Monday, December 17th, 2012

A CYNOPSIS MESSAGE FROM IAWTV AWARDS


#1 WEB TV AWARDS & CONFERENCE at CES
Cynopsis Readers Discount Tix to Industry’s Annual Award Show
1/8/13 at CES & IAWTV conference of CES Entertainment Matters 1/9/13 w/ AOL, Vuguru, YouTube, Alloy Digital, Machinima, Ogilvy, Electric City, & RedBull. Accepting sponsors for web TV awards for and by the industry. Sponsorship provides unparalleled access & positioning to the producers, distributors, networks and studios through media and live stream exposure. http://iawtvawards.org Sponsorship: [email protected] Press: [email protected].


Cynopsis: DIGITAL
12.17.12

Good morning. It’s Monday, December 17, 2012, and this is your first early morning digital briefing.

Live TV-over-the-web streaming service Aereo, the one backed by IAC and Barry Diller and the one that’s raised the ire of the broadcast networks, has landed its first cable partner: Bloomberg TV. According to a report from The Wall Street Journal, the service has inked a deal with Bloomberg TV to stream the cable channel’s news content. Terms of the deal were not disclosed. If you recall, Aereo delivers live TV programming over the web via tiny antennas that capture over-the-air signals, which subscribers can access via PCs or mobile devices. The WSJ reports that Aereo’s planned expansion to about 15 new cities (it’s only available in NY right now) should come early next year. The court battles with broadcasters remain ongoing.

~ MULTIPLATFORM CONTENT NEWS ~

Sponsors for the Second Annual IAWTV Awards include CES, Blip, AOL, Warner Bros. Digital, Maker Studios, Dolby Labs, DTS, Taboola, WGA, and SAG-AFTRA, among others. The show, which aims to award and honor the best in original video programming on the web, will be held during the 2013 International CES, on January 8 at the Venetian Theatre in Las Vegas. The independent body has also announced an early bird ticket price of $35, which will be available through December 28, after which the price will jump to $50. The day after the IAWTV Awards, which will be live streamed for those unable to attend, the IAWTV also will also participate in the CES Entertainment Matters Conference. The full-day conference track, titled “The Digital Entertainment Transformation,” will feature speakers from leading web programmers like AOL, Vuguru, YouTube, Alloy Digital, and Machinima, as well as people behind notable web series such as Electric City, H+ The Digital Series, and Halo 4: Forward Unto Dawn.

Epic Meal Time is one of the most popular channels on YouTube with nearly 3 million subscribers and over 486 million video views to date. Now, with the help of Collective Digital Studios and NextTime Productions, the channel has launched a new web series called Epic Chef, which is being described as “an over-the-top, calorie-filled take on the competitive cooking genre”. If you’re not familiar with Epic Meal Time, the channel is notorious among the college crowd (and like-minded viewers) for cooking up ridiculous, cholesterol-heavy dishes such as meat gingerbread houses and egg rolls the size of a human head. Epic Chef, which will keep that notoriety intact, debuted Friday. The series pits two chefs against each other every week, as part of a bracket-style competition to determine who is, in fact, the most “Epic Chef” of them all. Each episode will feature a themed challenge such as “Epic Burger” or “Epic Mexican,” for which the competitors will have 45 minutes to create a meal worthy of the moniker, only using a box of mystery ingredients and a pantry that they will have access to. Celebrity judges for the series include Duff from Ace of Cakes, Adam Gertler from Next Food Network Star, and a collection of YouTube stars, among others. Competing chefs include former contestants on shows like Top Chef and Iron Chef, as well as other notable food personalities.

Netflix has agreed to expand the fourth season of Arrested Development from 10 episodes to 12-15, according to a report from Deadline. This is because show creator Mitch Hurwitz ended up shooting more material than originally planned, and also came up with some additional ideas for the highly anticipated return of the comedy series. The season is scheduled to arrive on Netflix sometime during spring 2013.

