Monday, February 25th, 2008


Cynopsis: Kids!


Good morning. It’s Monday, February 25, 2008, and this is your first early morning briefing.

The 80th Annual Academy Awards were handed last night live on ABC from the Kodak Theatre in LA.  Among the winners were bests in Animated Feature Film of the Year, which was awarded to Brad Bird for Disney’s Ratatouille.  In the Animated Short Film, BreakThru Films (UK), Se-ma-for Studios Production (Poland), Director, Suzie Templetom and Producer, Hugh Welchman won for their stop-motion animated short title Peter & the Wolf, based on Prokofiev’s version of Peter and the Wolf.  Also taking home Oscar last night is the special effects team for The Golden Compass, a New Line movie in association with Ingenious Film Partners, which by the way surprisingly (at least to me) won out over Transformers (DreamWorks and Paramount movie in association with Hasbro), as well as Pirates of the Caribbean: At World’s End (Disney).  A full list of nominees and winners can be found at

It seems that Director David Yates will return to helm the final Harry Potter movie, Harry Potter and the Deathly Hallows, according to a blog by author Lois Lowry’s on her website.  Yates is supposed to direct Lowry’s noted (and great) book The Giver, which if they the Yates new is true and Lowry and company decide to wait, would be postpone The Giver.  That said, Warner Bros., the studio behind the Potter movies, has yet to confirm Yates for the last picture. Yates directed Harry Potter and the Order Of The Phoenix and the upcoming Half-Blood Prince.


Disney Channel will bow three new pre-school aimed music videos from the rock band Imagination Movers, ahead of the like titled series that is currently in production, and will also take Bunnytown to a Monday-Friday schedule:

  • The music videos, from the New Orleans-based Imagination Movers rock band, begin debuting Saturday, March 8.  Additionally, Walt Disney Records is set to release a collection of songs titled Juice Box Heroes, which includes the songs from the three music videos, on March 18.
  • Playhouse Disney will strip the preschool series, Bunnytown, beginning Monday, March 24 at 10a.  New episodes of Bunnytown will premiere each day during the first week in its new home, including an episode celebrating King Bunny’s birthday on Tuesday, March 25.  Created by David and Adam Rudman and Todd Hannert, Bunnytown is produced by Elstree Film Studios in the UK. reports that a trailer for the upcoming Iron Man movie will debut during next week’s episode of Lost on ABC, February 28at 9p.

ABC will air the annual Peanuts special, It’s the Easter Beagle, Charlie Brown, on Tuesday, March 18 at 8p.  Produced by cartoonist/creator Charles M. Schulz, the holiday special made its original debut on March 25, 2005


Papercutz is set to publish a quarterly series of graphic novels based on Bionicle, Lego’s boy-targeted action figure line.  The first title in the series, Bionicle 1 Rise of the Toa Nuva, featuring the origin story, will be available from May 2008.  Published in hardcover and paperback, the Bionicle graphic novel series includes reprints of stories created for Lego’s Bionicle club, which have not appeared in print for several years.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; February 2224, 2008:
Vantage Point (Sony / Columbia) PG-13               Opening Weekend $24.0m
Jumper (Fox) PG-13                                           $12.7m-2 wk total $56.2m
The Spiderwick Chronicles (Paramount) PG           $12.6m-2 wk total $43.6m
Fool’s Gold (Warner Bros.) PG-13                        $6.3m-3 wk total $52.4m
Definitely, Maybe (Universal) PG-13                     $5.2m-2 wk total $21.8m
Be Kind, Rewind (New Line) PG-13                       Opening Weekend $4.1m
Juno (Fox Searchlight) PG-13                              $4.1m-12 wk total $130.4m
Welcome Home Roscoe Jenkins (Universal) PG-13 $3.9m-3 wk total $35.5m
The Bucket List (Warner Bros.) PG-13                  $2.6m-9 wk total $85.2m
Witless Protection (Lionsgate) PG-13                    Opening Weekend $2.2m
Source: Box Office Mojo


Rob Mason is upped to Manager/Promotions, Razor & Tie Entertainment, he reports to Michael Krumper, SVP/Marketing and Kurt Steffek, VP/Promotions.  Mason joined the company in 2005 as Promotions Assistant.


