Monday, January 9th, 2012

Cynopsis: Kids!

Good morning. It’s Monday, January 9, 2012, and this your first early morning briefing.

Answering a few of our questions this week is Brian Fitzgerald, Co-founder of Evolve Media Corp, a provider of online advertising solutions, creative agencies and video platforms. Evolve is the parent company of four business units, Gorilla Nation Media, AtomicOnline, Double Helix and SpringBoard Video. Fitzgerald was a Co-founder and developer of all of these franchises. Today our questions will focus specifically on Youthology Media (, a subsidiary of Gorilla Nation Media that provides kid, tween and teen targeted digital marketing programs. Until last year, Youthology Media was formerly known as Gorilla Nation Kids and Teens (GNKids and Teens). Youthology’s services include digital content development, branded entertainment, targeting, and brand studies, as well as video production and distribution for clients in the entertainment, consumer goods, food and beverage, retail, and telecommunications industries. It also provides targeted brand campaigns, show cases for brands, and online advertisement sales, as well as sells advertisements to advertisers and agencies internationally. Prior to co-founding Gorilla Nation in 2001, Fitzgerald was an Intellectual Property attorney. He lives in LA with his wife and kids.

Gorilla Nation had been involved in the kid and teen world for some time, what happened or changed to make you decide that you needed a specific company, Youthology, specifically for the youth market? Was it one area that drove the decision  specifically kids, tweens or teens?

GNKids and Teens was the starting point for us in the youth world and we were hugely successful. The deeper we got into this vertical we discovered brands really wanting to reach tweens specifically. Therefore we added more tween specific sites to our offering in order cater to this growing demand. The Youthology vertical encompasses kids, teens and tweens allowing us to present brands with a more specific audience, with ad products and media programs custom tailored to engage said audience.

What is the main difference between the way adults and kids, tweens and teens use digital media?

There are some parallels between digital use of adults and youth in the fact they are on the web for 3 things- research information, entertainment and to socialize. The difference is in the content. Tweens and Teens are researching information they might need for school projects as well as info about music, movies, sports, and video games. Adults tend to search for information about how-to’s, travel, local events, etc. When it comes to entertainment, games are HUGE for kids, teens, tweens and this really spans all ages of youths. We have found one of the best ways for a brand to engage with youth is through a branded game. Adults enjoy entertainment through games as well but also watch videos and visit humorous sites.

And specifically social media?

I think it goes without saying that the main source of social media for adults is Facebook and Twitter. Given the age minimum for Facebook is 13, younger youth are not even able to participate. Youth tend to socialize on sites surrounding content where they share common interests and are able strike up conversations about those topics. We have been very impressed and somewhat surprised about how mature and well spoken some of the youth are on our social sites. We often see them talking about politics and world affairs. They are very in tune with current events and quite vocal about them on our message boards. Recognizing that market opportunity, our publishing division AtomicOnline purchased, one of the Web’s largest teen community sites, allowing Youthology to offer to marketers media programs that are far more integrated than what we customarily can execute reliably on sites that are merely affiliates.

Have the current economic challenges changed how you are partnering and developing new relationships in marketing, branded entertainment and custom video production and distribution?

Over the last 2 years we have been diligent in delivering branded entertainment and other highly custom executions at constantly improving price points. At the same time we have ensured that our represented sites are able to seamlessly and effortless integrate these custom elements. These dual focuses provide advertisers with price effective high impact scalable executions and our publishers access to advertising dollars previously out of their reach.

Do you think that kids, tweens and teens are as fickle, unpredictable, unreliable, etc., as industry folks like to think they are  or is that just an excuse?

I wouldn’t say they’re fickle; they just know what they like and what they don’t like. Through our community of youth websites we’ve noticed that if something doesn’t grab kids’ attention immediately, they’ll move on without hesitation, it’s easy to do since so much is being thrown at them. So for us, it’s important to capture their interest as soon as they click onto our sites it’s how we keep our readers coming back.

How hard is it to keep up with kids, tweens and teens  or a step ahead of them to make sure you can reach them the way you need to reach them?

This question kind of goes hand and hand with the previous question. Youth are very busy on the web surfing around different sites and if they are not entertained or engaged they will leave. We find it very important to listen to the kids, teens and tweens on what they are discussing on the sites, what games they are playing, and what articles they are most interested in reading. This gives us knowledge to relay to brands and helps us create campaigns that are impactful and will resonate with the youth. It’s not about staying ahead as much as it keeping a pulse on youth.