Verizon is bringing programming from the NFL Network and NFL RedZone to FiOS TV Online. Via the newly added Watch NFL Network, FiOS customers who subscribe to the NFL Network and NFL RedZone as part of their TV package now have the ability to watch programming from the two channels from anywhere in the US, with a broadband connection. This includes live streaming access to NFL Network’s Thursday Night Football games, as well as shows like NFL Total Access, NFL GameDay, and the new morning show NFL AM. Access to NFL RedZone, which allows viewers to watch every touchdown of every game on Sunday afternoon, is available on every Sunday during the NFL”s regular season. While currently available online, Verizon plans to bring the Watch NFL Network to tablets “in the future.”

Cynopsis Digital (including yours truly) is headed to CES in January. Connect with me (via [email protected]) — let me know what you’re looking forward to, where you’ll be, and what not to miss. We will be publishing a pre- and post-CES Special eReport, which will focus on all things digital video at the international trade show.

~ DIGITAL ADVERTISING ~

Unmetric, a provider of social media benchmarking analytics for brands to see how their social practices stack up against their competitors, is now launching a new platform designed specifically for agencies. Similar to its existing tools for brands, the new Unmetric Agency Platform aims to arm agencies with data to see how their current and prospective clients measure up against their competition on popular social media sites, including Facebook, Twitter, YouTube, and Pinterest. The company says it has restructured its benchmarking tool, which is used by the likes of Subway, Citibank, and Campbell’s, to match an agency’s needs and working model. The Agency Platform allows multiple users to monitor brands relevant to them, and swap them out if necessary. Its database includes over 5,000 global brands. Among the sector-based data available, users can get benchmarking insights on brands’ social media content strategies, engagement, growth, timing, and frequency of use.

~ TRENDS, RESEARCH, ETC. ~

Ten different verticals grew mobile ad spend in the third quarter by over 100% year-over-year, with four verticals increasing spending by over 400%, according to the December SMART report from mobile ad company Millennial Media. Most notably, the automotive vertical increased mobile ad spending in Q3 by 574% versus last year. Millennial reports that the top three campaign goals on its platform were focused on ‘driving sustained in-market presence, site traffic, and registrations.” Among the campaigns run on Millennial’s platform in Q3 28% included a social media post-click action and 32% allowed consumers to download an app. In terms of mobile operating system share, over half of the impressions on Millennial’s mobile ad network in Q3 came from Android devices, while iOS devices were responsible for 34% of impressions.

Vik Kathuria, Managing Partner/Corporate Strategy and Digital Investment, MediaCom, has released his list of digital macro trends to pay attention to for 2013. Per his words:

  • Web growth remains strong, digital media could account for 19.5% of measured ad spending globally this year ($99 billion) and 21.4% in 2013 ($114 billion), with respective growth rates of 16% and 15%.
  • Metrics are driving digital growth, which creates a liquid market with transparent pricing signals.
  • Growth in display/video advertising is driven by the continued shift of branded/TV dollars online.
  • A shift towards mobile form factors is resulting in the “appification” of the web.
  • For the first time ever both Black Friday and Cyber Monday surpassed $1 billion in online spending. This is leading to a faster convergence of online and offline shopping, in essence, “e-commerce is growing up”.
  • M&A activity is likely to continue, but with smaller transaction sizes.

~ GADGETS & APPS ~

truTV has launched a mobile app for Impractical Jokers in conjunction with the prank series second season debut. The app, which is available for free on iOS and Android devices, offers video clips from the show, refreshed on a regular basis as new episodes air. Other features include a social media integration; a “Soundboard Smorgasbord,” which allows users to replay their favorite catchphrases heard on the show; a doodle pad; and an alert function that reminds users when the show is about to air on TV.

~ EXEC MOVES ~

Machinima has named former AOL and Yahoo exec Debbie Menin as its new VP/Partner Development. She will be tasked with building Machinima’s profile among TV networks to help them “eventize their launches by driving ratings with [Machinima’s] very elusive audience,” said Jay Sampson, EVP/Global Sales, Marketing, and Ad Operations at Machinima. Menin will directly report to Sampson. The male-focused video network also announced that it’s laid off 10% off its staff, mostly from its production division as the company has learned to “streamline its operations in that area,” according to a report from Variety.


