Monday, January 24th, 2011

Cynopsis: Kids!

Good morning. It’s Monday, January 24, 2011, and this is your first early morning Kids briefing.

Telegael, an Irish animation and TV studios, acquires the TV and movie rights to the According to Humphrey kid book series by author Betty G. Birney.  The book series, which includes six titles so far, focuses on an adventurous classroom hamster named Humphrey.  The seventh book in the series, titled Back To School According to Humphrey in the US (titled School According to Humphrey in the UK), is set for release this year.  The According to Humphrey books are published in the US by G.P. Putnam’s Sons, an imprint of Penguin Young Readers Group, and in the UK by Faber & Faber.  Additionally, Faber is set to publish Humphrey’s Tiny Tales, a new series of Humphrey books for younger readers.  Telegael is a co-producer of a range of animated series including Tutenstein, Dive Olly, Dive, Hero 108 and ToddWorld, as well as DaVincibles, and Speed Racer: The Next Generation.  In addition to writing kids’ books, Birney has also written for a number of kid-targeted TV series, such as Welcome To Pooh Corner, Dumbo’s Circus, Madeline, Bobby’s World, Fraggle Rock, Doug and several CBS Schoolbreak and ABC Afterschool Specials.


Liam Neeson joins the voice cast of Cartoon Network‘s animated series Star Wars: The Clone Wars for two episodes, where he’ll reprise his Star Wars: Episode I  The Phantom Menace movie role as Jedi Master Qui-Gon Jinn, per EW.  The episodes featuring Neeson will air January 28 and February 11, both during the show’s regular Friday night time slot at 8:30p.


Cartoon Network acquires a package of 10 new original kid’s short-form series (total of 98 episodes) from the Australian Children’s Television Foundation (ACTF) to air on the channel in Australia, New Zealand, and Asia.  The programming package features a mix of animated and live action humorous shorts (each episodes running 45-60 seconds), including Dukes of Broxstonia, Monster Chef, Black Knight White Witch, Desdemona, Horace in Slow Motion, Itty Bitty Ditties, My Strange Pet, Casa de Evil, and Laser Beak Man.  The short form series, some with dialog and some non-verbal, are set to debut on Cartoon Network throughout 2011.  The shorts are a collaborative effort between ACTF and Australian producers from Western Australia, South Australia, Victoria, New South Wales and Tasmania.

Chuggington pulls into the Netherlands under a new multi-rights deal between creator/producer Ludorum and RTL Group (Netherlands).  Chuggington debuted over the weekend on RTL’s new kid-targeted programming block, Telekids.  Additionally, RTL will also represent Chuggington for licensing and merchandising across the region.  Learning Curve, the worldwide master toy licensee for Chuggington, will release products based on the property from spring 2011 in the Netherlands, with Parragon representing the Chuggington publishing range.  This spring will also see the debut of Chuggington home entertainment titles in the market.

CBeebies (UK) re-ups its partnership with Classic Media for the preschool series Postman Pat until 2015.  This year marks the 30th anniversary of Postman Pat, which debuted on the BBC in 1981.  Under the agreement, the BBC renews its deal for seasons 3-6 of Postman Pat, as well as four Postman Pat TV specials, Magical Christmas, Clowns Around, Pirate Treasure and Greendale Rocket.  The pact will see Postman Pat featured across BBC1, BBC2, CBBC, CBeebies, BBC iPlayer, and CBeebies radio through October 2015.  Postman Pat can currently be seen daily on CBeebies at 8:10a and on BBC2 at 10:05a.

Fox O&Os have cleared Elizabeth Stanton’s Great Big World, a half-hour educational/informational (E/I) qualifying series, to debut in fall 2011 in 20 markets, including NY, LA and Chicago.  The series has also completed syndication deals for 60% of the country with station groups including Sinclair, Cox, Meredith, Tribute, and CW+.  Produced by Associated Television International, Elizabeth Stanton’s Great Big World follows Stanton (a teen) as she travels learning about the world’s history, geography and cultures, as well as finding ways to help others.