Final K6-11 Ratings for Saturday, February 16, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids’ WB!) 1.1/5 Avg. (7a-12p)
Will & DeWitt 0.7/7; Magi Nation 1.2/7; Shaggy Scooby-Doo Get A Clue 1.2/6; Tom and Jerry Tales 1.9/8; Skunk Fu! 1.4/6; Johnny test 1.4/6; Teen Titans 1.2/5; Eon Kid 0.8/4; Legion of super Heroes 0.7/3; The Batman 0.7/3
ABC 0.9/4 Avg. (9a-1p)
The Emperor’s New School 0.6/3; The Replacements 0.7/3; That’s So Raven 0.9/3; That’s So Raven 1.2/5; Hannah Montana 1.2/5; Suite Life of Zack & Cody 1.6/7; Power Rangers Overdrive 0.8/4; Power Rangers Overdrive 0.7/4
FOX (4Kids TV) 0.8/4 Avg. (8a-12n)
Viva Pinata 0.5/3; Viva Pinata 0.7/4; Chaotic 0.8/4; Chaotic 0.9/4; Teenaged Mutant Ninja Turtles Lost Episodes 1.1/4; Dinosaur King 1.0/4; Yu-Gi-Oh GX 1.0/4; Adrenaline Project 0.6/3
NBC (Qubo on NBC) Avg. 0.5/2 (7:30a-12p)
Jacob Two Two 0.5/2; Dragon 0.4/2; My Friend Rabbi 0.4/2; 321 Penguins/Larryboy Adventures 0.6/3; Veggie Tales 0.8/4; Jane and the Dragon 0.3/2
CBS (KEWLopolis on CBS) 0.4/2 Avg. (7-10a/9-11a/10a-1p*)
Care Bears 0.2/1; Strawberry Shortcake 0.4/2; Cake 0.4/2; Sushi Pack 0.3/1; Dino Squad 0.6/2; Horseland 0.5/2
*Times vary from market to market

Final K6-11 Ratings for Saturday, February 16, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.7/24 Avg. (7a-1p)
Jimmy Neutron 1.8/20; Jimmy Neutron 2.4/18; Fairly OddParents 3.9/23; Fairly OddParents 5.0/25; SpongeBob SquarePants 6.2/28; SpongeBob SquarePants 5.6/23; Back at the Barnyard 5.7/23; Tak and the Power of Juju 4.4/19; SpongeBob SquarePants 5.4/25; SpongeBob SquarePants 5.4/26; SpongeBob SquarePants 5.7/27; SpongeBob SquarePants 5.2/25
DISNEY CHANNEL 1.9/10 Avg. (7a-1p)
The Wiggles 1.2/14; Johnny and the Sprites 1.5/11; My Friends Tigger & Pooh 1.8/11; My Friends Tigger & Pooh 2.0/10; Mickey Mouse Clubhouse 2.3/10; Mickey Mouse Clubhouse 1.9/8; Little Einsteins 1.9/8; Handy Manny 1.9/8; Bunnytown 1.5/7; Charlie and Lola 1.2/6; Holes (130 minutes) (3.7/18)
CARTOON NETWORK 1.8/9 Avg. (7:30a-1p)
Cartoon Cartoon Top 5 (60 minutes) 2.0/13; George of the Jungle 2.6/13; Pokemon: Diamond & Pearl 2.0/9; Pokemon: Diamond & Pearl 1.9/8; Ben 10 1.9/8; Transformers: Animated 1.9/8; Teen Titans 1.4/7; Totally Spies 1.5/7; Cartoon Cartoon (60 minutes) 1.4/7
TOON DISNEY (Jetix) 0.7/4 Avg. (8a-1p)
Legend of the Dragon 0.1/1; Jackie Chan Adventures 0.2/2; Power Rangers: Mystic Force 0.5/3; Power Rangers Ninja Storm 0.8/4; Leroy & Stitch (100 min) 1.2/5; Timon & Pumbaa Shorts (15 min) 0.7/3; Lilo & Stitch (series) 0.7/3; Lilo & Stitch (series) 0.6/3; Lilo & Stitch (series) 0.7/3; Lilo & Stitch (series) 0.6/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, February 18, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1920; K6-11 1232; TWEENS 9-14 914
DISNEY CHANNEL:     K2-11 1099; K6-11   738; TWEENS 9-14 617
CARTOON NETWORK: K2-11   789; K6-11   610; TWEENS 9-14 617
TOON DISNEY:           K2-11   143; K6-11   123; TWEENS 9-14   74
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, February 19, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1429; K6-11 781; TWEENS 9-14 541
DISNEY CHANNEL:     K2-11   827; K6-11 527; TWEENS 9-14 394
CARTOON NETWORK: K2-11   523; K6-11 310; TWEENS 9-14 203
TOON DISNEY:           K2-11   139; K6-11   82; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, February 11, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1286; K6-11 655; TWEENS 9-14 443
DISNEY CHANNEL:     K2-11   853; K6-11 564; TWEENS 9-14 478
CARTOON NETWORK: K2-11   570; K6-11 350; TWEENS 9-14 261
TOON DISNEY:           K2-11   149; K6-11   85; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  In a 2007 TV commercial, cookies were driving in a car while singing the song “Don’t You Want Me” by The Human League. What brand and kind of cookies were they?  NABISCO CHIPS AHOY     Kudos to: Rachael Guadagno-Nickelodeon/NY; Elizabeth ShearsNational Broadcast/NY; Lindsey Grossman- Raggs LLC/Charlotte, NC; Dan Flory-Partnership Marketing, Inc./Ada, MI; Rosemary Cunningham-MMT/Chicago; Michael Hawkins-PromoDoctors/Irving, TX; Kristofer Chun-Zim Squared/Napa, CA; Kerri Huyck-KIDK/Idaho Falls, ID; Lois Kramer/Phoenix; Tammi Denbow-Fox/LA