A CYNOPSIS MESSAGE


HONORING TOP
SPORTS PROGRAMS, CAMPAIGNS, & PEOPLE

Cynopsis: Sports Media Awards
Entry Deadline: February 1
Late Submission Deadline: February 8
Awards Event: April 2013 (NYC)

Click here to learn about the Awards program & enter online!


~ WEBSITE OF THE DAY ~

Social video discovery app Showyou recently released a major update to its iPad app, which aims to improve the search and viewing experience for users seeking out online videos. The biggest change is a new “intelligent feed,” which is available to users as soon as the app opens up. The feed pulls up videos that would be relevant to the user, including those that were shared, liked, or commented on by their friends on social networks. The app has also been designed to refine its video recommendations based on what’s currently trending as well as what users have clicked on and watched via the app.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
12.17.12

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: ASSOC MEDI DIR/SUMMIT NJ MEDIA AGENCY: Min 5+ yrs cross platform media plan’g/buying, with exp in nat’l brdcst/cable. Seeking smart, motivated thinker. Resume/salary requirements to [email protected] (12/22)

JOB OPENING: IPTV ACCOUNT EXEC/selling AT&T Adworks/NYC: selling TV advertising-U-verse Platform. Manage ad agencies/clients-gen. mkt/adv TV inventory. BA/BS, 5+ yrs sales exp./3+ nat’l TV sales Apply: http://attlinks.com/SWjdi7 (12/22)

JOB OPENING: AD SALES ACCT EXEC’S/PAC-12/SF, AZ, WA: AE’s for multimedia ad sales. 3+ yrs sales exp. See full posting/apply to: http://hire.jobvite.com/CompanyJobs/Careers.aspx?k=JobListing&c=qnc9Vfwn&v=1
(12/21)

 JOB OPENING: SELLING DIRECTOR/DIGITAL AD SALES/NY: Gen online rev thru dig products across A+E Networks portfolio. Full Info/Apply: www.aenetworks.com/career.html (12/20)

JOB OPENING: SALES ASSISTANT/REELZ/NYC: Work with Sales AEs to maintain, flight, steward and reconcile sales orders with clients. Some planning exp a plus. Apply: [email protected] (12/20)

JOB OPENING: SR ACCT EXEC, DIG MEDIA SALES (3)/CRACKLE NETWORK/LA/Chi/NYC: Crackle Ntwrk. Dev new bus/mng list of names accts, 5yrs dig adv exp, & 2 yrs video media sales req, [email protected] (12/20)

JOB OPENING: RESEARCH ANALYST/ESPN/CT: Resp for reporting, tracking, forecasting national & local data for ESPN Deportes. Proficiency in MS Office/Nielsen data preferred. Apply: espncareers.com/ [email protected] (12/20)

JOB OPENING: DIRECTOR, DIGITAL PRODUCT MGMT/Cablevision/Bethpage NY: Run day-to-day ops, user experience & strategy for biz & consumer portals; 12+ yrs prod mktg exp. Apply to [email protected] (12/20)

JOB OPENING: SR RSCH ANLST/NBCUniversal/NY: 1+ yrs Natl media rsrch@cable, brdcst, synd or ad agency; Natl Nielsen systems & data knwlg required. Support Bdcst Ent Programming http://www.nbcunicareers.com/search_nbc/ (12/20)

JOB OPENING: DIR, MGR & SR ANALYST AD SALES STRAT/NBCUNI/NYC: Dvlp. insightful /actionable rsrch & strat. in support cable/dig portfolio. Seeking EXp’d only.  For more info/ Apply: #7952BR. http://www.nbcunicareers.com/search_nbc/ (12/20)

JOB OPENING: MKTG MGR/Myx TV/LA: Myx TV is the fastest growing Asian American entertainment cable TV network.  Apply now: Please visit for details. http://ejob.bz/ATS/jb.do?reqGK=655626 (12/20)