Is everybody at Youthology really young?

Our employees reflect the Youthology brand and range from 2-17 years old. Just kidding! Youthology employs a staff that ranges in age from early 20s to 40s. However, we do actually work with sites that were started by youth. Either way, working in the youth market keeps everyone very young at heart.

What have you learned from your own kids and their friends that has influenced how you or your clients are reaching their target audiences?

I’ve learned that if kids find something engaging, then they will really immerse themselves with it and spend a ton of time interacting with it (a toy, a game, an activity, etc.). The flipside of that is that, it is often very difficult to predict what they will find engaging. When I look at some of the toys, games or other things that capture my kids attention, I am baffled. If someone told me that Puffles, a part of Club Penguin, would be so huge, I would have laughed. How wrong I was.

What are the educational applications of what Youthology does and is there anything new on that front?

We do have a number of educational sites and education/college based social networks that offer free notes, outlines, vocabulary terms, study guides, practice exams, as well as college only social nets. We are not currently seeking out any additional educational sites but I do think we will work in more educational integrations and campaigns in 2012.

What new youth project are you most excited about?

One of the things that I am really excited about is SPIL’s Social Gaming. In a social game a user will be able to earn virtual currency in exchange for interacting with an advertisement. This allows players to connect with, and share a brand’s message within their gaming environment, where they are already the most engaged. SPIL is one of the largest gaming sites in the world with a localized global network of sites in 19 languages. Currently they reach over 140 million unique users worldwide per month.

I understand you are an electric mountain biker. How did you get involved with the sport and is it a competitive sport?

It’s not exactly competitive. I’ve always loved the feeling of speeding down the side of a mountain or navigating a rocky creek bed, but as time cranked on, climbing up that mountain got harder and more and more treacherous! So I found a way to manipulate that a bit to my advantage. Now I can peddle downhill for as fast as my heart desires! I’ve found away to please the 22-year-old guy inside of me without putting to much wear and tear on my 42 year old body.


Sun-Mate Corporation licenses the manufacturing rights to noted entertainment brands including Star Wars, Spiderman, Power Rangers and World Wrestling Entertainment (WWE) for the US marketplace.  Sun-Mate also recently acquired North American licensing rights for joint branding for Hello Kitty and KISS, and the worldwide rights for the fashion art brand Public Zoo.  Sun-Mate licensed products for the brands include: ATM machines, arcade style games and table top games and guitars based on Star Wars; Spiderman, and other Marvel Heroes, feature on keyboards, drums, ATM machines and outdoor activities; Power Rangers pinball game machines; WWE outdoor and backyard games (e.g. shooter blasters, pool and beach toys, water guns and vinyl balls); Electronic products (cameras, MP3 players, cell phone cases, laptop cases, headsets, headphones etc.) combining Hello Kitty and KISS under the Hello Kitty Kiss brand.

Zodiak Kids enters into a new plush licensee deal with Posh Paws International for its mixed animation/live-action preschool brand, Waybuloo.  Under the agreement, Posh Paws International will produce a line of plush including bean toys, feature plush and window stick-ons, which are set to launch at retail in July 2012.

Toei Animation signs a master licensing and merchandising deal in Brazilian manufacturer with Abr-Art Bag Rio Comercio Importacao e Exportacao for Dragon Ball Z across a number of key consumer product categories.  Under the deal Abr-Art will manufacture Dragon Ball Z themed products including polyester backpacks, pencil cases, lunch bags and aprons for kids.

Hong Kong-based Sound n Light Animatronics Co., has been named the animated plush toy licensee for Out Fit 7 Ltd‘s Talking Friends collection of apps. The deal was brokered by Talking Friends’ global brand licensing agency, Beanstalk. Slated to launch for holiday 2012, Sound n Light’s collection of plush characters will mimic many of the same functions featured in the Talking Friends app game. Just like the app, when kids talk to the cuddly plush Talking Friends characters Tom (a talking cat) and Ben (a talking dog), they will record the messages and speak them back in their own funny voices. Also in the works is a plush Tom that purrs and sighs when poked.


Nickelodeon US kicks off premiere week of the second season of the live-action mystery series, House of Anubis, tonight, Monday, January 9 at 7p.  Episodes from the new season will continue to roll out Monday-Friday at 7p.

