Monday, December 1st, 2008

Cynopsis: DIGITAL


Good morning, it’s Monday, December 1, 2008, and this is your first early morning digital briefing.
Welcome back.
Spending on retail sites on Thanksgiving Day and Black Friday spiked by a combined 2% this year, according to ComScore as users figured out that the same early bird deals could be had online from the comfort of their own homes. (Reports of tramplings by frenzied shoppers at a Wal-Mart in Long Island and a pair of shooting deaths at a Toys “R” Us in Palm Desert, CA helped make the case for staying home.) A number of retail sites including and buckled under the surge of traffic, according to the AP. was down for a total of 2 hours on Friday.


This one’s handy if you don’t place your phone too close to that spattering fry pan on your stove. Food Network launched a mobile application powered by Airborne Media offering a full complement of seasonal recipes, cooking tips and video clips from Food Network hosts. The application is available initially on AT&T and Verizon for $3.99/month or for Handango or Handmark smartphones for the one time fee of $19.95. Scripps Networks also announced a new FLO TV channel combining programming from Food Network, HGTV, DIY and Fine Living for AT&T mobile TV customers.
Conde Nast’s relaunched its popular community section improving navigation and adding several new interactive tools and functions. Upgraded features now allow users to filter threads by wedding location, date, etc. New forums such as “Waiting for the Ring” and “Fashion Focus” introduce new targeted threads. Brides aggregates content from three national magazines – Brides, Modern Bride, Elegant Bride – as well as from 16 local bridal magazines. The site’s community boards average over 1 million uniques/month according to Conde Nast.


Web video production start-up For Your Imagination has found a new way to make itself useful during the downturn. FYI has cobbled together an informal distribution network of online video outlets to help producers and prospective advertisers target specific audiences with a potential reach of 60 million aggregate views/month, according to CEO Paul Kontonis. Partnerships with online portals such as Hulu, Joost, Dailymotion and Howcast will allow the company to guarantee sponsors reach using in video endorsements and product placements. New verticals in the areas of personal finance, fashion and style are scheduled to launch in 2009. 

~ DIGITAL ADVERTISING ~ performed an internal study offering users the option of viewing one two-minute ad or four 30-second spots, reports AdAge. An amazing 88% of Hulu visitors preferred the long form ads, which are opt in – allowing viewers to select from a variety of 2 minute commercials. Participating sponsors included Columbia TriStar, American Express, Hyatt, Paramount Pictures, Sprint and Capital One.


The deal to combine Clearwire and Sprint’s mobile WiMax internet network officially closed on Friday, clearing the way for the build out of the nation’s first true WiMax wireless broadband network. Intel, Google, Comcast, Time Warner Cable and Bright House Networks have collectively invested $3.2 billion in the new company, which will retain the Clearwire name and be based in Kirkland, WA.
is in talks to acquire Yahoo‘s search business for a reported $20 billion, according to an unconfirmed report in the Sunday Times. Former AOL CEO Jonathan Miller and former Fox Interactive Media President Ross Levinsohn would lead a new management team to take control of the troubled portal. Several sources, however, are refuting the story.
Dissident shareholder Carl Icahn increased his share of Yahoo last week buying up nearly 7 million additional shares. Icahn now owns about 5.5% of the company according to an SEC filing.


Joost answered with an IPhone app of its own providing users access to a library of more than 46,000 clips via Wi-Fi or AT&T’s 3G network. The user interface is intuitive and the video quality is good, particularly when connected to a broadband network. Browse for content utilizing the app’s search feature or by selecting popular or editorial picks.
launched a cross platform mobile website powered by Mobui that allows Tivo subscribers to program their DVRs remotely. The site allows users to search for programming by actor, title, director and keyword as well as access popular Tivo features including Daily Recommendations and Most Popular selections.


At the homefront here at Cynopsis Media, we are delighted to announce the addition of Michael Farina as Director/Business Development and Sales.  In addition to working as an integral part of our Sales department, Mike will contribute on the development of events and special projects.  Mike hails most recently from Broadcasting & Cable and Multichannel News where he was Director of Technology Advertising and previously the group’s Marketing Director.  Mike’s extensive background in b2b publishing also includes stints at Television Week and Advertising Age.  Give him a shout – he can be reached at [email protected].


