Cynopsis: DIGITAL

02/14/11

Good morning, it’s Monday, February 14, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

Two powerful brands have thrown in together to try and play catch-up in the lucrative smartphone race. Nokia has signed a deal with Microsoft to make the Windows Phone 7 platform the primary operating system for Nokia phones going forward, fed by the Microsoft Marketplace application store. (Nokia will offer Windows Phone 7 apps through its Ovi Store portal initially, according to Nokia CEO Stephen Elop.) Nokia will try to expand the range of phones supporting the platform while Microsoft gains another partner for its Bing search engine and adCenter search ad services. It may seem late in the game for both companies, but the smartphone market continues to expand rapidly, particularly in markets where the segment is still in its nascent stages. And Nokia continues to enjoy a large market share of the non-smartphone market.
 

 
Lionsgate Digital, hud:sun media and Todd Goldman (David and Goliath apparel) have partnered to launch a new animated short-from series, “Trailer Trash,” exclusively on Hulu beginning March 7. Lionsgate’s first online series revolves around a crudely-drawn family which lives, you guessed it, in a trailer park.
 
Independent entertainment-themed publisher BuzzMedia (Buzznet, JustJared) has acquired celebrity gossip site The Frisky from TBS,Inc for an undisclosed amount.
 
On demand service Exercise TV is celebrating awards season and Valentines Day with a new selection of on demand Red Carpet and Bellydance workouts.

 
Facebook announced it will permanently deploy changes to its Facebook Pages interface that will improve communications between companies/organizations an their followers:

• A new layout provides a new navigation menu and new tools such as profanity blocks and the ability receive notification about fan activity
• A new commenting system will enable small brands to place comments directly on other brands’ pages
• Groups can feature photos of recent experiences on the top of their pages

 
Technology start-up MasterImage 3D is unveiling a new product at the Mobile World Congress this week that will enable smartphone and tablet computers to display 3D holograms, per THR. The image, as demonstrated by R2D2 in the original Star Wars (“Help me, Obi Wan Kenobi – You’re our only hope,”) can actually be interacted with by the user.
 

 
The Ad-ID system of digitally coding commercials and implementing file-based workflows across the marketing supply chain, administered by the Association of National Advertisers and the Four A’s (American Association of Advertising Agencies,) has gained the acceptance of several industry groups including Nielsen, the IAB, CAB and TVB. The system will allow marketers to track viewership of individual commercials as accomplished by Tivo’s second-by-second Stop||Watch service.
 

 
Ailing video rental chain Blockbuster is putting itself up for sale instead of going through a massive reorganization in bankruptcy court, according to reports in the WSJ and New York Post. Carl Icahn and a consortium led by hedge fund Monarch Alternative Capital are the leading contenders to acquire the company, according to the Journal, but an auction could also be in the works.
 
Rep. Jackie Speier (D-Cal.) introduced a bill requiring the FTC to establish standards for “Do Not Track” legislation. The bill, inspired by “Do Not Call” rules, authorizes the FTC to enforce regulations that would give consumers the right to block companies from tracking their online activities. It would also require those who collect online traffic data to honor opt-out requests by consumers. Several consumer groups including Consumer Watchdog, World Privacy Forum and the Center for Digital Democracy announced their support for the measure.
 

 
Two app stores – the Windows Phone 7 Marketplace and the Google Android Market grew at a faster rate than all others in Jan., according to Netherlands-based app store tracker Distimo, expanding by 30% and 18% respectively for the month. The number of paid apps increased by 1,027 in Windows Phone 7 Marketplace while the number free applications increased by 576. The Google Android app store, the only store that has more free than paid applications, increased the number of free applications by 16,150 and expanded its number of paid applications by 6,847.
 
ComScore‘s monthly rankings also found that Bing grabbed search market share from Google in Jan., enjoying its greatest single month jump since launching in June 2009. Bing climbed from a 12% to a 13.1% market share while partner Yahoo’s share rose slightly to 16.1%, making their combined share 29.2%, compared to 65.6% for Google (which saw its market share decline by 1% point for the month.)
 

 
Apple is working on a new line of cheaper, streamlined iPhones to help expand its market share, reports the WSJ. A new model is in the works that is half the size and half the price of current models. The company is also exploring a major revamp of its $99/year MobileMe online storage service.

 
Marybeth Guiney has joined San Francisco-based Premier Retail Networks as VP/Sales. She will be based in LA and joins the digital place-based media services company from National Cinemedia.
 

