Monday, December 3rd, 2007

Cynopsis: DIGITAL


Good morning, it’s Monday, December 3, 2007 and this is your first early morning digital briefing. 

Facebook finally caved in and agreed to amend the privacy problems inherent in the Beacon purchase recommendation ad program. Users must now give their consent on their profile page before their Beacon info goes out over the network instead of it being shared by default. However, Facebook stopped short of letting members opt out all together. The decision comes as some of the program’s charter advertisers like Coke are dropping out worried about user backlash.


AOL struck a deal with Amazon to replace its download-to-own video service launched last October with Amazon’s Unbox service, offering TV shows and movies at price points similar to those found on iTunes. The two companies will share revenue generated from the integration.
Tribune, which just received FCC approval to move forward with its plans to go private, is also launching several branded YouTube channels sourcing content from its papers and local TV stations. The Chicago Tribune, The Orlando Sentinel, WGN in Chicago, KTLA in Los Angeles and WPIX in New York will each have ad supported channels featuring video content produced locally.
Asian broadcaster Star is launching 3 Mandarin-language channels on KyLinTV‘s subscription-based IPTV platform in the coming months, available to users in the U.S. and Canada.  Taiwan’s Star Chinese Channel launched on Dec. 1, featuring dramas, game shows, talk, lifestyle and variety series. A movie channel and music channel will also be added in the coming weeks.
Host of TLC‘s Fashionably Late with Stacy London and What Not To Wear launched her own mobile site with Sprint profiling phones that match current fashions. The site features interactive quizzes to help determine what phone is right for each user. Sprint’s $9.99 Xtra service also features live simulcasts of Stacy’s TLC shows.
The winning entries of Lifetime Movie Network‘s inaugural Student Filmmaker Competition will premiere on the network on Tuesday, Dec. 11 and will be available for streaming on Liliana Greenfield-Sanders won first place for “Anna,about a young woman who struggles to connect with the people she encounters in the East Village of New York City.


Facebook received $240 million in investment capital from Hong Kong billionaire Li Ka-shing, according to The Wall Street Journal’s All Things D blog. Li is making the investment from an entity separate from Cheung Kong Holdings Ltd. and Hutchinson Whampoa Ltd., two of Asia’s largest holding companies.
Social media content aggregator unveiled Flux Lite and Flux Custom, tools to help online publishers distribute content across social networking sites. The tools also support distribution of digital ads embedded within the content.


Vivendi Games is acquiring a controlling stake in Activision purchasing $4 billion worth of its shares for a 68% share in the company. Activision Blizzard – the company’s new moniker – estimates their combined revenue will total $3.8 billion in 2007, a hair above the $3.7 billion Electronics Arts is projecting, making it the largest video game publisher not directly affiliated with a hardware maker. The move also gives Activision’s Guitar Hero a pipeline to a major record label: Vivendi’s Universal Music Group.
filed two legal motions against independent magazine 02138 over privacy issues of all things. The magazine, which targets Harvard grads, published an expose about the origins of the social networking company containing personal information about founder Mark Zuckerberg, including his social security number, the name of his girlfriend and the address of his parents’ house in New York. The information was sourced from documents related to an ongoing dispute between ConnectU Inc. and Facebook regarding who really invented the site, according to The Wall Street Journal.
confirmed it would in fact participate in the FCC’s upcoming auction of wireless 700 Mhz spectrum scheduled to being on Jan. 24. Major U.S. wireless carriers are also expected to vie for the spectrum.
Three FCC commissioners voted to limit the number of subscribers a single cable company can serve to 30% of multichannel TV homes. Comcast currently controls about 27% of the pay TV market.

~ DIGITAL ADVERTISING ~ and Pepsi are planning to launch a promotion during the Super Bowl on Feb. 3, giving away millions of MP3 tracks for free, reports Billboard. Pepsi will place certificates inside 5 billion bottle caps, 5 of which can be redeemed on for a free song. The promotion coincides with a looming deadline issued by Wall-Mart to major labels; the retailer is requesting labels make music tracks available in the MP3 format as it transitions from the Windows Media format.


