Monday, February 22nd, 2010

Cynopsis: Kids!



Good morning. It’s Monday, February 22, 2010, and this is your first early morning Kids briefing.

Disney Channel will premiere Harriet the Spy: Blog Wars on Friday, March 26 at 8p.  Based on the Harriet the Spy books by Louise Fitzhugh, the TV movie offers a modern twist on the story.  Harriet the Spy: Blog Wars stars Jennifer Stone (Wizards of Waverly Place) as Harriet “The Spy” Welsch as goes up against her nemesis to become the official blogger for their high school class.  Produced by 9 Story Entertainment, the movie was written by Heather Conkie (CBC’s Heartland) and Alexandra Clarke (The Changeling), and directed by Ron Oliver (Goosebumps, Kiss Me Deadly) with Jonathan Hackett (Aaron Stone) serving as producer.


Shout! Factory and Marvel Animation, Inc. are entering into a multi-year content deal.  Under the pact Shot! Factory acquires the home entertainment rights to Marvel’s animated series The Super Hero Squad Show and will serve as the exclusive US home entertainment distributor for the series.  Shout! Factory plans rollout The Super Hero Squad Show home entertainment product line later this year.  The Super Hero Squad Show launched on Cartoon Network US in October 2009, where it continues to air.

Attendance at the 11th annual KidScreen Summit was up +15% over 2009.  Upwards of 1,500 kid entertainment insiders made their way to NYC for annual event, 63% of which came from outside the US.  News about KidScreen Summit 2011 will be announced soon.


HIT Entertainment inks a new deal with live stage musical producers Vee Corporation, Vital Theatre Company, and AEG/ThemeStar, to develop, produce and tour new live shows based on HIT’s Barney, Angelina Ballerina and Thomas the Tank Engine.  All three shows are set to launch in the US in fall 2010 and will tour through 2011.  Vee Corporation will be the exclusive producer of Barney Live, Vital Theatre Company will produce the new Angelina Ballerina The Musical, which will bow at the Vital Theatre in NYC on October 2, 2010, and AEG/ThemeStar will produce/present Thomas & Friends Live On Stage.

Twentieth Century Fox Licensing & Merchandising (Fox Licensing) unveiled its merchandising program for Fox Television’s popular series Glee at the 2010 Magic Convention.  Developed by Fox Licensing in collaboration with series creator Ryan Murphy, The Glee product line, which includes apparel and accessories, is slated to rollout in fall 2010 simultaneous to launch of the second season of the series.   Specifically, the Glee merchandise line will feature products from Fox Licensing partners: JEM Sportswear/Awake, Inc. (young adult t-shirts, fashion tops and sweatshirts); Li & Fun (pajamas and loungewear); Accessory Innovations (bags and headwear); and Berkshire Fashions (knitwear, cold weather accessories and hosiery).

NBC Universal through its exclusive licensing rep Joy Tashjian Marketing Group (JTMG) completes new toy licensee deals for the Saved by the Bell, the kid-targeted series that ran on NBC’s Saturday morning block 1989-93, and the science series Warehouse 13, currently running on SyFy Channel, a division of NBC Universal.  Pressman Toy Corporation signs on to create kid-targeted board games based on Saved by the Bell, which is currently running in syndication on TBS.  Rittenhouse Archives Ltd., is set to produce trading cards and trading card alms based on Warehouse 13.  Products a scheduled to roll-out at retail this year.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; February 19-21, 2010:
Valentine’s Day (Warner Bros.) PG-13                                   $17.2m-2 wk total $87.4m
Avatar (Fox) PG-13                                                              $16.1m-10 wk total $687.8m
Percy Jackson & The Olympians: The Lightning Thief (Fox) PG $15.3m-2 wk total $58.8m
Dear John (Sony/Screen Gems) PG-13                                  $7.3m-3 wk total $66.0m
Tooth Fairy (Fox) PG                                                            $4.5m-5 wk total $49.9m
When in Rome (Buena Vista) PG-13                                       $1.7m-4 wk total $29.4m
The Blind Side (Warner Bros.) PG-13                                     $1.5m-14 wk total $247.1m
Alvin and the Chipmunks: The Squeakquel (Fox) PG               $935,000-9 wk total $215.6m
Sherlock Holmes (Warner Bros.) PG-13                                 $880,000-9 wk total $205.6m
My Name is Khan (Fox Searchlight) PG-13                             $720,000-2 wk total $3.3m
Source: Rentrak ( )