Today’s Trivia Question: Nod’s Limbs is the hometown of what animated twin pranksters?  ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

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JOB POSTING: SR RES ANALYST PROG/MKTG/A&E TV-NY: Res analyses & estimates for Prog/Mktg/Sched/PR Dvlp strat. presentations. BA/BS & 3 yrs TV res  cable/rep/bcast/agency. Nielsen. Res:   (3/01)

JOB POSTING: CREATIVE DIR ON-AIR PROMO/AETN/NY: Mng on-air communications incl’g promos, graphics & show pkgs. BA/BS 7+ yrs exp in on-air promo & design. AVID, Final Cut Pro, Adobe Suite req’d. Apply: . (3/01)

JOB POSTING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE.Res: [email protected]  (3/01)

JOB POSTING: NYC MEDIA BUYING/PLAN’G AGENCY looking for MEDIA PLNER/ASSIST TO CEO/PRES. Media knwldg & Excel/PP skills req’d. Also TRAFFIC/CLEARANCE . Handle client commercial clearances/trafficking. Contact: [email protected] (3/01)

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JOB OPENING: PRINT PRODUCTION MANAGER/Discovery/MD:  Min. 3-5 yrs advertising agency exp. w/print buying and critique high end color. Exp. Scheduling/Budgets. Photoshop & Quark Xpress.  Apply: req# 7681 (3/01)

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JOB OPENING: F/T EXEC ASST/LA based Daytime Drama: For Show Runner.Candidate must have previous exp & possess excellent organization, computer and communications skills. Email your cover letter/resume to:   [email protected]   (2/29)

JOB OPENING: VP, DIGITAL VIDEO DISTRIBUTION/ESPN/BRISTOL CT:  Sales and marketing strategies to drive distribution non-mobile phone, digital products and services.  10+yrs industry exp. [email protected]   (2/29)

JOB OPENING: RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply: [email protected] (2/29)

JOB OPENING: MGR AFF SALES ADMIN/A&E TV-NY:  Maintain Aff subs data – analy & report in SCRIBE.  Manage NCTC acct.  – BA/BS & 3+ yrs cable exp. & knowl of aff data structure.  Res: (2/29)

JOB OPENING: RESEARCH MGR/Cablevision NY, NY:  Seeks Research Mgr 5+ yrs TV Rrsch exp. Working knwlg new media/digital industry. Online and Trad. rsrch tools pref.  See full posting and apply to reg id 1786BR (2/29)

JOB OPENING: EDITOR/Rainbow Media/ NYC: 2+ yrs exp in broadcast/cable tv editing. Must have Avid/Final Cut Pro. See Full posting and apply to req id 5297BR (2/29)

JOB OPENING:  ACCOUNT EXECUTIVE ONLINE / LIFETIME/NY: Sales Account Manager responsible for growing and managing media sales for and Apply at: (2/28)

JOB OPENING:  DIGITAL SALES PLANNER/CBS TV Dist/NY: Take-charge person to manage online inventory. Communicate with ad agencies and execute clients tech needs. Knowledge and experience working with DART. Email: [email protected] (2/28)

JOB OPENING: ASST TO PRES/CEO/REALITY TV CO/LA: 3yrs exp working for senior-lvl exec. Detail oriented, computer skills, fast pace. Phones, sched mtgs, interact with agents/writers/producers. Res to: [email protected] (2/28)

JOB OPENING:  DIG PROD MGR/WE tv/NYC: 2-4 yrs exp Web tech/new media. Support Interactive content & mktg proj for digital platforms.Strong knwlg of client-side& web-based technologies, html. rez ref #5414BR (2/28)

JOB OPENING:  VP, PRODUCTION MGMT: Will oversee all aspects of production for VH1/Logo. Events, original series, pilots etc. Apply under Prod. Mgmnt. EOE (2/28)

JOB OPENING: KIDS DTV PRODUCER/CDA Productions/LA: Must have demonstrated exp. with live action kids productions. Infant/Toddler experience preferred. Apply to:  [email protected] (2/28)

