Cynopsis: DIGITAL
02/27/12
Good morning. It’s Monday, February 27, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.
According to Nielsen, about one-third of U.S. consumers streamed long-form video content, such as a TV show or a movie, from the web through a paid subscription service, at the end of 2011. Nielsen also dove into researching who is watching content through the two dominant web streaming subscription services, Hulu Plus and Netflix. In terms of age, 31% of Hulu users are between the ages of 18 and 34 and more than a third are over the age of 50; 40% of Netflix users are in the 18 to 34 age demographic with only 17% over 50. In terms of, 57% of Netflix’s audience and 59% of Hulu’s audience is female. Women also account for 64% of total time spent watching content on Hulu and Netflix. Nielsen tags the gender data as something of interest; in its recent Cross-Platform Report, Nielsen had found that women stream less online video overall than men. And in terms of race, three-fourths of both the Hulu and Netflix audience is white, while more Hispanics are using Netflix (16%) than Hulu (11%).
E! Entertainment has launched an iOS app for Fashion Police, which will feature video content from the show, as well as additional video segments available exclusively through the app. Other features include interactive polls, the ability to link up the app with users’ Facebook and Twitter accounts and “Joan Jabs,” an interactive soundboard through which users can “ask Joan Rivers” to judge a particular outfit.
Cheer Channel will debut Secret Diary of an American Cheerleader, an original web series about a competitive cheerleader, this April on Cheerchannel.com and its affiliate channels. The scripted drama series, which will consist of six to eight webisodes, will also be syndicated across other platforms, including Vimeo, Blip and Grab Networks. The series is written and produced by Aaron Mendelsohn (Air Bud, as well as numerous web series for the likes of Cartoon Network, Nickelodeon, Coca-Cola and more).
Velti, a mobile marketing and ad solutions company, is reportedly developing the first “do not track” button for mobile, according to TechCrunch. Consumers will be provided a website that they can access through their mobile browsers, which will then add their smartphone to a database of devices that do not want to receive targeted ads. Velti could announce this offering as early as this week at the Mobile World Congress in Barcelona. At the same time, TechCrunch reports that Velti is also developing a new way to track smartphones that would bypass the use of UDIDs, which are long identification codes unique to each iPhone that were used by mobile ad networks to identify and target consumers. Last year, Apple announced that it would stop the use of UDIDs on its mobile devices.
Bender/Helper Impact, a U.S.-based entertainment content, products and technology marketing agency, and indigo pearl, a German-based marketing agency, have announced the launch of The Surround Group, a new international communications venture that will be focused on entertainment, media and consumer technologies. Among the services the integrated agency will offer clients include video content creation, full website and app development, social media services and consulting, digital marketing and more.
Apple has purchased Chomp, a California-based start-up that is powers a search and discovery platform for apps. Financial terms of the deal have not been disclosed. The acquisition, which according to reports will inevitably lead to the discontinuation of Chomp’s services and solutions for the Android operating system, has been struck to build out a better search and recommendations platform for the Apple App Store, which currently boasts over 500,000 mobile apps. The deal was first reported by TechCrunch.
In other Apple news, Proview, a Chinese company that used to own the rights to the “iPad” name, has filed suit against the company in California, alleging that Apple acted “with oppression, fraud and/or malice” in order to acquire the iPad trademark, reports The Wall Street Journal. Proview had originally sold the trademark rights to the iPad name for $55,000, but due to these new allegations, is seeking more than $2 billion in compensation from the company through litigation. Apple is arguing that it purchased the name through fair means, and reportedly has numerous documents, including a contract signed by Proview explicitly stating that the company will hand over rights to the iPad name, backing their case up.
Following its estimate about Facebook ad revenues from late last week, eMarketer projects worldwide social ad revenue growth to reach nearly 50% this year over last, with advertisers predicted to spend $7.72 billion on social networks over the course of 2012. eMarketer believes that the growth rate will begin to dip over the next several years as social network ad spend hits close to $12 billion by 2014. Breaking it down by market, eMarketer finds that almost half (47%) of social network ad revenues will come from the U.S. in 2012, with U.S. spend set to reach $3.63 billion, up from $2.54 billion in 2011. The U.S. is expected to maintain its dominant share of social network ad spend through the forecast period, climbing to as much as $5.59 billion by 2014.
