Cynopsis: DIGITAL

02/11/08

Good morning, it’s Monday, February 11, 2008, and this is your first early morning digital briefing.

WGA board members voted unanimously to accept a new three-year contract from the AMPTP that fleshes out a revenue-based formula for compensation in new media. The basic framework of the deal was based on what the DGA won from producers last month: writers will receive a first-ever residual of 1.2% of distributors’ gross for downloaded rentals, .36% of gross receipts for the first 100,000 electronic sell-through downloads of TV shows and .36% of the first 50,000 downloads of feature films. But writers must wait until the third year of the contract to begin earning a 2% share of distributor’s gross from ad-supported streaming of new TV shows over the net. Until then flat fees of $654 (during the first year) and $677 (2nd year) will be paid for hour-long programs and $360/$373 for half-hour shows, following an initial window of 17 days (or 24 days for first-season shows) in which no residual is paid. Writers on both coasts vote on the proposal tomorrow. If the deal is ratified, they could be back to work on Wednesday.

 
HarperCollins will begin offering free digital copies of some of its books on harpercollins.com today for one month only to try to drum up sales and interest in new platforms such as Amazon’s Kindle reader, according to The New York Times. 
 
NBCU/News Corp. online video joint venture Hulu.com is widening its trial to allow private beta users to invite 10 of their friends to begin testing the service, according to the company blog. Hulu is expected to officially launch later this quarter.
 
Electronic Arts is launching a new games division called EA Blueprint to develop multiplatform casual games on social networking platforms such as Facebook. Creative Artists Agency is providing talent and funding sources.
 

 
Portland Media’s UK-based eSports portal Xleague.TV struck a deal to feature content from US male focused lifestyle channel MavTV, including extreme sports, documentaries and gaming entertainment programming.
 
Maniatv.com is holding an open casting call looking for hosts for two upcoming online shows. Both male and female hosts are needed for an interview/celebrity show on Hollywood stars as well as a show on the indie music scene.  Auditions begin on Wednesday, Feb. 13 at 10:00 am at 5907 W. Pico Blvd. in LA. (Check in starts at 8:30 am.)
 

 
Yahoo is expected to reject Microsoft’s $44.6 billion offer, complaining that $31/share drastically undervalues the web portal’s worth. Microsoft must now decide how much pressure it wants to exert on Yahoo’s board to accept the offer, a move which could eventually result in a hostile takeover attempt to acquire the company against the board’s wishes. Let the haggling begin.

---

A CYNOPSIS MESSAGE FROM MIGHTY OAK ENTERTAINMENT

---

 

---

 
Comcast Spotlight acquired the remaining share of online/on demand automotive portal Vehix.com from the Ken Garff Automotive Group the MSO sales division did not already own. Vehix displays inventory from more than 3,000 car dealers, operating virtual multiplatform show rooms that aggregate content from J.D. Power & Assoc., Car and Driver and NADA Guides.
 

There may be some truth to the notion that the Writer’s Strike has increased online video viewing. Nearly 141 million users viewed a record 10 billion videos online in the U.S. during the month of December, according to comScore Video Metrix service, with Google’s YouTube once again increasing its share of views and unique viewers. Online viewers watched an average of 203 minutes of online video during the month – a 34% gain since the beginning of 2007 – watching an average of 72 videos of about 2.8 minutes in length each.
 
Top U.S. Online Video Properties by Videos Viewed – December 2007
Total U.S. – Home/Work/University Locations
Property                        Videos (000)      Share (%) of  Videos
Google Sites                   3,314,962           32.6
Fox Interactive Media        358,353            3.5
Yahoo! Sites                     340,409            3.4
Viacom Digital                   237,689            2.3
Microsoft Sites                  180,443            1.8
Time Warner Network        174,079            1.7
Disney Online                    123,009            1.2
ESPN                                  84,839            0.8
Apple Inc.                           50,316            0.5
ABC.COM                            47,259            0.5
Total Internet                 10,156,199          100.0
Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video. Source: comScore Video Metrix
 

Top U.S. Online Video Properties by Unique Video Viewers – December 2007
Total U.S. – Home/Work/University Locations
Property                       Unique             % of all U.S.
                                Viewers (000)     Internet Users
Google Sites                 79,041                   43.0
Fox Interactive Media    43,915                   23.9
Yahoo! Sites                 38,214                   20.8
Time Warner Network    27,168                   14.8
Viacom Digital               24,504                   13.3
Microsoft Sites              20,096                    10.9
Disney Online                12,256                     6.7
ESPN                            10,004                     5.4
Apple Inc.                       9,455                     5.1
Amazon Sites                  7,734                     4.2
Total Internet             140,926                    76.7
Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video. Source: comScore Video Metrix

 
Online ad rep firm Gorilla Nation appointed Bill Foltz as its new CFO. Bill was previously a Partner and Managing Principle of Sports-focused VC firm Sports Business Ventures.
 

