Cynopsis: DIGITAL

12/17/07

Good morning, it’s Monday, December 17, 2007 and this is your first early morning digital briefing. 

Fed up with the lack of progress made with the AMPTP, the WGA is determined to negotiate directly with individual studios on a case-by-case basis to find a solution for the new media bypass. The writer’s guild will begin to approach individual producers from today, according to letter sent to its members over the weekend.
 
An AMPTP spokesman responded to the plan on its site:  “WGA organizers are grasping for straws and have never had a coherent strategy for engaging in serious negotiations.”

 
Msnbc.com unveiled the beta version of a new Flash-based video player, part of a redesign to make the site easier to navigate. Thumbnails are stacked up to the left to form a video playlist, customizable by the user. Highlights from sister broadcasts can be viewed from sources such as the NBC Nightly News, The Today Show and Countdown with Keith Oberman. Embeddable video and a new search tools are also in the works.
 

With Wikipedia continuing to be one of the most visited sites on the web, Google announced plans to launch its own user generated encyclopedia as a way to serve more of its ads. “Knols,” currently in private beta, will encourage experts in their field to share their knowledge and correct erroneous entries. The site will make a point of highlighting whom the information is coming from and include community tools such as ratings, commentary and question entries.
 

 
On the eve of CES, Intel is scaling back its plans to make the Viiv platform the center of online living room entertainment systems, according to The Wall Street Journal. Instead of labeling a wide array of PCs as “Viiv compatible,” Intel will use a modified version of the technology to power entertainment-oriented computers that use dual-core processors.
 

 
FTC chairman Deborah Platt Majoras rejected claims that she recuse herself from the agency’s review of the Google/DoubleClick merger, meaning the hearings should resume shortly.
 

Nintendo will issue vouchers to parents who have trouble obtaining a Wii console in time for Christmas, hoping to catch up with crazed demand in January. Rain checks will be available only at GameStop retail stores on Dec. 20 and 21. Sales of game hardware are up 52% overall in November compared to last year, according to industry tracker NPD, totalling $2.63 billion. Nintendo sold 981,000 Wiis during the month, compared to 770,000 for Microsoft’s Xbox 360 and 466,00 for Sony’s PS3.

The social networking craze will expand from involving 37% of US internet users in 2007 to 49% by 2011, according to new estimates from eMarketer. Those numbers, assuming usage of a network at least once a month, increase to 70% and 84% respectively when talking about the 12-17 year old teen demo. Worldwide online social network advertising is estimated to increase from $1.22 billion in 2007 to $4.1 billion in 2011.
 
More than $22 billion has been spent online so far this holiday season, according to ComScore, an 18% jump compared to a year ago. The well-heeled are driving much of the growth.  Households earning at least $100,000 have increased spending 28% versus year ago, while households making less than $50,000 have increased their spending by just 10%.
 

 
Cartoon Network promoted Molly Chase to VP & Executive Producer New Media. She will oversee the design studio, technology group, game studio and production team working on CartoonNetwork.com, Awesomehouseparty.com and ToonamiJetstream.com as well as other platforms. Molly will continue to be based in Atlanta, reporting to Paul Condolara, SVP & GM, New Media.
 
Reports are circulating about numerous layoffs at CBS Interactive on Friday, with CBSNews.com being hit the hardest. CBS is saying the cuts are necessary as it integrates employees from several new acquisitions and prepares to expand its presence in the S.F. Bay Area.
 

 
The folks at WorldWideWadio in Hollywood have put together “An Advertising Parable for the Holidays.” The video utilizes clips from It’s A Wonderful Life to remind you, lest you forgot, that the client is always right. 

