Monday, January 24th, 2011

Cynopsis: DIGITAL

Good morning, it’s Monday, January 21, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Google, which just announced that co-founder Larry Page is going to take over the reigns of the company in an effort to renew its entrepreneurial energies, is getting ready to launch a daily local couponing site to compete directly with the likes of Groupon and Living Social. (Chicago-based Groupon, which turned down a $6 billion buyout offer from Google late last year in favor of issuing an IPO, is expected to double its subscriber base this year from 12 to 25 million email accounts.) The Google Offers prepaid program, currently in the testing phase, will be powered by Google Checkout and rely on platforms such as Facebook, Twitter, Google Reader and Google Buzz to help spread the word about the offers, reports Mashable.


Fresh off the success of “Riese: Kingdom Falling” – which generated 1.2 million streams in two months – announced a new short form online series. The 10-part “The Mercury Men,” scheduled to premiere in early 2011, is inspired by the same Saturday morning adventure serials that spawned “Raiders of the Lost Ark” and “Star Wars.” The series, set in Pittsburgh in the mid-seventies, focuses on a low-level government worker who must stop an alien plot to unleash their Doomsday Device upon the earth.
Sports instructional VOD cable network Sportskool has formed a strategic partnership with online youth sports coaching and instructional company PlaySportsTV to feature its videos on participating MSOs VOD platforms. PlaySports teams with partners such as Sports Illustrated Kids, iHoops and to produce subscription-based coaching and instructional content for parents and coaches nationwide.


Facebook officially announced that it raised an additional $1.5 billion from Goldman Sachs and Digital Sky Technologies in an overseas deal that pegs the company’s value at $50 billion.


Tremor Media, BrightRoll and Break Media ranked as the top video ad networks in Dec., according to ComScore. Each trailed Hulu in terms of video ads served, thanks to an ad frequency rate that quadrupled its latest competitor. Video ads accounted for 16.4% of all videos viewed online in Dec. and 1.6% of all minutes spent viewing video online.
Top U.S. Online Video Properties by Video Ads Viewed
Ranked by Video Ads Viewed – ­December 2010
Property                              Video Ads    Frequency    % Reach
                                              (000)     (Ads/viewer) Total U.S. Population
Total Internet Total Aud.        5,910,646       39.8         49.1
Hulu                                     1,227,929       47.1          8.6
Tremor Media Video Network*1,021,693       11.8         28.6
ADAP.TV**                              681,543       11.9         19.0
BrightRoll Video Network*         587,946        8.7         22.3
Microsoft Sites                         423,000       10.2         13.7
CBS Interactive                        271,461        8.9         10.1
AOL,Inc.                                  231,884        6.7         11.5
Undertone**                            226,822        9.2           8.1
Google Sites                             223,842        4.8         15.3
TubeMogul Video Ad Platform*   174,062        4.1         14.2
Source: comScore Video Metrix, Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc. *Indicates video ad network
Online stock trading site E*Trade is putting together a fully-integrated digital campaign to go along with yet another new talking baby Super Bowl ad. The campaign, created with its agency Grey New York, includes real-time updates from the Talking Baby on Twitter and Facebook; a redesigned E*Trade BabyMail Big Game Edition featuring customizable talking baby messages viewers can share with friends; and a redesigned YouTube BrandChannel featuring an archive of past commercials and videos.


As promised, Verizon has filed a lawsuit with the U.S Court of Appeals to take issue with the FCC’s new net neutrality policy. The company argues that the FCC lacks Congressional authority to require broadband networks to refrain from paid prioritization and other practices it sees as necessary steps to efficiently manage its networks.
Outgoing Google CEO Eric Schmidt is stepping down with a wad of cash in his hands, disclosing plans to sell 534k of the company’s shares in a regulator filing, currently worth $335 million.


Hulu broke back into ComScore‘s top ten list of online video properties (ranked by total unique viewers) in Dec., trailing Turner Digital slightly with 26.5 million visitors. Google’s YouTube continued to dominate, attracting nearly 3 times the audience of its closest competitors Yahoo and major label music video site Vevo, the latter which climbed to 50 million viewers one year after its launch. A total of 172 million U.S. Internet users watched online video content in December for an average of 14.6 hours per viewer.
Top U.S. Online Video Properties by Video Content Views
Ranked by Unique Video Viewers – December 2010
Property                           Total Uniques    Viewing Sessions   Min./ viewer
                                            (000)                (000)    ______________
Total Internet : Total Aud.     172,109      5,156,086     873.1
Google Sites                         144,757      1,924,214     274.3
Yahoo Sites                            53,050        191,367       30.0
VEVO                                     50,594        266,448       89.9
AOL, Inc.                                48,550        252,561       31.2
Viacom Digital                         45,880        148,321       51.6                         41,119        124,546       14.6
Microsoft Sites                         36,589        132,747       50.4
Fox Interactive Media                28,902         90,959       19.3
Turner    Digital                        26,943         89,204       23.4
Hulu                                        26,493        131,127     217.1
Source: comScore Video Metrix


announced that the App Store officially surpassed 10 billion downloads. The outlet now features more than 350k iPhone/iPod apps and 60k native iPad apps. A woman from Kent, UK who purchased #10 billion was awarded a $10,000 iTunes gift card from the company.