Phineas and Ferb travel to four different historical eras during the Phineas and Ferb  Time Shift Weekend, a special four-episode event.  The episodes will premiere as follows: “Tri-Stone Area” on Friday, January 13 at 7:45-8p, “Doof Dynasty”on Saturday, January 14 at 7:45-8p, and “Excaliferb” Sunday, January 15, 7:30-8p on Disney Channel and then “Phineas and Ferb and the Temple of Juatchadoon” on Monday, January 16 at 6:30-6:45p on Disney XD.  “Doof Dynasty” and “Excaliferb” will be available on 24-hours prior to their premieres. “Tri-Stone Area,” “Doof Dynasty” and “Excaliferb” will also be available on iTunes, Xbox Live and Sony Playstation from Monday, January 16.

The US Bankruptcy Court in NY finds for 4Kids Entertainment in the first phase of the lawsuit brought against it by Yu-Gi-Oh! licensors, Asatsu-DK Inc. and TV Tokyo (the Plaintiffs), which had accused 4Kids of breach of contract and that according to their audit 4Kids owed them US $4.8+ million.  The Court ruled that the Yu-Gi-Oh! property license agreement between the Plaintiffs and 4Kids was not effectively terminated by the Plaintiffs prior to the 4Kids’ bankruptcy filing on April 6, 2011; rather, the Yu-Gi-Oh! Agreement remains in full force and effect and is property of the 4Kids’ bankrupt estate. In addition, on the audit issues, the Court concluded that audit findings totaling approximately 99% of the amount claimed by the Plaintiffs were “meritless.” The remaining two audit claims totaling $47,825.17, which 4Kids does not dispute, were offset by the about $1.8 million credit balance in favor of 4Kids as of March 24, 2011, the date that the Plaintiffs sent 4Kids the notice of termination. The second phase of the trial, which will determine if there will be damages payable to 4Kids from Plaintiffs’ purported termination of the Yu-Gi-Oh! agreement, has not been scheduled.

Scholastic News and the Scholastic News Kids Press Corp, a team of student reporters 10-14 yrs-old, have launched the Scholastic News Election 2012 website at The site includes election coverage (e.g. campaign stops, caucuses, and primaries) now through the Presidential election, and complements the election overate and teaching guides that will be featured in issues of Scholastic News and Junior Scholastic magazines this year.  The website also features an interactive map with up-to-date information on each state during the caucuses and primaries, and games such as The Seven Hats of the President, designed to help kids learn about the responsibilities of the President.  Additionally, students can also participate in polls on election topics and issues facing the country. In late August, the 2012 Scholastic Election Poll will open, and students “can cast their vote” for President of the United States. Voting will take place online and through ballots made available in the 2012 back-to-school issues of Scholastic News and Junior Scholastic magazines.

Viacom International Media Networks (VIMN) signs a ton of new and renewed broadcast deals for Nickelodeon programming across Latin America and Jamaica:

  • Teletica (Costa Rica) signs on for a Nickelodeon programming package including the first season of Planet Sheen and the rest of the episodes from season two of Penguins of Madagascar.  It has also inked renewals and new episodes (146-157) of SpongeBob SquarePants, while also picking up episodes of Big Time Rush from season two (201-216).
  • Venevision (Venezuela) takes a Nickelodeon package including Planet Sheen, Jimmy Neutron, new episodes of Fairly Odd Parents and SpongeBob SquarePants, as well as episodes from the second season of Penguins of Madagascar.
  • In Brazil: TV Globo signs on for season two episodes 207-225 of Penguins of Madagascar, plus renewals on episodes from SpongeBob SquarePants season six. It also picks up the first two seasons of Victorious, and Kung Fu Panda season one; TV Cultura renews the first two seasons of Doug and the first three seasons of Rugrats, while also picking up eight episodes from season five and 15 episodes from season six of Dora The Explorer. TV Cultura also takes the specials Rugrats Tales from the Crib, Snow White and Three Jacks and a Beanstalk, plus Team Umizoomi season one; Band TV picks up a Nickelodeon package including Big Time Rush seasons one and two, and the first four seasons of both Drake & Josh and Kenan & Kel.
  • Canal 11 (Honduras) signs a deal for season four of Zoey 101
  • TV Jamaica (Jamaica) takes Kung Fu Panda episodes 101-113
  • Canal 10 (Uruguay) takes new season two episodes 227-239 of Penguins of Madagascar, and renewals of season one and episodes 201-226.
  • TVN (Chile) picks up episodes from the first four seasons of Blues Clue’s.  The broadcaster also signs on for the first three seasons of Drake and Josh and the Merry Christmas Drake and Josh Movie, as well as Zoey 101 season four.
  • Ecuavisa (Ecuador) inks license deals for Dora the Explorer season six, and renewals of episodes from season four and five, as well as renewals of Go Diego Go! episodes from seasons 3 and 4, Kenan & Kel from seasons one through four.
  • Televisa (Mexico) acquires two TV movies to its package, A Fairly Odd Movie – _Grow Up Timmy Turner and The Boy Who Cried Werewolf.
  • Telenica (Nicaragua) picks up an array of Nickelodeon series including the first seasons of the Bubble Guppies, Planet Sheen, and Tuff Puppy, as well as the second season of Penguins of Madagascar.