---

Discovery Channel launched an ambitious rich media site designed with EffectiveUI called Discovery Earth Live, allowing users to interact with environmental data sourced from NASA and NOAA in real time. Built on Adobe’s Flex platform, the site informs visitors about climate change by rendering 3D imagery of the earth that tracks changes in water and air temperatures as well as the build up of chemical emissions over time. It takes a little while to get the hang of, but the program is a great example of how a visual interface can be used to display different forms of content.
 
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
02.11.08

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

---

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

---

JOB OPENING:  AE AD SALES/The Hotel Networks/NY/LA/Chi: Establ & grow ad sls rev. Send res to: [email protected] (2/16)

JOB OPENING:  SVP AD SALES/The Hotel Networks/NY/LA/Chi: Grow nat’l ad sales rev. Bld prtnrshps w/ clnts & agencies.  Send res to: [email protected] (2/16)

JOB OPENING:  SALES PLANNER AD SALES/The Hotel Networks/NY: Support sales team. Send Res to:  [email protected] (2/16)

JOB OPENING:  AD SALES MARKETING COORDINATOR/Hallmark Channel/NY: Support Ad Sales Marketing dept. Min. 1 yr. exp in TV Marketing, Sales or Media. See full posting and apply at www.hallmarkchannel.com (2/16)

JOB OPENING:  RESEARCH INTERNSHIP/Hallmark Channel/LA: Learn about cable television, ratings and programming. Must take for class credit. Available now! Email resume to [email protected] (2/16)

JOB OPENING:  RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply: [email protected]   (2/16)

JOB OPENING: PROD MGR/Discovery/MD: 5 yrs prod exp. Knwlg AICP/AICE bids. Knwlg post prod. process incl. technically/logistically. Exc negotiation, multi task, att to detail. Strong PC skills. Apply: www.discovery.com req# 7589  (2/16)

JOB OPENING: POST PROD COORD/Discovery/MD: 3 yrs media environ. Knowledge of programming, editing, digitizing, billing/budgets. Excellent multi task, problem solving skills. Strong comp skills.  Apply: www.discovery.com req # 7576  (2/16)

JOB OPENING: MANAGER, FINANCE/PBS KIDS SPROUT/Comcast/PHILA.: Looking for your next opp? Have a solid understanding of accounting/budgeting/forecasting and systems? Take next step in career! www.comcastcareers.com (2/16)

JOB OPENING: BRDCST BUSINESS ANALYST/NYC: Exp writing use cases &test cases. Media Knwldg 5-7 yrs. Traffic systems exp. is a +. Exp. on integration projects like integration to sales systems is a +. Respond to: [email protected] (2/15)

JOB OPENING: EXEC DIRECTOR NEWS RESEARCH/ABC: Design & conduct strategic research on new programming initiatives & new platforms, develop RFP’s. Apply to: www.disneycareers.com Req 141309. EOE (2/15)

JOB OPENING: SALES PLANNERS/Discovery Communications/NYC: Support Account Execs developing proposals and presentations. Strong communicator. Exp with research, advertising, acct mgmnt. Apply: www.discovery.com , Req#7604 (2/15)
        
JOB OPENING: DIR/AD SALES MKTG (2)/HGTV/NY&KNOX: Dvlp & implement added value sales promotions & Upfront materials, provide support to the National Ad Sales Reps. 5-8 yrs sales promotions req’d. Apply at SCRIPPSNETWORKS.COM (2/15)

JOB OPENING: MGR DIGITAL RSRCH/Disney ABC Media Networks:Rsrch, design, execute, analyze & present findings. Incls ongoing testing of pricing, platform usability, short & long-form. Apply: www.disneycareers.com Req142207 EOE (2/15)

JOB OPENING:  MARKET & MEDIA RESEARCH A.E./NASCAR/Char NC: Sports ratings analysis, market/consumer research, industry wide decision support. Nielsen, NPower & Galaxy a plus; BS w/min 4 yrs. Exp;  www.employment.nascar.com EOE (2/14)

JOB OPENING:  HR MGR/LA: Provide direct HR support to client groups located in the LA reg’l office; incl’g TLC, Ad Sales, Affil Sales, Bus. Dvlpmnt, & Prod Mngmnt. Apply: http://corporate.discovery.com/careers/careers.html Job 7216 (2/14)

JOB OPENING:  EXEC PROD + SR. PROD/NYC:  Branded Ent. Production House filling 2 positions: both need strong web and film or video production, plus budgeting and scheduling skills and great, creative personality. [email protected] (2/14)

JOB OPENING:  DIGITAL RSRCH ANALYST/NBCU, NY: Analyze internal & 3rd party online data to support mktg & sales for Oxygen/ Bravo properties. BA/BS, 2+ yrs exp in media, familiar w/Omniture a plus. www.nbcunicareers.com #784838(2/14)

JOB OPENING:  MKTG COORD/Lightworks/NYC: Asst mktg dir in creation/mgmt of all materials-incl. trade shows, ads, pr, sales dvlpt, website & e-blasts. 1-2 yrs exp.Organized. Strong Writer. Apply: [email protected] (2/14)

