Monday, February 6th, 2012





Igniters are the First to Try, Buy and Share Their Experiences
They Spark the Interest of Other Consumers Until Everyone Catches On


Source: Simmons NCS Spring 11 2 Year Study, Qualifications available upon request.


Good morning. It’s Monday, February 6, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
RLTV: Your Life Redefined at 1130a
NBC: Smash (series debut) at 10p

Tonight’s Finale:
Discovery Channel: First Week In at 9p & 10p



Midseason drama series The Firm has been moved by NBC from Thursdays to Saturdays at 9p beginning February 11.  In its place on Thursdays at 10p, NBC will premiere new drama Awake beginning March 1 and until then the network will air repeats of Grimm.  In its most recent airing, The Firm delivered a 0.8 rating with A18-49 as well as 3 million total viewers. 

FOX is adjusting its schedule by creating a two-hour comedy block on Tuesdays starting March 6 by moving I Hate My Teenage Daughter to the night.  On Tuesdays, Raising Hope will open primetime at 8p followed by I Hate My Teenage Daughter at 830p, New Girl airs at 9p and the second season premiere of resurrected comedy Breaking In will return and air at 930p.  Glee will rejoin FOX’s schedule with new episodes on April 10. 

A sixth season of Sons of Anarchy has been approved by FX and apparently the network is considering adding a seventh season.  Series producers 20th Century Fox Television and FX Productions finalized a new three-year deal with Sons of Anarchy creator Kurt Sutter to remain in charge of the series and to allow him to develop shows for other networks.

US Asian American entertainment network, MYX TV will premiere the competition reality show, Supermodelme on February 15 at 1030p.  The competition series, shot in Singapore, will air Wednesdays at 1030p and feature ten aspiring female models of Asian heritage that have the dream to become supermodels. 

Top 10 Weekend Box Office Estimates:  February 3-5, 2012
Chronicle (20th Century Fox)                              $22.0 million  opening weekend
The Woman in Black (CBS Films)                          $21.0 million  opening weekend
The Grey (Open Road)                                       $9.5 million  2 wk total $34.8m
Big Miracle (Universal)                                       $8.5 million  opening weekend
Underworld Awakening (Sony)                             $5.6 million  3 wk total $54.4m
One for the Money (Lionsgate)                           $5.3 million  2 wk total $19.7m
Red Tails (20th Century Fox)                              $5.0 million  3 wk total $41.3m
The Descendants (Fox Searchlight)                     $4.6 million  12 wk total $65.5m
Man on a Ledge (Summit Entertainment)              $4.5 million  2 wk total $14.7m
Extremely Loud & Incredibly Close (Warner Bros.)  $3.9 million  7 wk total $26.8m
Source: Rentrak


ABC gave a pilot order for a multi-camera called The Smart One executive produced by Ellen DeGeneres and starring Portia De Rossi.  Don Todd is the writer on the project about a brilliant and successful woman who reluctantly goes to work for her less smart though more popular sister.  De Rossi will play one of the sisters.  Warner Bros. Television and A Very Good Production are producing with Lauren Corrao also serving as executive producer. 

FOX’s The X Factor inked a deal with L.A. Reid to remain with the show as judge.

The drama pilot Last Resort created by Shawn Ryan for ABC added Andre Braugher in the lead role.   Braugher will play the captain of the nuclear submarine in the project.   For the ABC comedy pilot titled How to Live with Your Parents for the Rest of Your Life, former Scrubs star Sarah Chalke was cast to play Polly, a recently divorced single mom who moves in with her eccentric parents.

Season three of HBO’s Boardwalk Empire is adding Bobby Cannavale to play Gyp Rosetti, a charming though ruthless gangster who takes on Nucky (Steve Buscemi) for control of the bootleg business.

Charlie Sheen’s upcoming comedy Anger Management on FX has cast Shawnee Smith to play Sheen’s ex-wife Jennifer.  Selma Blair was also cast to play Sheen’s therapist, Kate.  Production on the sitcom begins in March and FX has plans to premiere Anger Management this June. 


Thursday A18-49 Analysis:  FOX maintained its top position Thursday with the A18-49 viewers at 4.0/11, according to final national ratings from Nielsen.  FOX’s American Idol did best at 8p with 5.5/16 and CBS’ sitcoms The Big Bang Theory and Rob placed second with an average of 4.4/13.  During 9p, ABC had the cure with Grey’s Anatomy at 3.6/9 and CBS remained in #2 with Person of Interest at 3.3/9.  At 10p, the networks switched places as CBS moved into first with The Mentalist at 2.9/8 and ABC slid down to second place with Private Practice at 2.3/6. 