You know you’ve created an enduring franchise when you can support an entire website that fans continue to return to for the latest news on upcoming releases and merchandise. George Lucas’ production and special effects company LucasFilm chose its own site to break the news that the legendary series is finally coming out on Blu-ray in Sept. with a comprehensive 9-disc set. (The two trilogies will also be available separately in 3-disc sets.)  Calling it “the most anticipated Blu-ray release ever,” the Twentieth Century Fox-released Complete Saga will sell for $140 but can be had for $90 if you pre-order it and will contain over 30 hours of special features and deleted scenes. This video was also screened at CES to help drum up excitement for a release that could help put Blu-ray players in thousands of additional homes. Blu-ray penetration has struggled to surpass the 20% mark as prices for players have only recently dropped below the $100. But major releases like this one have historically helped push the adoption of new technologies.


The Confidential Water Cooler

From award season snubs to new programming with promise,
Reality show(offs) to the television biz behind closed doors…

the Cynopsis Discussion Board is filled with our readers’ take on the industry,
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Browse through the conversation or start your own.
Visit today.

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SR ACCOUNT EXECUTIVE  ONLINE AD SALES/AccuWeather/LA or San Francisco: Creative media seller to sell ad space on website/7+ years of online ad sales. Full info/apply: (1/29)

JOB OPENING: ACCOUNT EXECUTIVE- ONLINE AD SALES/AccuWeather/Chicago: Creative media seller to sell ad space on website/4+ years of online ad sales. Full info/apply: (1/29)

JOB OPENING: AD SALES RSCH/DISCOVERY/NY: 2+ yrs exp Nat’l media rsrch from cable, brdcst, synd or ad agency; Nat’l Nielsen systems & data knwlg a must. Detail oriented/strong written/oral comm skills. # 3024 (1/29)


JOB OPENING: SALES COORDINATOR/ CBSOuternet/GAMESTOPTV/NY: Prior media exp req’d. Be a self-starter, proven, & goal oriented. This digi placed-based division of CBS offers career growth and visibility. Email [email protected] (1/29)

JOB OPENING: MGR SALES PLANNING/Galavision/NY: Support Dir. on inventory mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Experience in media/DM/VCI/Spanish a +. Apply: [email protected] (1/29)

JOB OPENING: TEMP, MARKETING MANAGER/Smithsonian Channel/NY: Work on mktg campaigns/initiatives & creative for print & on-air; Brand mngmnt. Contact b/w media & agencies. Min 5yrs industry exp. Apply @ Job 6820BR (1/29)

JOB OPENING: SR MGR TRAFFIC/Sirius XM Radio/NY: Develops/ mngs Traffic/Scheduling processes, procedures & systems. BA in Comm pref’d. 5+yrs traffic exp. EOE/M/F/D/AAP. Apply: (1/28)

JOB OPENING: DIRECTOR DISTRIBUTION/Hallmark Channel/Los Angeles OR New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (1/28)

JOB OPENING: ADMIN ASST/Hallmark Channel/New York: 3+ yrs Admin Asst exp supporting execs and multiple leaders. Exp w MS Office and database apps. Bachelor’s Degree req. See full posting & apply @ (1/28)

JOB OPENING: RESEARCH ANALYST /Fox Latin American Channels/NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Nielsen data & systems. a+  Bilingual a must. Email: [email protected] (1/28)

JOB OPENING:  DIG ACCT EXECUTIVE/New York: Sell AETN’s suite of digital advertising opportunities within assigned territory to agencies & clients. (1/28)

JOB OPENING:  COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (1/28)

JOB OPENING: PR /DKC/NYC: 5+ Yrs Exp. Seeking candidates to join the firm’s Media, Tech and Creative Properties practices. S trong background in licensing, advertising & media PR. Req’d. Apply: [email protected] (1/27)

JOB OPENING: MKTG & PR SR ACCT EXEC/LA:  5+ yrs exp in events/promotions & media relations.  Strong knwldg of current trends  a must. Entertainment exp. a +. Previous agency exp is pref’d. Apply: (1/27)

JOB OPENING: DIRECTOR COMMUNICATIONS & MEDIA RELATIONS/Hallmark Channel/New York: 12 yrs exp w/PR/Communications. Prior leadership exp managing PR/Communications function. See full posting and apply @ (1/27)

JOB OPENING:  MANAGER COMMUNICATIONS & MEDIA RELATIONS/Hallmark Channel/New York:  5+ yrs exp w/ PR/Communications. Exp pitching/booking/covering media interviews. Prof w MS Office. See full posting & apply @ (1/27)

JOB OPENING: DIR, MOBILE & EMERGING MEDIA/NYC: Mng 3rd party development teams, interface w/Editorial & Design to support App, WAP and TVIP Interface development from concept to submission. req#1306309 (1/26)