JOB OPENING:  SR DIR/VP Digital Media Assets/AETN Stamford, CT:  Create, drive, execute strategies to efficiently develop media mgt priorities. apply: www.aetn.com (2/14)

JOB OPENING:  TRAVEL ACCT EXECS/Discovery/NYC: Sell nat’l TV or interactive ads for Travel Channel. Manage & dev. growing business. Strong communicator. Solutions sales exp. Apply: www.discovery.com Req #7513/# 7334 (2/13)

JOB OPENING:  SERIES PRODUCER/NYC: Oversee prod of a children’s animated series, inc. mng day-to-day opers, guide creative dir, & ensure that prjt adheres to sched/budget. ANIMATION EXP A MUST. Apply: [email protected] (2/13)

JOB OPENING:  VP, DIGITAL MEDIA MKTG/NYC/Brdcstg Co: Strategic multiplatform exp: series websites, ecom, wireless, online,mktg/adv/branding tactics. Sal: six figures. Resume to: [email protected]   (2/13)

JOB OPENING: SR ACCT MGR/CABLE NETWORK AND ENTERTAINMENT MKTG/ATL:  Must have 4-6 yrs exp. in acct mgmt at ad agency or in ent mktg dep’t w/ exp managing projects w/ an outside agency. Sports exp a plus. [email protected] (2/12)

JOB OPENING: MGR AD SALES RSRCH/NY: Dvlpmnt of sales presentations/materials. Competitive Analysis. Well-versed in Nielsen & its applications as well as synd studies. 5+ yrs rsrch exp major nat’l ntwrk. Res: [email protected] (2/12)

JOB OPENING: RESEARCH ANALYST/Discovery/MD:  Min. one yr. marketing resh. or media exp. Excellent analytical/mathematical/basic statistic exp. req. Strong comp. skills incl. spreadsheets/graphics. Apply: www.discovery.com req# 7564  (2/12)

JOB OPENING: ACCT MGR-NAT’L SALES/New York,NY: BET–Cable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps.Sales/agencyexp. req’d. Email: [email protected]  (2/12)

JOB OPENING: CMT/TVL and SENIOR RESEARCH ANALYST AD SALES/MTVN-NYC: BA/BS; 2+ yrs media ind exp; wrkng knwldg Nielsen apps. Analytical sk. Strong math and computer sk. Apply www.mtvncareers.com (2/12)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:   PRGRM DVLPMNT & ACQUISITIONS INTERN/Boston: Support prgrm dvlpmnt & acquisitions area of NESN. For college credit. For full description see NESN.com. Send resume:  [email protected] “Prog Devel Intern” in subject line. (2/16)

SPRING INTERNSHIP CREDITS ONLY:   PUBLIC RELATIONS INTERN/WE Tv/NY: Opportunity to learn the mechanics of a major cable network TV comm dept by working w/ the publicists & participate in its daily ops.  Send resume to [email protected] (2/16)

SPRING INTERNSHIP CREDITS ONLY: PR /NYC: Boutique agency (kids TV, toys, CE, licensing) seeks smart, mature, highly-organized, communications-oriented intern. College JRs or SRs only. Apply to [email protected]  (2/13)

SPRING INTERNSHIP CREDITS ONLY: OK! Sales/Mktg. Intern. Responsibilities include rsrch, coord mailings & sales materials, assisting the mktg team w/ general office duties. Plz indicate “MRKTNG INTERN” in sub line. [email protected] (2/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  SEASONED PROFESSIONAL SPECIAL EFFECTS MAKEUP ARTIST:Offering all services ranging from simple cut and bruise makeups to custom prosthetic work and lifecasting. Contact [email protected] (2/14)

SITUATION WANTED:  MEDIA PLANNING/Los Angeles Full Time/Freelance: 10+ yrs exp. Experience-General Market and Hispanic. Works independently or manages staff. Large and small agency exp. [email protected]  (2/13)

SITUATION WANTED:  20+ yrs exp in sales, marketing, strategic planning, brand mgmt, product development and marketing.  [email protected] (2/13)

SITUATION WANTED:  SHOWRUNNER/FIELD PRODUCER/ DIRECTOR: Docusoap, Comedy, Makeover, Lifestyle Infotainment,Feature Doc formats. Resonant leader, excellent writer/director, creative, always on time and on budget. [email protected] (2/13)

SITUATION WANTED: Hire “Made in NY” Production Assistants-Trained, experienced and vetted. Licensed drivers, reliable, with positive attitudes. Call 24/7 Hotline. 718-757-5816 (2/12)

SITUATION WANTED:  DIRECTOR/VP MARKETING: 15+ yrs exp in marketing, strategic planning, brand mgmt, advertising, product marketing.  Extensive industry background in advertising, CPG, travel, retail, financial services. [email protected] (2/12)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

All outgoing e-mails are scanned and sent out virus free.  Copyright Cynopsis 2008