Facebook is touting its own ability to be an effective vehicle for app discovery. “Facebook has 425 million monthly mobile users, and the platform sends more than 60 million visitors every month to apps and games,” said James Pearce, head of mobile developer relations, in a blog post on Facebook. He goes on to say that, on mobile platforms today, “distribution is often a function of ranking and positioning in curated app stores. While this benefits established apps and (apps) that are editorially featured, for the majority of developers, getting an app discovered can present a real challenge.” To that end, Pearce argues the power of “social distribution,” where users can engage and then re-engage with apps when they see their friends using them on the site. And with Open Graph powering Facebook Timeline, as well as the ability to introduce Single Sign On for mobile and web apps, users are routinely seeing their friends’ activity with integrated apps wherever and however they access Facebook, which as mentioned earlier, can often be via their smartphones.
Speaking of Facebook, Best Western now allows travelers to reserve hotel rooms directly from its Facebook page. It is an extension of a digital booking functionality that is already available on the company’s mobile site and apps for iOS and Android. The company launched a Best Western Rewards mobile site last year in order to allow club members to manage their profiles, review balances and redeem points.
Online video tech company Tremor Video has made several additions to its entertainment business team as it sharpens its focus on the entertainment vertical, which Tremor says is its fastest growing category. Abbey Thomas has been promoted to Senior Vice President of National Entertainment Sales, where she will continue to oversee all entertainment sales efforts. In conjunction, Tremor also announced the hiring of Stacey Wisnom as its new Entertainment Category Director, who will serve as the video strategist for Tremor’s entertainment clients, as well as the appointments of Josh Pool to Entertainment Sales Director and Amanda Weil as Entertainment Sales Manager.
G4 has announced that Lorenzo de Guttadauro will join the network as Senior Vice President, Brand & Creative, which is a newly created position. In his new role, de Guttadauro will oversee all aspects of the brand, including on-air, print and online design. He comes from NBC Entertainment, where he served as senior vice president of brand creative.
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Producer Mark Gordon (Saving Private Ryan, Grey’s Anatomy) has launched a new website for people seeking internships in highly competitive industries such as film and television, music, sports, theatre, advertising/PR, tech, the web fashion and publishing. Intern Sushi features over 1,500 available internships, which can be found in cities spanning the U.S., from NY to LA, from Chicago to Miami, at companies like Warner Music Group, Lionsgate and FunnyOrDie.com (a full list is on the site). The site also has a different idea in mind when it comes to the application process. Users create a digital profile, which can include a one-minute introductory video, as well as other multimedia elements such as photos, digital assets and/or samples of their work, in order to provide a more in-depth “snapshot of who they are.” The site also offers more information about the industries through exclusive written and video content via its “Industry Insiders” section. And finally, Intern Sushi says it provides a more interactive hiring process as users can track the status of their application, while hiring managers can use built-in social media tools to keep in touch with applicants and new hires. While free, an $8.99/month premium membership will get you early access to new openings and information.
Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
02.27.12
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JOB OPENING: VP MARKETING, DAILY CANDY/NBCU/NYC: 10+ yrs Mrktg exp. w/in Media/Direct/CRM, Strng Knwlg of DC brand, trends & digital marketplace, Strng Email Mrktg skills, Database Knwlge Apply: www.nbcunicareers.com Job# 4525BR (3/3)
JOB OPENING: DIR SALES DEV/MLS Digital Properties/NYC: Lead daily sales dvlpmnt efforts for MLS Dig Properties. 7+ yrs in integrated media envir with client & agency relationships @ sr levels. Exp mngng a team. [email protected] (3/2)
JOB OPENING: MGR PR/MLS Digital Properties/NYC: Mng daily relationships with our Digital Network Partners. 5-7 yrs in strt-up enviro with success in building a scalable bus. Hispanic mkt knwldg a +. [email protected] (3/2)
JOB OPENING: PROGRAMMING EXEC/The Hub/Burbank, CA: Temporary position. Hourly no benefits. scripted exp. Dev exp. Live action animation & game shows. Apply: www.hubworld.com (3/2)
JOB OPENING: PUBLICIST, ENT, ONLINE & SOC. MEDIA/Showtime Networks/NYC: Dvlp/implement media campaigns for ntwks orig prgrmng slate. Handle dig media outreach for publicity campaigns. 2+ yrs exp. More info/apply: www.sho.com/careers (3/2)
JOB OPENING: WEB DEVELOPER/BBC America/NYC: Conceptualize, build, and maintain projects focusing on show support for BBC America programming. 3+ yrs exp w/ PHP, WordPress, MySQL, and HTML/CSS. Rez to [email protected] (3/2)
JOB OPENING: LEAD DIGITAL PRODUCER/BBC America/NYC: Lead Digital Prod team on BBC America’s digital platforms. 5+ yrs exp w/web prod & editorial. Deep knowledge of digital best practices. Exp w/ WordPress. [email protected] (3/2)
JOB OPENING: DIR CORP COMM/BBC WORLDWIDE/NYC: Effective director needed for high impact internal/external corp and divisional press/PR campaigns. 7+ yrs exp. in Comm/PR/trade publicity w/ a media company. Rez: [email protected] (3/2)
JOB OPENING: RESEARCH MANAGER/NBC Universal/Sprout/Philadelphia, PA: Experience with competitive digital research measurement tools such as comScore and/or Nielsen NetRatings is a must. Apply at www.nbcunicareers.com Job#4530 (3/2)
JOB OPENING: SR. AE/NIELSEN/NY: New bus dev & sales focus w/digital pb ind. 5-7 yrs exp sales & resrch. Tv/agncy/res suplr exp pref’d.Appl to https://nielsen.taleo.net/careersection/3/jobdetail.ftl?lang=en&job=1200585 (3/1)
JOB OPENING: SR. BUYER LOCAL TV/Radio Active Int’l in Pearl River, NY (15 miles from NYC): Min 4 – 5 yrs exp. in negotiating and buying local TV/Radio req’d. On location req. [email protected] call 845-732-8943 (3/1)
JOB OPENING: MGR, BRAND INSIGHTS/A+E Networks/NY: Focus on brand rsch, provide ratings analysis/support prog & mktg divisions. 3-5 yrs TV rsch. Nielsen/MRI/Simmons req’d. More info & apply: www.aetn.com/careers.html, #121084 (3/1)
JOB OPENING: PROMO SVC REP/Fox Ad Sales/NY: Mng sponsors’ off-air mktg activity, incl in-store POS materials & consmr promos. 2+ yrs promo/mtkg sppt exp in adv, entmt, or evt plnng. More info/apply: www.foxcareers.com FNG0000952 (3/1)
JOB OPENING: EXEC ASST (FREELANCE)/NY: Support to the SVP, Dev & Prog (Unscripted), Lifetime Networks managing day-to-day admin responsibilities https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=122825 (3/1)
JOB OPENING: VP, PRODUCT MANAGEMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Responsible for overseeing day-to-day ops, ongoing development & product maintenance of Showtime Anytime. 10+ yrs exp req’d. Apply at www.sho.com/careers (2/29)
JOB OPENING: SR. DIR, TECH DEVELOPMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Lead technical development for Showtime Anytime. 10+ yrs exp in digital media and software development req’d. Apply at www.sho.com/careers (2/29)
JOB OPENING: DIR., PRODUCT MANAGEMENT- ON DEMAND/SHOWTIME/NYC: responsible for product strategy & management of Showtime’s On Demand services. 5+ yrs product management experience req’d. Apply at www.sho.com/careers (2/29)
