Cynopsis: Kids!
02/22/10
Good morning. It’s Monday, February 22, 2010, and this is your first early morning Kids briefing.
Disney Channel will premiere Harriet the Spy: Blog Wars on Friday, March 26 at 8p. Based on the Harriet the Spy books by Louise Fitzhugh, the TV movie offers a modern twist on the story. Harriet the Spy: Blog Wars stars Jennifer Stone (Wizards of Waverly Place) as Harriet “The Spy” Welsch as goes up against her nemesis to become the official blogger for their high school class. Produced by 9 Story Entertainment, the movie was written by Heather Conkie (CBC’s Heartland) and Alexandra Clarke (The Changeling), and directed by Ron Oliver (Goosebumps, Kiss Me Deadly) with Jonathan Hackett (Aaron Stone) serving as producer.
MORE KIDS STUFF
Shout! Factory and Marvel Animation, Inc. are entering into a multi-year content deal. Under the pact Shot! Factory acquires the home entertainment rights to Marvel’s animated series The Super Hero Squad Show and will serve as the exclusive US home entertainment distributor for the series. Shout! Factory plans rollout The Super Hero Squad Show home entertainment product line later this year. The Super Hero Squad Show launched on Cartoon Network US in October 2009, where it continues to air.
Attendance at the 11th annual KidScreen Summit was up +15% over 2009. Upwards of 1,500 kid entertainment insiders made their way to NYC for annual event, 63% of which came from outside the US. News about KidScreen Summit 2011 will be announced soon.
MARKETING/LICENSING
HIT Entertainment inks a new deal with live stage musical producers Vee Corporation, Vital Theatre Company, and AEG/ThemeStar, to develop, produce and tour new live shows based on HIT’s Barney, Angelina Ballerina and Thomas the Tank Engine. All three shows are set to launch in the US in fall 2010 and will tour through 2011. Vee Corporation will be the exclusive producer of Barney Live, Vital Theatre Company will produce the new Angelina Ballerina The Musical, which will bow at the Vital Theatre in NYC on October 2, 2010, and AEG/ThemeStar will produce/present Thomas & Friends Live On Stage.
Twentieth Century Fox Licensing & Merchandising (Fox Licensing) unveiled its merchandising program for Fox Television’s popular series Glee at the 2010 Magic Convention. Developed by Fox Licensing in collaboration with series creator Ryan Murphy, The Glee product line, which includes apparel and accessories, is slated to rollout in fall 2010 simultaneous to launch of the second season of the series. Specifically, the Glee merchandise line will feature products from Fox Licensing partners: JEM Sportswear/Awake, Inc. (young adult t-shirts, fashion tops and sweatshirts); Li & Fun (pajamas and loungewear); Accessory Innovations (bags and headwear); and Berkshire Fashions (knitwear, cold weather accessories and hosiery).
NBC Universal through its exclusive licensing rep Joy Tashjian Marketing Group (JTMG) completes new toy licensee deals for the Saved by the Bell, the kid-targeted series that ran on NBC’s Saturday morning block 1989-93, and the science series Warehouse 13, currently running on SyFy Channel, a division of NBC Universal. Pressman Toy Corporation signs on to create kid-targeted board games based on Saved by the Bell, which is currently running in syndication on TBS. Rittenhouse Archives Ltd., is set to produce trading cards and trading card alms based on Warehouse 13. Products a scheduled to roll-out at retail this year.