Jarowskij Sweden, a Nordic production company of Zodiak Entertainment, names two new senior executives.  Pontus Gardinger is named as Head of Executive Production.  He was previously a producer and executive producer for ITV Studios’ Silverback.  Erik Wahlberg is appointed Head/Development and Deputy Managing Director.  Wahlberg was formerly Head/Developing and Sales, Strix Television.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 2/8-2/14/10 , 6a-6a:
K2-11                                      Total Delivery (000)
DSNY*: StarStruck (2/14; 8-9:35p)                   2929
NICK:    SpongeBob SquarePants (2/13; 9:30a)  2526
FOX:      American Idol (2/9; 8-9:01p)               2459
NICK:    Penguins of Madagascar (2/13; 10a)     2323
NICK:    SpongeBob SquarePants (2/11; 5:30p) 2322
NICK:    iCarly (2/12; 8p)                                 2300
NICK:    SpongeBob SquarePants (2/13; 9a)      2248
NICK:    iCarly (2/11; 6p)                                 2225
NICK:    SpongeBob SquarePants (2/9; 5:30p)   2170
DSNY*: Suite Life on Deck (2/12; 8:30p)           2145
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 2/8-2/14/10 , 6a-6a:
K6-11                                    Total Delivery (000)
DSNY*: StarStruck (2/14; 8-9:35p)                 2418
DSNY*: Suite Life on Deck (2/12; 8:30p)         1733
NICK:    iCarly (2/12; 8p)                                1676
FOX:     American Idol (2/9; 8-9:01p)              1631
DSNY*: Phineas and Ferb (2/12; 9p)                1533
NICK:    Big Time Rush (2/12; 8:30p)               1515
NICK:    SpongeBob SquarePants (2/13; 9:30a) 1513
NICK:    iCarly (2/11; 6p)                                 1511
DSNY*: Hannah Montana (2/14; 9:35p)            1507
NICK:    iCarly (2/10; 7p)                                 1495
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 2/8-2/14/10 , 6a-6a:
Tweens 9-14                                                  Total Delivery (000)
DSNY*:  StarStruck (2/14; 8-9:35p)                                         2300
FOX:      American Idol (2/9; 8-9:01p)                                      2043
FOX:      American Idol (2/10; 9-10p)                                        1664
DSNY*:  Suite Life on Deck (2/12; 8:30p)                                  1443
DSNY*:  Hannah Montana (2/14; 9:35p)                                    1404
NICK:    iCarly (2/12; 8p)                                                          1289
NICK:    iCarly (2/10; 6p)                                                          1248
NBC:     Winter Olympics Opening Ceremonies (2/12; 8p-12:06a) 1230
NICK:    True Jackson, VP (2/10; 6:30p)                                     1224
NICK:    iCarly (2/10; 7p)                                                          1177
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 2/8-2/14/10 , 6a-6a:
Teens 12-17                                                      Total Delivery (000)
FOX:      American Idol (2/9; 8-9:01p)                                         1994
FOX:      American Idol (2/10; 9-10p)                                          1600
NBC:      Winter Olympics Opening Ceremonies (2/12; 8p-12:06a) 1278
DSNY*:  StarStruck (2/14; 8-9:35p)                                            1266
NBC:      Winter Olympics Primetime (2/13; 8:30p-11:29p)            1163
FAM:      Secret Life of the American Teen (2/8; 8-9p)                   1023
NBC:      Winter Olympics Primetime (2/14; 7-11p)                         906
TNT:       East Vs West (2/14; 8:42-11:45p)                                   823
DSNY*:   Hannah Montana (2/14; 9:35p)                                       802
ADSM**: Family Guy (2/8; 11p)                                                    788
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, February 13, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.7/3 Avg. (9a-1p)
The Emperor’s New School 0.5/2; The Replacements 0.5/2; That’s So Raven 0.7/3; That’s Raven 1.1/5; Hannah Montana 0.9/4; Suite Life of Zack & Cody 0.9/4; Mighty Morphin Power Rangers 0.4/2; Mighty Morphin Power Rangers 0.3/2
CW (TheCW4Kids) 0.6/3 Avg. (7a-12p)
Winx Club 0.1/1; Winx Club 0.4/3; Dinosaur King 0.6/3; Dinosaur King 1.0/5; Yu-Gi-Oh 0.7/3; Yu-Gi-Oh 0.7/3; Sonic X 0.7/3; Sonic X 0.9/4; Teenage Mutant Ninja Turtles 0.9/4; Chaotic 0.5/2
CBS (CookieJarTV) 0.4/2 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.4/2; Noonbory and the Super 7 0.4/2; Busytown Mysteries 0.4/2; Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.3/1; Sabrina: Animated Series 0.5/2
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.2/1; 3-2-1 Penguins 0.2/1; Babar 0.2/1; Willa’s Wild Life 0.3/1; Jane and the Dragon 0.3/1