Slingbox’s own emerged from private beta to enter the video portal fray. Like countless other destinations, it features a video player streaming full episodes and clips from a broad cross selection of premium and web-only brands including Hulu, CBS, Discovery, Warner Bros., Sony, 60Frames, NHL, CollegeHumor and The cool thing here is an integration with the handy place shifting Slingbox device.’s Live TV allows you to view broadcast and cable content directly through Firefox or Internet Explorer (with Mac support planned for the near future.) Until now you needed to install a client app, which is problematic if you’re on a public computer. The secret sauce of may be social features allowing users to create profiles of their viewing habits for others to follow. The EchoStar subsidiary has served some of the nation’s most tech-savvy early adopters; building a community around them could prove valuable for testing and incubating new applications.   
Correction: We reported that Crackle’s new show Star-ving, starring David Faustino, is premiering on Dec 1. It’s actually premiering on January 16. However, Crackle’s The Jace Hall Show debuts today.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / mark@cynopsis. com
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: FREELANCE PROMO PROD/Rising sports TV network/Glendale: Head up its promo dept.Previous promo producing exp REQ’D, pref @ ntwrk level, & sports promo exp is advised. Res/reel link: [email protected] (12/6)

JOB OPENING: FREELANCE PROMO EDITOR/Rising sports TV network/Glendale: Master-class FCP skills, pref w/After Effects knwldg.Previous promo editing exp REQ’D, pref at ntwrk level & sports promo exp. Res/reel link: [email protected] (12/6)

JOB OPENING: FREELANCE POST SPRVSR/POST PROD/Rising sports TV network/Glendale:Knwldg Final Cut Pro hrdwr/sftwr systems a must.3yrs + of post sprvsng exp.Post coord doesn’t count.Res: [email protected] (12/6)

JOB OPENING: FREELANCE SR EDITOR/Rising sports TV network/Glendale: Knwldg of Final Cut Pro hrdwr/sftwre systems. Previous sports event editing exp REQ’D.res/reel link: [email protected] (12/6)

JOB OPENING: ACCOUNT MANAGER/SI KIDS/SF: #1 kid’s youth sports brand seeks a talented, aggressive multi-p/form AM to grow ad rev in the Northwest. Prior print or digital exp a must. Send resume to: [email protected] (12/5)

JOB OPENING: AE, ONLINE AD SALES/Comcast/LA: Rep. Comcast Nets (E! Online, MyStyle, Versus & G4tv) to external custmrs & develop/maintain new & existing business for ntwrks. Apply: . EOE (12/5)

JOB OPENING: 2 TEMP PROD ASST DIGITAL/Sundance/NY: Asst Digital Media team w/web prod projects. Mini site creation & maint, res, digital asset coord. Basic Edit, Photoshop, Squeeze a +. Res ref #7466BR & 7469BR (12/5)

JOB OPENING: MEDIA MANAGER/Atlanta: TV Network seeks experienced radio/all planner/buyer. Plan, execute, liaison with agencies and consumer & trade media. Negotiate barter; added value. Resume: [email protected] (12/5)

JOB OPENING: DIR MKT RSRCH/NY: Resp: rsrch support, relevant to sales/mktg Fox News/Bus platforms. BA deg & 6+ yrs TV/digital rsrch exp, expertise w/ Nielsen sftwr, strong analytcl, writing/comm skills. EOE [email protected] (12/5)

JOB OPENING: YIELD ANALYST/Fox News Digital/NYC: Work with Sales and Ops teams to maximize DR revenue, optimize inventory & monitor yield. 2-3 yrs Internet sales exp. EOE. [email protected] (12/5)

JOB OPENING: MGR, STANDARDS & PRACTICES/DISNEY/BURBANK: Review original and acquired programs and movies for S&P for ABC Family. S&P or related TV/family programming experience necessary., REQ ID: 183791 (12/5)

JOB OPENING: INT’L SALES ASSISTANT/LA Based/Int’l TV sales distribution company. Position requires knowledge of Spanish. Minimum 2 years experience in similar position. Email resume to [email protected] (12/4)

JOB OPENING: MGR COMMS LATIN AMERICA/BBC/Miami: Mng placement of Lat Am Chan in consumer/trade media. Event org, internal comms, profile of channel & of BBC. Fluent Eng/Span. Self Starter. Apply: (12/4)

JOB OPENING: MGR, RSRCH PLAN’G & STRATEGY/Hallmark Channel/NY: Resp for supporting Ad Sales by supplying rsrch materials such as ratings estimates, ratings tracks, & competitive spending. Full posting/apply (12/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: ACCOUNTING INTERN/Jericho, NY: Assist Sr Accts w/ invoices, T & E’s, year end accruals, balance sheet and other analysis. For more info/submit resume, visit req ID 7616BR (12/5)