Live + Same Day Household Ratings: Thursday, February 2, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 8.7/14             The Big Bang Theory 9.8/16, Rob! 6.6/10, Person of Interest 9.2/14, The Mentalist 8.6/14


FOX: 7.2/11               American Idol 10.2/16, The Finder 4.2/6

ABC: 4.8/8               Wipeout 3.3/5, Grey’s Anatomy 6.4/10, Private Practice 4.6/8

NBC: 2.3/4              30 Rock 2.2/4, Parks and Recreation 2.3/4, The Office 3.2/5, Up All Night 2.3/4, The Firm 2.0/3

UNIV: 2.1/3             El Talisman 1.8/3, La Que No Podia Amar 2.4/4, La Rosa de Guadalupe 1.6/3

CW: 1.5/2               Vampire Diaries 1.8/3, Secret Circle 1.2/2

ION: 0.8/1              Cold Case 0.6/1, Cold Case 0.8/1, Criminal Minds 0.9/2

TELE: 0.7/1             Maid en Manhattan 0.9/1, Flor Salvaje 0.6/1, Relaciones Peligrosas 0.6/1

TF: 0.3/0                Cine de Las Estrellas THR [r] 0.3/0, El Capo 0.3/1

A18-49:  FOX 4.0/11, CBS 3.5/10, ABC 2.6/7, UNIV 1.7/5, NBC 1.5/4, TELE 0.6/2, CW 0.9/3, ION 0.3/1, TF 0.3/1






Paul FitzPatrick, President/COO of RLTV was named CEO of the network as of January 1, 2012.  Paul succeeded Founder John Erickson who will continue as Executive Chairman. 

Fisher Interactive Network (FIN) hired Ryan Moore as its new Director/Digital Sales.  Ryan will concentrate on managing and increasing revenues and leading the digital marketing team and expand the company’s multiplatform marketing activities.


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This day in History:1778 – France recognizes US, signs treaty of aid in Paris; 1st US treaty.

Answer to Yesterday’s Trivia Question: On the animated series Archer, what is Sterling Archer’s middle name? Mallory. Kudos to: Mallory Dumas-Scripps Networks/NYC; Jeunee Simon-ABC News/Washington DC; Megan Heffernan-Active International/Pearl River, NY; Gabriella Pullano-Initiative/NYC; Roz Seibold-EDA/Tucson; Bryan Wallace-HKS/Dallas; Chris Kuhrt-DISH Network/Englewood, CO; Darlene Tipton-Fox Cable Networks/Los Angeles; TJ Szymczak-YPM, Inc/Irvine, CA; Paul Blutter-General American Group, Inc/Northridge, CA.

Today’s Trivia Question: What organization did Steve Austin work for? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)






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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SALES PLANNER/GSTV/NEW YORK: Largest nat’l away from home TV network seeks a sales planner with strong exp working closely with advertising sales. Apply at: (2/11)

JOB OPENING: SHOWRUNNERS, FIELD PRODUCERS, POST PRODUCERS & AP¹s /ATLAS MEDIA CORP/NYC: for a Lifestyle/Auction series & a True Crime series. Must have strong story/writing skills, prior related exp. Res to: [email protected] (2/11)

JOB OPENING: REGIONAL ACCOUNT EXEC/Screenvision Cinema/LA: 4+yrs exp selling media advertising. ‘Develop& sell integ’d progs from concept thru sale. Ext travel req’d. Res/apply at: (2/10)

JOB OPENING: DIR, DIGITAL & SOCIAL MEDIA, SYFY/NYC: Brand steward and evangelist in the digital space. Min 5 yrs exp in digital and social mrktgl. Must be an expert in best practices for digital arena. (2/10)

JOB OPENING: SR FINANCIAL ANALYST/IFC/NYC: – 2+ yrs finance, budgeting, forecasting exp. TV/Film exp. Acctng exp a+. Send res to [email protected] (2/10)

JOB OPENING: TALENT DVLPMT SPECIALIST/Nat Geo TV/: Exp’d talent dev person to oversee casting, targeted talent & dev search. Success in finding talent, hosts & char for non-fic TV series. Apply ID 4866 EOE (2/9)

JOB OPENING: VP, BUS/LEGAL AFFAIRS/Fox/LA: Anlyz contracts in resp to bus/client group questions, prvd nec rsrch info to depts & execs. JD req + CA bar membrshp. Req. 7+ yrs trans exp w/ 3-5 yrs bus.affrs. FNG0000889 (2/9)