JOB OPENING: TEMP PROJECT MANAGER, DIGITAL MEDIA/SHOWTIME/NYC: Oversees & coordinates digital projects across all platforms for the Smithsonian Channel. 2-3 yrs project management experience req’d. Apply at www.sho.com/careers (2/29)
JOB OPENING: EDITORIAL DIRECTOR-CREATIVE-SVCS/BBC America/NYC: editorial/art directn of on-air/dig promo projects. 8+ yrs exp in On-Air Promos w/ 2+ yrs Editorial/Creative Director exp in natl brdcast/cble ntwrk. [email protected] (2/29)
JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: 1-2yr DR/TV Sales Planner exp. Pref’d/BA req’d. Direct response Agency Buying/Plan exp. a +. Familiar w/ rsrch tools MRI, Nielsen. Full description at www.tvone.tv (2/29)
JOB OPENING: SALES OPS ASST TEMP/TV ONE/NY: Copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit www.tvone.tv (2/29)
JOB OPENING: MKTG DIR/NASCAR Foundation/CH: Dvlp & execute mktg & comm. strategy. 10 yrs exp in mktg or nonprofit cause mktg. www.employment.nascar.com (2/29)
JOB OPENING: ACCOUNT EXECUTIVE/DISH MEDIA SALES/NY: Join expanding team. Resp for developing & growing cable/Advanced TV Ad Sales revenue. Agency & client relationships req’d. 5+ yrs national sales exp. Apply here (2/28)
JOB OPENING: SALES MGR/DISH MEDIA SALES/LA: Resp for developing & growing cable/Advanced TV Ad Sales revenue in Western region. Manage staff of 3. Agency & client relationships req’d. 7+ yrs national sales/mgmt exp. Apply here (2/28)
JOB OPENING: AD SALES MARKETING COORD/DISH MEDIA SALES/NY: Join expanding team. Develop materials, presentations and other sales collateral for national Ad Sales team. 1-2 yrs related exp. Photoshop skills a plus. Apply here (2/28)
JOB OPENING: MGR, DIG. COMM/Disney Publishing Worldwide/NY: Dvlp/implmnt DPW’s PR plans in support of all dig. initiatives, incl. Apps, ebooks, social media outreach. Dig & consumer PR exp a must. Resume: [email protected] (2/28)
JOB OPENING: DIG SALES PLANNER/NEW YORK: Support Digital AEs thru Ad Sales Price/Plan Team to max ad revenues for A+E Networks web properties
https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=122293 (2/28)
JOB OPENING: DIRECTOR, PROGRAM RESEARCH & ANALYSIS/WBTV/LA: Monitor TV Lndscape & ntwks for prog & schd trends/asst VP in dsgn & implt/Dgre req/5+ yrs resrch exp @ TV prod co or ntwrk. App to www.warnerbroscareers.com #129303BR (2/28)
JOB OPENING: SYNDICATION DIRECTOR/Danny Lipford Media: Exp., highly-motivated exec to market/sale Today’s Homeowner with Danny Lipford & Homefront. 5 yrs TV or Radio program syndication req. Send resume to [email protected] (2/28)
JOB OPENING: SALES PLANNER/AMC,WE,IFC/TROY, MI: Create/maintain national sales proposals, facilitate traffic, allocations, and flighting. 1-2+ yrs ad sales exp, Gabrielle Sales System exp. Resumes: [email protected] (2/28)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/ILLUME PR/LA: Gain experience in digital media, gaming & tech PR by assisting agency on projects. Should be interested in tech & social media w/ strong writing skills. Send resume: [email protected] (3/2)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].
SITUATION WANTED: EXECUTIVE ASSISTANT: position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/3)
SITUATION WANTED: SALES ASSISTANT/(CHI): Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (3/3)
SITUATION WANTED: EVENT PRODUCER/NY: – 15 yrs experience in major sports, entertainment and music properties/events. Freelance, part-time, full-time; available to travel. Contact: [email protected] (2/29)
SITUATION WANTED: STRATEGIC LEGAL/BIZ AFFS EXEC/LA: 15 yrs exp TV/Online. Motivated, strong negotiation, drafting, interpersonal & mgmt skills, industry contacts, works well under pressure & w/ others! [email protected] (2/29)
SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (2/28)
SITUATION WANTED: EVENT PRODUCER/NY: 10+ yrs developing/producing/managing experiential, press confs, launches, guerilla, branded. Can work w/ talent. [email protected] http://www.jason-ferguson.com (2/28)
E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.
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