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Major League Baseball is hoping to make Fantasy Baseball a little more accessible striking a new exclusive partnership with CBSSports.com that will bring live MLB game audio and in-game video player highlights to the site’s Fantasy Baseball product. Users of the $180/league premium subscription will get free access to the MLB audio games at no extra charge, as well as the ability to pull up highlights of players they are thinking about trading for before they pull the trigger on a deal. With the NFL on the verge of a work stoppage next season, Fantasy Baseball could expand its audience significantly this year and advertisers who have found this dedicated bunch already know that FB engagement numbers (which peaked at over 3 hrs/per player for CBSSports.com last summer) far surpass those of FF. (Baseball teams play everyday instead of once a week, so your fantasy baseball team requires a lot more fine-tuning.)

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  A CYNOPSIS MESSAGE

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Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
02.14.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

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JOB OPENING: SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP www.mtvncareers.com (2/19)

JOB OPENING: ACCT EXEC/Universal/NBC Sports/NYC:Maint/growth of existing biz. Dvlp new biz; focus on endemic clients w/in endurance/Olympic sport cats.; 5+ yrs AE/mgr media/brdcst; BA/BS req’d. Res: [email protected] (2/18)

JOB OPENING: RESEARCH ANALYST/(F/T)/CTAM/DC area: seeks FT Analyst to provide rsrch support & assist in study production. Description: http://www.ctam.com/collaboration/jobbankview.aspx . Email: [email protected] (2/18)

JOB OPENING: EDITOR/iNDEMAND/NYC:  HowardTV seeks editor/raw footage, 10-12 shows monthly + original productions/special projects. Show synopses. Bachelor’s +3 yr exp editing in TV/cable. Apply: [email protected] (2/18)

JOB OPENING: RESEARCH & ANALYTICS/iNDEMAND/NYC: Qualitative & quantitative research to support business objectives. Bachelor’s degree +4 yrs exp mngng primary & secondary research in media/entertainment. Apply: [email protected] (2/18)

JOB OPENING: COUNSEL/MTV NETWORKS LEGAL/NYC: handle bus/legal affairs matters across various MTV prgrmng srvces. J.D. & 3+ yrs exp of law practice at ent law firm. CERT, LICENSES, REGISTRATIONS  Apply: www.mtvnetworkscareers.com (2/18)

JOB OPENING: SR DIRECTOR, PROGRAMMING RESEARCH/MTV/NYC. 7 + yrs TV ratings research/data analysis; Expertise in research methodology, competitive TV landscape & industry trends; B.A req. EOE/M/F/D/AAP apply mtvnetworkscareers.com (2/18)

JOB OPENING: DIRECTOR DISTRIBUTION/Hallmark Channel/New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ www.hallmarkchannel.com (2/18)

JOB OPENING: VP,  LEGAL AFFAIRS/MTVN/NYC:   Draft/negotiate agreements re: dist of broad portfolio of basic cable prgrmng srvcs & related content offerings. 8-10yrs in-house or law firm exp req’d.Apply: www.mtvnetworkscareers.com (2/18)

JOB OPENING:  REGIONAL MGR, SALES MKTG/NCC Media/LA or NY:  write strategic presentations and effective collateral to support ad sales and business dvlpmnt teams. Apply: nccmedia.com/careers or send resume to [email protected] (2/17)

JOB OPENING:  SR PRODUCER, ONAIR PROMOS/Nickelodeon/NYC. 5+yrs Wri/Prod exp & 3+yrs OnAirPromo exp TV, Exp w/LiveAct shoots, Strng Grphx knwlge, Strng Knwlge NICK brand/popculture EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (2/17)

JOB OPENING:  AD SALES ASST DIR RESPONSE/GMC Cable/NY: We are seeking a recent grad w/ previous ad sales/advertising internship exp to asst the direct response & pd prgrmng dept. Strong Excel & multi-tasking a +. Apply: [email protected] (2/17)

JOB OPENING:   ASSOC DIR, BROADCAST MKTG/MSLO/NYC: Direct sales mrktng efforts/branded ent for TV/radio supporting corp rev goals. Req exper: 6-7 years at broadcast network in sales mrktng or nat promo dept. [email protected] (2/17)

JOB OPENING: DIR, ADMIN/MTVN Legal/NYC: Asst SVP, Admin. Prepare/dist guild related contracts. 2-4 yrs bus. admin or ent indexp req’d. BA deg Bus Admin req’d. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (2/17)

JOB OPENING:  MGR STRATEGIC MKTG & DIGITAL/NYC:  Resp. for all stages of strategic dvlpmnt & execution of revenue generating, digital/multi-platform integrated solutions, online, mobile & emerging platforms. nbcunicareers.com req#987 (2/17)