JOB OPENING: SR MANAGER INTEGRATED AD SALES MARKETING/ION/NY: Create/execute Integrated Ad Sales solutions & cross platform B2B Marketing campaigns. Experience 5+ years sales marketing. Apply at [email protected] EOE (2/9)

JOB OPENING: SENIOR MANAGER, PROGRAM RESEARCH/NBC Universal/NY: Manage top line and detailed ratings reporting, audience profiling, and highlights covering Oxygen and its competitors. Job#4291BR (2/9)

JOB OPENING: MKTG MGR AD SALES/DIG MEDIA/NBC/NY: Dvlp sales opps/create packaging/sales materials, collab w/ site teams to devp advsng opps, 6/8 yrs at an agency/media co/sales org, with 5 yrs int exp BA req/MBA pref. (2/9)

JOB OPENING: DIR/PRICING, PLANNING/Sportsman Channel/WI or NY: Mng ad sales rev, inv, pricing. BA deg or 5+ yrs ad sales exp w cable network. Full info/apply: (2/8)

JOB OPENING: DIGITAL BUSINESS REPORTING ANALYST/ESPN/NY or WA: 2 yrs exp. in business reporting, knowledge of online advertising operations, advanced exp. w/ MS Excel, media/agency exp. a +. REQ ID 21743 (2/8)

JOB OPENING: REG’L MGR SALES MKTG/LA: NCC Media seeks candidate to write strategic presentations & effective collateral to support ad sales & bus dvlpmnt teams. or send resume to [email protected] (2/8)

JOB OPENING: MGR-INTEGRATED AD SLS MRKTG/Discovery/NY: Responsible for dvlpmnt/execution of mrktg sponsorships & opportunities for Advertising Clients; 5+yrs relevant integrated mrktg exp; #5174 (2/8)

JOB OPENING: ACCOUNT EXEC/Screenvision Cinema/NYC: 4+yrs exp selling multi-media pkgs direct to clnt/agcy.Close new biz & build integ’d progs from concept thru sale. Res/apply at (2/8)

JOB OPENING: REVENUE ANALYST/iN DEMAND/NYC: Prepare analyses, evaluate perf benchmarks, develop new methodologies & support bus dev initiatives. Bachelor’s in Finance/Acct & 1-3 yrs. Apply: [email protected]. No relo.(2/7)

JOB OPENING: SR RSRCH ANALYST/Screenvision Cinema/NYC: 3+yrs exp; proficient w/Nielsen & Rsrch systems. Ability to analyze data & exe for sales in fast pace environ. Res/apply at (2/7)

JOB OPENING: PRODUCTION MGR/AMC/NYC: Manage workflow of On-Air dept. Work closely with the Dir of Production. Oversee numerous projects. Send resume to [email protected] (2/7)

JOB OPENING: PRODUCTION ASST (TEMP)/AMC/NYC: 1 yr exp in production/creative svcs. Ability to work flex hours/sched. Send resume to [email protected] (2/7)

JOB OPENING: MKTG EXEC/HOLLYWOOD: Dvlp/implement mktg strategies, including social media, for small boutique company with TV/Film/Web, restaurant and real estate portfolio. Send resumes and qualifications to: [email protected] (2/7)

JOB OPENING: TV EXEC/HOLLYWOOD: Acquire IP, dvlp and take out scripted and reality pitches to cable & broadcast networks for a small boutique TV/Film company with hit cable series. Send resumes & qualifications to: [email protected] (2/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DIGITAL MARKETING EXEC/NY or SF: digital marketing leader w/ 11 yrs online, mobile & tablet media, creative and analytics + big media company exp. / [email protected] (2/11)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/11)

SITUATION WANTED: LA: Experienced sales, biz development pro seeking position in educational / home media. Solid resume and excellent references. email: [email protected] (2/9)

SITUATION WANTED: REALITY FITNESS SHOW (ATLANTA) – Developed new fitness program from over 30 years of fitness experience for slim individuals to gym rats desiring lean muscle mass, YouTube: SNR60, [email protected], 770-374-1548 (2/7)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: The Bachelor, Castle
AZTECA: Extra Normal, Buenas Noches America, Al Extremo
CBS: How I Met Your Mother, 2 Broke Girls, Two and a Half Men, Mike & Molly, Hawaii Five-0
CW: Gossip Girl, Hart of Dixie
FOX: House, Alcatraz
ION: Cold Case, Cold Case, Criminal Minds
NBC: The Voice, Smash [p]
PBS: Antiques Roadshow, Antiques Roadshow, Underground Railroad: The William Still Story
TELE: Una Maid en Manhattan, Flor Salvaje, Relaciones Peligrosas
UNIV: Una Familia con Suerte, El Talisman, La Que No Podia Amar

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