Heads up! The deadline to enter the Cynopsis: Kids !magination Awards is this Wednesday, January 11, 2012.  Find out more about the Cynopsis: Kids !magination Awards ( and learn how to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program.  To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011. We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.

Program Call:  Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 19, 2012, the week before NATPE Market and Conference 2012 opens at the Fontainebleau Resort, Miami Beach.  If your company is an official exhibitor at NATPE 2012, please send us only the following info for your top 5 shows:  title, availability date, number of episodes, length, type (i.e. series, special, movie, etc.), genre (comedy, drama, lifestyle, etc.) and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, January 12, 2012. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; January 6-8, 2012:
Mission: Impossible Ghost Protocol (Paramount) PG-13          $20.5m-4 wk total $170.2m
Sherlock Holmes: A game of Shadows (Warner Bros.) PG-13  $14.1m-4 wk total $157.4m
Alvin and the Chipmunks: Chipwrecked (Fox) G                     $9.5m-4 wk total $111.6m
War Horse (Disney) PG-13                                                   $8.6m-3 wk total $56.8m
We Bought A Zoo (Fox) PG                                                  $8.5m-3 wk total $56.5m
The Adventures of Tintin (Paramount) PG                             $6.6m-3 wk total $61.9m
New Year’s Eve (Warner Bros.) PG-13                                  $3.3m-5 wk total $52.0m
The Darkest Hour (Summit) PG-13                                      $3.1m-3 wk total $18.7
Hugo (Paramount) PG                                                         $1.6m-7 wk total $52.6m
Twilight Saga: Breaking Dawn Part 1 (Summit) PG-13           $1.5m-8 wk total $278.4m
Source: Rentrak (