JOB OPENING:  RESEARCH ANALYST II/Discovery/MD:  Min. two yrs research exp pref. broadcast/media. Quantitative/Qualitative exp req. Strg proj. management & comp. skills Nielsen or SPSS. Apply:   req# 7677   (2/28)

JOB OPENING:  ADV SALES MGR/ Coast: 2+ yrs sales mgmt exp, 3-5 yrs online ad sales, knwlg budgets, online sales & motivating sales people. Focus on Ent. Media nat’l, retail.  Res to: [email protected]  (2/28)

JOB OPENING:  ACCT EXEC/NYPost/ Coast: 2+ yrs Online, Ad sales, Exp w/ agencies/clients across nat’l, retail, ent/media, TV/video ad sales a +, Strong sales, presenting, negotiating skills. Res to: [email protected] (2/28)

JOB OPENING:  MGR DOMESTIC SALES ADMIN/NBC UNI/Universal City: resp. for the sales process and mngmnt of the domestic TV Basic Cable, TV (pay & free) & New Media deals. Degree or 2 yrs exp. keyword #786681. (2/28)

JOB OPENING:  SW QA PROFESSIONAL/iTVX/Westchester NY: iTVX leader in Brander integration is seeking qualified QA Database experts to lead creation of new tools and services.  Resume to:  [email protected]  (2/28)

JOB OPENING:  SR. RESEARCH PROJECT MANAGER/CNN/ATL: Design/manage/present web analyses and primary research projects for CNN Digital businesses. 5+Yrs research/online analytics/Masters pref’d. Apply: [email protected] (2/28)

JOB OPENING: S&P & RIGHTS CLEARANCES MGR/PBS Sprout/PHILA: Knwldg of and/or exp w/legal or acquisitions & clearance procedures. Exp. w/children and/or cable prgrmng ind. BS/BA pref. legal/acquisitions. Apply: (2/27)

JOB OPENING: COORD, PRICING & PLANNING, STYLE/Comcast Nets/NY: 1+ yr industry exp; Resp for tracking inventory, processing MSA posting, oversee EDI & supporting sales staff. Apply: 60506BR EEO/AA/Drug Free (2/27)

JOB OPENING: MARKETING COORD/Hallmark Channel/LA: Support consumer marketing. 2 yrs admin. exp. See full posting & apply @ (2/27)

JOB OPENING: DIG CONTENT MGR/WE tv/NYC: 2-4 years web content or prod exp w/ent/web/cable. Video prod exp pref. Strong PM, comm & tech skills a must. rez to ref #5294BR (2/27)

JOB OPENING: MGR.ON-AIR PROMO PRODUCTION/LIFETIME TV/LA: Must have solid TV on-air promo exp. and knowledge of post-production technologies and digital file management. Apply to: [email protected]  (2/26)

JOB OPENING:  SR.WRITER PRODUCER/LIFETIME TV/LA: Conceptualize, write and produce on-air and radio promos. Must have demonstrated exp. within cable or broadcast network.   Apply to: [email protected] (2/26)

JOB OPENING:  CREATIVE DIRECTOR/LIFETIME TV/LA: Must have extensive exp. in on-air promos within cable or network and demonstrated editorial expertise. Apply to: [email protected] (2/26)

JOB OPENING:  PR COORDINATOR/FOODNETWORK/NY:  Work w/ PR Mgr to provide market press support for select primetime series; develop support materials & select show releases. 1-3 yrs exp PR/related. Apply at: (2/26)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: ACCOUNTS PAYABLE INTERN/Bethpage, NY: AP department is responsible for processing invoices to generate payments to suppliers.   For more info/submit a resume, visit . Enter requisition id 5498BR (2/29)

SPRING INTERNSHIP CREDITS ONLY:  POLITICAL AD SALES INTERN/NY, NY: An understanding & interest in the political process is required.  Preferred Majors: Poly Sci & Communications.  Excellent communication skills.  Send resume to:  [email protected] (2/28)

SPRING INTERNSHIP CREDITS ONLY: SUMMER INTERNSHIPS AVAIL/News Channel 8/MyTV9-New Haven. CT: Now hiring interns for 5 depts, news, sports, mktg/community, mktg rsch and web prod. Deadline to apply is April 1st. Contact [email protected] (2/26)

SITUATION WANTED : Accomplished Advertising, Marketing, Sales Promotion & Direct Marketing Executive experienced in developing advertising programs. Will consider Agency, freelance & consulting assignments. Contact [email protected] (3/01)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  MKTG/ACCT MGMT/PROMOTION/EVENTS: 10 yrs exp in cable, publishing, advertising. Versatile, creative, resourceful, detailed, outgoing personality. Seeking F/T role in similar capacity. [email protected] (2/28)

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