & Syfy/NYC: 1-3 years digital analytics experience. Proficient with Omniture, ComScore, Nielsen. www.nbcunicareers.com (job # 1231595) (7/22)
JOB OPENING: MKTG COORD/IFC/NYC: Resp: day to day event, promo/sponsor mktg for ntwrk. Rsrch, dvlpmnt & execution. 1-2 yrs related exp w/Event & Proj mgmt. Strong org/comm/writing skills. Excel, PPT www.cablevision.jobs ref# 11500BR (7/22)
JOB OPENING: MGR DIG SCHED/New York: MGR, DIG PLATFORMS SCHED:AETN/NY:Respn for sched A&E’S dig media platforms. aetn.com/careers https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=75641 (7/22)
JOB OPENING: COMMUNICATIONS DIR/ION/NY: Self-starter w/3-5 yrs TV PR exp. Strg contacts w/trade & consumer press. Write press releases; PR support for anncts, prog launches & press clippings. EOE [email protected] (7/22)
JOB OPENING: PROJECT LEADER/Latitude/BOS: Join innovative media & technology rsrch firm – rsrch expertise, project mg. skills, plan’g & execution, 4+ yrs relevant exp & 4 yr degree. See: http://www.latd.com/jobs/ Apply: [email protected] (7/22)
JOB OPENING: A.E. MARKET & MEDIA RESEARCH/NASCAR/Char NC: Sports ratings analysis, mkt/consumer rsrch, industry wide decision support. Nielsen NPOWER/Galaxy Explorer/Arianna a +; BS w/min 5 yrs. exp; www.employment.nascar.com EOE (7/22)
JOB OPENING: MARKETING DIRECTOR/Classic Media/NY:Lead brand strategy develop and execute marketing plans across Pop Culture and Boy’s Action brands like Votron & Where’s Waldo? www.classicmedia.tv (7/21)
JOB OPENING: AETN/LOS ANGELES/CONTRACT ATTNY temp: Neg/drft/rvw lin/OD aff agmnts w/ cble/sat/tlco dist; 4+ yrs crp lw & cble TV exp https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=75675 (7/21)
JOB OPENING: VP, INTERACTIVE/ Chevy Chase, MD: Set strategic direction and implements web site product strategy in support of larger business goals and strategy. Apply at www.scrippsnetworks.com (7/21)
JOB OPENING: AD SALES ACCT MANAGERS & DIRECTORS/SIRIUS XM Radio/NYC: Responsible for business development and full sales cycle acct management. Visit www.sirius.com/careers, job 5006 for detailed JD and to apply (7/21)
JOB OPENING: ADMIN ASST-OFFICE MGR/RMG NETWORKS/NY: Highly motivated indiv. manage tasks/srvc agencies & clients daily. Phone/travel tasks. Det. oriented/good comm. 1+ yrs media exp. [email protected] (7/21)
JOB OPENING: ASSOCIATE COUNSEL PROGRAMMING/Time Warner Cable (NYC): J.D. degree and a min of 4-5 years law firm or other relevant exp. Visit www.timewarnercable.com/corporate/about/careers/ to view specific requirements & apply (7/20)
JOB OPENING: SALES PLANNER/Discovery Communications/Chicago: Create and develop proposals and presentations for AE’s, 2+yrs of ad sales experience. http://careers.discovery.com/: Req 9834 (7/20)
JOB OPENING: DIRECTOR INTEGRATED AD SALES MKTG/Discovery Communications/NY: Mng dvlp and fulfillment of solutions, sponsorships & mkt oppts for TLC Ad Sales http://careers.discovery.com/: Req 9772 (7/20)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SUMMER INTERNSHIP CREDITS ONLY: SALES INTERN/NYC: Work closely with AE’s; gain knowledge of maintaining detailed paperwork, support Assistants utilizing basic computer skills to process orders. Resume and cover letter to [email protected] (7/24)
SUMMER INTERNSHIP CREDITS ONLY: RESEARCH INTERN/NYC: Research Intern: Gather research information, learn to read the rating books used for TV ad sales, attend meetings, complete audience tracking reports using Excel. Resume and cover letter to [email protected] (7/24)
SUMMER/FALL INTERNSHIP CREDITS ONLY: 13 WK INTERNSHIP/Geppetto Group/NYC: Youth-minded agency seeks art/design/ad students for BRANDING, DESIGN AND AD DEVELOPMENT. Start mid-Aug. Send samples and/or link to [email protected] (7/22)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: STORY/POST PRODUCER (LA): Creative thinker/hard worker, 10+ years experience, all reality genres, many network & cable credits. Great at paper cuts, solid in edit bay, detail-oriented, fun. [email protected] (7/23)
SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled…Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (7/23)
SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (7/23)
SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. [email protected] (7/22)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (7/22)
SITUATION WANTED: CREATIVE DIRECTOR/NYC: 20 year veteran of traditional/event/digital advertising and film marketing. Copywriter background. Portfolio available at JoeNelms.com. Email: [email protected] (7/21)
SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (7/21)
SITUATION WANTED: HR MANAGER/LA: 12 yrs experience as Generalist including Recruiting, Benefits, Employee Relations, Affirmative Action, Performance Management. Looking for Part Time or Consulting work. [email protected] (7/21)
SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- Offering freelance budget work in any and all formats including 3D. Accurate budgets, Reasonable rates, fast turn around-30 days unlimited revisions. Email: [email protected] (7/20)
E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.
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