Top U.S. Online Video Properties By Videos Viewed in Sept. 2007, U.S. Home/Work/University
Property                    Videos (millions)      Share (% of videos viewed)
Total internet                 9,211                          100.0%
Google sites                   2,608                            28.3%
Fox Interactive Media         387                             4.2%
Yahoo! sites                      381                            4.1%
Viacom Digital                    304                            3.3%
Time Warner Network          198                            2.2%
Microsoft Sites                   194                            2.1%
Disney Online                       92                           1.0%
ESPN                                  89                           1.0%
Comcast Corp.                     52                             .6%
CBS Corp.                           48                             .5%
Source: comScore Video Metrix


Motorola elected current COO Greg Brown as its new CEO, effective Jan. 1, 2008. He replaces Edward Zander, who will continue as Chairman of the Board of Directors until the company’s annual shareholders meeting in May of 2008.
Vimeo founder Jakob Lodwick announced on his blog he was leaving the HD-focused video sharing site and cutting affiliations with IAC, Connective Ventures and College Co-founder Zach Klein also recently left company.


MTV has really refined web-based social activism with a series of sites designed to encourage users to get involved. ItsYourS* is the backbone of an AIDS awareness campaign launched by MTV and the Kaiser Family Foundation, featuring tons of online video testimonials and PSAs related to AIDS issues. featured the world premiere of Annie Lennox’s video of “Sing,” a charity digital release with 23 other female acts performed to raise money for the HIV/AIDS Treatment Action Campaign. Finally links to activist-related contests and is working on creating its own rewards program to motivate users. It is also the home for the MTV/MySpace user generated Presidential Dialogue series. The John McCain dialogue happens tonight at 7 pm ET.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: NAT’L TV REP – PROG DEPT NYC: High visibility. Deal w/TV nets & syndicators. Good analytical, problem solving & comm. skills. Multi-tasker w/strong writing & math. 1 Yr related exp or recent media grad. [email protected] (12/8)

JOB OPENING: RESEARCH SALES MGR/NY (tivo651): 5 yrs research sales exp /Aggressively pursue & close bus. to meet/exceed quarterly revenue goals. Visit for job desc (12/8)

JOB OPENING: DIR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; provide sales research, materials, create estimates, analyze rtg data. Expert w/Nielsen,  MRI, etc. 8+  yrs Na tl’ TV Rsch. EOE/M/F/D/AAP. Apply (12/8)

JOB OPENING: NETWORK BUYER/ NATIONAL TV & SYNDICATION/Initiative/NY: 2-3 yrs. Network TV buying experience. Supervise 3 assts. Knowledge of Donovan (DDS) or similar. Resume to [email protected], subject “Network Buyer” (12/8)

JOB OPENING: SALES ASST/CABLEVISION/Woodbury, NY:  2+ yrs exp in mrkt, adv or bus related field.  Assist VP and Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 4906BR (12/8)

JOB OPENING: AD SALES OPERATIONS COORD/National Football League/Culver City, CA: Resolve client issues & work w/ Technology and Product teams to insure that all advertising meets pre-defined guidelines. Submit res to:  [email protected]  (12/7)

JOB OPENING: ACCOUNT DIR AFF SALES/A&E TV/NY: Manage distribution & revenue growth for all AETN products. Lead person in NY Office. BA/BS, 5 + yrs affiliate sales exp at cable or broadcast net. Apply: (12/7)

JOB OPENING: MGR, TECH SVCS/HBO/NYC: Involved in tech aspects of content acquisition, troubleshooting, fixing content issues. Req: TV, post-prod or pre-production bkgrd, knows film elements, min 3-5 years exp. Res to: [email protected] (12/7)

JOB OPENING:  RESEARCH ANALYST/Rainbow Media/AMC/NY: 2+ yrs cable res exp. Support Corp, Sales, Affil, Prog& Mktg team w/data collection & analysis. Nielsen, MRI a +. Rez ref #4809BR (12/7)

JOB OPENING: COORDINATOR, PRICING & PLANNING/G4-Comcast Networks/NY: 1+ yr industry exp; Resp for tracking inventory, assist in training, process MSA posting & supporting sales staff. Contact [email protected]   (12/7)

JOB OPENING: COORDINATOR, PROGRAM PLANNING & ACQUISITIONS/E! Entertainment: See full job description and apply online (12/6)

JOB OPENING:  DIGITAL PLANNER/History/A&E Chicago: Create digital sales proposals, steward accts, service orders & client needs, acct maintenance, assist in presentations. 2 yrs digital plnng exp. Apply: (12/6)