Final K6-11 Ratings for Saturday, February 13, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.6/22 Avg. (7a-1p)
All Grown Up 1.8/18; Jimmy Neutron 2.8/20; Fairly OddParents 3.9/22; SpongeBob SquarePants 5.1/25; SpongeBob SquarePants 6.1/28; SpongeBob SquarePants 6.2/26; Penguins of Madagascar 5.4/23; Fanboy 7 Chum Chum 5.2/22; SpongeBob SquarePants 4.7/21; SpongeBob SquarePants 4.5/20; iCarly 4.9/21; SpongeBob SquarePants 4.8/22
DISNEY CHANNEL 2.3/11 Avg. (7a-1p)
My Friends Tigger & Pooh 1.9/19; Chuggington 2.6/19; Special Agent Oso 2.4/13; Handy Manny 1.8/9; Mickey Mouse Clubhouse 1.8/8; Mickey Mouse Clubhouse 1.7/7; Imagination Movers 1.7/7; Handy Manny 1.8/8; Phineas and Ferb 2.4/10; Phineas and Ferb 3.3/14; Life is Ruff (1×95) 3.0/13
CARTOON NETWORK 2.2/11 Avg. (7a-1p)
Pokemon: Diamond and Pearl; Galactic Battle 1.2/11; Yu-Gi-Oh! 5Ds 1.2/9; Ben 10: Alien Force 1.6/9; Star Wars: Clone Wars 1.8/8; Hot Wheels: Battle Force 1.5/7; Johnny Test 2.0/8; Stuart Little 2.9/13; Chowder 2.6/11; Chowder 2.6/12
DISNEY XD 1.3/6 Avg. (7a-1p)
Suite Life of Zack & Cody 0.7/6; Phineas and Ferb 0.8/8; Phineas and Ferb 1.5/8; Kick Buttowski 2.0/10; Phineas and Ferb 1.8/8; Kick Buttowski 2.1/9; Winter Next X (1×15) 1.1/5; Phineas and Ferb Shorts (1×15) 1.0/4; Zeke and Luther 0.9/4; Suite Life on Deck 1.2/5; Suite Life on Deck 1.0/4; Suite Life on Deck 0.9/4; Winter Next X (1×15) 0.8/3; Phineas and Ferb Shorts (1×15) 0.8/4

Answer to Yesterday’s Trivia: This sitcom club has three rules — “Whatever we eat remains a secret; if you can find a good woman to be with, the meeting is adjourned; if you can get rid of the other members, you can have all the hoagies for yourself.”  What club is this?   HUXTABLE MEN’S CLUB Kudos to: Michael Ratliffe-TV One/Silver Spring; Dara Monahan/Studio City

Today’s Trivia Question:  This cartoon character first appeared in several Warner Bros. cartoon shorts in 1948 and was seen periodically for the next 16 years. He was initially mistaken for an oversize mouse.  What is the name of this oversized baby zoo escapee?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Billings for Cynopsis Kids!

Check for more the current primetime broadcast calendar, “Some TV things I like … and a few I don’t” as well as Sports, International and more general industry news.

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: PR ASSOCIATE TELENEXT MEDIA, Inc/NY:- PR and promotion of several entertainment properties, including a television show & websites. 3-5 yrs exp. necessary. Full details: (2/27)

JOB OPENING: ACCT MGR DIRECT RESPONSE-BET NETWORKS:Bachelor Degree, 5+yrs exp. in advertising industry, knowledge of broadcast cable/DR industry, strong mathematical & interpersonal skills. resume: [email protected] (2/27)

JOB OPENING: ACCT MGR/MSA Media/NYC:  Relationship mgmt, consulting, product mgmt, project mgmt, bus development, mktg, third party mgmt – Gabriel/other SW. Min 5 yrs exp. Send resume/Salary to: [email protected] (2/27)

JOB OPENING: SALES ASST/Cablevision Norwalk, CT:   Min1 yrs exp in Ad. Mktg, Sales or Bus related field. Support Ad Sales team. Prof in Word/Excel/Ppt. See full posting and apply to req 10644BR (2/27)

JOB OPENING: BROADCAST PUBLICITY ADMIN/CBS Communications/NY: Work with CBS Broadcast Publicity staff promoting CBS & CW Programs to Broadcast & Online outlets. Apply to   Position number 4741 (2/27)