Ink, a brand licensing agency, expands its reach by opening up a new regional office in Kiev, Ukraine.  Ink already has regional offices in Denmark, Russia, Czech Republic, Poland and Hungary.   Until now the office in Moscow has managed Ink’s Ukrainian operations.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 12/26/11-1/1/12 , 6a-6a:
K2-11                                                   Total Delivery (000)
NICK:    iCarly: iPsycho (12/31; 8-9p)                            2735
ABC:     New Year’s Rockin’ Eve (12/31; 11:30p-12:34a) 2446
NICK:    SpongeBob SquarePants (12/31; 10:30a)          2147
DSNY*: Bolt (12/30; 9-10:45a)                                     2117
NICK:    SpongeBob SquarePants (12/31; 10a)               2064
NICK:    SpongeBob Truth or Square (12/27; 3-4p)         2053
NICK:    SpongeBob SquarePants (12/28; 10a)               2046
NICK:    SpongeBob SquarePants (12/27; 4p)                 2032
NICK:    SpongeBob SquarePants (12/31; 9:30a)            1975
NICK:    SpongeBob SquarePants (12/27; 4:30p)            1885
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 12/26/11-1/1/12 , 6a-6a:
K6-11                                                              Total Delivery (000)
NICK:    iCarly: iPsycho (12/31; 8-9p)                                       2256
ABC:     New Year’s Rockin’ Eve (12/31; 11:30p-12:34a)            1828
NICK:    iCarly: iPsycho (1/1; 7-8p)                                           1411
DSNY*: Good Luck Charlie (12/30; 10p)                                    1394
NICK:    iCarly: iPsycho (12/31; 7-8p)                                       1381
DSNY*: Adventures of Sharkboy and Lavagirl (12/28; 12-1:40p) 1364
DSNY*: A.N.T. Farm (12/30; 9-10p)                                          1343
DSNY*: A.N.T. Farm (1/1; 9:30p)                                              1279
DSNY*: Good Luck Charlie (1/1; 9p)                                          1276
DSNY*: Suite Life On Deck (1/1; 8p)                                          1268
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 12/26/11-1/1/12 , 6a-6a:
Tweens 9-14                                             Total Delivery (000)
NICK:    iCarly: iPsycho (12/31; 8-9p)                                  2219
ABC:     New Year’s Rockin’ Eve (12/31; 11:30p-12:34a)       2091
NICK:    iCarly: iPsycho (12/31; 7-8p)                                  1278
DSNY*: Shake It Up (1/1; 8:30p)                                        1187
NICK:    iCarly: iPsycho (1/1; 7-8p)                                     1181
DSNY*: Good Luck Charlie (1/1; 9p)                                    1177
NICK:   iCarly (12/28; 7p)                                                   1140
DSNY*: A.N.T. Farm (1/1; 9:30p)                                        1132
ABC:     New Year’s Rockin’ Eve (12/31; 10-11p)                   1117
DSNY*: Suite Life On Deck (1/1 ; 8p)                                    1084
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 12/26/11-1/1/12 , 6a-6a:
Teens 12-17                                                Total Delivery (000)
ABC:       New Year’s Rockin’ Eve (12/31; 11:30p-12:34a)       1875
NICK:      iCarly: iPsycho (12/31; 8-9p)                                  1200
ABC:       New Year’s Rockin’ Eve (12/31; 10-11p)                    953
NBC:       Sunday Night Football (1/1; 8:32-11:31p)                 948
CBS:       NFL National (1/1; 4:15p-various)                             884
ADSM**: Family Guy (12/28; 11:30p)                                     800
ADSM**: Family Guy (12/27; 11:30p)                                     770
ADSM**: Family Guy (12/26; 11:30p)                                     733
ADSM**: Family Guy (12/28; 11p)                                          718
ADSM**: Family Guy (12/26; 11p)                                          684
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, December 31, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.5/3 Avg. (7a-12p)
Magi-Nation 0.1/1; Magi-Nation 0.2/2; Sonic X 0.4/3; Sonic X 0.5/3; Yu-Gi-Oh 0.5/3; Yu-Gi-Oh Zexal 0.5/3; Dragon Ball Z Kai 0.7/3; Dragon Ball Z Kai 0.9/4; Tai Chi Chasers 0.9/4; Yu-Gi-Oh 0.8/3
NBC (Qubo on NBC) Avg. 0.3/2 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.3/1; Magic School Bus 0.4/2; Babar 0.3/1; Willa’s Wild Life 0.4/2; Pearlie 0.5/2
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Doodlebops Rockin’ Road Show 0.2/1; Doodlebops Rockin’ Road Show 0.3/1; Busytown Mysteries 0.4/2; Danger Rangers 0.3/1; Busytown Mysteries 0.4/2; Horseland 0.3/1

