Monday, January 31st, 2011

Cynopsis: DIGITAL

01/31/11

Good morning, it’s Monday, January 31, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Acknowledging the role that social media can play in fomenting revolution, the Egyptian government reached out to several international providers including UK-based Vodafone to shut down all internet connections and cellphone service on Friday to try and end the spread of damaging messages via Twitter, Facebook and BlackBerry. (Deactivating state-owned Telecom Egypt affectively knocked out internet connections for much of the country, as most providers rely on the fixed-line service in some way to carry parts of their service.) However, there already reports of mobile services returning to parts of Cairo. And a group calling itself “We Rebuild”, has turned to organizing 20th century technology including landlines, fax machines and ham radios in order to communicate messages out of the country.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
Twentieth Century Fox is attempting to draft off Rovio‘s hit mobile app “Angry Birds” by creating a new version of the game due out in March, co-branded around upcoming comedy-adventure RIO, opening April 15. (Specific platforms were not announced, but leading smartphone and tablet versions can be expected.) The “Angry Birds” app has been downloaded more than 50 million times for iPhone/iPod Touch, iPad, Android, Ovi and Mac/PC.
 

~ INNOVATORS & START-UPS ~

 
Professional-themed social network LinkedIn filed a report with the SEC outlining plans for an IPO later this year, per Bloomberg. The site turned a profit for the first time last year after more than tripling its revenue from 2007 to 2009. LinkedIn makes money through advertising and by charging some users for its premium service.
 
In a further effort to humanize his persona, Facebook founder Mark Zuckerberg made a cameo appearance on SNL on Saturday alongside the man who played him in “The Social Network” – Jesse Eisenberg. “Interesting” was the word he used to describe the Oscar-nominated movie.
 
GuestMatch.com is a new online resource from Allen Media Strategies and SpeakerMatch that allows media outlets to search for perspective guests, sources or experts by topic.
 


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~ DIGITAL ADVERTISING ~

 
Independent mobile ad network, Greystripe struck partnership with Time Inc.’s geo- and demo-targeted marketing firm Media Networks to feature MNI clients in prominent advertising categories including automotive, education, insurance and finance in Greystripe’s mobile content and mobile ad formats. Greystripe specializes in full-screen Flash ads, delivered to iPhone and Android, utilizing Greystripe’s proprietary “Lightning” technology.
 
Online branded sales company Gorilla Nation is launching a new Woman’s vertical dubbed totallyher on Monday, with sales efforts being led by former CBS Interactive sales executive Greta Lawn. Participating sites include Momtastic, theFashionSpot, Cooks.com and King.com.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Positioning it to compete with Amazon and other rivals, Verizon announced the acquisition of the cloud services provider Terremark for roughly $1.4 billion. The Miami-based Terremark currently operates 13 cloud computing data centers across the U.S., Europe and Latin America.
 
Google
is reaching out to strike a deal with the U.S. Dept. of Justice on it proposed $700 million acquisition of flight data company ITA, reports the WSJ. One proposal is to create a compulsory licensing structure to prevent the company from withholding ITA flight data from competitors.
 

~ TRENDS, RESEARCH, ETC.  ~

 
Vendors shipped a total of 401 million mobile phones worldwide during Q4 2010, a 17.9% increase from the previous year during which phone sales declined by 1.6%, according to IDC. The smartphone market, which is diversifying to include a range of affordable models, is driving the growth and is expected to increase by 43.7% as a category in 2011. Apple, Samsung and ZTE all saw their market share grow considerably. The world’s top mobile vendor remained Nokia, despite its delays in establishing a beachhead in the smartphone market in the U.S.
 
