Cynopsis: DIGITAL
12.02.13

Good morning. It’s Monday, December 2, 2013, and this is your first early morning digital briefing.

Sony’s Crackle is teaming up with Robert Downey Jr.‘s production company, Team Downey, for a new docu-series called Playing It Forward. The venture showcases spontaneous street music performances from major artists that benefit charities of the player’s choice: the first episode, starring John Legend in Los Angeles, aired last Wednesday night. Additional episodes will be announced at a later date.

Microsoft unveiled its new TV and movie VOD service, Xbox Video, on Wednesday. The package offers current and older TV and film titles, including Netflix series House of Cards, which can be streamed on Microsoft devices Xbox 360, Xbox One and the Windows Phone app. The Verge reports the service was supposed to simultaneously launch with the new console a couple of weeks ago, but problems with mobile version caused delays.

Conde Nast Entertainment’s digital video network will be in partnership with Roku to bring its content to the device for free. CNE’s seven channels, comprised of video from Vogue, GQ and Wired, are available now; future offerings, including the next Epicurious, will be presented on Roku the same day they will premiere on the web.

Capcom will in introduce its new web series Street Fighter: Assassin’s Fist in early 2014, the company said last week. Live action and based on the Street Fighter franchise, the show’s distributor has not yet been named, but the rights were sold to a “major global online network,” according to VideoInk. Word is that the honors will go to Machinima’s YouTube network.

Comedy Central‘s CC: Studios released the first trailer for its new web series, Strong Island, on Wednesday. The show follows two brothers living on Long Island, and is one of six web series the network is planning for the coming year. Strong Island premieres Dec. 6; the trailer can be watched at the CC: Studios site and its YouTube channel.

NBC’s Meet The Press will now produce weekly text interviews on the show’s Twitter feed, called #TweetThePress. Show host David Gregory told USA Today that the Twitter interview will be used to integrate audience questions and foster conversation as the show is airing.

AdWeek revealed the top ten most-watched and highest VidIQ rated for YouTube brand videos from the week of Nov. 17-23, measured by significant views and share increases data conducted by the company VidIQ.

1. Volvo Trucks “The Epic Split feat. Van Damm (Live Test 6)” 47.8 million views
2. Kmart’s “Show Your Joe” 12.7 million views
3. Louis Vuitton “L’Invitation au Voyage: Venice Film from Louis Vuitton with David Bowie and Arizona Muse” 26 million views
4. Footlocker’s “Week of Greatness: All Is Right” 4.6 million views
5. Samsung Mobile USA “LeBron James: Always On” 12.6 million views
6. Samsung Mobile “Messi Joins as Captain of #Galaxy11” 3.5 million views
7. Volvo Trucks “Teaser Live Test 6” 3.37 million views
8. Best Buy “Judy (featuring Maya Rudolph) Best Buy Holiday TV commercial” 2.6 million views
9. JohnLewisRetail “John Lewis Christmas Advert 2013 – The Bear & The Hare” 8.31 million views
10. Motorola Argentina “Moto X-OK Google Now” 5.06 million views

Pinterest’s mobile user-base grew 50 percent this year and 75 percent of its usage is now on a mobile device, according to new research from social media marketing analytics company Piqora. The study, which surveyed more than 1,000 brands, also found that a Pin boosts sales of an item by 78 cents. That’s because each pin on average is re-pinned ten times, rendering it 100 times more viral than Twitter’s tweets.

 A CYNOPSIS MESSAGE THE LUSTGARTEN FOUNDATION

Google’s Chromecast got a hands-free voice search update last week, according to 9to5Google. Google originally announced the feature in May, but the ability to voice search the device without needing to manually activate the microphone on a desktop is now in full effect.

As kids programmers and distributors search for new ways to reach advertisers and viewers, online games and apps have emerged as an effective method to drive engagement–and ultimately revenue and ratings. Because tablets, game consoles and smart phones are often the first places kids connect with brands and shows, more and more kids marketers are using games and apps to connect with them. Join Cynopsis Kids for How to Drive Tune-In & Dollars with Apps and Games webinar on Dec. 11 from 1:30-3p to learn more. Sign up for the webinar at www.cynopsis.com.

Machinima has officially hired a new president. Stephan Stemprevivo will replace Philip DeBevoise, who left the company in late October. Stemprevivo joined Machinima six months ago, but has just assumed the role as president and general manager. Machinima is still searching for a new chairman and CEO to replace Allen DeBevoise after he leaves at the end of this month.

 A CYNOPSIS MESSAGE

In order to attract consumers today, on Cyber Monday, Netflix has produced a new holiday-themed commercial. The ad, called Holiday Tree Topper, debuts Netflix’s new tagline: “It just might bring everyone together.” The commercial shows a dysfunctional family gathering during the holidays to… watch Netflix. Check it out at www.cynopsis.com.