Final K6-11 Ratings for Saturday, December 31, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.3/18 Avg. (7a-1p)
Fairly OddParents 1.4/20; Fairly OddParents 1.6/19; SpongeBob SquarePants 2.4/22; SpongeBob SquarePants 3.5/25; SpongeBob SquarePants 4.6/28; SpongeBob SquarePants 4.7/24; SpongeBob SquarePants 4.7/21; SpongeBob SquarePants 4.9/21; Kung Fu Panda 3.5/14; Kung Fu Panda 3.1/13; Power Rangers Samurai 2.3/10; SpongeBob SquarePants 2.8/12
DISNEY CHANNEL 3.3/18 Avg. (7a-1p)
Pixie Hollow Games 1.9/27; Mickey Mouse Clubhouse 1.8/22; Mickey Mouse Clubhouse 2.1/19; Jake and the Never Land Pirates 2.1/15; Phineas and Ferb 2.3/14; Phineas and Ferb 3.1/16; Phineas and Ferb 4.1/19; Fish Hooks 3.8/16; Jessie 4.7/19; A.N.T. Farm 4.9/20; Wizards of Waverly Place 4.6/20; Wizards of Waverly Place 4.4/19
CARTOON NETWORK 1.0/5 Avg. (7a-1p)
Ben 10: Ultimate Alien 0.4/6; Generator Rex 0.4/5; Star Wars: Clone Wars 0.6/6; Beyblade: Metal Masters 1.1/8; Pokemon: Black & White 1.1/7; Redakai Conquer the Kairu 0.9/5; Bakugan: Mechtanium Surge 0.7/3; The Super Hero Squad Show 1.0/4; The Super Hero Squad Show 1.2/5; The Super Hero Squad Show 1.0/4; Tom & Jerry: Sherlock Holmes (1×60) 1.6/7
DISNEY XD 0.7/4 Avg. (7a-1p)
Suite Life On Deck 0.2/3; Phineas and Ferb 0.3/4; Phineas and Ferb 0.4/4; Kick Buttowski 0.3/3; Pair of Kings 0.6/3; Pair of Kings 0.6/3; So Random 1.0/4; Kickin It 1.1/5; Phineas and Ferb 0.9/4; Phineas and Ferb 0.9/4; Phineas and Ferb 0.9/4; Phineas and Ferb 0.6/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, January 5, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 905; K6-11 531; TWEENS 9-14 407
NICKELODEON:          K2-11 849; K6-11 356; TWEENS 9-14 233
CARTOON NETWORK: K2-11 472; K6-11 292; TWEENS 9-14 222
DISNEY XD:               K2-11 136; K6-11 102; TWEENS 9-14    87
NICKTOONS:              K2-11   92; K6-11   63; TWEENS 9-14   51
Source: MTVN Research from Nielsen Media Research Data

Correction: Below is the proper K2-11 ranking for the following January 4, 2012
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, January 4, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 998; K6-11 605; TWEENS 9-14 491
NICKELODEON:          K2-11 954; K6-11 391; TWEENS 9-14 289
CARTOON NETWORK: K2-11 455; K6-11 278; TWEENS 9-14 234
DISNEY XD:               K2-11 161; K6-11 119; TWEENS 9-14   99
NICKTOONS:              K2-11 114; K6-11   75; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data


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Answer to Friday’s Trivia Question: What New York neighborhood is The Wizards of Waverly Place located? Kudos to:Tracy Casper Lang-ABC Daytime/NY; Todd; Suzie Downing-Nickelodeon/NYC; Matthew Claiborne-Zenith Media/NYC.

Today’s Trivia Question: According to the TV series, in what year did the Jupiter 2 from Lost in Space launch? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: MGR, SOCIAL MEDIA/WEtv/NYC: Develop &execute a clearly defined social media strategy that supports network goals and initiatives. E-mail res [email protected] (1/14)

JOB OPENING: HR COORDINATOR/Hallmark Channel/LA: Bachelor’s degree and 1 yr HR OR Coordinator exp req. STRONG MS Office proficiency a must. View posting and apply @ (1/13)

JOB OPENING: PLANNER 1, AD SALES SUPPORT & ANALYSIS/NY: 2 yrs exp. Facilitate selling of advertising by providing plans that meet needs of assigned client & sales force. Full info/Apply: (1/13)

JOB OPENING: AD SALES COORD/Comcast Spotlight/NY: Maint sales inventory, asst w/targeting & launching ad campaigns, maintain prgrms & ad campaign scheds. 2-5 yrs exp. Full info/Apply: (1/13)

JOB OPENING: AD SALES COORD/Comcast Spotlight/LA: Maint sales inventory, asst w/targeting & launching ad campaigns, maintain prgrms & ad campaign scheds. 2-5 yrs exp. Full info/Apply: (1/13)

JOB OPENING: SALES EXECUTIVE/ABC’s Live Well Network/NY: Revenue goals, new bus dvlpmnt & sponsorship sales. Strong decision maker relationships, strategic, creative, 5+yrs direct selling exp. Res: [email protected] (1/13)

JOB OPENING: BUS DVPT/SALES DRTR/NYC: B2B sales in exhibits & trade shows – new & existing business. 5 yrs proven consultative sales exp from trade show/entertainment ind. Intn’l exp desirable Resumes to: (1/13)

JOB OPENING: SVP Creative Director/OXYGEN/NYC: 10+yrs exp. in TV Creative, Strng leadership/mgmt. exp, Exp across multi-platforms, Stng knwldge Oxygen brand, popculture. Apply: Job# 3963BR (1/13)

JOB OPENING: ACCOUNT DIRECTOR/MK Creative Media Marketing/NY: Manage marketing campaigns, client relations & biz dev with cable networks for full service agency. Min 5 yrs exp at programmer or agency. Send resume: [email protected] (1/12)