Top Five Mobile Phone Vendors, Shipments, and Market Share, Q4 2010 (Units in Millions)
Vendor            4Q10 Units 4Q10 Mkt.  4Q09 Unit   4Q09 Mkt. Y/Y Change
                      Shipments    Share      Shipments    Share­­­_____________
Nokia                 123.7      30.8%          126.8       37.2%          -2.4%
Samsung             80.7       20.1%           68.8        20.2%         17.3%
LG Electronics      30.6         7.6%           33.9        10.0%          -9.7%
ZTE                     16.8        4.2%              9.5         2.8%          76.8%
Apple                  16.2        4.0%               8.7         2.6%          86.2%
Others               133.4      33.2%             92.8       27.3%          43.8%
Total                 401.4     100.0%           340.5     100.0%          17.9%
Source: IDC Worldwide Mobile Phone Tracker, January 27, 2010, Note: Vendor shipments are branded shipments and exclude OEM sales for all vendors
 

~ GADGETS & APPS ~
 

 
The iPad seems to have a significant rival in the tablet business. Samsung has already sold two million color-screen Galaxy Tabs during the first three months of its release across Europe (550k units), North America (350k) and Asia (330k). (Apple sold more than 7 million iPads during the period, but still…) The manufacturer expects smartphone sales to double to 60 million units in 2011 and said its Galaxy Tab lineup will be expanded to meet a wider set of user needs.
 
The NFL is launching two free Super Bowl-themed mobile apps for iOS and Android devices, geared for both users who are making the trek to the game and those who will watch from the couch. A GPS-powered map integrates with Yelp, Urbanspoon and Citysearch to outline local North Texas locales of interest. A cool digital game program, sponsored by Van Heusen and developed with technology provider ScrollMotion and optimized for tablet devices, features interactive video clips of featured Packers and Steelers.
 

~ WEBSITE OF THE DAY ~

 
Is blogging (and microblogging) a right or a privilege? (Company employees including the Bengals’ Chad Johnson/Ocho Cinco/PePe, who has been fined several times for Tweeting during games, may have their own ideas on the subject but I was thinking more along the lines of human and political rights.) Twitter co-founder Biz Stone reacted to the Egyptian government’s action on Friday by calling for the restoration of Twitter services as a way to protect users’ rights to speak their mind. “The open exchange of information can have a positive global impact, he wrote in a blog post entitled ‘The Tweets Must Flow.” Twitter has also built an account to aggregate posts and discussions around the topic of preserving freedom of expression.
 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
1.31.11

Cynopsis Ad Sales:
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com  classifieds page here  .


JOB OPENING: SR MGR/ DIR/ BIZ DVLP/TPE/LA: Exp. Sales ‘n Mktg specialist for dvlping new & existing biz ptnrshps. Strong sales leader. Cable exp. rqd. Exclnt opportunity. Rez: [email protected] click here for details (2/5)

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JOB OPENING:  MEDIA RESEARCH ANALYST/OUTDOOR CHANNEL/CA: Collect/eval ratings, market and/or sales data, Ad Hoc requests for Ad/AF Sales, Prog. 1-3yr media/brdcst exp; 4yr deg prefd. To: [email protected]  (2/4)

JOB OPENING: 2 SR. DIRECTORS: TOYS & GAMES/TOYS & SPORTING GOODS/Nickelodeon/NYC: 6+ yr licensing & toy mktg exp. Brand mktg/strategy exp. Experience with boys & girls toys a plus. EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (2/3)

JOB OPENING: SVP CONTENT/DISCOVERY COMM/MIA: Lead prgm, prod, mrktg, publicity & OAP; digital dvlpmnt; strgy implementation consistent w/brand values; 15yrs exp Latin America/USH w/deep content dvlp www.discovery.com Req 3181 (2/3)

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JOB OPENING: ANALYST, RETAIL SALES/Nickelodeon/Bentonville AR: 1+ yr exp. BA/BS in Mktg, Business, Information Mgmt Systems required. Prof in Excel. Strong interpersonal comm skills.EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (2/2)

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JOB OPENING: VP, BUSINESS & LEGAL AFFAIRS/Sí TV/LA:  7+yrs entertainment law experience with a major studio or network.See full posting & apply @ www.sitv.com/sitv-jobs. EOE (2/2)