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
12.17.07

Cynopsis Digital Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: SR PROMO PROD/Award winning 2C Media: Seeking high end prod for nat’l TV promo campaigns. Great writing a must, editorial a +! Send reel: [email protected] or 420 Lincoln Road, Ste 389 Miami Beach  FL 33139 (12/22)

JOB OPENING: RSRCH ANALYST/NBCU, NY: Analyze internal & 3rd party online data to support mktg & sales for NBC Oxygen properties. BA/BS, 2+ yrs exp in media, familiar w/ working data sources. www.nbcunicareers.com #784838 (12/22)

JOB OPENING:  MEDIA RESEARCH MANAGER @ RPA: 5+ yrs’ in media research. Will generate data analyses, critical media info, POVs; supervise Analyst. Nielsen, Arbitron, MRI, Scarborough, DDS, Galaxy req’d. Apply @ www.rpa.com . EOE (12/22)

JOB OPENING: RESEARCH PROJECT MANAGER TNT/TBS/COURT TV/NY: Support Ad Sales research projects/trending/positioning/reporting. 5+ yrs media research/advertising/television analysis. Apply: [email protected] (12/22)

JOB OPENING: SERIES PROD/NYC: Oversee prod of a pre-schl animated series, inc. mngng day-to-day ops, guiding creative dir, & ensuring that project adheres to sched/bdgt. PRE-K ANIMATION EXP A MUST. Apply: [email protected] (12/22)

JOB OPENING: SR SALES EXECS/US/UK/FR/Aus: Premiere distrib co. hiring Sr int’l sales execs to manage 5,000+ hrs of TV programming. Must have proven track record, client relationships, entrepreneurial spirit. [email protected] (12/21)

JOB OPENING: ACCT EXEC/Documentary Channel/NYC: Immediate opening. Sr. AE – 5+yrs exp. Emmy winning ntwrk. Concept/integrated sell at client/senior agency level. Top incentive for top performer. Apply: [email protected] (12/20)

JOB OPENING: ASSOC. AD PRODUCER/Oprah.com/Chicago: Write and project-manage online splash pages, sweepstakes and microsites for our sponsors.   See full posting & apply @ www.harpocareers.com (12/20)

JOB OPENING: ANALYST/Fox Brdcstng/LA: Aud Rsrch, Nat’l ratings processing.1-2yrs TV res. exp.& BA deg req’d. Familiarity w/Nielsen my EVNTS/Galaxy, strong org. & comm. skills essential. Reply: www.foxcareers.com / ref: FNG9880 (12/20)

JOB OPENING: ASSOC PRODUCER/Little Airplane Productions/NYC: Oversee all aspects of animated production; development through post. Manage multiple artists¹ inventory, workflow and deadlines: [email protected] (12/20)

JOB OPENING: PRODUCTION ACCOUNTANT/Little Airplane Productions/NYC: Oversee all aspects of finance and payroll on several broadcast productions. Must have knowledge of Vista software: [email protected] (12/20)

JOB OPENING: ASSOCIATE MARKETING MANAGER/Scholastic Inc/NYC: 3-5 years experience in book or audio book publishing. Apply online:
http://www.scholastic.apply2jobs.com/index.cfm?fuseaction=mExternal.showJob&RID=3446&CurrentPage=1 (12/20)

JOB OPENING: REGIONAL ACCT DIR /Screenvision Cinema, LA: 3-5 yrs exp, proven media sales performer to develop, present & sell cinema advertising to regional clients, Bachelors req., reg’l travel req. Apply: www.screenvision.com (12/20)

JOB OPENINGS: GREAT! MKTG COORDINATOR/Nashville & Atlanta: Passionate about radio, TV, event planning & promotion? Enjoy creative collaboration? Help WOW our GREAT! clients. 2+ yrs exp. Ask for Job description: [email protected]    (12/19)

JOB OPENING: SR. DRTV Buyer/Active Int’l in Pearl River, NY (15 miles from NYC): Min 5 yrs exp. in planning, negotiating and buying DRTV req’d. Resumes to: [email protected]  or call 845-732-8943 (1/3)

JOB OPENING: SALES EXEC/NYC:  Sponsor multimedia content. Min. 3 years exp. Know how to prospect & close, superior communication and multitasking. Send cover letter & resume to: [email protected]  (12/19)