JOB OPENING: SALES PLANNER/EstrellaTV/NY: BA plus 2+ yrs Sales Planning exp. Deal Maker knowledge a must. Detail oriented skills for inventory management, stewardship, reconcile programming, etc… Email [email protected] (1/12)

JOB OPENING: SALES COORDINATOR/EstrellaTV/NY: Exp. w/ Excel and Powerpoint, Multi-tasker, Strong communication skills, work closely w/ Planning and AE’s in all aspects of sales. Email [email protected] (1/12)

JOB OPENING: DIRECTOR, NETWORK OPS/NY: Resp for balancing/maintaining/adjusting Network Brdcst schedule with all internal and external constituencies. 5+ yrs exp. Apply, visit Job# 3936BR (1/12)

JOB OPENING: DIR, COMM/CURRENT TV/LA: Provide oversight for on-air & online prgrmng. Dvlp sys to increase earned media across all platforms. 10 yrs publicity/comm exp in news &/or political field. Res & cvr: [email protected] (1/12)

JOB OPENING: SALES COORDINATOR/TV Guide/NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. [email protected] (1/12)

JOB OPENING: WRITER/PRODUCER/EDITOR  ON-AIR PROMOTION/NBC Universal/NYC: Responsible for writing, producing and editing on-air, off-air and multiplatform promo videos for all Oxygen programming. job# 3685 (1/12)

JOB OPENING: DIR. MKTG STRATEGY/Discovery/NY: Manage consumer mktg. for Planet Green/Military Channel initiatives. Overall goal to increase ratings, generate revenue and build brand presence. #5076 (1/12)

JOB OPENING: PUBLICIST/Discovery/LA: Responsible for working both collaboratively and independently to develop and execute publicity campaigns. #5028 (1/12)

JOB OPENING: SR DIRECTOR PUBLICITY/Discovery/NY: The Senior Director, Publicity oversees communications outreach on behalf of Network(s) and its executives. #5099 (1/12)

JOB OPENING: VP OF BIZ DEV, MEDIA PRACTICE/EDGE TECHNOLOGY SERVICES/NY or LA: Resp. for increasing market share for Edge’s services within the media practice. Quota-carrying Senior Salesperson. Resumes to: [email protected] (1/11)

JOB OPENING: DIGITAL AE/Sony Pictures TV/NY: Strong dig. sales bckgrnd a must. Interest in entertainment, gaming, emerg. tech. Able to sell mult properties, incl: Crackle, PS Network, FEARnet & DrOz. Apply: (1/11)

JOB OPENING: CLIENT SOLUTIONS SR MGR/NY: help drive rev via the effective mgmt of a team, focused on the dev of creative multi-platform advertiser solutions that leverage the content equity of USA TODAY. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS MGR/NY: help drive revenue focused on the dev of creative best -in-class multi-platform advertiser solutions that leverage the content equity of USA TODAY. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS DIRECTOR/LA: Help lead dev of cross-platform integrated promotional mktg sales solutions for LA based sales execs – with emphasis on Ent and Auto. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS PROJECT LEAD/NY: Guide execution of integrated marketing solutions. 3-4 years media/adv. Exp. Pref’d. Strong kwldg of digital and integ. Mktg. Resume to: [email protected] (1/11)

JOB OPENING: WEB ANALYTICS SPEC/ATL: Rsch role. Expert Measuring & reporting skills. Omniture/Discover & comScore/Nielsen analytics. Coding & tagging skills, statistics & modeling. 6+yrs exp, [email protected] (1/11)

JOB OPENING: MGR NEW BUSINESS DEV/AMC/WE/NYC: Build sales presentations for advertisers, clients, media planners, buyers that showcase client brands. 4+ yrs creative or marketing exp. Resumes: [email protected] (1/11)

JOB OPENING: MGR CONTENT DISTRO/MSG/LA: Mng content distro of assigned operators and seek new biz and products opps. 2-3 years exp cable distro/sales & exp developing distro strats req’d.  Apply at: (1/11)

JOB OPENING: DIR-CURRENT PRODS/IFC/NYC: Direct the flow of day to day functions. Provide creative input during all stages of production incl on casting & booking, script notes, graphics, rough& fine cuts. [email protected] (1/11)