STONE SOUP
Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; February 19-21, 2010:
Valentine’s Day (Warner Bros.) PG-13 $17.2m-2 wk total $87.4m
Avatar (Fox) PG-13 $16.1m-10 wk total $687.8m
Percy Jackson & The Olympians: The Lightning Thief (Fox) PG $15.3m-2 wk total $58.8m
Dear John (Sony/Screen Gems) PG-13 $7.3m-3 wk total $66.0m
Tooth Fairy (Fox) PG $4.5m-5 wk total $49.9m
When in Rome (Buena Vista) PG-13 $1.7m-4 wk total $29.4m
The Blind Side (Warner Bros.) PG-13 $1.5m-14 wk total $247.1m
Alvin and the Chipmunks: The Squeakquel (Fox) PG $935,000-9 wk total $215.6m
Sherlock Holmes (Warner Bros.) PG-13 $880,000-9 wk total $205.6m
My Name is Khan (Fox Searchlight) PG-13 $720,000-2 wk total $3.3m
Source: Rentrak ( www.rentrak.com )
EXECUTIVE MOVES
Jarowskij Sweden, a Nordic production company of Zodiak Entertainment, names two new senior executives. Pontus Gardinger is named as Head of Executive Production. He was previously a producer and executive producer for ITV Studios’ Silverback. Erik Wahlberg is appointed Head/Development and Deputy Managing Director. Wahlberg was formerly Head/Developing and Sales, Strix Television.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 2/8-2/14/10 , 6a-6a:
K2-11 Total Delivery (000)
DSNY*: StarStruck (2/14; 8-9:35p) 2929
NICK: SpongeBob SquarePants (2/13; 9:30a) 2526
FOX: American Idol (2/9; 8-9:01p) 2459
NICK: Penguins of Madagascar (2/13; 10a) 2323
NICK: SpongeBob SquarePants (2/11; 5:30p) 2322
NICK: iCarly (2/12; 8p) 2300
NICK: SpongeBob SquarePants (2/13; 9a) 2248
NICK: iCarly (2/11; 6p) 2225
NICK: SpongeBob SquarePants (2/9; 5:30p) 2170
DSNY*: Suite Life on Deck (2/12; 8:30p) 2145
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 2/8-2/14/10 , 6a-6a:
K6-11 Total Delivery (000)
DSNY*: StarStruck (2/14; 8-9:35p) 2418
DSNY*: Suite Life on Deck (2/12; 8:30p) 1733
NICK: iCarly (2/12; 8p) 1676
FOX: American Idol (2/9; 8-9:01p) 1631
DSNY*: Phineas and Ferb (2/12; 9p) 1533
NICK: Big Time Rush (2/12; 8:30p) 1515
NICK: SpongeBob SquarePants (2/13; 9:30a) 1513
NICK: iCarly (2/11; 6p) 1511
DSNY*: Hannah Montana (2/14; 9:35p) 1507
NICK: iCarly (2/10; 7p) 1495
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 2/8-2/14/10 , 6a-6a:
Tweens 9-14 Total Delivery (000)
DSNY*: StarStruck (2/14; 8-9:35p) 2300
FOX: American Idol (2/9; 8-9:01p) 2043
FOX: American Idol (2/10; 9-10p) 1664
DSNY*: Suite Life on Deck (2/12; 8:30p) 1443
DSNY*: Hannah Montana (2/14; 9:35p) 1404
NICK: iCarly (2/12; 8p) 1289
NICK: iCarly (2/10; 6p) 1248
NBC: Winter Olympics Opening Ceremonies (2/12; 8p-12:06a) 1230
NICK: True Jackson, VP (2/10; 6:30p) 1224
NICK: iCarly (2/10; 7p) 1177
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 2/8-2/14/10 , 6a-6a:
Teens 12-17 Total Delivery (000)
FOX: American Idol (2/9; 8-9:01p) 1994
FOX: American Idol (2/10; 9-10p) 1600
NBC: Winter Olympics Opening Ceremonies (2/12; 8p-12:06a) 1278
DSNY*: StarStruck (2/14; 8-9:35p) 1266
NBC: Winter Olympics Primetime (2/13; 8:30p-11:29p) 1163
FAM: Secret Life of the American Teen (2/8; 8-9p) 1023
NBC: Winter Olympics Primetime (2/14; 7-11p) 906
TNT: East Vs West (2/14; 8:42-11:45p) 823
DSNY*: Hannah Montana (2/14; 9:35p) 802
ADSM**: Family Guy (2/8; 11p) 788