JOB OPENING: SALES SRVC MGR/LONG IS CITY NY: 4 yrs profess’l exp sales support, acct mngnt, client srvcs &/or prod req’d.  TV station exp & BA deg req’d.  Knwldg metadata, SEO best practices a + Res/cover letter: [email protected] (2/2)

JOB OPENING: ASSOC DIR, CREATIVE MKTG/AT&T Advanced Ad Solutions/NYC:  Energetic & motivated to play a key role in dvlpng advanced advertising business. Exp digital media or mktg req’d.  Resume to: [email protected] (2/2)

JOB OPENING: ASSOC DIR INTEGRATED PR & EVENTS/AT&T Advanced Ad Solutions/NYC:  Energetic & motivated to play a key role in dvlpng advanced advertising business. Exp digital media or mktg req’d.  Resume to: [email protected] (2/2)

JOB OPENING: RSRCH MGR/NFL/NY: Mng and  support design & execution of primary and secondary rsrch relating to NFL fan & brand.  4-7 yrs of mkt rsrch exp.  More info/apply: NFL – Research Manger Position (2/2)

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JOB OPENING: SVP CONTENT/DISCOVERY COMM/MIA: Lead prgm, prod, mrktg, publicity & OAP; digital dvlpmnt; strgy implementation consistent w/brand values; 15yrs exp Latin America/USH w/deep content dvlp www.discovery.com Req 3181 (2/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: DIGITAL MEDIA MANAGEMENT/W Hollywood: Digital agency, managing high-profile clients. Interest in the PR/entertainment industry w/ great web skills. An opp to break into the biz and make contacts! [email protected] (2/5)

SUMMER INTERNSHIP CREDITS ONLY:  EDITORIAL ASST/Bedford Hills NY: Assist Editorial Team in curating & delivering top video news stories from around the globe.  very hand-on position and reqs a substantial level of maturity. RESUME: [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  BUSINESS DEVELOPMENT ASST/Bedford Hills NY: Work directly under the Manager of Business Development to learn the Ins and outs of the online digital media space. RESUME: [email protected]  (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  WEB DVLPMNT/Bedford Hills NY: Asst Dir Tech. Learn underlining process of online video del to mult emerging platforms. Intro to Ruby & some knwlg HTML & Java Script req’d. RUBY ON RAILS EXP REQ’D. res: [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY: NBCU Integrated Sales Mktg team works across portfolio to develop custom, innovative ad sales solutions. Intern responsibilities: brainstorms, research, newsletter mgmt, etc. Res/cov ltr to [email protected] (2/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES CLOSER in TV, FILM & MEDIA NY 7+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, email [email protected] (2/5)

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SITUATION WANTED:  International and U.S. Hispanic Executive in Production Management, Marketing, On-Air Promotions.  Emmy award winner. Bilingual Spanish/English, Executive MBA. [email protected] (2/4)

SITUATION WANTED: EXPERIENCED DIRECTOR OF POST/POST SUPER: 20+ years in post production. Experienced with multi-format and tapeless workflow. Avid and FCP. Worked with HD since 2004. Contact: [email protected] (2/3)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/3)

SITUATION WANTED: PROJECT MANAGER/PRODUCER/NYC: 15+ yrs media experience, across platforms with extensive production and creative. VERY knowledgeable on Internet trends. Thanks. [email protected]. (2/2)
 
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SITUATION WANTED: RESEARCH MGR/NYC: Need data turned into dollars? 10+ yrs attracting advertisers, meeting client needs. Exp w/variety of systems (Nielsen, MRI) and metrics (Live/C3, reach).  E-mail: [email protected] (2/2)

SITUATION WANTED:  Experienced in Network TV and Radio Sales/Marketing/Online. Promotion/Sponsorship concept development, Sales presentation support. Excellent computer skills. Seeking new opportunities. Please contact [email protected] (2/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/1)

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E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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