JOB OPENING: CONTENT PRODUCER/Fisher-Price/NYC:BS Deg w/ 3-5 yrs exp in content development for toys, interactive games, software or children’s programming req’d. To apply, visit: Our Company/Career Page on fisher-price.com. (12/19)

JOB OPENING: ACCT EXEC/Documentary Channel/NYC: Immediate opening. Sr. AE – 5+yrs exp. Emmy winning ntwrk. Concept/integrated sell at client/senior agency level. Top incentive for top performer. Apply: [email protected] (12/19)

JOB OPENING: ASSOC. AD PRODUCER/Oprah.com/Chicago: Write and project-manage online splash pages, sweepstakes and microsites for our sponsors.   See full posting & apply @ www.harpocareers.com (12/19)

JOB OPENING: ONLINE MEDIA SUPERVISOR/NYC: 3+Online media planning/buying exp.; Proven ability to manage an internal team of Media Planners; Entertainment industry client exp. a PLUS! Contact:  [email protected] (12/18)

JOB OPENING: MGR/DIR /Brand Strategy Team: Dvlp original digital content experiences within the NBC portfolio site:NY/NJ & Burbank, CA: apply http://www.nbcunicareers.com job #784234, 784230, 784227 (12/18)

JOB OPENING: VP of  THEATRICAL MARKETING/Screen Media Films/NYC:  Develop/execute marketing plans; Monitor budgets; oversee all theatrical PR. Min 3 yrs experience. Send resume to [email protected] (12/18)

JOB OPENING: RECRUITMENT MGR/Discovery/NY: Recruiter/HR Gen to mng full life cycle efforts; identify/acquire talent for Ad & Affil Sales, Corp Dev, E commerce, Educ, TLC, Animal Planet Ntwrks. Apply: discovery.com/careers Req#6200  (12/18)

JOB OPENING: Seeking MEDIA BUYERS in NY with 1-5 years agency experience.   Excel benefits: 401K, Pension, Medical & Dental Send Resume to: [email protected] (12/18)

JOB OPENING: INVENTORY ANALYST /BET, NY: 1-2years experience in sales or traffic; strong analytical skills;Dealmaker,VCI, Excel experience preferred. Email resume to: [email protected]. (12/18)

JOB OPENING: FREELANCE PROMO WRITER/PRODUCER/TLC/LA: Requires Writer/Producer with excellent writing skills. Highly conceptual. Reels & resumes: Discovery, Attn: HR, 10100 Santa Monica Blvd, suite 1500, Los Angeles, CA 90067.  (12/18)

JOB OPENING: RECRUITMENT MGR/Discovery Comm/MD: Requires Recruiter/HR Generalist to screen candidates, interview, and refer suitable applicants for open positions in assigned client groups. Apply: discovery.com/careers Req#5722. (12/18)

JOB OPENING: Seeking top notch SR AE for Channel One News-NYC: Must have min. 7+ yrs consultative sales, proven Biz Dev exp; ideally in Broadcast/TV, and/or non-traditional space. see full desc and apply:  [email protected] (12/18)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

WINTER INTERNSHIP CREDITS ONLY: MEDIA STRATEGY INTERN/National Geographic Channel/Wash DC: You won’t learn this in school! Seeking detail-oriented interns with great computer and organizational  skills. Email resume to [email protected]  (12/22)

WINTER INTERNSHIP CREDITS ONLY: ADV & PROMO INTERN/LIFETIME, NY: Cable net mktg dept & prod. Rsch, logging, assist post, and runs. Strong MS Office skills, comm. bkgrd, and good written/oral skills. Min 2-3 days/wk. Email [email protected] (12/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …

SITUATION WANTED: Seeking agent or representative for new children’s brand, The Lunchbox Bunch. Please visit www.lunchboxbunch.com for more details. Contact Kathy with inquiries at [email protected] (12/19)

SITUATION WANTED: 11 yr old boy-actor looking for part in TV show. Exp’d dedicated, remember lines in a second, work well under pressure, living in NY but can travel on moments notice. Plz visit me at www.matthewglaser.com my web site (12/18)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.