 A CYNOPSIS MESSAGE

See you tomorrow,
Jessica Reese
12.02.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: AE/METV Network Sales: Join growing sales force. Independent self-starters with Network agency contacts are a must. Create, present proposals to secure bus. Dvlp/maintain client & agency relationships. Resume Here (12/7)

JOB OPENING: SR WRITER/PRODUCER/NBCU/NYC: Produce integrated on-air promos for USA Network. 5 yrs exp. creating content at TV or agency required. Co-branded exp. 20% travel. Apply HERE (12/7)

JOB OPENING: SVP CONSUMER MKTG & CREATIVE/CMT/Nashville: Dvlp/support cross-co., multi-channel consumer strategies, & breakthrough creative initiatives which lead to increased mkt share & contribute to overall aud. growth. Apply HERE (12/7)

JOB OPENING: SR PRODUCER, LONG FORM/Weather Channel NYC/ATL: 8-10 yrs exp at Production Co or Network. Guide series of varied genre for original content. Oversee series from conception 2 delivery. Resumes: [email protected] (12/7)

JOB OPENING: TVONE/AD SALES COORD/NY: Work w/AE & Planners. POC for agencies. Create flowcharts, handle make good offrs. Trffic & agency Liaison. Self strter, strg org skills,attn to details. BA+2yrs exp. Resumes: [email protected] (12/7)

JOB OPENING: DILIGENCE SPECIALIST/LA: Work with the Production Legal group handling television production to help oversee the vetting of prospective participants in unscripted (“reality”) shows. Apply HERE (12/5)

JOB OPENING: SALES COORDINATOR/NBCU/NYC: Provide support to their respective sales team, which is constituted of a SVP/VP, Directors, and Account Managers, and assist in the management. Apply HERE (12/5)

JOB OPENING: DIGITAL PROJECT MGR/SHOWTIME/NYC: Manage execution of digital marketing initiatives; maintain overall project roadmap & workflow. 4 to 5 yrs exp, thrives in small team; PM certification preferred but not essential. Apply here: www.sho.com/careers (12/4)

JOB OPENING: SENIOR ANALYST DIGITAL ANALYTICS/ESPN/NYC: 1-3 Yrs exp in digital analytics (pref. Omniture) implementations. Must have strong tech skills & ability to translate business req’s into analytics specifications. Apply HERE (12/4)

JOB OPENING: MGR MKTG & STRAT PRTNRSHIP/Fox Sports Media/LA: Maint/expand prtnrships w/FOX Sports incl. overseeing Creative University Prgrm & other educ initiatives. 2-3yrs. exp. mkt, community relations or PR.  Apply/full info Here (12/3)  

JOB OPENING: STRATEGIC MKTG MGR/NBCU/NYC: 6 month freelance role w/USA Network. Dvlp 360 campaigns for Upfronts & multi-platform mktg. 5 yrs TV or agency exp. req’d. Apply at http://bit.ly/18oIsD0 (#12908BR)  (12/3)

JOB OPENING: MKTG COORD/NBCU/NYC: Freelance role w/USA Network. Support team w/tracking, RFP’s, admin. Expert at PPT, Excel. 2+ yrs mktg exp required. Apply at http://bit.ly/1bRNJ6R (#12910BR) (12/3)

JOB OPENING: PROMOTION WRITER/EDITOR/DC: Produce, write & edit marketing & promotional messages to drive brand image/viewership of WUSA. 4 yrs. promo prod. exp. & strong knowledge of broadcasting a must. Resume: [email protected] (12/3)

JOB OPENING: MKTG DIR/ATL: Dev. ad sales mkting strategies. Dev. & executes media plan’g. Prior ad sales mktg exp.req. Exp. mging people. Prior exp. w/budget mgt. Some consumer & affil mktg exp. req. Res: [email protected] (12/3)

JOB OPENING: DIR, BRANDED ENT/ZO Newcast/NYC: 7 yrs exp’d with integrated mktg or ad mktg exp within a TV/Dig Nwk or Br. Ent. Agency. Apply via www.zenithoptimedia-na.com (12/3)

JOB OPENING: DIRECTOR DEVELOPMENT/NGT/NY: Mng ops in NY office. 5 yrs TV/network exp & strong creative rep w/contacts. Must know industry trends & ability to lead others a must.  Resume to:  www.nationalgeographic.com/jobs (Job ID: 5720) (12/3)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

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SPRING INTERNSHIP CREDITS ONLY: Hayden5 (hayden5.com) is looking for dedicated, hard working interns. Req’s a min of 2 days/wk from 9:45-6pm starting 1/14. Res/cover letter to [email protected] (12/5)

SPRING INTERNSHIP CREDITS ONLY: POST PRODUCTION INTERN/NYC: seeking motivated, creative interns for SPRING 2014, to assist with RESEARCH and POST PRODUCTION on a docudrama series. Send resume and cover letter to [email protected] (12/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: PRODUCTION ACCOUNTING & FINANCIAL SYSTEMS: 20+ years studio experience building/integrating production financial systems for TV, Film, Animation, VFX; PeopleSoft/SAP. Consultant/staff and East/West coast considered. http://www.linkedin.com/in/mmdavis777 (12/6)

SITUATION WANTED: L.A. based Pro available for Production, Sales, Business Development, Management, Film/TVMusic Supervision. Previously at NBC Universal, Fox TV & Warner/Chappell Music. [email protected] (12/6)

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