SPRING INTERNSHIP CREDITS ONLY: MARKETING INTERN/truTV/NY: Support marketing department (consumer, affiliate, & ad sales). Majors: Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. Apply Online: – Requisition # 107860BR (12/4)

WINTER/SPRING INTERNSHIP CREDITS ONLY: PROG RESEARCH & ANALYSIS DEPT/Warner Bros. TV: Download overnight ratings from Nielsen, create/maintain various reports tracking series ratings & prgrm test scores.More info: & enter 106581 (12/4)

SPRING INTERNSHIP CREDITS ONLY: Discovery/NYC Hiring Interns across mult depts: Ad Sales, Mkt, Rsrch, Intl, Digital, Prog Dev, HR, Talent + more! Only 10 hrs/wk min. School credits. Apply: ID: 8501 (12/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR:Docusoap, Comedy, Makeover, Lifestyle Infotainment,Feature Doc formats. Resonant leader, excellent director/ writer, strong storyteller and showrunner. 8+ yrs. [email protected] (12/5)

SITUATION WANTED: SEASONED PRODUCER w/ A-list ent. relationships seeks FT or free lance position w/media co.Specialties: proj sprvsn, content generation,talent pkgng & brand integration. [email protected] or 310-451-1814 (12/5)

SITUATION WANTED: NY-based LINE PRODUCER w/ extensive experience in independent film, docs & TV. or [email protected] (12/4)

SITUATION WANTED: INNOVATIVE PRODUCER/DIRECTOR: Award winning and highly creative. Major network experience, across all genres: Childrens, Youth, Reality, Lifestyle. In NY but will travel. View reel & CV: (12/4)

SITUATION WANTED: Award Winning CD looking for FT/CONTRACT WORK. Experienced in all mediums. 10+ at MTVN. Fun, easy going and highly productive. Please contact [email protected] (124)

SITUATION WANTED: HISPANIC MKT CONSULTANT AND CREATIVE WRITER/TRANSLATOR w/18 yrs exp. I’ll translate your copy from English – Spanish in 24 hrs or it’s free. Contact: [email protected] or visit: (12/4)

SITUATION WANTED: PRODCR-WRTR; TALENT-CASTNG EXEC/BOOKR/LA + track record ENT.PR/PROMO/MKTG/ADV. Great work ethic & references (see, Jane Shayne) eager for next challenge! FT/Project. Contact: [email protected] (12/4)

SITUATION WANTED: Seasoned, professional EXECUTIVE ASSISTANT in TV, Film& Music Industries. “C” Level Exec., E.V.P. & S.V.P. experience. Contact: [email protected] (12/4)

SITUATION WANTED: Recent Harvard grad seeks WRITER’S ASST, PA or ADMIN work. Experience at Cartoon Network and PBS. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. [email protected] (12/4)

SITUATION WANTED: ADVERTISING SALES MANAGER/(NY): Interactive and print ad sales leader available. Versatile, revenue generator (5+ yrs industry experience) [email protected] (12/4)

SITUATION WANTED: Seeking EXECUTIVE ASSISTANT Position: Reality & Hosting Guru seeking a change in career with a top company. Eager to learn & willing to work my way up! [email protected] (12/4)

SITUATION WANTED: Seeking F/T or Freelance ops. 9 yrs experience in Entertainment & Technology. Shoots, produces, writes, & designs. Will Travel. [email protected] (12/4)

SITUATION WANTED: Exp’d FREELANCE MEDIA BUYER 10+ yrs exp. negotiating R/TV/Cable/Sponsorships/Promotions for a variety of top brands. Contact: [email protected] (12/4)

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs media, Nielsen, Hisp, & sales experience. Let me be your “Remote RD” for competitive, one-sheets, breakouts, Nielsen probs, etc. Avail – contract basis. Email: [email protected] (12/2)

SITUATION WANTED: NY CREATIVE MARKETER, PROMOTIONS & EVENT PLANNER with big brand media experience-WB, Bloomberg LP & Scripps Networks. Enthusiastic and dedicated looking for full, part, temp or freelance. Email [email protected] (12/2)

SITUATION WANTED: Exp’d ATL based MKTER looking for contract/FT wk. Let me help max. affiliate commitments. Extensive exp. w/ national/local/tradeshow promos & event planning. Will travel! [email protected] (12/2)

SITUATION WANTED: Skilled TELEVISION EDITOR w/ extensive exp. editing both long and short form for NBC, HBO, A&E, CBS, Discovery, MTV, PBS and Lifetime to name a few. Reel and resume avail. on request. Contact: [email protected] (12/2)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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