JOB OPENING: SR PROD MGR, MOBILE/A+E NETWORKS/NY: Dvlps mobile prods/features across platforms. 3+ yrs life-cycle dig prod mgt exp (software/web/mobile app environmts). BA/BS, Comp Sci prefd. #147911, www.aenetworks.com/careers (12/18)

JOB OPENING: ASSOC. DIRECTOR U-VERSE SALES OPS/AT&T AdWorks/NYC: Manages Product Dev., works with sales/mkting teams. BA/BS, 3+yrs Media Exp., product dev.+knowledge of research skills desired. Apply: http://attlinks.com/Ujgj4g. (12/18)

JOB OPENING: ACCOUNT SUPPORT REP/AT&T AdWorks/NYC: Support U-verse TV Sales Planners, manage inventory, reconcile discrepancies, campaign reporting. BA degree reqd. Apply: http://attlinks.com/127Q87u (12/18)

JOB OPENING: ACCOUNT SUPPORT REP/AT&T AdWorks/LA: Support U-verse TV Sales Planners, manage inventory, reconcile discrepancies, campaign reporting. BA degree reqd. Apply: http://attlinks.com/TP2f49 (12/18)

JOB OPENING: DIGITAL PROJECT MGR/SYFY, NBCUNIVERSAL/NYC: Day-to-day project mgmt for Syfy.com & Chillertv.com, apps for phones & new tech. 5+ years project mgmt in a cross-disciplinary environment req’d. nbcunicareers.com #7926 (12/18)

JOB OPENING: SPVSR, SCHEDULING/AMC/NYC: maintain wkly prog scheds, calendars for AMC domestic and Canada. Create sched change memos & grids, track relevant competitive prog info, etc. 2+ yrs exp. Submit res: http://tinyurl.com/b79sppk (12/18)

JOB OPENING: DIR., MARKETING & COMM (Fox Sports South-Atlanta, GA): Manage all OAP, off-channel & social media efforts to drive revenue, traffic, subs & ratings. 7-10 yrs exp in marketing/brand dev req. http://bit.ly/Vp71F0 (12/18)

JOB OPENING: ABC RESEARCH PART TIME CONTRACTOR/ABC Burbank: TV and digital research experience, multiplatform reporting, solid computer skills, organized & detail oriented, TV and digital media research exp, college degree required [email protected] (12/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER INTERNSHIP CREDITS ONLY: GWIST (NYC) ASSIST IN PRODUCTION & DEVELOPMENT: at new gay YouTube premium channel. 10-15 hours per week. Must be a social media and YouTube junkie! Send resume to [email protected] (12/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: NO ORDINARY TEMP: Licnsng, Promo, Brand Mgmt & Mktg Exec. Caught w/out your right hand employee during a mat/sick leave or hiring freeze? Resp, polished & can hit ground running. Avail ASAP. [email protected] (12/20)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

Related Stories

Cynopsis 10/15/24: Fox and Telemundo team for the Super Bowl

Fox and Telemundo team for the Super Bowl

Tuesday October 15, 2024    IN THE NEWS Democratic presidential candidate Vice President Kamala Harris will sit down with Bret Baier for her first formal Fox News Channel interview on Wednesday, October 16. The talk will air during “Special Report with Bret Baier” at 6p. Harris is the first Democratic presidential candidate since Hillary Clinton […]

10/14/24: Cynopsis Media Tech Update

Tech

Monday October 14, 2024 X has dropped Unilever from its lawsuit, filed in August, against the World Federation of Advertisers and federation members. The lawsuit alleges that the defendants had conspired to withhold billions of ad dollars from Twitter/X after Elon Musk acquired it, to force the platform to maintain certain safety standards. In a […]

10/13/24: Cynopsis Jobs

jobs7

SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]

Cynopsis 10/11/24: Netflix renews “Nobody Wants This”

Netflix renews "Nobody Wants This"

Friday October 11, 2024    IN THE NEWS DirecTV announced plans to launch FAST platform “MyFree DIRECTV” later this year. The service will be accessible across online, mobile, and smart TVs and streaming devices. At launch, the free service will provide viewers with access to curated content and an on-demand library, with additional channels slated […]

CynCity

Cynsiders