JOB OPENING: DIRECTOR CLIENT SOLUTIONS/HGTV/Knoxville TN: Develop innovative client offerings, working in collaboration with Ad Sales Mktg & Programming, to drive both ratings & revenue. Full info/ apply: (1/26)

JOB OPENING: SALES PARTNERSHIPS MGR/NY: Persuasively sells ideas & value-based propositions to agencies, clients & internal network stakeholders. (1/26)

JOB OPENING: SR MGR RESEARCH/Turner/NYC: 5+ yr Digital Media Rsrch. Dig. Ad Sales exp. Exp w/ Omniture SiteCatalyst/ comScore Media Metrix/ Nielsen NetRatings/ AdViews/ AdRelevance/ Plan Metrix/MRI. Apply [email protected] (1/26)

JOB OPENING: DIRECTOR, FULLTIME/NESN/MA: The Director is responsible for directing, overseeing and ensuring the quality of the on-air presentation of NESN’s programs. (1/26)

JOB OPENING: SR. BUYER/Job Share/SPOT TV/Active Int’l Pearl River NY (15 miles from NYC): 3 days-24hours total, 3-5 yrs+ agency Buying Spot TV exp a must;Resumes to: [email protected] or call 845-732-8943 (1/26)

JOB OPENING: SR. BUYER LOCAL TV & RADIO (2 NEEDED)/Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs exp. in negotiating and buying local TV &/or Radio req’d.Resumes to: [email protected] or call 845-732-8943 (1/26)

JOB OPENING: MEDIA SALES PLANNER/Comcast Spotlight/LA: develop media plans, execute, steward & post promos. Ideal candidate has 3 yrs exp, strong analytical & comm. skills. Apply: (1/26)

JOB OPENING: ADMIN ASSISTANT, COMMUNICATIONS/Nickelodeon/NYC: 1+ yr admin exp. Excellent PC skills. Strong oral and written communication skills. Superior org and time mgmt skills. EOE/M/F/D/AAP Apply (1/26)

JOB OPENING: SR PRODUCER-DIG MEDIA/SUNDANCE/NY: Manage crtv/techncl dvlpmt of websites (full frntl fashion). 5+yr dig media/interactive contnt w/ 2+yr blog editrl exp. WrdPress/Phtshp/InDsgn/Illustrtr. Rez [email protected] (1/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: PR INTERN/AMY LEVY PUBLIC RELATIONS/LA: Assist with press releases, pitches, client meetings &special events.Avail ASAP. Send resumes [email protected] (1/26)

SPRING INTERNSHIP CREDITS ONLY: RLR Vertigrated Entertainment Seeks college students interested in ent w strong organizational skills. Informational research, work w client reels & show treatments. Apply: [email protected] (1/26)

WINTER/SPRING INTERNSHIP CREDITS ONLY: PRODUCTION INTERN/MIAMI: Public Television station seeks interns for shooting/editing video segments for website. Contact: [email protected] (1/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT/LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (1/29)

SITUATION WANTED: 10 years of affiliate sales/relations experience in Radio, Cable and Broadcast TV. Strong organizational skills, great at building relationships and detail oriented. Please contact me at [email protected] (1/29)

SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/29)

SITUATION WANTED: PRODUCER/CREATIVE DEVELOPMENT: 4+ years in Producing and Creative Writing, Seeking Freelance to Full-Time Opportunities within a Network or Ad Agency, Portfolio Avail. [email protected] (1/29)

SITUATION WANTED: PERSONAL ASSISTANT/LA: 10 + yrs  Exp’d, honest, loyal, and dedicated. Exp in Film/Music. Strong Management, Accounting & technical background. Computer savvy, Microsoft Office Suites. Email [email protected] (1/29)

SITUATION WANTED: EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (1/27)

SITUATION WANTED: TALENT/DEVELOPMENT EXEC ASST/ NY:4 years experience TV/Talent/Distribution. (CAA) Creative Artists Agency, VIACOM w major properties i.e. Jersey Shore & Daily Show. Know players in industry. [email protected] (1/27)

SITUATION WANTED: SALES CLOSER in TV, FILM & MEDIA/NY: 7+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, sharp professional – email [email protected] (1/26)
SITUATION WANTED: EXPERIENCED SUPERVISING PRODUCER: News, Clip, Field and Reality producer seeking gun-for-hire gig. Pilots or Series.Show Runner experience. Team Player and Great Creativity. [email protected] (1/26)

SITUATION WANTED: PRODUCER/EDITOR : producing, FCP & Protools editing, 10+ years of experience-TV, documentary, news and radio. NY based but will travel and/or relocate. Contact [email protected] (1/26)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (1/26)

SITUATION WANTED: ACCOUNT MANAGEMENT/MEDIA PLANNER/BUYER/VIRTUAL: 15+ years of experience in advertising and marketing; organized, detail oriented, multi tasker. Email [email protected] (1/26)

SITUATION WANTED: CELEBRITY BOOKER & REALITY CASTING DIRECTOR: 10 years exp. Thousands of contacts. Booked talent for NBC, CBS, Fox, Discovery, A&E, PBS, HGTV, etc. Contact: [email protected] (1/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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