Disney Channel will premiere Lemonade Mouth, its new original TV movie, on Friday, April 15 at 8p.  Based on the young adult book of the same name by Mark Peter Hughes, Lemonade Mouth is a music-driven TV movie that revolves around five average music-loving teens meet and form a successful band.  Lemonade Mouth had been scheduled to premiere in March 2011.  Lemonade Mouth is directed by Patricia Riggen (La Misma Luna) from a script by April Blair, and executive produced by Debra Martin Chase (The Sisterhood of the Traveling Pants, The Cheetah Girls movies), co-produced by Gaylyn Fraiche (Just Wright, Sisterhood of the Traveling Pants 2) and choreographed by Chris Scott.  A production of GWAVE Productions, Lemonade Mouth was filmed on location in New Mexico.  The movie’s soundtrack will now be released Tuesday, April 12 on iTunes and in stores. The soundtrack features three songs written and preformed by Adam Hicks (Zeke and Luther), who is one of the stars of the TV movie.

Cyberchase PlaySpace ( ), the free interactive storytelling game for kids and teachers based on the animated PBS Kids Go! math-centric series Cyberchase, gets a re-launch.  The game uses video and text prompts from the series, kids can create their own stories using drawing tools, photos, text and so forth, which they can share via e-mail or print.  PlaySpace’s new features include video prompts, photo upload capability and stickers featuring Cyberchase characters and other items from the TV series.  The new PlaySpace also includes new tools for educators, which allow them to use the game to reinforce skills and assess students’ math comprehension.  Cyberchase is produced by Thirteen for WNET.


Shortcake, and American Greetings Properties (AGP) ink a new US licensing deal with BioWorld Merchandising for the Strawberry Shortcake brand.  Under the agreement BioWorld will create apparel (T-shirts, long/short sleeved tops, fleece, headwear, cold weather knits) and accessory (bags, wallets) lines based on both the classic and new CGI-animated Strawberry Shortcake looks.  The Classic Strawberry Shortcake collections will be available in stores March 2011 and are aimed at female tweens, teens and young adults.  The New Strawberry Shortcake collections will be available in stores in July 2011 and are aimed at girls 2-7.  The Classic Strawberry Shortcake apparel will initially be available in specialty stores, while the New Strawberry Shortcake apparel will be sold in mid-tier and mass-market retailers.  Berry Bitty Adventures, the new CGI-animated Strawberry Shortcake TV series, currently airs in the US on The Hub.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; January 21-23, 2011:
The Green Hornet (Sony/Columbia) PG-13                          $18.1m-2 wk total $63.4m
The Dilemma (Universal) PG-13                                         $9.7m-2 wk total $33.4m
True Grit (Paramount) PG-13                                             $8.0m-5 wk total $138.6m
Little Fockers (Universal) PG-13                                         $4.4m-5 wk total $141.2m
Yogi Bear (Warner Bros.) PG                                              $4.1m-6 wk total $88.9m
Tron Legacy (Buena Vista) PG                                            $3.7m-6 wk total $163.3m
Tangled (Buena Vista) PG                                                  $3.0m-9 wk total $186.3m
Country Strong (Sony/Screen Gems) PG-13                        $2.2m-5 wk total $17.0m
Season of the Witch (Relativity) PG-13                               $2.2m-3 wk total $22.1m
The Way Back (Newmarket) PG-13                                     Opening Weekend $1.5m
Source: Rentrak ( )