JOB OPENING: FREELANCE SOCIAL MEDIA MGR/BBC America/NYC: Det-oriented, dig-minded social media mgr to oversee/coord all social media activities. Coord social activity across BBC America. info/apply: (1/10)

JOB OPENING: DIG PROD/BBC AMERICA/NYC: Work with dig team and reps of other depts to collaborate on creation of dig content. 2-4 yrs exp creating websites. Knwldg of U.S. & U.K. ent pref’d. Resume: (1/10)

JOB OPENING: MGR, ACQUISITIONS/Lifetime/NY: Manage acq, co-prods & prgm inventory for Lifetime brands. 2+ yrs exp in prgmg/prod/mktg/dev in a tv/cable environment. To apply: (1/10)

JOB OPENING: INTERACTIVE ART DIR/New York: Freelance opportunity to lead visual designs & interactive experiences for A+E Networks corporate website (1/10)

JOB OPENING: VP NATIONAL ACCTS/TV ONE/MD: mngs key MPVD relationships and maximizing distribution opportunities. 8-10+ years cable industry affiliate sales exp. Visit to apply (1/10)

JOB OPENING: DIRECT RESPONSE SALES PLANNER/TV ONE/NY: support the direct response team in building/ maintaining client accounts/ relationships to increase revenue goals. 1+ year direct response exp. Visit to apply (1/10)

JOB OPENING: VP CREATIVE SRVCS/TV ONE/MD: Mngs creative activities, develop processes, manage budgets. 10 yrs exp as lead for network, exp with AA audience is a+. Visit to apply (1/10)

JOB OPENING: SR. DIR AD SALES TRAFFIC/TV ONE/NY: Lead sales operations traffic team and oversee all operational logistics. 10 yrs exp in broadcast traffic operations and sales operations. Visit to apply (1/10)

JOB OPENING: DESIGN DIR (ON-AIR)/TV ONE/MD: Lead dvlpmnt of design concepts to meet/resolve both client & ntwrk needs/objectives. 10 yrs exp TV &/or interactive content & 5 of those yrs mngng design team. Visit/apply: (1/10)

JOB OPENING: MULTIPLE OPENING/Westchester, NY: We are hiring! Looking for EPs, Bookers, MCOs, Engineers & Social Media Experts. For more info go to: (1/10)

JOB OPENING: OPS MGR, VOD/LA: Responsible for managing internal & external vendors & overseeing ops of video delivery to MVPDs for NBCU TV content. 5+ yrs exp. To apply, visit Job# 3691BR (1/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: WEB INTERNSHIP AT INSIDE EDITION/NYC: Detail oriented under tight deadlines, social media savvy, good writing/copy editing a must. Credit only. Send resume to Kel Christofferson at: [email protected] (1/13)

SPRING INTERNSHIPS CREDITS ONLY: INTERNSHIPS/Westchester, NY: for school credit only: – please forward resume to: [email protected] (1/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: New York City – Lead Creative with additional background in production management and 12 years of industry experience. EMAIL: [email protected] PORTFOLIO:

SITUATION WANTED: LA – I’m seeking position in Public Relations as a coordinator or assistant B.A. 4yrs+exp in media. Written celeb bios,pitch materials,etc. [email protected] (1/14)

SITUATION WANTED: ASSISTANT POSITION in Production/Casting. Most recent experience: Assistant to Co-EP & Coordinating Producer for Sony Pictures/Harpo Past Employers: CBS News, American Idol, FOX Searchlight Contact: [email protected] (1/14)

SITUATION WANTED: PRODUCER/SUPERVISING PRODUCER/LA based (Reality/Doc/Sizzle/Ent) NBC, VH1, CMT, A&E, Outdoor, E!, Discovery, TLC, CNN, shooter; travels well. [email protected] (1/13)

SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (1/13)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (1/12)

SITUATION WANTED: Los Angeles: Stand In for Kids, Well experienced three camera, table read, episodic tv and feature film. Height 4’7, Blonde, Blue Eyed. Contact: Desiree Szabo – [email protected] (1/12)

SITUATION WANTED: Strong interest in Broadcast Media. Seeking a position where skills in MARKETING, ADMINISTRATION, AND SALES can be used to increase profitability and promote growth. Open to relocation. Contact me at [email protected] (1/12)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience:  Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (1/11)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/11)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: /Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV Travel Channel; runs on Batteries. [email protected] (1/10)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (1/10)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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