JOB OPENING: RESEARCH ANALYST/ABC FAMILY/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: (ID 228606 (2/26)

JOB OPENING: SR OFFLINE MKTG MGR/Vonage/Homdel NJ: Dvlp/implement off-line media plans. Work w/agency & cross functionally w/in mktg from strategy, exec to analysis. Exc knwldg of media req’d.Resume: [email protected] (2/26)

JOB OPENING: DESIGN DIR/(Syfy)/NBCU/NY: Will work under VP Creative to art dir, maint & grow the “look & feel” of Syfy brand, on-air, & also extending onto new media platforms & into adjacent bus. as req’d. 1147114 (2/26)

JOB OPENING:  DIRECTOR, BUSINESS & LEGAL AFFAIRS at The Hub/LA. Must have TV acquisition and development experience. Apply at: req # 9490   (2/25)

JOB OPENING: SALES ASSISTANT/Gameshow Network/NYC:  Report to VP Sales and Operations. Data entry in Dealmaker system. Please send resume and CL to [email protected]  (2/25)

JOB OPENING: VP DEV & PRGMNG HISTORY/A&E TV/NY: Direct dvlpmnt & prod process for History prgmng inc series, docs & orig films. 7 yrs dev/prgm exp reality, docs, special or series. 2+ yrs mgng staff. Apply: (2/24)

JOB OPENING:  DIR PR HISTORY/A&E TV/NY:Dev/implement results-driven PR strat & campaigns for both prgrmng & brand.8 yrs exp TV pgrm publicity or media relations.Exc written verbal presentation skills.  Apply: (2/24)

JOB OPENING:  SENIOR ACCT EXEC/LATV NETWORK/TX-CHI: Sell nat’l ads for Hispanic network and 2 Synd TV shows; 5-10 yrs sales exp req. Fast growth opp in an entrepreneurial environment . Travel req. Info: (2/24)

JOB OPENING:  DIR OF DVLPMNT/GO LUCKEY ENTERTAINMENT/LA: Must be exp’d & highly orgnzd. Creative w/good writing & format skills. Able to take projects from start to pitch ready. Good references a must. Resume: [email protected] (2/24)

JOB OPENING: AP’s/PRODUCERS/WRITERS/SHOW-RUNNERS: NY prod co seeking for science based and reality shows, in-style of Kardashians/Housewives. Please email [email protected] (2/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  GSN The Gameshow Network/Graphic Design Unpaid Internship: Proof of school credit req. Send resume and Cover letter to [email protected] (2/26)

SPRING INTERNSHIP CREDITS ONLY:  NYC TV PRODUCTION COMPANY INTERN: Learn show development, story producing and biz dev. Across variety of network/Cable shows for NY based International Prod Co. Apply to [email protected] (2/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod & distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (2/27)

SITUATION WANTED: DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio: Email: [email protected] (2/27)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (2/27)

SITUATION WANTED:  Need a Video or Spot? Need to engage an audience? See my Reel SPOT DIRECTOR Seeking Representation, Freelance or Staff gig. Major Credits, Effectiveness & Awards. [email protected] (2/27)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA: To dive in, develop, and create presentation materials for your unscripted/factually based ideas-from concept to pitch. Email: [email protected] (2/25)

SITUATION WANTED:  MARKETING COORD/NY: 3+ yrs exp at tv companies including MTV & Fuse; organized, creative, sense of humor, great at ppt; strong refs available [email protected]  (2/24)

SITUATION WANTED:  EXEC BIZ DEV/STRATEGY/HEAD OF DIGITAL MEDIA: tired of shoveling snow @ work? 10 yrs TV & Movie exp diligently clearing driveway. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (2/24)

SITUATION WANTED:  PRGRMNG/PROD ASSIST/LA: A creative, multi-tasking quick learner – with a “fire in belly” desire; to continue growing 3yrs experience in Film/TV. LA Native, currently in GA will relocate. [email protected] (2/24)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:  [email protected] (2/24)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/24)

SITUATION WANTED:  MEDIA SALESMAN WITH RECORD SALES TRACK. 8+ years of experience in media sales with strong knowledge of contracts and sharp professional relationship with clients. 646-300-0546 or email [email protected] (2/24)

SITUATION WANTED: Looking for Entry-level work in television production.Experienced and versatile, with over 2years experience. [email protected] (2/23)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/23)

SITUATION WANTED:  MAKEUP ARTIST/NY: Over 20 years experience, including keying several top network and cable TV programs. Competitive rates, resume available upon request. Contact Michelle 917-359-0452  (2/23)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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