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 1/10-1/16/11 , 6a-6a:
K2-11                                        Total Delivery (000)
DSNY*: Suite Life On Deck (1/16; 8p)                    3486
DSNY*: Good Luck Charlie (1/16; 8:30p)                3387
DSNY*: Suite Life On Deck (1/15; 8p)                    2789
DSNY*: Hannah Montana Forever (1/16; 7p)          2712
NICK:    SpongeBob SquarePants (1/15; 9:30a)      2521
DSNY*: Suite Life On Deck (1/14; 8p)                    2467
DSNY*: Shake It Up (1/16; 9p)                              2326
CBS:     AFC Divisional Playoff (1/16; 4:41p-7:48p) 2314
NICK:    SpongeBob SquarePants (1/12; 5:30p)      2267
DSNY*: Suite Life On Deck (1/15; 7:30p)               2259
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 1/10-1/16/11 , 6a-6a:
K6-11                                          Total Delivery (000)
DSNY*: Suite Life On Deck (1/16; 8p)                    2860
DSNY*: Good Luck Charlie (1/16; 8:30p)                2767
DSNY*: Suite Life On Deck (1/15; 8p)                    2275
DSNY*: Suite Life On Deck (1/14; 8p)                    2151
DSNY*: Hannah Montana Forever (1/16; 7p)          2127
DSNY*: Shake It Up (1/16; 9p)                             1869
DSNY*: Suite Life On Deck (1/15; 7:30p)               1837
DSNY*: Suite Life On Deck (1/14; 7:30p)               1595
NICK:    SpongeBob SquarePants (1/15; 9:30a)      1539
DSNY*: Wizards Of Waverly Place (1/14; 8:30p)     1533
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 1/10-1/16/11 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*: Suite Life On Deck (1/16; 8p)                    2589
DSNY*: Good Luck Charlie (1/16; 8:30p)                2500
DSNY*: Suite Life On Deck (1/15; 8p)                    2021
DSNY*: Hannah Montana Forever (1/16; 7p)           2016
DSNY*: Suite Life On Deck (1/14; 8p)                    1871
DSNY*: Shake It Up (1/16; 9p)                              1626
CBS:     AFC Divisional Playoff (1/16; 4:41p-7:48p) 1588
DSNY*: Suite Life On Deck (1/15; 7:30p)               1476
DSNY*: Suite Life On Deck (1/14; 7:30p)               1387
DSNY*: Shake It Up (1/15; 8:30p)                         1349
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 1/10-1/16/11 , 6a-6a:
Teens 12-17                                             Total Delivery (000)
MTV:     Jersey Shore 2B (1/13; 10-11p)                            2022
CBS:     AFC Divisional Playoff (1/16; 4:41p-7:48p)             1494
ESPN:   BCS Championship (1/10; 8:33p-12:17a)               1365
DSNY*: Suite Life On Deck (1/16; 8p)                                1351
DSNY*: Hannah Montana Forever (1/16; 7p)                      1314
BET:     The Game (1/11; 10-11p)                                     1288
DSNY*: Good Luck Charlie (1/16; 8:30p)                           1275
CBS:     AFC Divisional Playoff (1/16; 4:36p-8:01p)            1113
FAM:     Pretty Little Liars (1/10; 8-9p)                              1085
CBS:     AFC Divisional Playoff Post Game (1/16; 7:48p-8p) 1085
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, January 15, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.6/3 Avg. (9a-1p)
The Emperor’s New School 0.4/2; The Replacements 0.6/3; That’s So Raven 0.7/3; That’s So Raven 0.7/3; Hannah Montana 0.5/2; Suite Life of Zack & Cody 0.6/3
CW (Toonzai) 0.5/3 Avg. (7a-12p)
Cubix 0.2/2; Cubix 0.4/4; Sonic X 0.6/4; Sonic X 0.7/4; Yu-Gi-Oh! 0.6/3; Sonic X 0.7/3; Dragon Ball Z Kai 0.5/2; Dragon Ball Z Kai 0.6/3; Yu-Gi-Oh! 5Ds 0.6/2; Yu-Gi-Oh! 5Ds 0.4/2
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.2/1; Magic School Bus 0.2/1; Babar 0.2/1; Willa’s Wild Life 0.3/1; Pearlie 0.4/2
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops Rockin Road Show 0.3/1; Doodlebops Rockin Road show 0.2/1; Busytown Mysteries 0.2/1; Sabrina’s Secret Life 0.2/1; Busytown Mysteries 0.2/1; Sabrina: The Animated Series 0.2/1