JOB OPENING: MGR, SALES RESEARCH/Disney/N. Hollywood: 5 yrs + Media/Online research supporting online ad sales. Exp working w/ mult 3rd party rsrch tools. APPLY: search for JOB ID: 132016 (12/6)

JOB OPENING:  MARKETING COORD/Int’l Networks, CA: Collaborate/execute ad efforts for affiliate launches, campaigns and trade shows. Prefer 2+ yrs exp. Strong communication skills; Foreign language pref. # 57147BR (12/6)

JOB OPENING: FOX NEWS/BUSINESS SALES PLANNER/DFW location:  Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship, multi-tasker, detail oriented. Power Point a +. Email [email protected] (12/6)

JOB OPENING: DIRECTOR, MARKETING/Redwood City, CA: Seasoned marketing exec (7-10 yrs), strong background in media, pref cable TV. Comfortable with new technology. Reports to VP Brand  Solutions. Resume to: [email protected] (12/5)

JOB OPENING: PROD/DIR/Cablevision/Oakland, NJ: 2 + yrs prod exp. Copywriting skills.  Knowledge of non-linear systems incl AVID/Final Cut Pro. Know. of adobe software. See full posting and apply to req 4902BR (12/5)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Brooklyn NY:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NY DL.  See full posting and apply to req 4802BR (12/5)

JOB OPENING: PRESS MANAGER, COMM/NY/Bravo: Min 3-5 yrs exp/Communications support for Bravo programming and mktg initiatives. Must have consumer & trade PR exp. Strong press contacts. Apply to nbcunicareers .com job#759945. (12/5)

JOB OPENING: SR RESEARCH ANALYST TNT/TBS/COURT TV Ad Sales/NY: Research support/create sales positioning/presentations. Strong analytical/data interpretation/writing skills. 3+ yrs exp. Apply: [email protected] (12/5)

JOB OPENING: SUPERVISING PRODUCER/NYC: Oversee prod of a children’s animated series, inc. mngng day-to-day operations, guiding creative dir, & ensuring that project adheres to sched/budget. Apply:  [email protected] (12/5)

JOB OPENING: TRAFFIC COORD/SPT/NY: Responsible for commercial integration across all assigned syndicated properties. Must possess meticulous attention-to-detail to ensure proper scheduling of units. Res:  [email protected]  (12/5)

JOB OPENING: RESEARCH MNGR/ABC /Burbank: 3+ yrs exp. Syndicated research. Wrap Overnights/Sweeps/Galaxy Explr. Provide local sales pitches, ratings projections, and wide range of data/info. Apply at REQ ID 118404 (12/5)

JOB OPENING:  ACCOUNT EXEC/ Ovation TV/New York: Immediate opening for 5+yrs exp professional. Heavy client/planning selling; seek new business/create marketing platforms tailored for client’s needs Apply: [email protected] (12/5)

JOB OPENING:  SALES EXEC/CableU/CT: Immed great opportunity for aggressive self-starter w/ knwldg of US cbl ntwrks, ind orgnzations & ad agencies. Prospect/close new accts. Online sales exp pref’d. Rewarding Comm. [email protected] (12/5)

JOB OPENING: ADMIN ASST/WE tv/NYC: Support programming execs & mgmt team with all admin needs. Handle phones, schedules,  travel, budgets, tape library, etc. Degree & Ent exp pref. res to ref #4860BR  (12/5)

JOB OPENING: RESEARCH DIR/Screenvision Cinema, NY: 8-10 yrs; Run sales research, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req. Submit resumes:  [email protected] (12/5)

JOB OPENING: SALES PLANNER/TV10s/NYC: For Closed Captioning & 10-second commercial sales: Create proposals, mkgds, manage adu, detail oriented. Power Point a +. Resume: [email protected] (12/5)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Dread networking? Not sure what to say? Hate going alone? You’re missing career opportunities!  For professional networking help – [email protected] (12/8)

SITUATION WANTED:  RENT $$$: Experienced reality producer w/tons of show ideas & NO time to develop them as I’m always working, needs a housing deal & time to develop/sell them. Your company wants ’em: [email protected] (12/8)

SITUATION WANTED: JACK OF MEDIA TRADES/Over 10 yrs of hands on film & video exp varying from prod and post-prod to national spot sales. Willing to relocate to lrg or moderate mrkts in US or abroad.  Email:  [email protected] (12/4)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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