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, February 13, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.7/3 Avg. (9a-1p)
The Emperor’s New School 0.5/2; The Replacements 0.5/2; That’s So Raven 0.7/3; That’s Raven 1.1/5; Hannah Montana 0.9/4; Suite Life of Zack & Cody 0.9/4; Mighty Morphin Power Rangers 0.4/2; Mighty Morphin Power Rangers 0.3/2
CW (TheCW4Kids) 0.6/3 Avg. (7a-12p)
Winx Club 0.1/1; Winx Club 0.4/3; Dinosaur King 0.6/3; Dinosaur King 1.0/5; Yu-Gi-Oh 0.7/3; Yu-Gi-Oh 0.7/3; Sonic X 0.7/3; Sonic X 0.9/4; Teenage Mutant Ninja Turtles 0.9/4; Chaotic 0.5/2
CBS (CookieJarTV) 0.4/2 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.4/2; Noonbory and the Super 7 0.4/2; Busytown Mysteries 0.4/2; Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.3/1; Sabrina: Animated Series 0.5/2
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.2/1; 3-2-1 Penguins 0.2/1; Babar 0.2/1; Willa’s Wild Life 0.3/1; Jane and the Dragon 0.3/1
Final K6-11 Ratings for Saturday, February 13, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.6/22 Avg. (7a-1p)
All Grown Up 1.8/18; Jimmy Neutron 2.8/20; Fairly OddParents 3.9/22; SpongeBob SquarePants 5.1/25; SpongeBob SquarePants 6.1/28; SpongeBob SquarePants 6.2/26; Penguins of Madagascar 5.4/23; Fanboy 7 Chum Chum 5.2/22; SpongeBob SquarePants 4.7/21; SpongeBob SquarePants 4.5/20; iCarly 4.9/21; SpongeBob SquarePants 4.8/22
DISNEY CHANNEL 2.3/11 Avg. (7a-1p)
My Friends Tigger & Pooh 1.9/19; Chuggington 2.6/19; Special Agent Oso 2.4/13; Handy Manny 1.8/9; Mickey Mouse Clubhouse 1.8/8; Mickey Mouse Clubhouse 1.7/7; Imagination Movers 1.7/7; Handy Manny 1.8/8; Phineas and Ferb 2.4/10; Phineas and Ferb 3.3/14; Life is Ruff (1×95) 3.0/13
CARTOON NETWORK 2.2/11 Avg. (7a-1p)
Pokemon: Diamond and Pearl; Galactic Battle 1.2/11; Yu-Gi-Oh! 5Ds 1.2/9; Ben 10: Alien Force 1.6/9; Star Wars: Clone Wars 1.8/8; Hot Wheels: Battle Force 1.5/7; Johnny Test 2.0/8; Stuart Little 2.9/13; Chowder 2.6/11; Chowder 2.6/12
DISNEY XD 1.3/6 Avg. (7a-1p)
Suite Life of Zack & Cody 0.7/6; Phineas and Ferb 0.8/8; Phineas and Ferb 1.5/8; Kick Buttowski 2.0/10; Phineas and Ferb 1.8/8; Kick Buttowski 2.1/9; Winter Next X (1×15) 1.1/5; Phineas and Ferb Shorts (1×15) 1.0/4; Zeke and Luther 0.9/4; Suite Life on Deck 1.2/5; Suite Life on Deck 1.0/4; Suite Life on Deck 0.9/4; Winter Next X (1×15) 0.8/3; Phineas and Ferb Shorts (1×15) 0.8/4
Answer to Yesterday’s Trivia: This sitcom club has three rules — “Whatever we eat remains a secret; if you can find a good woman to be with, the meeting is adjourned; if you can get rid of the other members, you can have all the hoagies for yourself.” What club is this? HUXTABLE MEN’S CLUB Kudos to: Michael Ratliffe-TV One/Silver Spring; Dara Monahan/Studio City
Today’s Trivia Question: This cartoon character first appeared in several Warner Bros. cartoon shorts in 1948 and was seen periodically for the next 16 years. He was initially mistaken for an oversize mouse. What is the name of this oversized baby zoo escapee? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Billings for Cynopsis Kids!
gwen @cynopsis.com
02.22.10
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