Final K6-11 Ratings for Saturday, January 15, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.6/24 Avg. (7a-1p)
Fairly OddParents 2.4/27; Rugrats 3.1/27; Fanboy & Chum Chum 3.5/23; SpongeBob SquarePants 4.4/25; SpongeBob SquarePants 4.9/24; SpongeBob SquarePants 6.2/28; T.U.F.F. Puppy 5.5/24; Penguins of Madagascar 4.1/18; SpongeBob SquarePants 5.1/22; SpongeBob SquarePants 4.9/22; iCarly 5.2/22; iCarly 5.7/24
DISNEY CHANNEL 3.4/18 Avg. (7a-1p)
Handy Manny 2.1/23; Special Agent Oso 2.4/21; Mickey Mouse Clubhouse 2.4/16; Mickey Mouse Clubhouse 2.1/12; Phineas and Ferb 2.8/14; Phineas and Ferb 3.5/16; Phineas and Ferb 4.0/18; Fish Hooks 4.2/18; Suite Life On Deck 4.4/19; Suite Life On Deck 4.2/19; Wizards of Waverly Place 4.3/19; Wizards of Waverly Place 4.4/19
CARTOON NETWORK 1.6/8 Avg. (7a-1p)
Ben 10: Ultimate Alien 1.0/11; Beyblade: Metal Fusion 1.3/11; Pokemon: DP Sinnoh League 1.3/9; Sym-Bionic Titan 1.1/6 Generator Rex 1.6/8; Star Wars: Clone Wars 1.7/8; Bakugan: Gundalian Invaders 1.4/6; Hot Wheels: Battle Force 1.4/6; Ninjago: Masters of Spinjitzu 2.6/11; Ninjago: Masters of Spinjitzu 3.0/13; Hole in the Wall 1.9/8; Scooby-Doo! Mystery Inc. 1.4/6
DISNEY XD 0.7/4 Avg. (7a-1p)
Suite Life of Zack & Cody 0.6/7; Phineas and Ferb 0.6/5; Phineas and Ferb 0.8/5; Kick Buttowski 0.9/5; Pair of Kings 1.2/6; Avengers: EMH 0.6/3; Kid vs. Kat 0.5/2; Jimmy Two Shoes 0.6/3; Zeke and Luther 0.7/3; Zeke and Luther 0.9/4; Zeke and Luther 0.8/3; I’m In The Band 0.7/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, January 21, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1113; K6-11 495; TWEENS 9-14 355
DISNEY CHANNEL:     K2-11   925; K6-11 546; TWEENS 9-14 389
CARTOON NETWORK: K2-11   455; K6-11 289; TWEENS 9-14 232
DISNEY XD:               K2-11   181; K6-11 138; TWEENS 9-14   99
NICKTOONS:              K2-11     73; K6-11   51; TWEENS 9-14   46
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  You first met me in 1939 in a little film I like to call Puss Gets the Boot.  I made my television debut in 1965 with my grey partner.  Our show was named after us.  My job is to beat him up on a regular basis, and I enjoy my job!  Who am I?   JERRY THE MOUSE from TOM AND JERRY  Kudos to: Julie Christopher-Simon & Schuster/NY; Fred Petrosino-JBG/NY; Bob Eisenstaedt-Granite Springs Prods/Tampa; Estrella Diaz-Turner Entertainment Networks/NY; Lynn Costello-Hawthorne Direct/Phoenix; Heather Floore-KDAF/Dallas; Aaron Berger-Chatrone/Culver City; Peter Steckelman-Konami Digital Ent/El Segundo; Nicole Martin-Warner Bros. Animation/Burbank; Ted Biaselli-The Hub/Burbank

Today’s Trivia Question:   This week, it’s all about Toys.  Today, a toy invented in 1911 by A. C. Gilbert, and manufactured by Gilbert from his factory in New Haven until it went bankrupt in 1967, when the company was bought by The Gabriel Company.  This toy is designed to encourage a child’s imagination.  What is it?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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JOB OPENING: SR ACCOUNT EXECUTIVE  ONLINE AD SALES/AccuWeather/LA or San Francisco: Creative media seller to sell ad space on website/7+ years of online ad sales. Full info/apply: (1/29)

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SITUATION WANTED: EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (1/27)

SITUATION WANTED: TALENT/DEVELOPMENT EXEC ASST/ NY:4 years experience TV/Talent/Distribution. (CAA) Creative Artists Agency, VIACOM w major properties i.e. Jersey Shore & Daily Show. Know players in industry. [email protected] (1/27)

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SITUATION WANTED: PRODUCER/EDITOR : producing, FCP & Protools editing, 10+ years of experience-TV, documentary, news and radio. NY based but will travel and/or relocate. Contact [email protected] (1/26)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (1/26)

SITUATION WANTED: ACCOUNT MANAGEMENT/MEDIA PLANNER/BUYER/VIRTUAL: 15+ years of experience in advertising and marketing; organized, detail oriented, multi tasker. Email [email protected] (1/26)

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04/22/24: Cynopsis Media Tech Update

Video advertising

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]

Cynopsis 04/22/24: CBS cancels “So Help Me Todd”

CBS cancels "So Help Me Todd"

Monday April 22, 2024 Today’s Premieres A&E: Intervention at 8p; Quarter Ton Teen at 9p HGTV: Ugliest House in America at 9p History: Proof Is Out There: Military Mysteries at 9p Magnolia: Restoration Road With Clint Harp at 8p Netflix: CoComelon Lane TLC: 90 Day Fiance: Love in Paradise at 8p IN THE NEWS Decent […]

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]