JOB OPENING:  ACCT EXEC/TV Guide Mag/Chicago: Exp/contacts ent media, pharma, & packaged goods.Increase existing bus, generate new ad rev, dvlp strategic plans, negotiate rates &schedules. Apply to [email protected] (2/17)

JOB OPENING:  TV SYND ACCT COORD/NYC: LOA’s/ Contracts/Sig. Follow Up/Fully Executed. Prepare sales presentations TV & Cbl ntwrks. Strong PC/MSO, Excel & Ppt, verbal & written comm. skills. More info & resume to: [email protected] (2/16)

JOB OPENING:  LONG TERM CONTRACT POSITION/ CROSS PLATFORM MEDIA PROD ASSOC/NBC/NYC:  Dvlp, edit & upload of editorial content to online & interactive platforms to support MSNBC produced shows. Apply to:  [email protected] (2/16)

JOB OPENING: ACCT EXEC/GolTV/LA: Develop, present & sell on-air proposals, grow existing business & develop new bus. Meet w/ & service clients, Must be a self starter, media/brdcst exp, 4yr deg. [email protected] (2/16)

JOB OPENING: FREELANCE RESEARCH ANALYST/GolTV/MIAMI: Collect, evaluate and report ratings data. Must be proficient with Nielsen and Simmons systems. media/brdcst exp; 4yr deg. [email protected] (2/16)

JOB OPENING: MKTG MGR/GolTV/MIAMI: Asst VP on creating, implementing & exec. mktg strats. Create multimedia campaigns for consumer branding & Ad & AF sales. Bilingual, media/brdcst. & social media exp a +. 4yr deg. [email protected] (2/16)

JOB OPENING:  SPECIAL EVENTS MGR/MTV NETWORKS/NYC:  Mng small/medium sized events. 5-7 yrs of proven success in event mngmnt.  Good oral/written comm skills. Travel/wknd & evening ability a must.  Resume:  www.mtvnetworkscareers.com (2/16)

JOB OPENING:  PROMOTION COORDINATOR/iNDEMAND/NYC: Track movies/events/sports for On-Air Dept. Consolidate info as mktg/promotional planners. Bachelor’s + 1 yr exp in TV/movie environment. Apply: [email protected] (2/16)

JOB OPENING: VP DEVELOPMENT/LA based production company specializing in unscripted programming. Great opportunity w/ competitive salary. VP req’s 3+yrs exp. Res. and or bio with references: to [email protected] (2/16)

JOB OPENING:   SR MGR, MARKETING/NYC/Media Co: Marketing, advertising, promotions. Strategic, creative, tactical execution of consumer campaigns. Ad Agency Mgmt. Can juggle multiple projects. 5+yrs exp. [email protected] (2/16)

JOB OPENING: ACCOUNT EXECUTIVE/NESN/MA: Reporting to the Local Sales Manager, this position requires a team oriented, creative sales professional adept at growing existing accounts while developing new business www.nesn.com (2/15)

JOB OPENING: VICE PRESIDENT OF MARKETING/NESN/MA: Responsible for developing and overseeing the successful implementation of NESN’s marketing strategy throughout New England and nationally throughout the U.S. www.nesn.com (2/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA INTERN/Lunchbox Advertising/Culver City: Asst. Social Media Dept with all activities; hands-on w/ non-trad. agency; credit only; Inquire & apply to: [email protected]. Check us out at www.lbox.com (2/16)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: Cablevision Local Interactive Sales Internship: Provides practical experience in the communications industry and teaches daily operations within Optimum Homes and Auto Sales- Send resumes to [email protected] (2/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm.3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (2/19)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (2/19)

SITUATION WANTED: RESEARCH MGR/NYC: Need data turned into dollars? 10+ yrs attracting advertisers, meeting client needs. Exp w/variety of systems (Nielsen, MRI) and metrics (Live/C3, reach). E-mail: [email protected] (2/18)

SITUATION WANTED: ON-AIR PROMOTIONS/TRAFFIC MANAGER/Austin, TX:  5+ yrs exp including launch of a network.  Masters Cert. in Leadership.  Passion, drive, and organization.  Contact [email protected] (2/18)

SITUATION WANTED : SALES CLOSER in TV, FILM & MEDIA/ NY: 7+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, sharp professional – email [email protected] (2/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/17)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (2/16)

SITUATION WANTED: EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/15)

SITUATION WANTED: ASSISTANT/INTERN L.A.: Looking to learn from 1/2hr comedy director, sitcom preferred. 4yrs experience in L.A. Would love to shadow/intern or be hired as assistant. Email: [email protected] (2/15)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (2/15)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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